The second day after the broadcast of "A Bite of China", there were many customers at the entrance of Panda fast food restaurants across the United States. From a distance, it looked like a long dragon.
"Fuck, there are so many people!!" A young man who had just rushed over couldn't help shouting in surprise when he saw so many people lining up.
"Hey, brother, if you want to eat the food of the panda fast food restaurant, hurry up and queue up, there will be more people later!" A middle-aged uncle said.
"Uh, well, in order to eat Chinese food, I can only queue up!" The young man sighed slightly and walked to the back of the line.
…
Beverly Hills, Lee's mansion.
Yu Jingqiu was answering the phone.
"Dad, how is the business of Panda Express? Last night, "A Bite of China" was broadcast. Will it help the business of Panda Express?"
A strong, low voice came from the other end of the phone.
"Haha, the business is very good!" Yu Jingshan laughed loudly, "Now the inside of the store is too busy, and there are as many as sixty or seventy people queuing outside the door!"
"Really?!!" Yu Jingqiu was overjoyed.
"Well, really! This documentary "A Bite of China" is really helpful to us. Customers come to the store and specify that they want to eat the food on the show. Fortunately, we have designed and prepared this kind of food! I wondered, if In the future, the business is still so hot, I plan to open more branches, surpassing KFC and McDonald's!" Yu Jingshan laughed heartily.
"OK!"
…
At this time, many people in the United States were talking about "A Bite of China", and they all praised it. The media also reported it, further increasing the influence of "A Bite of China"!
School.
"Is the "A Bite of China" food documentary really that good? I think everyone is talking about it!"
"It's really beautiful, I'm hungry after watching it, I really want to taste the food in the show!"
"Hehe, there is a panda fast food near my house, and they have the Chinese food in the show. I went there for breakfast early in the morning, hey, don't tell me, the food there is so delicious that it makes people The aftertaste is endless! Fortunately, I went early today, don't you know that the people lining up at the door are so scary, there are more than 100 people!"
"Really? Although I haven't seen the show, but after hearing what you guys said, I'm immediately very interested in this food documentary! When it's noon, I'm going to go to the Panda Express restaurant to taste the Chinese food you mentioned. Go home tonight and watch last night's video!"
"I'm going too, let's go to Panda Express together!"
"it is good!"
"it is good!!"
…
…
"A Bite of China" has spread by word of mouth and has become popular in the United States.
On Saturday of the second week, the ratings of "A Bite of China" increased by 4% year-on-year, shocking the industry and the media!
And a food documentary can actually be popular, which can't help but stunned everyone.
Program production companies and TV stations are thinking about why the documentary "A Bite of China" is so popular. No one cares about the previous documentaries!
Even many university professors began to study "A Bite of China" as a subject.
At this time, someone has noticed that there is Chronos Li in the producer column of "A Bite of China", and his name is still in the first place.
The news immediately aroused heated discussions on the Internet and shocked Li Zetian.
"Damn it, "A Bite of China" was actually designed by Chronos Li! No wonder it's so popular!!!"
"If you don't tell me, I don't know yet... How can Chronos Li be so awesome? It's amazing that even such an unpopular documentary can be turned into a hit show!"
"It's really awesome, it makes those professionals feel ashamed!"
"A layman is better than an expert, it's really shameful!"
"… "
"A Bite of China" will soon be broadcast in mainland China, Hong Kong, Taiwan, Southeast Asia, Europe and other places. Chinese cuisine and Chinese culture are like a hurricane, sweeping the world. This has played a huge role in spreading Chinese culture.
Seeing that "A Bite of China" is so popular, it has become a phenomenal program.
At this time, many food documentaries that follow the trend began to rise, and even the producer of the American Broadcasting Corporation (ABC) said that he planned to take this opportunity to create a food variety show.
In this regard, Li Zetian had to praise the producer's cleverness.
In fact, if the food variety show is done well, the ratings are still very good. There were many food variety shows in the previous life, such as "Chinese Restaurant", "Chef King", "The Star Chef's Arrival", "Please Refrigerator", etc. Wait, it's so hot!
Li Zetian gave ABC a little idea, and then told his father-in-law Yu Jingshan that ABC was planning to produce a food variety show, so that Panda Express could win the title of the show.
This time, because of "A Bite of China", Panda Express has benefited a lot.
Yu Jingshan tasted the sweetness. When he heard that ABC was going to make a food show again, he immediately contacted the company. The two sides hit it off. The show this time is called "The Star Chef Arrives". ABC is a subsidiary of the Disney Company and has a huge resource of Hollywood stars. Every time the show is done, it is guaranteed to invite popular first-line stars to participate!
With this kind of advantage, it would be a pity not to do "Star Chef's Arrival".
Li Zetian proposed to make "Star Chef's Arrival" an outdoor program instead of an indoor program.
Outdoor programs can show more aspects of the stars, especially the various ways of torturing the stars, which are the most loved by the audience. In addition, there are pleasant scenery all over the place, which is also very attractive. Indoor programs, on the other hand, give people a feeling of immutability and low expectations.
Of course, Li Zetian said a few words casually, but it also shocked the producers of the ABC program, as if he had been enlightened.
It turns out that variety shows can do this too!
For a time, these program producers looked at Li Zetian as if they were looking at a peerless beauty, their eyes glowing~~~ This made Li Zetian speechless for a while.
When "A Bite of China" was still on the air, Li Zetian was already preparing for other things.
Lucine Pate compiled a daily chemical company's information and passed it on to Li Zetian.
The list includes: Procter & Gamble, Unilever, L'Oreal, Colgate, Henkel, RB Kao, RB Senior Hall...
Among them, Procter & Gamble is naturally the largest daily chemical company. Its revenue in the daily chemical sector is more than that of Unilever, L'Oreal, Colgate and Henkel combined!
"This Procter & Gamble Company is too awesome..."
After reading the information, Li Zetian sighed deeply. At the same time, he also identified the targets he was preparing to acquire: Colgate and Henkel.
Colgate provides high-quality consumer products for the public in oral care, personal care, home care and pet food, many of which are world-renowned brands familiar to consumers, such as Colgate, Palmolive, Ajax, etc., especially in the oral cavity. In the field of care, liquid soap and underarm care, it has a clear global advantage.
As for the German company Henkel, few people may know it, but it is one of the world's top 500 companies. Henkel has three business areas: detergents and home care, cosmetics/beauty products and adhesive technology.
The most well-known brands are:
1. Persil laundry detergent has the largest market share in Germany!
2. Schwarzkopf. In 1995, Henkel just acquired Hans Schwarzkopf, which is one of the three major hairdressing cosmetic brands in the world. Its product lines include hair dyes, hair care series, soaps, body washes, skin care products and oral hygiene products. The most well-known and household brand - Schwarzkopf! (The other two hairdressing and cosmetic brands are KéRASTASE under French L'Oreal and Wella under Procter & Gamble)
3. Henkel Black & Decker Adhesive, one of the most powerful global strategic brands under Henkel in Germany, has a history of nearly 60 years and is widely used worldwide!
Colgate and Henkel do not have a high degree of business overlap with Meizu and Estee Lauder. The acquisition of these two companies can just enrich the products of Cronos Daily Chemicals.
"Lucine Pate, I have decided to buy Colgate and Henkel!" Li Zetian called Lucien Pate and said.
"Yes!!!"
"Oh, by the way, ask Unilever if they are willing to sell Chinese toothpaste to us!" Li Zetian was very annoyed when he said this. China's No. 1 toothpaste brand was sold by Unilever in 1994. past.
"Okay, Mr. Li, I'll try to buy Chinese toothpaste as much as possible!" Lucine Pete nodded.
After Li Zetian gave the order, Lucine Pate immediately took action.
In fact, she was ready, just waiting for Li Zetian's order.
The next day, Koronos Daily Chemical Company showed its sharp fangs and made a takeover offer to Colgate and Henkel at once!
As soon as the news came out, it quickly caused a sensation!