For the next week, Li Zetian kept recruiting people, and only stopped when Apple was "overcrowded".
At this point, the scale of Apple has reached 35 people!
And these days, computer distributors or some retailers are almost breaking the threshold of Apple, and they also bring a lot of checks to Apple. Subsequently, these people took the contract to the factory set by Apple to pick up the goods and shipped the Apple-l personal computer to all parts of the United States.
As the Apple-l became popular, the Apple-l became more and more famous in the industry and in computer enthusiasts' clubs.
The so-called: "Layers watch the fun, experts watch the doorway!"
When they took apart the Apple-l personal computer and looked at the structure inside, people who knew technology were all amazed, it was a masterpiece of God! !
Fanless power supply!
Expansion bus!
Excellent BASIC programming language!
There are also disk drives, monitor graphics capabilities, and a lot of stuff on circuit boards, pretty much the culmination of clever engineering tricks to save hardware and reduce costs!
The design is so exquisite, it has to be applauded!
Although Apple-l sells for $2,000, it looks expensive, but the technology applied to it far exceeds that price! ! !
Soon, Apple-l's powerful technology and design spread in the circle, and everyone was shocked!
Many computer hobbyists didn't have the money to buy an Apple-l, but in order to own one, many members of the club scraped together to buy one.
In one month, Apple-l sold 1,250 Apple-l units, creating a sales legend of $2.5 million!
Soon more American media began to report the Apple-l, for example, the Apple-l was listed as a featured item in the Global Catalog, further expanding sales. The Global Catalog, on the other hand, represents the point of view of the broad and confident pioneer, the main representative of the ethos of computer hackers. Explain what? It shows that Apple-l technology is awesome and innovative! ! !
The Global Catalog described the Altair 8800 in its previous life, and this time around the Apple-l, claiming: "It was an absolute, undisputed, incredible overnight success!!!"
Apple-l has swept the covers and headlines of almost every computer magazine in the United States except the Global Catalog, and even the top ten newspapers by circulation in the United States, USA Today, also reported on it.
Hundreds of American universities such as Stanford University, Harvard University, and Massachusetts Institute of Technology have purchased Apple-l from Apple, but the funny thing is that Harvard still doesn’t know that the founder of Apple is a Harvard dropout - Li Zetian!
MITS, which also produces personal computers, is very jealous of Apple. The hardware manufacturing cost of the Altair8800 and Apple-l is not much different, at most two hundred dollars, but the price of an Altair8800 is only $375, and each machine It only makes about 75 dollars, and Apple-l sells for 2,000 dollars, and each machine can make 1,500 dollars. Altair8800 needs to sell 20 units to be worth the profit of one Apple-l. Are you angry? ! !
In November, MITS finally got the Intel8080 microprocessor, and the Altair8800 personal computer was officially released in the United States. Previously, Roberts had advertised in many newspapers and media. With the popularity of the Apple-l fire, Altair8800 has also attracted the attention of many people.
"Hey, I can't afford an Apple-l, so let's just buy an Altair8800, I heard it's a personal computer!!!"
This is what many people think!
Once the Altair 8800 was released, it really received a lot of orders, and Roberts' old face suddenly smiled.
However, it didn't take long for it to be madly spit out by many people.
"Compared with the Apple-l personal computer, the Altair8800 is simply rubbish among the rubbish, next door to Mala, I shouldn't buy it!"
"No comparison, no harm. You get what you pay for!"
"… "
After all, the Altair8800 has sold hundreds of units.
Intel, it should be said, has made huge profits from it.
Both Apple-l and Altair8800 use Intel8080 microprocessor, which undoubtedly gives an impression: Intel8080 microprocessor has become the standard configuration of personal computer. Therefore, whether it is a computer hobbyist or an enterprise intending to enter the personal computer, they will buy the Intel8080 microprocessor for research.
Under the leadership of Li Zetian, Apple detonated the personal computer revolution, and it won't take long for many personal computers to spring up all over the United States!
…
No matter how enthusiastic the flame is, I am afraid that it will be extinguished by the high price!
After more than a month of explosive sales, at this moment, the sales of Apple-l have fallen very sharply. From mid-November, only a dozen units are sold every day!
With a bitter face, Zhang Yan said to Li Zetian, "Boss, many people say that the price is too expensive to buy. Do you want us to lower the price?"
"No!" Li Zetian shook his head resolutely, and then said, "If the price is reduced in just one month, customers who bought Apple-l before will be very dissatisfied!!!"
After speaking, Li Zetian pondered and said after a while: "I plan to advertise on TV, so that more individuals, enterprises and governments can see our company's products and know what a personal computer is and what it is useful for! In addition, ..." Li Zetian paused and said, "We should also actively explore the global market!!! By the way, Zhang Yan, you are now responsible for setting up the Apple production factory, recruiting some workers, training and guiding their production! I believe, Apple–l sales will increase soon!!!”
"Well, okay, then I'll prepare for this now!" Zhang Yan responded and left.
Li Zetian dug out the phone blog from the drawer, and then found the phone number of the advertising business department of the ABC television station of the American Broadcasting Corporation.
"Hey, hello, this is ABC TV!"
"Hello, I'm the CEO of Apple. I would like to ask how much does it cost to advertise on ABC?"
"It depends on the time period and the length of the advertisement. What time period do you plan to advertise?"
"The best golden age!"
"That's $40,000 a second from seven to ten at night for a month!"
**** So expensive! ! !
Li Zetian complained endlessly in his heart, he gritted his teeth and said, "I want to advertise for 10 seconds, just a month!"
"Okay, sir, $400,000 in total! You'd better sign the contract with us as soon as possible, because that's the only way we can schedule it for you as soon as possible!"
"Okay, I will send someone to contact your company as soon as possible. Does San Jose have your office?"
"Of course, ABC is one of the three largest commercial broadcasters in the US!!!"
Li Zetian answered and then hung up the phone.
Since ABC has an office in San Jose, Li Zetian is in no hurry to sign the contract. The first thing to do is to shoot the short commercials, otherwise the commercials will be in vain!
"Ask a celebrity endorsement? Or how to do it? Besides, which advertising shooting company should I find?"
Li Zetian couldn't help but ponder.
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