If you want to make the eBay Dangdang website unable to develop, in addition to suppressing it, the second is to strengthen itself.
The stronger you become, the weaker the enemy becomes.
"Okay, I see, I'll figure out a solution ASAP!"
After Li Zetian finished speaking, he ended the call with Wang Wei. Sitting on the sofa alone, I started to recall the development model of e-commerce websites in my previous life in order to learn from it (well, plagiarize it).
Soon, Li Zetian had a clue, and then returned to the computer desk, opened a Word file on the computer, and typed quickly for a while.
An hour later, a ten-page plan was released.
This plan must not be spread out. If other e-commerce companies get it, it will definitely develop rapidly.
Li Zetian decided to take his time and implement the above plan step by step.
How can we completely defeat the eBay Dangdang website? Amazon and eBay alone may not be able to kill it. If you join Taobao, hehe, three fights for one, you can't kill eBay Dangdang!
Amazon.com and eBay are positioned slightly higher, and there are no fakes.
But China needs fakes, and Taobao came into being.
In addition, European and American stores are required to pay store opening fees when they enter the Amazon website and eBay website. If the store does not pay the fee, users will think that there is a problem with the company. But in China, it doesn't matter whether your store pays or not, as long as things are cheap.
In the past life of Taobao, relying on the free advantage, it quickly opened up the Chinese C2C market, and in just a few years, it became the top C2C leader in China. Amazon and eBay, on the other hand, cannot adopt a free strategy. If you play the "free" card in China, European and American merchants will definitely make trouble, and the loss will be huge, which may shake the status and credibility of Amazon and eBay in the European and American e-commerce market.
Therefore, the rise of Taobao is not without reason.
And when Alibaba launched Taobao, the slogan was "free", so Li Zetian didn't need to remind him. Based on this, Taobao will naturally rise like the previous life. However, due to the variable existence of the eBay Dangdang website, Li Zetian wants to speed up the development of Taobao! ! !
The first is to build a credit system, realize the real-name authentication of Taobao.com, and use the advantages of network information sharing to establish an open and transparent credit evaluation system. For example, the basic principle of Taobao.com's credit evaluation system can be: a successful transaction is a transaction, and both parties do the same to each other. A credit evaluation.
The second is the introduction of Alipay. As the saying goes, "don't put all your eggs in one basket". If PayPal fails in China, at least there is Alipay. Of course, what's more important is that Alibaba, with Alipay as its core, cooperates with China's public security departments and banks, and it is easier to develop and grow in China, and PayPal comes from abroad after all.
Then there is Taobao's community, content and local life. As a result, Taobao is no longer a simple shopping website, which can greatly increase user stickiness. At the same time, Alibaba can cooperate with multiple platforms and use the content platforms of the Alibaba ecosystem such as Youku, Weibo, Alimama, and Alibaba Pictures to closely build an ecosystem from content production to content dissemination and content consumption.
Lastly is advertising. Jiuxiang is also afraid of deep alleys. All kinds of TV commercials, variety show commercials, movie placements, etc. have to be launched. All kinds of advertisements are bombarded indiscriminately. Are you afraid of the slow development of Taobao
The most popular variety shows haven't come out yet, such as "The Voice of China", "Run, Brother", "Where Are We Going, Dad"...
Uh, when he thought of "Where Are We Going, Dad", Li Zetian couldn't help but raise the corner of his mouth slightly, and murmured, "Would you like to take Xiao Yue'er to play on the show?"
However, after careful consideration, I gave up temporarily. First, Xiao Yue'er is too young, just over 2 years old; second, Xiao Yue'er was born to him and Dongfang Yuqin. Even though everyone knows about this situation, they can't blatantly appear on the show, and the influence is not good.
…
Li Zetian sorted out the planning case and sent Ma Yun an email.
Jack Ma's email is bound to his mobile phone and has a text message reminder function. After Li Zetian sent the e-mail, Jack Ma knew immediately.
"Mr·Li's email!!!" Ma Yun looked at the text message and couldn't help but click on the link, then entered his account password and started to check the emails sent by Li Zetian.
At this time, a graceful young female secretary in white business attire walked over from the door and reminded softly, "Mr. Ma, the meeting will begin soon."
Ma Yun looked at the email on his mobile phone and replied without looking up: "The meeting will be launched for 5 minutes. I will wait for an important announcement!"
"Yes." The female secretary responded and turned to leave.
Ma Yun said to himself excitedly: "Mr. Li is going to vigorously promote Taobao. He even intends to let Taobao replace the e-commerce status of Amazon.com and eBay in China!!!"
Unexpected! Ma Yun really could not have imagined that Li Zetian would make such a decision!
As one of Alibaba's small shareholders, Jack Ma is naturally also a shareholder of Taobao. If Taobao develops, his worth will skyrocket! Although Amazon's current market value is not as exaggerated as it was during the Internet bubble, it is still as much as $200 billion. Alibaba's market value should not be too high, even if it is only a quarter of Amazon's, its worth is billions of dollars!
After reading the content of the email, Jack Ma was short of breath and his face turned red, as if he had seen the three-legged situation of Taobao, Amazon and eBay in China. Among them, Taobao is still the most powerful.
For the eBay Dangdang website, the arrogant Jack Ma was still a little disdainful and did not take it seriously. Because Jack Ma is very clear about how powerful Li Zetian is, he will definitely not let the eBay Dangdang website develop.
Jack Ma stayed in the office for a while longer, printed out more than a dozen copies of the e-mail, and sent it to the company's top management later.
In the conference room, everyone was in a good mood and chatted with smiles. Since the official launch of Taobao.com, the results have been gratifying.
"The competition in the C2C market is fierce, and Taobao has finally broken out of the siege and has become famous in the industry!"
"Haha, yes, I don't think it will take us four or five years. Taobao.com may surpass eBay's website..."
squeak~~~
The door of the conference room was suddenly pushed open, Ma Yun walked in, and the female secretary behind was holding a large stack of documents.
"Boss Horse!"
"Boss Horse!"
Everyone stood up and greeted Ma Yun one after another.
Ma Yun nodded with a smile, walked to the main seat and sat down, then glanced away and said solemnly: "Mr. Li just sent me an email, which said that Taobao must be within one year. More than eBay Dangdang!!!”
As soon as the voice fell, everyone was in an uproar!
"What!!! It's too hard to be too strong, how long has Taobao been established, how can it surpass eBay Dangdang within a year?"
"Yeah, that's impossible! President Ma, why don't you report the situation to Mr. Li?"
"… "
"Do you all think it can't be done?" Ma Yun smiled lightly and said, "But I said it can be done!!!"
Everyone was stunned when they heard Ma Yun's words.
This, this... What's wrong with Mr. Ma? What's the nerve? !
PS: Try to update two more chapters at night.