The hottest singer in America right now is the rock star Elvis Presley.
Li Zetian thought about it again, asking Elvis to endorse, it must be outrageous, and it is easy to overwhelm the guest, making people forget the existence of Apple-l.
Advertising must be accurate!
People who can afford Apple-l personal computers must be interested in computers or need to use computers. Therefore, advertisements must highlight youth, fashion and practicality. It is enough to invite some actors to play college students and white-collar workers. Not only accurate positioning, Most importantly, it's affordable! ! !
It really is that there are too many places where the company needs to use money, and it can be saved if it can be saved!
After thinking of this plan, Li Zetian then went to San Jose to find a powerful advertising company and let them shoot advertisements according to their own requirements.
In the afternoon, Li Zetian left five advertising companies, and finally negotiated cooperation with an advertising company named JWT.
Founded in 1864, JWT is the world's first advertising company and the world's first advertising company to carry out international operations.
After Li Zetian understood the background of this advertising company, he suddenly thought that Apple was preparing to enter the overseas market and also needed advertising, so he decided to cooperate with JWT.
"Mr.li, choose JWT, this will definitely be a successful cooperation! JWT will be committed to assisting Apple in achieving short-term short-term success through a brand-wide marketing plan, combined with advertising, direct marketing, promotion, sponsorship and public relations activities. Performance growth, and create long-term brand value!!!" said Mars Black, head of JWT in San Jose, with a smile!
"Yes, Mars Black, I also believe that this will definitely be a win-win cooperation!!!" Li Zetian nodded, after discussing carefully with Mars Black, he talked about the various marketing The method made Li Zetian stunned, just now he realized that simply advertising on the TV station seemed too simple!
It is worthy of being a professional, but it is different!
Li Zetian was ashamed.
For JWT, partnering with Apple helps expand its presence in the tech world of advertising!
Although Apple is a start-up company, the emergence of Apple-l shocked the computer industry!
Apple has also become the endorsement of technology and innovation in one fell swoop, with huge development potential!
After learning that Li Zetian was the CEO of Apple, Mars Black, head of JWT, wanted to promote this cooperation. With his eloquent eloquence, Li Zetian finally decided to cooperate with JWT.
After walking out of JWT, Li Zetian shook his head and sighed, "Alas, the money I just earned is almost gone!"
A few days later, JWT sent a very detailed advertising plan, including overseas promotion.
Li Zetian read it again, felt ok, nodded and agreed to use this plan.
…
…
At this time, it has been almost two months since the Apple-l went on sale, and a total of 1,800 machines were sold.
With Black Friday fast approaching, it's the day of Christmas sales in American malls. On this day, American malls will launch a large number of discounts and promotions for the last large-scale promotion at the end of the year. And this day's discount promotions are no worse than China's "Double 11 Shopping Carnival"!
If Apple-l is discounted at this time, previous customers will not complain too much. After all, all products are discounted wildly on this day, and Apple-l discount is normal!
"Boss, what's the discount on Apple-l?" Zhang Yan asked.
Li Zetian thought about it and said, "Thirty percent off!"
"30% off? Then they're not going crazy!!!" Zhang Yan said in surprise.
"I just want them to grab it, otherwise, how can we explain that our Apple-l is popular?" Li Zetian laughed, "By the way, let's control the shipment of Apple-l. This time, we only sell Apple-l. 1000 units!!!”
When Zhang Yan heard this, his face was full of doubts. Shouldn't he take advantage of the discount and sell as many as possible? Why do you have to control shipments instead
Without waiting for Zhang Yan to ask, Li Zetian asked back with a smile, "Do you understand what hunger marketing is?"
Zhang Yan shook his head.
Li Zetian explained: "Hunger marketing refers to a marketing strategy that commodity providers intentionally reduce production in order to control supply and demand, create an 'illusion' of short supply, maintain product image, and maintain a higher price and profit margin of commodities! In the future, Apple has to keep doing hunger marketing in order to get high interest rates in return!!!”
Zhang Yan seems to understand but not understand, but in 2016 in his previous life, I am afraid that everyone has heard of this word. Hunger marketing has almost all been broken by Apple and Xiaomi...
Li Zetian smiled, picked up the phone, and began to inform Apple's resellers and powerful computer retailers that Black Friday would be 30% off!
Of course, some retailers are reluctant to offer 30% off, thinking it's too much. Li Zetian had to give them profits and bear most of the discounted losses.
Because of this, Li Zetian began to wonder again, should Apple build its own retail store
Establishing a retail store costs a lot, and Apple has only one product now. Is it possible to set up a retail store to sell only Apple-l? It will definitely be lost! ! !
Li Zetian thought about it for a while, but temporarily removed the idea.
Apple needs to accumulate more and more power.
…
…
The news that Apple-l is going to be 30% off on Black Friday immediately attracted a lot of attention.
"30% off, which means you can buy an Apple-l for only $1400, saving $600!!!"
The crowd was astonished.
"It's a rare opportunity. It is said that only 1,000 Apple-l's are discounted. If you pass this village, you won't have this store!"
"I'm going to sell my old Ford and buy an Apple-l."
"I'm going to borrow money from my father, and I'm going to buy an Apple-l this time anyway."
"Alas, $1,400 is still an exorbitant price for me..."
"I don't have any money either. Let's join together and buy one while it's on sale. I think people from other clubs must think the same way. We must act fast!"
"Yes! Collect money to buy!!!"
"… "
Li Zetian's little trick set off people's desire to buy~!
When Black Friday is approaching, you can see a long line of tens of meters lined up at the door of the computer retail store, which is spectacular!
The passers-by not far away were surprised and asked the people next to them: "What's the situation, why are there so many people lining up?"
The man replied: "Don't you know, Apple-l is 30% off, and everyone is here to grab it!!!"
"What is Apple-l?"
"A personal computer can manage data and run various software, including school curriculum, corporate employee data, and bank customer data are all managed by computers. Enter his name, and all his information will come out, isn't it very convenient?"
"Indeed!!! How much does this Apple-l personal computer cost, I just need something like this!"
"Original price of $2000, now 30% off, only $1400!"
"Thank you, I'm going to line up now, there are so many people, if it's too late, I might not be able to buy it!"
"… "
As a result, 1,000 Apple-Ls were sold out across the United States in less than an hour.
After Zhang Yan got the news, his eyes widened and he couldn't believe it. In the past two months, there were only 1,800 Apple-l units sold, but today 1,000 units were sold in less than an hour!
That night, the Los Angeles Times reported: "Apple has created an astonishing number of sales of 1,000 Apple-l personal computers in one hour, writing a miracle in the technology world!!!"
PS: There is one more update at night, and the update is powerful.