"Happy Camp" started in 1997, and it has been popular for 6 years now. It has accumulated a large number of viewers in the past 6 years. Every Saturday night at 8 o'clock, people sit at home and turn on Hunan Satellite TV to watch "Happy Camp".
Even if "Run, Brother" is a good show, can it be better than "Happy Camp"
Almost all Hunan Satellite TV people feel that Zhejiang Satellite TV is digging its own grave.
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Jiuxiang is also afraid of deep alleys. Before the new show is broadcast, there is no fan base, so publicity work is essential.
Zhejiang Satellite TV spent a lot of money to buy the first season of "Let's Run, Brother", so it naturally spared no effort in publicity, and almost gave the best publicity resources in the station to "Let's Run, Brother".
In addition to advertising on TV stations, "Run, Brother" is also very popular on the Internet. For example, "Run, Brother" is on Yahoo portal, NetEase portal, Sohu portal, Tencent QQ software, YouTube website More than ten online platforms have made publicity advertisements.
As for offline promotion, it is mainly in the glory chain Internet cafes and buses.
In addition, the stars of "Run, Brother" are also participating in some activities to promote the show!
However, because there is no Weibo yet, the influence of celebrities is much weaker.
Li Zetian has actually been following "Run, Brother". He thought that if there was a Weibo, the stars only needed to update the Weibo and make a little appeal, and the fans would respond in groups. "Run, Brother" immediately became popular. The search list is the first, so it will become popular before it is broadcast.
Fortunately, this show has a strong lineup of stars, which has attracted great attention from the media and fans, and the promotional videos released by the show, especially the game link of tearing up the famous brand, are even more surprising. I didn't expect the stars to be so open. , and being able to play so "ferociously" is simply beyond the glasses. On the Internet, netizens have almost maxed out the comment area of "Run, Brother".
"I feel sorry for the fairy sister for 100 seconds!"
"Lu Yi 6666!"
"Huang Lei is so witty!"
"Rely on me, Jet Li's skills are extraordinary, as expected from Shaolin Temple!"
"This show has a lot of stars, and it's so fun to play, I really want to watch it!!"
"… "
With the promotion, the popularity of "Run, Brother" gradually opened up.
On October 29, the media suddenly revealed that "Run, Brother" was designed by Li Zetian himself, and Li Zetian's celebrity effect was no less than that of a star.
As soon as the news came out, it was quickly reprinted by major media and the Internet, causing a huge sensation in China, and even foreign media followed suit!
After continuous exposure, the program "Run, Brother" is almost a household name.
At this moment, Hunan Satellite TV was finally moved and scared.
At 8:00 p.m. on November 1st, "Run, Brother" started 20 minutes earlier than "Happy Camp".
Many viewers originally wanted to watch "Happy Camp", but before the show started, they thought of watching "Run, Brother" first. As a result, I fell in love with it at first sight, but threw "Happy Camp" out of the sky.
The statistics of the ratings will take some time. Neither Zhejiang Satellite TV nor Hunan Satellite TV know who has the highest ratings. This night is destined to make many people unable to sleep.
On YouTube, the comments for "Run, Brother" are increasing very fast.
"It's so beautiful! "Run, Brother" is the most interesting variety show!"
"This is the real variety show!"
"The first large-scale outdoor variety show in China is awesome! Support "Run, Brother"!"
"I've always been a big fan of Happy Camp, but now I have to say that after watching Happy Camp for several years, it feels a little tedious. The appearance of "Run, Brother" is really surprising. It's not black, I really think "Run, Brother" is much more interesting than "Happy Camp"!"
"… "
At 12 o'clock that night, the number of hits of "Run, Brother" in the first issue of the first season reached 4 million. This is 2003. This is an era when smartphones have not yet been developed. Although the Internet in China is much more developed than in the previous life, it is amazing to want to reach 4 million hits a night! ! !
And this just shows how popular "Run, Brother" is! !
In comparison, this issue of "Happy Camp" has only 900,000 hits, a huge difference between the two.
The number of hits on the online video of "Let's Run, Brother" has caused a sensation in the entire Chinese e-commerce world.
Taobao.com is the exclusive title of "Let's Run, Brother", and the stars make jokes in the show, and they will introduce Taobao from time to time. In addition, the recording location of this episode of Nima is in Hangzhou, at the Alibaba headquarters, and it is full of advertisements! ! !
Other e-commerce sites have been silent.
The advertisement is done like this, and it is too frustrating!
SoftBank's Masayoshi Son and eBay Dangdang's CEO Li Guoqing both vomited blood.
With the popularity of "Let's Run, Brother", Taobao must have become famous, and the number of website visits has increased greatly!
Moreover, what scares all e-commerce companies is that Taobao announced on the program that it will engage in a "Double 11 Global Shopping Spree" on November 11, and it also defines Double 11 as Singles' Day. Look, the four Arabic numerals "1" , more like four smooth sticks! Isn't a bachelor just a single? 365 days a year, which day can there be so many bachelors? Isn't November 11th Singles' Day? ! !
"Singles' Day" has become popular on the Internet, and young people like to hype it up, and they are madly forwarded in QQ groups to let more friends and classmates know about this "Singles' Day". At the same time, the "Double 11 Global Shopping Spree" has also become popular, making countless e-commerce shopping users ecstatic. On the "Double 11" day, Taobao has crazy discounts, and all products are 50% off to 30% off. Wait, and giving away 1 billion RMB in shopping allowance, it's crazy! ! !
A long-time online shopping user said: "I can't believe what I've seen, I've never seen an e-commerce site with a discount of less than 30%. Surprised. Moreover, Taobao also gave away 1 billion yuan in shopping allowances. As long as users get shopping allowances, they can save further money! I believe that on Double 11, countless users will flock to Taobao frantically! "
Taobao's "Double 11 Global Shopping Spree" to be held in the United States has attracted great attention from the American media and the industry.
Amazon.com headquarters.
"Mr. Bezos, what do you think of the 'Double 11 Global Shopping Spree' held by China's Taobao.com? Will Taobao.com impact Amazon's leading position in China's e-commerce market?" the reporter asked.
Jeff Bezos pondered for a while and said: "I have to say, the 'Double 11' event is a great initiative! Taobao will achieve a leap in this 'Double 11' event!" Jie Jeff Bezos said with a solemn expression, "Frankly speaking, China's Alibaba is very powerful and impressive, and it will be Amazon's biggest competitor in China!!!"
PS: There were no 5 updates yesterday, so sad. How to solve the worries, only to explode more...