I have to say that the auto industry is really deep, and Li Zetian is not an auto professional, so it is also a big risk to enter the auto industry in a big way. However, as a boss, he does not have to be proficient in car manufacturing, as long as he understands the entire process of car design, manufacturing and even sales.
In fact, Li Zetian will not personally manage the car company.
As the so-called "specialization in the art industry"!
BMW itself has many excellent talents, and Li Zetian can provide resources such as advanced ideas, funds, technical support, sales channels, brand promotion and other resources from previous lives.
Elon Musk has studied physics in college, but he is not a rocket expert, but he has made a very good rocket. At the same time, it also established Tesla Motors, becoming the largest car company in the United States, and even surpassed BMW in market value for a time!
Elon Musk knows something about rockets and cars, but he's definitely not proficient.
The success of a thing often comes from a good idea!
Whether it's electric cars or self-driving cars, Tesla is ahead of other car companies, so she succeeded.
…
BMW corporate headquarters.
Li Zetian is having a meeting with the CEO of Rolls-Royce Motor Company and former senior figures of BMW.
"Everyone, in the global auto market, it is an indisputable fact that Japanese cars dominate European and American cars. But starting from today, we will change this situation!!!" Li Zetian said with a serious expression.
He glanced around at everyone, and then said: "Why are Japanese cars so popular? Some people say that Japanese cars are cheap and economical; some people say that Japanese cars are fuel-efficient; High reliability and few minor faults; some people say it is because of low maintenance prices; others say it is because of excellent craftsmanship, the design conforms to the aesthetics of Asians and European and American people, and what model is needed in the market, then it is flexible according to the demand. What kind of car to design…”
Li Zetian paused and said, "These are all correct. This is the advantage of Japanese cars, and naturally it is also where European and American cars need to be improved and strengthened!"
"Why are Japanese cars cheap? That's because the car parts are thinner, the body is light, and the parts and engines are made by themselves, so the cost is reduced a lot. But let's take BMW as an example. As far as I know, Generally, the parts of the car are allocated to other companies through bidding, and then these companies will determine how to produce the parts, and then these companies will be responsible for the welding of various parts, and then put them together for final assembly."
"Of course, I'm not saying this is bad, but you must know that in this way, car companies will give a lot of profits to spare parts suppliers, which will increase the production cost of cars and lose price competitiveness."
"As we all know, Japan's Toyota Motor Corporation is behind the powerful Mitsui Consortium. Steel and spare parts are all supplied internally. They are self-produced and sold at low prices, which greatly reduces the cost of automobile production. Because of the support of the consortium. , Japan's spare parts are becoming more and more advanced, and even some auto parts and spare parts materials catch up with Europe and the United States, and later catch up, and have gradually formed a monopoly!"
As Li Zetian's voice fell, everyone's face was very heavy, but this was really helpless. BMW did not have such a strong strength to produce and sell spare parts!
Li Zetian smiled lightly, and said domineeringly and confidently: "But it doesn't matter, the Japanese car company has the support of the consortium, and you have my support!!!"
As soon as these words came out, it was very exciting!
Everyone was shocked, and only then did they remember that this person in front of him was a super rich man who would shake the whole world! The richest man is already the richest person, but the reason why "super" is added before the "richest man" is because Li Zetian is too rich, beyond human cognition and imagination.
However, no one knows how much money Li Zetian has, but he is definitely much richer than the Mitsui and Mitsubishi consortiums. Over the years, I don't know how many Japanese companies Li Zetian killed, and the Japanese consortiums regarded him as a thorn in their side. Only he has the confidence and confidence to fight against the Japanese consortium!
Just when everyone was shocked, Li Zetian looked at Vanessa, Vanessa nodded, took out the USB flash drive, and plugged it into the MacBook that had been connected to the projector.
"I invested 25 billion US dollars in BMW. The first thing we need to do is to develop a self-driving car project. I think we can take this opportunity to acquire a European auto parts company. If it is not enough, I will make additional investment. In short, I will invest a lot of money to develop better spare parts, so as to compete with Japanese spare parts! At the same time, I will also make Koronos Steel merge with European steel companies to further reduce zero. The cost of parts and raw materials!”
That's right, Li Zetian actually wants to take this opportunity to develop and expand the Koronos Steel Company and integrate the upper and lower industrial chains of automobiles.
At this time, Vanessa had opened the USB flash drive, and then found a PPT file with the file name "Parts", and opened it. All eyes turned to the projection screen.
"The PPT is the acquisition target that I asked Vanessa to sort out. Please read it." Li Zetian said,
As soon as the voice fell, everyone took a deep breath and sighed in their hearts, what does it mean to have a big appetite, this is it! !
The first target Li Zetian wants to acquire is the world's largest automotive technology supplier - German Bosch! ! ! The business scope of Dr. Germany covers brake systems, various automotive filters, diesel injection systems, lighting products, automotive batteries, starters, generators, transmission belts, horns, spark plugs, wipers, oxygen sensors, fuel pumps, ignition coils, air flow meter, wiper, trip computer, car diagnostic system, etc. Bosch is most famous for its ESP body stabilization system, which is used by many brands such as Mercedes-Benz, Audi, and Citroen.
Although German Bosch is not a listed company, its market value is close to 10 billion euros!
BMW just got $25 billion in its accounts, and seems to be spending more than half of it in the blink of an eye. However, everyone agrees with the acquisition of the German Bosch company!
"Mr. Li, follow you, just do something big!!!" Norbert Rethyf said with a slightly excited tone.
Li Zetian smiled and said, "I don't want to do anything big. Brother, am I too embarrassed to be the richest man?"
There are three acquisition targets on the PPT. Bosch of Germany is the first target. If the acquisition fails, there are two alternatives, one is Germany's ZF, the other is Germany's Continental Group, both of which are the world's top ten spare parts companies.
Subsequently, Li Zetian began to discuss the acquisition of Germany's Bosch with Norbert Reiseff and others, and the meeting ended after more than an hour.
Binggui is very fast, the next morning, Norbert Reisseff personally contacted the board of directors of Bosch Germany and put forward a takeover offer to acquire Bosch Germany in a cash and cross-share swap!
If Germany's Bosch is optimistic about the future development of BMW, it is naturally willing to hold shares in BMW.
Obviously, since Li Zetian took over BMW, BMW has become the most dazzling company in the current auto industry! Therefore, when Norbert Reithof proposed that BMW want to acquire Bosch in Germany, the other party did not reject it immediately, but said to consider it.
Thinking about it shows that the other party is a little moved!
Sure enough, on the afternoon of the third day, Bosch in Germany replied and decided to have a specific talk with BMW.
Germany's Bosch soon sent a negotiating team to BMW's headquarters, and the two sides negotiated secretly.
However, large-scale acquisitions are generally difficult to negotiate in a short period of time, unless one of the parties is very ambitious and willing to make concessions. Seeing that Christmas is approaching, Li Zetian prepares to return to the United States from Germany to spend Christmas with his family. It has become a habit to do as the locals do.
"Norbert Reithofer, the acquisition of the German company Bosch is entirely up to you!" Li Zetian said before leaving.
"Mr. Li, don't worry!"
Li Zetian nodded, and then said: "As for the unmanned vehicle project, I think a laboratory should be established in the United States! You know, the development of artificial intelligence in the United States is faster than that in Germany, and the artificial intelligence experiments of the Cronos Industry are Mainly in the U.S., too. Oh, by the way, Norbert Reithofer, the name of this self-driving car company is Tesla! I love the name Tesla!”
Norbert Reithof laughed: "Because of a great scientist - Nikola Tesla?!"
"That's right!" Li Zetian paused and praised highly: "This is a great genius who is timeless!!!"
Norbert Reithofer said: "Yes, Nikola Tesla was a great genius. But I think you are more genius than him, Mr. Li, you have designed and invented countless popular products, created An unprecedented business empire!"
Li Zetian shook his head and smiled, and said modestly: "I don't dare to be, I'm actually a businessman..."
After pretending to be forced, Li Zetian left. In fact, the subtext in his heart was that scientists are all used by me, and I am the most awesome person! Have you ever seen a big guy with hundreds of thousands of scientists under his control? If you have seen him, you will know that the big guy is me! ! !
…
Los Angeles is located in the Mediterranean climate zone with mild climate and little snow. But this year, when Li Zetian returned to Los Angeles, it snowed heavily. Looking at the San Gabriel Mountains in the distance from downtown Los Angeles, USA, the snow on the mountain and the tropical vegetation in downtown Los Angeles present a double sky of ice and fire, which is very spectacular and beautiful.
Christmas is the same as in previous years, Yu Jingqiu and Dongfang Yuqin cook a sumptuous dinner in person, and the family gathers around the table to eat. However, this year is still a little different. William brought Tina over for Christmas, and the two children have reached the point of talking about marriage.
When Li Zetian thought of how Bill Gates might be gnashing his teeth at this moment, he couldn't help but secretly rejoice.
Li Zetian thought to himself, if his daughter was going to get married, then the man must be married, and he didn't care whether the other party had money, anyway, he definitely wasn't rich in his own family...
Li Zetian thought about it, and the dinner was over before he knew it.
It was night. Li Zetian put his left arm around Yu Jingqiu and his right arm around Dongfang Yuqin. The three sat on the balcony and looked out the window quietly.
In a blink of an eye, more than 30 years have passed, but many things are still vivid in my memory...
Whoosh whoosh! ! !
At this time, a purple meteor shower suddenly appeared under the night sky!
"Wow, what a beautiful meteor shower!" Yu Jingqiu's eyes lit up and couldn't help saying.
"Make a wish now," Li Zetian laughed. "I heard that if you close your eyes and make a wish when you see a meteor shower, your wish will be very spiritual!"
Yu Jingqiu and Dongfang Yuqin both smiled, closed their eyes like a little girl, and started to make a wish.
Li Zetian also smiled, hugged the two of them, and closed his eyes, as for what wish he made, only he knew...
…
The next morning, Li Zetian was watching the news while eating breakfast, when he suddenly saw a news report about the meteor shower last night, and someone picked up a strange meteorite, which was auctioned on eBay for $10,000.
Li Zetian thought about it, Yu Jingqiu and Dongfang Yuqin both made a wish last night, this meteorite is quite meaningful, so he used his iPhone to open the eBay website, found the seller of this auction, and bought the meteorite.
The meteorite was as big as a fist, and Li Zetian planned to make it into three pendants, one for each of him, Yu Jingqiu and Dongfang Yuqin.