At this point, Airbnb has attracted countless investors.
In order to win her, William paid a astronomical price of 1 billion US dollars. This price was shocking and stunned. Those VCs shook their heads and quit the competition.
The rich and powerful Lord is really not to be provoked.
The acquisition of more than 1 billion US dollars on the Internet is also a big deal, and it immediately attracted the attention of the media.
Airbnb has been dubbed "EBay in housing" by Time magazine.
However, big trees attract wind.
Airbnb was acquired by William, which is equivalent to being acquired by Li Zetian, so many things related to Airbnb were magnified, and soon there were business rivals who shocked the scandal of Airbnb.
"It's awesome! Airbnb houses installed cameras, and the landlord secretly filmed the tenant's sex~~love video, in order to threaten money, and even have sex!"
"Airbnb is actually a 'demonstration tool'. There are many landlords who don't charge the tenant's money, but ask the tenant to accompany him to do some indescribable things every night, such as bang bang bang!"
"… "
Airbnb's scandal broke, and the site became even more popular.
Some netizens said: "Wow! I didn't even know there was an Airbnb website before, but since I saw these news, I just realized that there is such a great 'About ~ Cannon Artifact'! Ha ha, my home There are a lot of vacant rooms, which beautiful girl wants to rent, it's free~~~"
"Damn it, I'm crazy, a beast, how can you install a camera in a room? It's immoral, it's shameless! I've used Airbnb a few times, and the experience is novel, but when I think that I might have been photographed secretly, I I feel sick in my heart, and I will never use Airbnb again!”
"It's okay, not all Airbnb hosts are so perverted. Many hotels actually have cameras in their rooms. So, when giving advice to everyone, whether using Airbnb or staying in hotels, be careful , it's better not to slap. Don't be afraid of 10,000, just be afraid of what happens."
"If you don't go to the hotel to open a room, then why go to the hotel?"
"… "
At this time, the most depressed person was William. He never expected that something would go wrong just after he bought Airbnb.
"Jingle Bell!"
Suddenly, the phone rang.
William answered the phone, and a voice came from there: "Mr. Li, the number of registered users of Airbnb has skyrocketed!"
"Really?!" William's face was full of confusion. Can scandals also increase Airbnb users? But looking back, this data may be true, but if Airbnb’s reputation is bad, the company will soon hit a ceiling and have limited room for development.
One wave after another, and soon another scandal broke out.
"Shocking!!! A host on Airbnb was ransacked by travelers!"
As soon as the news came out, Airbnb could not help but worsen the situation, and there was a major crisis of trust in the Internet, which seriously threatened the development of Airbnb.
William's head suddenly burst out, "Oh, damn, Airbnb has so many problems!!!"
When William returned home, he felt very uncomfortable and had no appetite for food.
Li Zetian glanced at him and said, "Is there something wrong with Airbnb?"
"Yes, the constant scandals have led to a major crisis of trust in Airbnb. If it is not handled properly, it may lead to the decline of the Airbnb website!" William said with a worried face.
Li Zetian said lightly: "Since it is a crisis of trust, then create some very valuable solutions to build a network of trust."
"Yes, our team is trying to figure out a way!" William nodded. He looked up to see his father. He was calm as usual, with a smile on the corner of his mouth. William couldn't help thinking that his father was incompetent. There must have been a solution already.
"Dad, you must have thought of a solution, let's talk about it!" William poured a glass of red wine to Li Zetian courteously.
Li Zetian smiled slightly and nodded: "I really thought of a lot of ideas."
"Then say it quickly!"
"Okay, but I'll just say one thing, the rest is up to you."
"Ok, no problem."
Li Zetian pondered for a while, and said: "The way to build trust is actually very simple, such as creating a new 'identity verification' function, by connecting travelers or other social networks of homeowners such as Facebook, Weibo, WeChat, etc., to establish effective Endorsement. You can also add authentication function on Airbnb's platform to realize real-name system and help increase trust between travelers and homeowners.
Another is to establish a real evaluation system. Since reviews come from both parties, hosts and guests are very concerned that if they leave a true review that includes a negative one, the other party will also give themselves a negative review. To solve this problem, Airbnb should allow reviews to be shown at the same time only after both parties have completed them. "
Li Zetian paused, looked at William and said: "Trust is a problem that needs to be faced and dealt with for all products, but this problem is the most important for Airbnb! Therefore, establishing a set of The credit mechanism is the top priority of Airbnb, and the main focus is on four aspects:
1. The tenant's trust in the homeowner.
2. The landlord's trust in the landlord.
3. Mutual trust between the tenant and the landlord.
4. Everyone's trust in Airbnb. "
After hearing this, William couldn't help but admire his father, but at the same time he smiled bitterly: "Dad, how do you know more about Airbnb than me, I'm so ashamed!"
Li Zetian took a sip of red wine, smiled lightly, and said nothing.
William sighed in his heart, feeling that he could never surpass his father in his life.
After dinner, William immediately went upstairs to sort out what Li Zetian had just said, and then contacted Airbnb CEO Joe Jebbia to launch these trust-building features.
Joe Jebbia was shocked when he heard William's remarks: "As the founder and CEO of Airbnb, I don't have a thorough understanding of Airbnb. Fortunately, I agreed to be acquired, otherwise, if there is such a strong competition Competitor, Airbnb must not be its opponent!"
After a while, Joe Jebbia said, "Okay, Mr. Li, I believe that with your words tonight, the crisis of trust in Airbnb will be resolved soon!"
"Well, that's the best way to do it!"
After William finished speaking, he hung up the phone.
A week later, the Airbnb website and app were updated. The new Airbnb has established a very useful trust mechanism, which has immediately gained the support and favor of many people, and the business volume has increased rapidly!
Airbnb came back to life, and William finally breathed a sigh of relief.
So focus on Uber and bike sharing.
William not only wants to make Uber a ride-hailing software, but also wants to add shared bicycles to it. This does not seem contradictory, because it is all to solve the problem of people's travel, which should be more conducive to the development of Uber.
PS: Thanks to Lu Guangkun for the reward. It will break out tomorrow, please subscribe and ask for tickets!