With 100,000 to 200,000 employees, AT&T is a huge customer for Apple!
Tian Shuai continued: "Mr. Carey Occam, do you mind if I give you a detailed introduction to Apple-ll and the supporting software?"
"Of course I don't mind! Please tell me!" Carey Occam laughed.
So Tian Shuai spent twenty minutes explaining the main functions of Apple-ll and the Excel spreadsheet office software developed by Microsoft to Carey Occam in great detail.
Carey Occam is particularly interested in the Excel spreadsheet, which allows AT&T to dramatically increase office productivity and save a lot of money!
"Mr. Tian, how do you sell Excel spreadsheets?" Carey Occam couldn't help asking.
Tian Shuai replied, "$200 for a copy, which currently only runs on Apple-ll personal computers!"
Carey Occam frowned, it was almost a binding sale!
If you want to use Excel, you must buy an Apple-ll.
In the past life, the reason why Apple-ll was so popular was inseparable from a spreadsheet called VisiCalc at the time. Many people had to buy expensive Apple-lls for VisiCalc, which then became the world's first and most popular commercial program on personal computers, one of the main catalysts for the rapid growth of the PC industry!
There is no doubt that Excel will replace VisiCalc in this lifetime, and it will continue!
Li Zetian was secretly happy next to him!
This is binding and monopoly!
Carey Occam thought for a while and said: "I will send someone to Apple to investigate. If Apple-ll is indeed as strong as you said, AT&T is willing to buy a batch. As for Apple's desire to put Apple-ll Selling it in an AT&T store, I'm afraid it's a bit impossible! You know, AT&T is a telecommunications company, if we sell computers in our business hall, it will become nondescript, and it will have a great impact on the company's brand!!! "
The bigger the company is, the more it values the brand, AT&T doesn't want to lose the big because of the small!
Coca-Cola President Douglas Daft said: "If Coca-Cola's factories around the world are burned down by a fire, as long as the Coca-Cola brand is still there, overnight it will make all the factories rise from the rubble!! !"
Yes, brand is very important for a company! ! !
Since the other party is unwilling, it is useless for Li Zetian to talk about breaking the sky.
"Okay, Mr. Occam, thank you very much for taking your precious time to meet us!" After Tian Shuai finished speaking, he gestured to leave, but just stood up, he suddenly said, "Oh, Mr. Occam , I might have to waste a few minutes of your time, and I suddenly thought of something!"
"Tell me, what's the matter?" Carey Occam smiled.
"Oh, yes, AT&T published an article on the Unix operating system at the International Computer Society ACM last year. After reading this article, we were quite interested in the Unix operating system and wanted to study it. However, After all, the Unix operating system has intellectual property rights, and Apple can't take it for free research, so it wants to buy the license of the Unix operating system from you."
Carey Occam was quite surprised when he heard this!
This is the first company to express to AT&T that it wants to buy a license for the Unix operating system, because AT&T did not say that it would charge a fee, and all other companies use the Unix operating system for free.
Tian Shuai saw Carey Occam's surprise and couldn't help explaining: "Apple is a company that attaches great importance to intellectual property rights, and believes that infringing other people's intellectual property rights is an unethical act, and such an unethical company will surely develop. Not much!"
Carey Occam couldn't help but praise: "Apple's corporate culture is really admirable!!!"
After a pause, Carey Occam asked, "What kind of authorization does Apple want!"
"Apple will make significant changes based on the Unix operating system, without the hassle, we want to buy a perpetual license!"
AT&T executives really don't pay attention to the Unix operating system. Carey Occam did not feel vigilant after hearing this. First, he did not see the value of the Unix operating system. Second, the company had already made the source code public. , I don't plan to charge, so I don't think it's a big deal to permanently license the Unix operating system... Of course, the license is only for the current version. AT&T's Unix operating system will continue to be updated. Carey Occam is not stupid enough to license all future Unix operating systems to Apple, but it is enough for Apple. Apple has its own The development team will continue to develop on the basis of this version. When AT&aT realizes the value of the Unix operating system and fights other companies, Apple can stay out of it!
"Okay, no problem!" Carey Occam nodded at this time.
Tian Shuai was overjoyed, his face was calm, and he deliberately said a low price: "Mr. Occam, do you think $30,000 will do?"
The low price means that Apple does not take Unix very seriously. If it says a high price, it will arouse suspicion from the other party. If AT&T is not satisfied, it will just increase the price.
Carey Occam agreed very happily. Although $30,000 is not much, it is also a lot of money. Unix was originally free, and it sold for $30,000, so it was a pick. In addition, AT&T is still thinking about Excel spreadsheets, and simply sells Apple a good favor.
The two sides reached an agreement and soon signed a permanent license for the Unix operating system.
"Mr. Carey Occam, we're leaving!!" Tian Shuai said happily when he left, "Oh, by the way, when will AT&T send a representative to Apple for inspection?"
Carey Occam thought about it and said, "About a week later, AT&T will send someone over!"
"Okay, we will fully show the functions of Apple-ll to the representatives of your company, and welcome them to come!"
After Tian Shuai finished speaking, he and Li Zetian left AT&T.
Li Zetian said with a smile on the road: "This time I have come to AT&T very much, not only got the Unix operating system license, but also negotiated another business with AT&T! Unfortunately, our Apple-ll personal computer Not at AT&T stores, or we'd be making a fortune!!!"
Tian Shuai smiled and said: "But this is already very good! If we can cooperate with Sears, it will not be worse than selling in AT&T stores! Next Monday, I have an appointment with the CEO of Sears. Apple-ll is very interested and I think my conversation with him will be very enjoyable!!!"
Li Zetian nodded in agreement. Sears is the largest private retail company in the United States and the world. It has more than 300,000 employees. There are more than 1,600 chain stores printed on the catalog, and there are more than 800 suppliers. Contractor, its subsidiaries are located in major cities in Europe and the United States, and enjoys the reputation of "Retail Academy of Sciences" in the Western business community!
In the more than 100 years of development history of Sears, it has been occupying the No. 1 position in the US retail industry since the early 20th century. Compared with it, Wal-Mart is far behind. Wal-Mart, which started out as a discount store, surpassed Sears.
"Tian Shuai, I think you can meet Mr. Walton from Wal-Mart!"
"It's Wal-Mart that runs cheap stores?"
"Yes, it's this company. I'm more optimistic about the company's development prospects. If possible, Apple would be better off taking a stake in Walmart and becoming one of the company's shareholders!"
By taking a stake in Walmart and forming an alliance, Apple will have one more sales channel for its products!
As for how strong Wal-Mart is, it goes without saying! ! !
PS: Brothers, I crave your support! ! !