Although Wal-Mart is an affordable store, which is somewhat inconsistent with the positioning of Apple-ll high-end electronic products, it is not impossible to sell Apple-ll. Wal-Mart can set up some relatively high-end counters at the entrance of the supermarket, and this method is also one of the trends in the future development of supermarkets to attract popularity!
In fact, this is a win-win marketing model!
Apple can also promote its brand and products through supermarkets with huge traffic!
There is no doubt that if Li Zetian told Wal-Mart about his idea, it would definitely be adopted. Of course, the premise is that Li Zetian will tell them that if the investment in Wal-Mart fails, then forget it...
Li Zetian and Tian Shuai didn't stay long in San Antonio, Texas. After lunch, the two left the city full of Indian culture by plane.
In the evening, the two returned to San Jose.
When the Unix operating system was authorized, Li Zetian immediately told Jobs to let him develop Mac computers with peace of mind. Perhaps because Apple was not established by Steve Jobs, he was just an ordinary employee in the company, so his character was much restrained, not as violent and unruly as in his previous life. However, his pursuit of perfection has not changed at all! Of course, because of his pursuit of perfection, he was almost harsh on the members of the Mac Labs, and in private, people called him a "tyrant". But it was Jobs' rigor that inspired every member of the Mac Labs to make the impossible possible!
In Jobs' management philosophy, calling people "garbage", "idiots" and "worthless" is the most common, but it works very well!
However, Li Zetian could not learn the management philosophy of Jobs. He treated people with humility and liked to motivate them by encouraging them. Steve Jobs is probably the most alternative corporate manager...
When Li Zetian came out of the Mac lab, it was time to get off work, but Apple's executives did not leave. Li Zetian ordered them to stay for a meeting.
The company has received a loan from the bank, and there are many things to do next.
At 6 o'clock, the meeting officially began.
The meeting was chaired by CEO Tian Shuai, and Li Zetian sat next to him as the company's chief engineer.
Tian Shuai said: "First Intercontinental Bank has lent $10 million to Apple, and there are two main things to do next!
First: expanding the factory, including building a new factory, purchasing production equipment, recruiting and training new workers, and purchasing computer accessories, etc., the relevant person in charge of the company must be responsible.
Second, build a flagship store!
The first flagship store must be built before Apple-ll goes on the market, choose a place, negotiate rent, hire designers for decoration and design, hire construction teams, recruit waiters, store managers, and related training, etc. Immediately! No one in the company is currently in charge of this, so…”
Tian Shuai's eyes swept across the crowd, a feeling of picking up troops.
The idea of the flagship store was originally proposed by Li Zetian, and he had seen the design and decoration of Apple's flagship store in the previous life and thought it was very good, so he took the initiative to say: "I will be responsible for this matter."
The boss of the company has spoken, who dares to object
Then Tian Shuai summarized the company's situation during this period, then looked forward to the future, and finally announced the end of the meeting.
The next day, Li Zetian was on a business trip again. He decided to open his first flagship store in Los Angeles. Los Angeles is the largest city in California and the second most populous city in the United States, second only to New York. New York is not chosen because Silicon Valley is in California, and Los Angeles has more computer enthusiasts than New York.
When Li Zetian came to Los Angeles, he first chose a hotel to settle in, and then began to look for the facade.
After running for two days and one night, Li Zetian took a fancy to a 450-square-meter facade. It is located in the center of Los Angeles, with a lot of traffic, but the price is very expensive. The annual rent is 200,000 US dollars. Another thing that made Li Zetian a little hesitant was that the opposite of this facade was the IBM store.
I go, in the end is to rent, or not to rent
If you rent it, Apple will open the store opposite IBM, which is tantamount to blatantly provoking IBM!
But if you don't rent, the location of other lots is not so good!
Li Zetian thought again and again and decided to rent it!
Once the Apple-ll is released, the sensation will be far greater than the previous life, and IBM cannot be indifferent.
Since sooner or later there will be a battle, why fear it! ! !
"Damn, what if I opened the flagship store opposite the IBM store? After so long of planning, I still can't believe that I can't do IBM!"
Li Zetian shouted in his heart and immediately made a decision!
Subsequently, Li Zetian reluctantly signed with the developer for 3 years, and agreed to have the priority to renew the lease. Then I found a relatively well-known local architectural design firm, told them my requirements, and asked them to design drawings.
While waiting for the drawings designed by the architectural design firm, Li Zetian recruited employees of the flagship store.
In this era, the general public basically does not use computers, so recruited employees must have a little computer knowledge. And because Apple will build a lot of flagship stores in the future, Li Zetian plans to recruit employees locally, and then send them to Apple headquarters for unified training, so that they can be familiar with the operation of Apple-ll and Excel. It's embarrassing to ask three questions, and it will seriously damage the company's image!
Within three days, Li Zetian interviewed hundreds of people, and finally selected 6 people, a store manager, a cashier, three waiters, and a technician. They all have three things in common: they know a little about computers, they have a very enthusiastic service attitude, and they look good to the audience! Except for the technician who was a man, the other five were all women!
Women are seductive and friendly!
The design drawings of the flagship store were also completed at this time. After Li Zetian read it, he made some changes.
The final design of Apple's flagship store is to demolish all the walls in front of the store and replace them with transparent glass, with a large silver glittering Apple LOGO in the middle. The interior decoration is like a university library, with many long and Table, with Apple-ll or Apple-l on it, the walls around it are painted white, and the middle is covered with beautiful promotional wallpapers.
The design is very fashionable and simple, and in addition to the expensive glass windows, the interior decoration cost is very low!
If Apple-ll sells well, passers-by outside can see the inside through the glass window, and they will definitely be attracted.
After the design drawings were finalized, Li Zetian hired a reputable and powerful decoration company non-stop, and contracted the whole project to it.
After that, Li Zetian returned to Apple's headquarters with the employees of the flagship store he recruited.
When Tian Shuai learned that Li Zetian chose the location of the flagship store opposite the IBM store, he was dumbfounded.
"Mr.li, are we officially declaring war on IBM?" Tian Shuai said.
"No, in fact, since the day Apple was established, it has already declared war on IBM!!!" Li Zetian shook his head and said, then he patted Tian Shuai's shoulder and continued, "Don't worry, it will come sooner or later, hide. There is no way to avoid it, we have to be a warrior and face IBM directly!!!”
After all, IBM is the industry leader, and Tian Shuai was very scruples about it before, and it is human nature. But at this moment, after listening to Li Zetian's words, Tian Shuai's heart suddenly became firm, "! Yes, we have to be a warrior and face IBM directly!!"
PS: Brothers, the third watch is over, please support, there is another watch at 12 o'clock in the evening