The production cost of 130 million yuan, the original novel that no one cares about - even on the blacklist of the script, the starless cast lineup, the super schedule that is in deep trouble, the dull and low-key pre-promotion...
All of them seem to indicate that "Edge of Tomorrow" will become a summer dud, even unable to surpass "Prometheus" and "Madagascar 3" released in the same period, the media's premiere box office prediction is only two Fifteen million dollars.
However, it is such a work, but it copied the miracle of the box office curve of "Titanic" and "Avatar". It has broken through the threshold of 500 million, becoming the fifth work in North American history to achieve such a high level, and it is also undoubtedly the first actor in the Y generation to achieve such an achievement-
"Star Wars: The Phantom Menace" starring Natalie Portman has not reached such a high with a box office of 474 million in North America.
At present, "Avatar", "Titanic" and "Avengers" occupy the top three places on the cumulative box office list in North American film history, and "Edge of Tomorrow" occupies the fourth place. Known as the classic "Batman: The Dark Knight".
Before the opening of the summer season, people were talking about the decline of the baby boomer box office stars represented by Tom Cruise, Will Smith, Johnny Depp and Robert Downey Jr., while Gen X and Y Generations have not been able to keep up and take over the burden. Among the new generation of actors, the showdown of "Chris Hemsworth VS Renly Hall VS Andrew Garfield" has also attracted a lot of attention.
Now, Chris' performance in "Snow White and the Huntsman" is unsatisfactory, and Andrew's "The Amazing Spider-Man" is far below expectations. It seems that it is still extremely difficult for Generation Y to seize the class and seize power, but Renly is the only exception.
Five consecutive works have achieved box office profits, four consecutive works have exceeded 100 million at the North American box office, and all works are not sequels - "Fast and Furious 5" is not a sequel to Renly, but a sequel to Vin Diesel and Paul Walker ; In addition, it has the first North American work to break 500 million, which is two steps higher than last year's "Fast and Furious".
In Renly, for the first time, people saw the shadow of "box-office appeal" again, not as a fresh move of Robert Downey Jr. and Johnny Depp, but Tom Cruise and Will- The Smith-style actor's personal charisma, which complements the in-depth report of "Entertainment Weekly", really makes the industry think and discuss more about the future development trend.
The boom in North America is booming and continuous, and at the same time, overseas markets are equally noisy and endless.
The first to bear the brunt of course is the United Kingdom!
As Renly's home base, support and affirmation from the British Isles is always a special presence. Looking at the box office data of Renly's past films, you can clearly feel a lot of support from here, especially last year's "Crazy in Love" has created a box office miracle, achieving box office figures that are not inferior to those in the United States, and the aftermath of its impact is still lingering.
Just before the release of "Edge of Tomorrow", the wonderful performance of "Les Miserables" in London's West End set off a storm!
Compared with North America, the British support for traditional academy actors is unquestionable. They still continue the fine tradition of watching dramas, and professional newspapers such as "Stage" have an unparalleled lofty status. The artistic atmosphere is different. , and also created a difference in the positioning of the actors.
Everyone says that in order to win the support and recognition of fellow British actors and predecessors, the polishing of the West End stage is a crucial and only way; similarly, to win the love and support of the British audience, the performance of the West End stage is also a must. An essential journey, and no one can make an exception.
The young Renly is undoubtedly a unique existence among many British actors. Works such as "Anti-Cancer Me" and "Fast and Furious 5" are very close to the preferences of young audiences, while "Les Miserables" "The acclaimed performance in London's West End has won the support of professional audiences, and the touching "Crazy Love" has successfully captured the hearts of countless audiences before winning the Oscar statuette.
In the summer of this year, the North American continent is paying attention to the "new and old showdown", and the box office prospects of "Edge of Tomorrow" are not optimistic; but in the UK, "Edge of Tomorrow" was long before the official premiere. One of the most anticipated works, the influence is even close to the "Avengers".
This is the difference.
In the first week of June, "Edge of Tomorrow" held a grand premiere in Los Angeles, and then ushered in a frenzy of praise from the media. The British Isles on the other side of the Atlantic were even more excited, eagerly looking forward to the official landing of this work. .
"The Times" wrote a story for the first time, "Renly-Hall is still 'that' Renly-Hall: 'Edge of Tomorrow' greets praise after premiere!"
This is an official news report, not an editorial or a feature. The content is just a report on the media review of "Edge of Tomorrow", the Rotten Tomatoes Index, etc., and the grand premiere of "Edge of Tomorrow". At the end of the article , the British media tradition tycoon said:
"Since his first appearance on the small screen in 'War in the Pacific', Renly-Hall has managed to maintain his precise and critical eye for filmmaking, with character and quality in each production, and an unparalleled dedication to high The quality of performances has remained unbeaten so far, from word of mouth to box office.
In this young actor, you can see the shadow of Daniel Day-Lewis. His name has become the guarantee of the quality of the works. Like a brand, he is slowly forming his own brand influence. The difference is that Day-Lewis is a pure artistic performer, while Hall has a strong market potential. The box office prospects of 'Edge of Tomorrow' are worth looking forward to! "
After the box office success of "Edge of Tomorrow", Renly's market appeal is now being discussed in North America, as he has the potential to become the second Tom Cruise and the second Will Smith.
However, before the official release of "Edge of Tomorrow", the UK region had already reached a conclusion in advance, saying that Renly now has its own appeal and has become an important guarantee for the quality of the work. The Times is just one of them.
Facts have also proved the foresight of the British media.
On June 8, "Edge of Tomorrow" officially landed in the UK market, keeping pace with North America.
On June 6, "Edge of Tomorrow" had its grand premiere in Los Angeles; on June 7, the entire cast and crew of "Edge of Tomorrow" came to London for a grand premiere, which was held in Terra, where the film was filmed. Fagar Square.
That night, Warner Bros. generously recreated the actual scene of Trafalgar Square in the film, successfully allowing every premiere attendee to travel through time and space into the film's story; The tunnel is also recreated in London, truly making for an unforgettable viewing experience.
When Renly led the entire crew on stage, it was undoubtedly the biggest climax of the London premiere night.
Regrettably, Renly didn't stay in London. After the premiere, the group immediately went to Heathrow Airport, took a plane to New York, and participated in the promotion of the next itinerary. They only stayed in London for less than Five hours; however, this still did not affect the audience's enthusiasm for watching the movie.
The midnight show on June 7th was full! Really full!
According to statistics, the box office data of the midnight show easily surpassed that of "The Avengers", setting the best record for this year's domestic midnight show in the UK. The sturdy explosive force made all the British media involuntarily exclaim, and once again let People felt the unparalleled strong appeal of Renly.
From Friday to Saturday to Sunday, the movie-going frenzy remains high. Although the box office potential of the UK market is not comparable to that of the North American mainland, it is still the most important box office market in the world, neck and neck with Japan, competing for the second and third positions in the world. important.
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In the end, "Edge of Tomorrow" grossed $17 million over its opening weekend!
The mighty box-office sweeping ability even triggered reports from the North American media, because the box office of this premiere was second only to "The Avengers" this year, ranking second in the year!
The sweep and outbreak of the "Avengers" is the result of a long period of preparation and deliberation since the "Iron Man" in 2008, and four years of precipitation and accumulation have made the "Avengers" sweep this year. The strong momentum of Qianjun and the star-studded cast lineup have triggered a fanatical fan effect.
But what about Edge of Tomorrow
No foreshadowing, no accumulation, no expectations, just relying on the appeal of two young actors Renly Hall and Jennifer Lawrence, plus Paul Walker's stunt at most, this is all, even if the British are sure The box office performance of this film is bound to reach a new high, but when they actually saw the data with their own eyes, they still dislocated their jaws in astonishment.
In a horizontal comparison, the biggest hits in the North American market this year are "The Avengers" and "The Hunger Games". The box office trends of these two works have both created their own miracles and have become the biggest highlight of the film market in the first half of the year; while in the UK In the market, "The Avengers" earned 25 million in its opening weekend, and "The Hunger Games" made 7.7 million in its opening weekend.
Now, "Edge of Tomorrow" has swept 17 million US dollars without any advantage, and the explosive force is powerful enough to make everyone stunned! Even with the 138 million opening box office figure in North America, the UK box office performance is no less.
It is against this background that the "Empire" magazine's revelations came to the fore with vigour and vigour!