At the box office on Friday, "Interstellar" and "The Fault in the Stars" were almost tied. The two young actors teamed up to force Renly Hall, who had been undefeated in Hollywood for five years. The biggest upset after that also made the latter instantly win the attention of the entire Hollywood and even the whole world. Everyone is curious:
Who was the little guy who might have pulled Renly off his horse
In fact, "The Fault in the Stars" is indeed a low-budget work, but it is definitely not a nobody.
In the first week of June, all the attention was focused on "Interstellar", so that another work released at the same time was completely ignored-
To be more precise, this work is the original "Defender" in the first week of June, and "Interstellar Crossing" is the intruder who later occupied the magpie's nest, but it was snatched away because of the weight and the cast. After all the light, he fell into a predicament that no one knew about in the blink of an eye, which was very embarrassing.
This work is "Fault in the Stars".
The only consolation is that the investment cost of "The Fault in the Stars" is only 12 million, not to mention the summer season, even if it is placed in the most deserted autumn season of the year, it is a feather in the small sampan. The heavyweight works, under the light of "Interstellar Crossing", are not considered the end of the world to be disintegrated.
In fact, it has nothing to do with the sudden promotion of "Interstellar Crossing". In the star-studded and shining summer season, "The Fault in the Stars" has never been a high-profile and widely anticipated seed player. Before Warner Bros. decided to raise the file after careful consideration, the situation was different:
There are two summer works that will be officially released in the first week of June, "Fearless of the Storm" and "The Fault in the Stars", one lightweight and one featherweight work.
"Fearless of the Storm" is a work produced and distributed by Warner Bros. itself, with an investment of 50 million. Director Steven-Quale can be said to have a lot of background—
He has a deep personal relationship with James Cameron and has a long history. He was a former editor of "The Abyss", and then served as the assistant director of "Titanic", and then took into account the "Avatar" visual effects supervisor and deputy director. The director, who took charge of the director of "Death is Coming 5" alone three years ago, this is his second time as a director.
The film uses TV drama actors as the main team, the most famous of which is the heroine actor, Sarah-Wayne-Callis, who is famous all over the world for her "Prison Break"; the male lead It is Richard-Armitage, who made a breakthrough with the British drama "MI5", and he later appeared in the American drama "Hannibal" and "Captain America", "The Hobbit". "series.
As expected, "Fear the Storm" will be the main contender at the box office in the first week of June. Disaster movies can always find a place in the summer, but after Warner Bros. revised its distribution strategy, this work fell victim to it. Even if Steven Querrey and James Cameron have an unusual personal relationship, the former is not the latter after all.
"Fearless of the Storm" was replaced in the second week of August, crowded into the same schedule as "Teenage Mutant Ninja Turtles: Age of Mutants" and "Michelin Romance".
Putting aside the box office prospects of "Fear the Storm" for the time being, the sight is still locked in the first week of June—
In this way, "The Fault in Star Fortune" has replaced a competitor, and has evolved from "Fearless of Storms" of the order of 50 million to "Interstellar Crossing" of the order of 165 million. The opponent in front of him immediately became a behemoth.
For Twentieth Century Fox, the producer and distributor of the film, not much has changed.
Because whether it is against "Fearless of the Storm" or against "Interstellar Crossing", they are not favored parties. The investment of 12 million yuan is simply a part of the vast ocean in the competition of the summer bayonet. It’s just Ye Bianzhou. In the final analysis, they still need to focus on themselves. This is more of a contest between themselves and themselves, and formulating correct publicity methods is the best policy.
"The Fault in the Stars" is a work under the trend of film adaptation of teen novels in recent years. It tells the love story between two teenagers suffering from cancer. The original book is from John-Green (John-Green - " The New York Times' contracted best-selling author can be seen as the teenage version of "American Qiong Yao" Nicholas-Sparks.
Although the adaptation of teenage novels has become more and more popular in the past five years, on the whole, works with some sci-fi or magical attributes such as "Twilight", "The Hunger Games" and "Divergent" are more popular. , and pure love movies have gradually declined, even Nicholas Sparks' adaptations are getting worse and worse at the box office, and other adaptations are even more so. At the beginning, the prospect of "The Fault in the Stars" Not favored.
When 20th Century Fox decided to adapt the project, it had also submitted the script to Renly. After hearing that Renly was very interested in the script, the confidence of the production team soared, and this gave the project the green light; Renly passed by regrettably due to schedule, and Twentieth Century Fox still completed all the production step by step.
However, the investment cost is only a mere 12 million.
"The Fault In The Stars" found new generation actors Shailene-Woodley and Ansel Elgort (A), both young actors with little reputation, considering the production The lightness of the cost, such a choice is completely understandable—
All the actors who starred in "Twilight" were also unknown young people.
Ansel is a fledgling rookie actor who just turned 20 years old. He made his debut on the big screen last year with the new version of "Carrie the Witch". This time, "The Fault in the Stars" is his third movie. work.
His father was a professional photographer, and his mother was a ballet dancer and later ran an opera company. Ansel, who grew up on Manhattan's Upper West Side, came from a young "performing family". His career as an actor has been smooth sailing. After appearing in one work on Broadway, he won the opportunity of "Witch Carrie", and then he won the starring opportunity in many works, including "The Fault in the Stars". male protagonist.
Xie Lin was born as a child star. She has been active on the small TV screen since the age of five. The 2008 drama "The Secret Words of Youth" brought her into the public eye for the first time. Her outstanding acting skills even gained attention earlier than Jennifer Lawrence. .
Three years ago, she collaborated with George Clooney on the Oscar-nominated work "Descendants", which has won a lot of attention. This also officially announced that she has transformed from a child star to a young actor, but she has not yet encountered that she can stand alone and shine. The outstanding works are mostly still playing the role of teenagers in independent films. She also needs to wait patiently for her own opportunity to appear. In this case, she and Ansel met.
Twentieth Century Fox chose Ansel and Shailene to star, which is definitely a "cute" accident - because almost at the same time, the two actors were selected for another film at the same time, and Summit Entertainment is responsible for An adaptation of "Divergent". Such a coincidence also became a turning point in the careers of the two actors.
"Divergent" has been the first to land in major theaters in March this year. Although this work has not been as popular as "The Hunger Games", it has achieved 150 million in North America and 288 million in the world. For the first work of the series, it is still very worthy of recognition. Considering that the production cost is well controlled at 85 million US dollars, this also allows Pinnacle Entertainment to successfully pass the box office dividends and return to the original, and the surrounding areas can also be realized. profit.
In "Divergent", Ansel and Shailene will play a sibling; in "The Fault in the Stars", Ansel and Shailene will play a couple.
Unintendedly, the good results of the former created space for the latter to promote, which also made the interaction of "The Fault in the Stars" remain high on social networks. With huge box office potential and the possibility of creating small surprises, this is also the trend of things that 20th Century Fox and Summit Entertainment did not expect at all: Can this be regarded as a beautiful accident
Perhaps "The Fault in Star Fortune" is not a high-profile project, but it has gathered a lot of discussion hotspots by accident.
Especially on social networking platforms, the two works "Divergent" and "The Fault in the Stars" are both adapted from teenage novels, and the audiences overlap each other, which also makes the audience who like "Divergent" the first. Immediately, he turned his attention to "The Fault in Star Fortune". Twentieth Century Fox did not spend much effort to make the latter's Internet popularity soar, even in the highly competitive summer vacation. Approve your own specific audience—
Leaving aside "Twilight", which has created countless historical records, "The Hunger Games", which is still making money in the series, is the best example: the regular audience of teenage movies has the potential to explode with incredible box office energy. , the only question is how exactly the film companies should develop this market.
"Mistakes in the Stars" found the right way at the right time by mistake, and "the right place and the right people" seem to have all collided. Next, it depends on the performance of this work - the quality of the finished product How? What about the charisma and sparkle of the two leading actors
However, there was no "Interstellar Crossing" that could explode in the early stage of publicity, but after the premiere, it ushered in a blowout all-round upsurge, instantly showing the powerful momentum of the giant crocodile, easily crushing a number of competitors, Returning to the top of the list of the most watched works in early June, the summer box office battle seems to have returned to its original track again, and "The Fault in the Stars" fell silent again before it had time to cheer.
"Fairy Wood"
This is the background of the whole story. The two works "Interstellar Crossing" and "The Fault in the Stars" were drawn at the same time, and then... the world was in chaos.