"Interstellar" and "The Fault in the Stars" opened in the first week of June at the same time. There is no doubt that the former is definitely the number one contender for the weekend box office championship, but from the box office prediction data of professionals , it is difficult for this work to break out the power of sweeping thousands of troops—
At least, it can't show the ability to unify the market with the domineering arrogance of "who will swallow mountains and rivers without me". So, will this become a breakthrough opportunity for the latter
After all, the main target audience of the two works is slightly different, isn't it? Twentieth Century Fox doesn't expect "The Fault in the Stars" to overturn "Interstellar", they just hope that the film can occupy a place in the cracks and carefully earn its own breathing space.
In order to avoid the strong limelight of "Interstellar", "The Fault in the Stars" took the lead in holding its premiere on Tuesday, and the venue was also determined to be the Chinese/Chinese Theater.
The premiere is naturally not comparable to the star-studded "Interstellar", but thanks to the market foreshadowing of "Divergent", the two young actors Ansel and Shailene still successfully called on many young fans to show their support - fact On the other hand, the enthusiasm of the teenage audience is the most maddening. Just look at the premiere of "Twilight", and the shouts and cheers definitely easily blew the top actors of the Hollywood pyramid.
The premiere of "The Fault in the Stars" came to a successful conclusion amid the hustle and bustle of flowers.
Unfortunately, the news didn't last for 24 hours, and then all the buzz was snatched by Renly, who might be absent from the premiere, and the story after that was the "standard ending" - with Renly attending the premiere on time. At the screening, the focus of attention was all on "Interstellar". In a trance, people seem to have forgotten that there is another work that will be released on the same weekend.
It's not fair.
It's not fair to the two young actors who work hard to promote their hard work; but this is Hollywood, not to mention that Renly's power was not created in a day, and 20th Century Fox was already mentally prepared for such a situation. There was no accident at all, and the release work was still carried out step by step.
In this way, "The Fault in the Stars", which unexpectedly relied on the hot discussion frenzy of the teenage netizens, made a bloody path and returned to a low-key once again, so that few viewers noticed that after the premiere, The word-of-mouth of the film has quietly gained a lot of recognition.
Media Comprehensive Review, 43 media, 69 points.
Rotten Tomatoes Freshness Index, 80%.
Mass Media Rating, 7.3.
Popcorn Index, 85 percent.
IMDB rating, 7.9.
Objectively speaking, all the above comment data are slightly inferior to "Interstellar", and it can even be said to be a grade lower. From professional media to mass media, from senior audiences to young netizens, all evaluations are lower than "Interstellar". ”; but such an achievement is still worth celebrating. Among the adaptations of teenage novels, it ranks faintly at the top – easily blasting the “Twilight” series, and also surpassing “Divergent”, slightly inferior to “Hunger”. game" is not far behind.
In other words, for the target audience, "the fault in the stars" can even be said to be a surprise, and such word of mouth is enough to make them enter the cinema.
More importantly, the theater score, A, is two grades higher than "Interstellar"!
what does that mean
In simple terms, this means that "The Fault in the Stars" has a stronger box office explosion.
Although the related scores of "Interstellar" are very good, industry insiders still believe that this film lacks the energy to detonate the box office, just like the original "Inception"-for the general public, Nolan's film Still too "esoteric", or too "pretentious", not simple enough, not crisp enough, not straightforward enough, the theater score is the most intuitive measure.
Comparatively speaking, "The Fault in the Stars" is much more down-to-earth.
Maybe the theme is not deep enough; maybe the story is too simple; maybe the sensationalism is too rough; maybe the completion is not high-end and complete... But "The Fault in the Stars" is like all successful chick movies and teen works: accurate to capture the preferences of the target group.
Well, this is success! At least at the box office market level.
Then, a miracle was born.
Of course, all of this is an afterthought. Previously, the focus of the major news media was all on "Interstellar", looking forward to the opening weekend box office of this work breaking 100 million; it was not until the exhibitors announced Friday's box office data that they only Realizing that the dark horse has quietly counterattacked!
This... how should it be evaluated
In the past, it was always Renly who counterattacked opponents, stepping on the shoulders of those works step by step to reach the current position; now, Renly is about to encounter counterattacks and witness the strong rise of the new generation of actors
It's so exciting too!
"The Fault in Star Fate VS Interstellar Crossing" completely exceeded everyone's expectations, and deservedly became the most eye-catching duel since the opening of the 2014 summer program.
The melon eaters began to rub their hands one after another: how, who should bet on who wins? It's always more exciting to beat the weak to the strong, isn't it? What's more, this could also be the first real Waterloo in Renly's history, so it's even more worth looking forward to, isn't it
Suddenly, the market discussion of the North American box office showdown in the first week of June has reached a whole new level, but the amazing thing is that people are keen to discuss the movie, and even more keen to discuss Renly, "Do you think Renly will lose? ?" "Do you think Renly has fallen out of favor?" "How on earth do you think this happened?"
Bustling, chattering.
Vin Diesel is also one of them. His smile is almost impossible to hide. This should be the lightest and brightest period in his mood in the past two years. It seems that even the birds are singing. , Sunshine was dancing, even though he tried his best to control his facial expressions, his light footsteps still revealed his true emotions, the whole world was brighter again, and he could finally see hope again.
In fact, Diesel is most looking forward to Renly's reaction. He can now make up for Renly's demeanor. In front of the media, Renly is bound to show his graceful manner, and the gentleman politely expresses that he does not mind; but Back at home, away from the attention of the camera, Renly will definitely be smoking, all the depression is all smothered in his chest, until the internal injury.
Tomato Novel Network
"Haha! Haha!" Unable to help, Diesel wanted to laugh: Renly's Waterloo is finally here! Waited and waited, waited and waited, finally!
Not only Diesel, all the news media and onlookers were curious about Renly's reaction-compared to other members of the "Interstellar" crew, the importance of this "failure crisis" to Renly was unparalleled, It can even be said to be the biggest upset in the North American market since 2010.
Why
Not long ago, the East Coast media led by The New York Times and The New Yorker also wrote a special report, discussing one thing seriously: In this era of national entertainment where superstars have completely disappeared, will Renly be? To be the first and last superstar of the twenty-first century
The answer is positive.
After the haze of the awards season gradually dissipated, Renly's career once again reached a new peak, but now, the reality has slapped the East Coast media hard:
Yes, Renly is still a good actor, as evidenced by the excellent word of mouth of "Interstellar", especially the praise for Renly's acting part, which once again proves that he is still one of the best actors of our time; but No, Renly is not omnipotent. Even the best actors have limited influence. It is unrealistic to rely on the "Renly-Hall" sign to run rampant in Hollywood.
If it is said that "The Fault in the Stars" really counterattacks, it will definitely be a shocking and unpopular, and even complete the shuffling of the business operation model of the entire North American market—
It does not mean that Renly "is no longer in the limelight", but it has once again confirmed the unique attributes of the era of "entertainment for all". Major film companies can give up their blind personality cult for actors, directors or producers, and focus more on them. In terms of project and assembly line production, simply put, it is no longer purely superstitious about the "Renly Effect", but just like Marvel or DC, honestly develop a business empire with the adaptation of the series as the core.
In the past few years, this trend has become more and more intense, but the top practitioners represented by Renly and Nolan still have a strong appeal, which also makes it inevitable for film companies to make decisions. Shaking, even Disney is no exception; if "Interstellar" fails to meet expectations now, then the obsession of the film company will inevitably weaken and reduce, which is the key impact on the film industry.
What's more, "The Fault in the Stars" is also an adaptation, and it doesn't have a star halo, doesn't it
This is definitely not aimed at Renly or Nolan, because this is not something that can be decided by the film company, but the information fed back by the box office market. For film companies whose interests come first, they just follow the laws of the market, and there is no private The grudges are not meant for anyone.
Under such a pattern, the box office showdown in the first week of June will have more profound meanings. If even the "box office myth" and "Invincible Halo" Renly are attacked, then the film market is also uncertain, Hollywood In the end who can resist the violent impact of the entire trend of the times.
For ordinary viewers, they are just joining in the fun, and they can't even understand: How on earth did Renly offend all the news media, and everyone is paying attention to his failure
But for those in the industry, it's a lot more than the success or failure of a work - and honestly, they want Renly to continue to be successful.
Because the adaptation rights are mainly concentrated in the six major film companies headed by Warner Bros. and Disney, other small film companies still hope that the competition in the entire market can be opened up and get rid of the shackles of two sets of "straitjackets", while Renly and Nolan's Continued success can buy them a little breathing space.