Turning over the hand is the cloud, covering the hand is the rain.
It's too apt to describe Harvey Weinstein's ease in the Hollywood awards season. He clearly grasped the mentality of the academy judges and used a proven method to promote public opinion. Changing the wind seems to be nothing more than It's just a matter of flipping your hands; although the human heart is the most difficult thing to grasp, the elite psychology bound by morality and prestige can be guided, and this is also what Harvey is best at.
The same is true now.
Although the screening of "Bloody Drummer" had just started, Renly easily became the frontrunner in the battle for the best actor, easily breaking the layout of Harvey's awards season; but Harvey quickly calmed down after venting his anger, because he knew know:
The ups and downs of academy’s PR during awards season are always a variable. No one can predict what will happen until the finish line hits the line. That’s the case with the reversal miracle of “Shakespeare in Love” back then; it’s only early December, strictly speaking It is said that the curtain of the awards season has not been fully opened, and there will be many awards season works in the next three weeks. Renly can lead the way now, which does not mean that he can lead all the way to the end.
Harvey makes a quick shot.
However, Harvey did not make a big move, but carefully added to the flames and gave a little guidance.
Harvey has fanned the flames of the negative news that has not subsided in the recent period of time, and the controversy surrounding Renly is once again lively; moreover, Harvey is very smart to turn all the "conspiracy theories" speculation. It is not only the opponent's enemy that came out, but even the black material that Weinstein Pictures is the mastermind behind the scenes are also turned out together, so as to achieve "equal treatment", which will make this muddy water more and more chaotic.
In this way, Renly's reputation as a "prostitute" will be solidified. Regardless of whether it is related to Renly or not, and whether it is in line with Renly's wishes, it is certain that the awards season has indeed become smoky because of Renly, and those conspiracy theories that have been flying in the sky have seriously affected the image of the academy.
That's enough.
Harvey doesn't need to do too much at all. He only needs to push some words on the Internet and inside Hollywood. He doesn't even need to slander or slander, and he doesn't need to dig black material. He can use the entire public opinion momentum to put pressure on Renly. , this "Hongyan" seems to be in trouble all the time, and then left an impression on the judges of the academy:
Strong? True enough, maybe Renly deserves a nomination; but a top prize? This seems unconvincing, so don't choose Renly.
Harvey can't control the judges' thoughts, but he can apply a little magic to make the will to vote subtly deviate, and the final result will deviate from the established trajectory of "word of mouth" and increase his chances of success, which is It's enough, like planting a seed.
The premise of "planning is man, success is heaven" is that the part that can be planned must be calculated accurately, even without compromise. This is the law of success of the Weinstein brothers in this primitive jungle of Hollywood.
"Renly is fine, but is there anyone else besides Renly?"
"If Renly did win an Oscar nomination five years in a row, that would seem like a good idea, but win? Forget it."
"It's only been three years since Renly won an Oscar. Are we talking about it again? Is this too impatient?"
"Renly's excellence is unquestionable, but is he good enough to win a second Oscar right away? Even Heath Ledger just won a golden statue, not to mention the countless actors who were excellent but never made it to the top. Well, then, isn't it too impatient to start talking about Renly's second letter? Shouldn't the other actors be considered first? Hollywood doesn't have only one Renly Hall."
"It's Renly every year, are we aesthetically fatigued, or is Renly too hungry/thirsty?"
"Hype, hype, even if Renly isn't manipulating the hype, things can't have anything to do with Renly. If it wasn't for him to make trouble again, Hollywood wouldn't be so smoky."
"Renly is great, but is he really good enough to outshine all the other actors? Doesn't Benedict Cumberbatch deserve a name? Or does everyone see only Renly now? ?"
"I know Renly is a great actor, but I don't think 'Bumper' is that good."
"Now that the awards season has just started, are we going to make a decision directly? Isn't it too hasty, shouldn't we give other actors some opportunities?"
"The media always say that the wind is the rain, and 'Breaking Drummer' has just come out. It's like the Oscars must be Renly. It's not fair to other works. We can't ignore other works and other actors because Renly is good. Let's calm down. , and then watch on the sidelines, maybe we can find more excellent works? After all, Hollywood will not promote the development of the entire industry just because of one actor, we need to see more works.”
Whether on the Internet or in Hollywood, these subtle remarks are gradually spreading, harmless and without offensive power. On the surface, it seems to be a rational discussion, but it has changed the direction of public opinion invisibly, and the rapid rise of "burst drummer" The heat is starting to cool down
A small difference is a thousand miles away, a slight deviation from the starting point, and a complete makeover at the end point. With nearly three months to go until the end of the Oscars, anything is possible.
I have to say that Harvey Weinstein is really smart, he didn't spend too much effort, but got unimaginable results, and he didn't need to get his hands dirty, and no one would notice his movements at all.
But this time, Harvey still underestimated the praise of "Boom Drummer", or, in other words, underestimated the appeal of Renly. To be more precise, Harvey underestimated Renly's influence in Hollywood. After so many ups and downs, the current Renly is no longer able to be shaken by any random negative news:
Not to mention that there are definitely a lot of interests in Renly, Warner Bros., Sony Classics and Universal Pictures are all unwilling to damage Renly's reputation, even Disney has indirect interests, and they can't just watch the public opinion. Off the track and indifferently sitting on the sidelines; the news media alone is impossible to turn a blind eye.
Although reporters and paparazzi are always against Renly, in the past few years, Renly has also accumulated countless contacts and has his own reputation among media reporters. Like Harvey, Renly has his own direct line of media; unlike Harvey, Renly and the media have fewer conflicts of interest and are more reliable.
Clearly, Harvey underestimated Renly in this regard.
The industry and the Internet have only just begun to emerge, and the wind has changed. The New Yorker has written a special commentary, discussing in depth the development state of Hollywood as a whole.
"Whose cheese did Renly Hall move?"
The timing of this article is so ingenious and so unique that it makes one wonder if Harvey is deliberately targeted; but the content of the article is very professional and very profound, and it does not look like a manuscript that has been pieced together in a hurry. Moreover, Harvey's actions are very secretive and without context, and outsiders are basically unpredictable, so "targeting" should not exist.
Even so, the timing is still amazing. It can only be said that there are too many eyes on Renly right now. A little bit of trouble can trigger a chain effect. Whether it is the Weinstein Brothers or the New Yorker, they are all Just one of the many forces watching Renly.
Turning over the hand is the cloud, covering the hand is the rain. In the whole of Hollywood, Harvey Weinstein is definitely not the only one who can achieve such an ability; when Renly's status in the industry is higher, the more interests surrounding him, which also means that participating in The more groups are involved in competing interests.
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It can be foreseen now that this year's awards season should be very lively, very, very kind.
Looking back on the "New Yorker", this is a special topic, it can be seen that they have been preparing for this special issue for a long time, and many materials and related content are prepared, and then they are waiting hard. The right time to debut, "Boom Drummer" is undoubtedly the best time.
At the beginning of the article, the article listed a series of feats by Renly that made history. From awards to box office, the honors were listed group by group, as if all the trophies were displayed in a cupboard. It was indeed powerful and shocking. In the writing, he frankly admits that Renly has reached an insurmountable peak. Even if the age factor is not considered, Renly has already stood at the top position in the entire industry.
Then, the article analyzes Renly's rise time, rising trajectory and brilliant achievements in detail, trying to find the relevant reasons from the background and social environment of the entire era to create heroes. Most of the heroes appear are closely related to the times, and Renly naturally not excluded.
Naturally, the article makes a clear point: Renly's achievements are so terrifying that they invite constant doubts and challenges, which is why rumors of "hype" pop up every now and then, endlessly and further. continue for some time to come.
Whether it is jealousy, worry, rejection or understanding, but the article believes that the real reason is "panic", and the panic that one's existing interests are affected includes remuneration, awards, performance opportunities, etc. Wait, even Renly's youth and talent have given him the ability to develop infinitely over a long period of time, which also means that his prestige and appeal will increase day by day, eventually threatening the current position of the top power holder in the pyramid , and then change the operating mode of the entire film industry, then the division of interests will be rearranged.
This is definitely not gibberish, nor is it alarmist, and although it looks very crudely like the wishful thinking of the "New Yorker", it is definitely not.