In the first week of January 2015, "The Imitation Game" and "Boom Drummer", two award-winning works, took the lead in a head-to-head confrontation in the box office market; "Selma Parade", "Sex/Inherent Evil", "Big Eyes" The works have entered the stage of full release one after another; also, "American Sniper" caught up with the deadline for registration at the last moment with a spot-on screening...
All of this is indicating that the war of awards season has started in full swing!
Obviously, the excellent performance of "Boom Drummer" is coming to the fore. No matter whether you like Renly or not, the hot topic is creating an unstoppable momentum, and every industry insider in Hollywood has heard of it more or less. News about the movie — at least the name.
The icing on the cake is that the theme of "Boom Drummer" is artistic creation, and it has joined forces with "Birdman", which tells the inner story of the film and theater industry, to become this year's "artist". For Hollywood people, such works can always awaken more resonance and reflect the story on themselves.
Such details can often play an unexpected and surprising role at the inextricable critical moment of voting. Of course, the most important thing is the excellence of the work and the accuracy of public relations.
The subsequent box office curve also showed the strength of "Boom Drummer", which gradually pushed this work into the public eye, becoming a dark horse in the awards season!
In the second week of January, "Hurricane Rescue 3" hit the top spot without any suspense with a weekend box office of $39 million. Back on track - commercial films dominating the box office, art films vying for awards season.
Despite this, the sixth weekend box office drop of "Boom Drummer" received warm applause: in the face of the fierce impact of strong opponents, the drop was controlled at an ultra-low level of 27%, which is extremely rare; Taking into account the strong performance of the box office in the previous week, such a decline is even more terrifying. The viral spread of this work can be felt in all aspects, and a new trend is forming.
Different from the empathy of "Drunken Country Ballad", the resonance caused by "Booming Drummer" is more of a curiosity. Every teenager seems to be ready to challenge their own limits. By watching this work and commenting on this work, to express His own position, as well as his own knowledge and depth, has become a medium for the younger generation to show off and show off, and eventually evolved into another link of entertainment to death.
This makes it impossible to tell whether it is more ironic that the popularity of "The Popping Drummer" is more ironic, or that the way in which the artistic perfection of "The Popping Drummer" is achieved has become the focus of social network after-dinner discussions.
But the weekend box office figure of 22 million is undisputed. This is the real impact of the social network frenzy, which pushed the cumulative box office of "Boom Drummer" to 78 million US dollars. Before the release plan, the results were unimaginable.
After this, the North American film market once again killed a dark horse, and "American Sniper" completely changed the market pattern.
This work produced and distributed by Warner Bros., directed by "Old Cowboy" Clint Eastwood, and the hero is Bradley Cooper, who has been red in the past two years, tells the story of the sniper of the US Navy SEALs. The biography of Chris-Kyle, which cost $60 million to build.
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However, the film was not favored in the internal preview stage; later, there were repeated rumors of controversy in the screening stage, which also covered the film's journey with a shadow.
On the one hand, the film focuses on the sniper, who sniped one hundred and sixty-six people on the battlefield, which has been separated from the "war damage" in the universal sense, and all the weight falls on the individual, which is bound to be It caused protests from anti-war pacifists; on the other hand, the film has also suffered numerous accusations among Arab groups, and the eccentric and distorted depiction of battlefield facts will inevitably lead to countless debates.
This scene is somewhat similar, just like last year's "Gravity", Warner Bros. has not been able to clarify the positioning of "American Sniper", and it is impossible to determine whether to go the commercial film route or return to the awards season route. It is also reflected in their screening schedule.
"American Sniper" opened with screenings in four theaters. After obtaining excellent box office data of 158,000 US dollars, Warner Bros. still has not been able to determine its own promotion plan. In the face of only 72 points According to the media's comprehensive review, they also don't know whether the awards season is a reliable choice - but choosing the commercial film route, in the face of many anti-war noises, this work does not seem to have much room for improvement.
After the screening, many industry media believe that this work of Clint Eastwood may be completely buried and disappear without a trace in the blink of an eye.
No one is optimistic about the future of this work.
The same is true for Warner Bros. In the confusion, "American Sniper" continued to be screened in four theaters for three weeks, and the outstanding performance of the single-house box office during the screening period gave Warner Bros. more confidence - the next week's single-house box office The data did not fall but rose, rising to the position of 169,000 US dollars; the box office data of the single hall in the third week remained at a high of 144,000 US dollars, even in the face of the "Boom Drummer" sweeping the army, "American Sniper" doesn't seem to be completely overwhelmed either.
Then, like Sony Classics, Warner Bros. chose to expand the show and show it directly in 3,555 theaters. This big gamble... succeeded again.
"American Sniper" broke the historical record held by "Drunken Country Ballad" with a weekend box office of 89 million US dollars. The destructive gesture made the whole North America exclaimed, and it had completely disappeared from the scope of the awards season. This work of , entered the first group in one go, and completely broke the deadlock, which also caught other distribution companies by surprise, and then the awards season became more and more lively.
After that, "American Sniper" became more and more brave in battle, and after winning three consecutive championships, the box office growth momentum has not slowed down, and it has been counterattacking and rising all the way. Last year, "Drunken Country Ballad" reached an incredible 200 million in North America, which is considered an unrepeatable miracle, or even a myth; but it was unexpected that after just one year, "American Sniper" not only copied the miracle, but also It broke the miracle, and finally the cumulative box office in North America crossed the threshold of 300 million, which was as high as 350 million US dollars. All the people in the industry were stunned, and they could not make a sound.
In fact, at this time, through the "American Sniper", a work whose core idea is obviously right-leaning, it has achieved a big hit at the box office, and you can get a glimpse of the pattern of the 2016 presidential election in advance. The candidate who no one expected was in the final result It overturned the predictions of all experts and successfully won.
Some things are unavoidable after all.
The Jedi counterattack of the "American Sniper" stole all the attention, once again achieved the glory of Clint Eastwood, and also made people feel the signs of Bradley Cooper becoming the darling of the United States. In terms of courtesy, Bradley is obviously more in line with the preferences of the academy judges—
In 1998, he appeared on the small screen for the first time, with the image of a handsome vase. After a long period of no name, he continued to polish his acting skills in stage plays and TV series, but he always appeared as a supporting role until 2009. , a "Hangover" successfully stood out, entered the public eye as the biggest dark horse of the year, and completely reversed the trough of his career.
Then he failed to find a breakthrough in commercial films, turned to the arms of independent films, showed his personal charm with light but deep comedy performances, and wrote a classic inspirational script of the "American Dream". Favorite - art, shouldn't it be closely related to suffering
Everyone is watching Renly's four consecutive Oscar nominations, but few people notice that Bradley is also nominated for the final Oscar for two consecutive years, "The Line of Happiness Behind the Dark Cloud" and "American Hustle" Let him always occupy the favorite of the judges; of course, the age of thirty-nine is more in line with the preference of the academy.
It is precisely because of Renly's absolute strength that people ignore Bradley's popularity - but in fact, if the selection is purely based on absolute strength, it is estimated that the entire Hollywood industry will choose Renly instead of Brad. Lee; however, Hollywood has never been a contest of power, has it
Unconsciously, Bradley has also become a hot player in the battle for the best actor, and his momentum has also risen with the sweep of the "American Sniper". After all, Clint Eastwood is in the academy. The prestige and reputation among the judges is definitely one of the best, in a way, comparable to Steven Spielberg.
Bradley is threatening Renly's lead, but only a threat. Because, the performance of "Boom Drummer" is no less.
Entering the stage of full release, "Boom Drummer" showed the support of the general public with an ultra-low decline, reminding people of the popcorn index as high as 96%, and the subsequent box office curve also verified the authority of the index. sex.
After 10 consecutive weeks with a box office drop of less than 25 percent, "Boom Drummer" sprinted all the way to the Oscars, and maintained its strong appeal even after the awards ceremony ended, with a mighty release to six In the first week of the month, the entire release cycle is as high as 25 weeks. The stamina at the box office is consistent with the reputation of the movie. It is undoubtedly one of the most popular and beloved works in this year's awards season.
In the end, the North American box office of "Boom Drummer" broke through the threshold of 100 million, and it was fixed at 188 million US dollars!
Although there is no "American sniper"-style madness, it still breaks through its own limits. Under the circumstance that both themes and genres are bound, and the box office performance in the screening and expansion stages is slightly inferior, the total box office in North America is almost Catch up with the "Drunken Country Ballad", which is undoubtedly the best affirmation of this work.