On August 15, the Pioneer Village Music Festival announced its newest group of guests, Ed Sheeran.
boom! Boom!
This is also the biggest and most important and top group of guests after the music festival has been brewing for more than a week. Their influence and appeal are not at the same level.
In recent years, Ed Sheeran is becoming one of the hottest top singers in the world. Folk-pop and rock-inspired styles have put him at the forefront of trends, from singles to album sales to Internet popularity. Having managed to reach the top, and even received numerous recognitions as a producer - his creative talent has been recognized, which also makes Ed's attention in the music world second to none.
On social networks alone, Ed's number of fans has been able to rank among the top 20 in the world.
In short, this is an order of magnitude different singer.
When the Herald Village Music Festival announced the real identity of the next guest to be Ed Sheeran, the Internet craze took an instant to a whole new level.
"Dear fans, I'm returning to the festival stage in November to agree to an invitation from a mentor and friend to attend the inaugural Pioneer Village Music Festival. I can't describe how excited I am, but I can't help it now. Excited, can't wait to get on stage!"
"Thanks to the Pioneer Village Music Festival! Thanks to the mysterious guest! Thanks for the invitation! God, I am eagerly looking forward to October! Hope to have the opportunity to perform on the same stage with all the singers! Hope Folklore can win the audience again Love and support! Love and peace!”
"I can't believe it! This is really about to happen!"
Still a standard tweet with a promotional poster, Ed Sheeran also cooperated with the official account of Pioneer Village, and announced the news at the same time.
But a slight difference is that, with three consecutive tweets, Ed was completely unable to suppress his excitement, and sent three consecutive tweets in one go, showing his excitement inside and out, and can really feel Ed Inner surging and agitation, which are also widely spread on social networks—
Who could make Ed so mad? Who can be called a mentor and a friend? What is the identity of that mysterious guest? Why is the Pioneer Village Music Festival worth looking forward to? Such a grand and formal treatment is probably second to none in the world at present.
After comprehensive thinking, the answer is almost ready to come out: senior fans who really like Ed, they will not forget Ed's road to fame.
So, is this true? Is that mystery guest really the driving force behind Pioneer Village
From Don Quixote's firm inference to the official debut of Ed Sheeran, all clues seem to be gathering towards the same goal and mission, and even netizens who don't have much interest in folk songs can smell the heat wave that is just around the corner. , it seems that what they discussed may be evolving into reality.
Even if the possibility of the real identity of the promoters after the opening is temporarily put aside, the discussion of the Pioneer Village Music Festival has been transformed to a higher level.
There is no doubt that Ed is the first super-popular guest at the Pioneer Village Music Festival, at least among the teenage crowd.
The whole social network is fried!
Don Quixote's guess is gradually becoming a reality, and the mysterious Jia, who has not unveiled the veil for a long time, makes the curiosity of the guess more and more surging. Even though all the signs seem to be proving their guesses right, there are variables in everything until the answer is revealed.
What's more, Ed Sheeran is not all!
Compared to Renly, Ed knows how social networks work, and his network is a powerful weapon, including Taylor-Swift and Selena Gomez. Gomez)'s forwarding and discussions easily detonated the discussion frenzy on social networks.
Because these two are the public figures ranked No. 1 and No. 2 after the number of followers of the major social network platforms around the world are all superimposed.
Two retweets instantly drew all the sights:
What the hell is the Pioneer Village Music Festival? Who is the mystery guest? Who is the organizer behind the festival? Are Don Quixote's guesses true? Also, is this year's guest lineup worth paying attention to
The "guests" mentioned here are not performers, but music festival participants.
Just like the first-row audience at the fashion week show, the public figures participating in the music festival are also a beautiful sight. The audience at the festival also focused their attention, even comparable to the fashion week runway - how to choose what to wear? How to show your personality in a casual music festival party
These will be the focus of attention. The larger the number of guests present, or the more influencers present, the more heated discussions on social networks will be.
The Coachella Music Festival has now become a must-attend event for teenage fashion icons in the United States. Those who are absent are like being abandoned by the trend-because everyone can attend, it is not difficult to appear on the scene. Who attended the festival together.
These hot topics of discussion will become the secondary driving force for the further commercial promotion of Coachella Music Festival!
The attention of Taylor Swift and Selena Gomez, the two kings of Twitter and photo walls, easily drew the attention of the entire Internet, and then the frenzy was officially unveiled.
Not because of Renly, but because of the Pioneer Village Music Festival itself.
The burning eyes are all focused on the music festival. Who can be the performer? Who will you invite next? How luxurious is the lineup? Will there be any surprises next? Is the folk music festival worth the wait? Can a music festival rival the scale of Woodstock
xiaoshutingapp.com
and so on.
Prior to this, the Pioneer Village Music Festival has always adhered to a professional line, low-key and solid, and the simple publicity content has always rejected hype, but convergence does not mean clumsy. From the posters to the text, we can see their insistence on quality. Adhere to professional first.
Now the exposure rate has suddenly increased, even if you don't like folk songs, even if you don't have any interest in "Don Quixote", this will not affect the increase in attention, and the discussion heat is soaring. The line of quality promotion has always been adhered to before, and now it is also It's harvest time - rave reviews!
Especially posters.
On the photo wall, many people declared that the guest list should be seen even just for the poster.
Then, Bob Dylan's name came up.
After Ed Sheeran, the Pioneer Village Music Festival did not strike while the iron was hot, but announced a series of unheard or up-and-coming new singers, and the music genre was not limited to folk, but also jazz, bluegrass, rock and other declining styles, Presenting a grand blueprint.
Obviously, the Pioneer Village Music Festival is not just a place to share and enjoy music, it is more like a gathering place for small music lovers and obscure culture lovers, and then look back at the official poster of the music festival at this time. The propaganda slogan of "Dispel the darkness, protect the fire", before they knew it, netizens thought of the story of Don Quixote again, and the whole feeling and attitude changed quietly.
It is against this background that the Pioneer Village Music Festival announced the name of the next guest, instantly pushing the attention of the entire network to a new peak.
Bobby Dylan!
Bob Dylan, who is 74 years old this year, seems to have gradually left the public eye, but this is just an illusion—
In fact, Bob is just not active on social networks. The younger generation does not seem to see his news, and they take it for granted that Bob has "disappeared"; in fact, Bob is still insisting on touring, but there is no Internet Or TV publicity, his acting career is still going on.
Early in February, Bob just released his latest album, "Shadows-i", and is continuing to work on his next album. Still continuing his creative life.
Perhaps for the generation born after 2000, "Bob Dylan" is already a very unfamiliar name, but Bob's status in the industry is still lofty and unique, and that appeal is irreplaceable and unparalleled.
When the Herald Village Music Festival announced that Bob Dylan was also going to be on stage at the festival; the entire music industry was watching.
Renly is the organizer behind the scenes!
This is the only explanation! In the entire entertainment industry, there are only a handful of key figures who can persuade Bob to attend the music festival; and it is even rarer to impress these key figures and then move Bob. Apart from Renly, I really couldn't think of a more reasonable explanation.
Bob does not have a social network account, but he wrote a letterhead by hand from the pioneer village account:
"Maybe ballads will go with the wind, lost in time, like all genres of music; but the melody will live on forever—
Bob Dylan. "
After the news was announced, it really caused a sensation in the whole of North America. The weight of the Pioneer Village Music Festival was completely different. More and more eyes were projected, and there were more and more various speculations. The expectations are quietly boiling. , waiting for the moment of full eruption.
From Ed Sheeran, Taylor Swift, Selena Gomez to Katy Perry, Miss Gaga, Ellen DeGeneres, and so on, the entire social network is driven by "Bob- Dylan" and a potential "Renly-Hall" can't wait to discuss the festival.
It's all spontaneous, with no need for official propaganda at all.
Before you know it, someone has turned the Pioneer Village Music Festival into the Woodstock of the new century, and the meaning is completely different.