Even the most daring prophets dare not predict the current situation. From the craze of the midnight show, to the media feedback, to the audience's attention, and then to the focus of the Internet, and finally to the participation of film critics, "Buried Alive" actually takes the lead in all aspects. For "Smart: Ghost Record 2", it's just... Arabian Nights!
In 2009, a pseudo-documentary horror film filmed with a camera, "Smart: Ghost Recording", became the biggest dark horse of the year, with an ultra-low investment of 15,000 US dollars, but relying on excellent marketing and clever layout, in North America. It earned $107 million, making it the highest-grossing film in film history after "Blair The Witch".
A year later, the sequel debuted with a cost of 2.75 million, which can be said to be an earth-shaking change compared to the previous work. It's been aggressive and hyped ahead of its release, and it's thought it will join forces with "Saw 3D" to dominate this year's Halloween schedule—at least until "Harry Potter and the Deathly Hallows Part 1" hits theaters.
As a result, they encountered a powerful sniping from "Buried Alive", which was definitely not expected by the publishing company Paramount. Although it is said that since "Buried Alive" is only screened in eleven theaters, it is naturally not competitive at the box office. "Smart: Ghost Record 2" is still very stable at the weekend box office, but the momentum of the premiere weekend was blocked. , which is obviously not good news for the subsequent box office trend.
As for Focus Pictures, it was overjoyed, sitting firmly on Diaoyutai, but reaping unexpected surprises. Not only can the distribution strategy of "Buried Alive" be slightly adjusted in the future, with high hopes; but also the public relations strategy of the next awards season can also be changed accordingly, adding another choice for them.
Judging from the feedback from various parties, Focus Pictures spent $4.5 million to buy the North American distribution rights of "Buried Alive" in Toronto, which seems to be more cost-effective than Weinstein Pictures - "Blue Valentine" With $6 million, it became the top bidder at the Toronto Film Festival this year, but the film doesn't seem to be so "friendly" to the general public.
In terms of authoritative media comprehensive reviews, "Buried Alive" received 29 reviews from 29 media, of which 21 were positive, five were moderate, and three were negative. With an overwhelming advantage, the media trend in Toronto continued. , which also proved that the cheers of Toronto and Telluride were not due to the atmosphere of the film festival. Both film critics and audiences expressed their support for the film. More and more audiences expressed their expectations for this work that is being screened.
"Buried Alive" scored 69 points in the comprehensive media evaluation. In a horizontal comparison, "The Shining" scored 61 points in the comprehensive media evaluation, and "Sixth Sense of Supernatural" scored 64 points in the comprehensive media evaluation.
It can be seen from this set of data alone that the film critics are enthusiastically pursuing the work "Buried Alive", especially Renly, who is the only male lead, and has received indiscriminate praise, even those who criticized the film as a whole. Quality media, even the nit-picky New York film critics, who don't hesitate to give Renly their compliments.
As a newcomer, Renly has carved out a world of his own with absolute strength in just a few months. The previous "Pacific War" successfully won Renly an Emmy trophy. People can't help but look forward to whether "Buried Alive" can make a difference in this year's awards season
In the film scoring system in the United States, comprehensive media reviews are only a part of it, representing the views of professional media. They are often professional film critics, or even film majors, and have profound research on films, so their tastes tend to be different. More tricky and a little bit colder.
In addition to media comprehensive reviews, Rotten Tomatoes, IMDB and theater scores have become the best supplements for feedback on the quality of the film.
Rotten Tomatoes represents the opinions of the mass media, including comprehensive magazines, online media, authoritative bloggers, cinema critics, etc. This also means that their tastes will be closer to the public, but they still retain the critics' opinions. specialized. If the number of reviews in the comprehensive media review is generally around 30, and no more than 45 at most, then the mass media on Rotten Tomatoes starts from 150, and large-scale commercial films can even attract 250. Ten media reviews.
IMDB, of course, needless to say, this is a website that fully reflects the audience's preferences. However, IMDB's scoring system is very complicated. It will classify users according to various data such as the number of movies watched, movie viewing quality, etc. The scores of senior users will occupy a larger proportion, which to some extent curbs a lot of The navy conducts the act of brushing points. This is also an important reason why IMDB ratings are so authoritative.
The final theater score is based on the feedback word-of-mouth of the theater chain, which reflects the taste of the general public. Generally speaking, the score of commercial popcorn movies starts from "A-", and it is difficult to be satisfied with a score lower than this; Thriller and horror movies are hovering around "B", and this score is worth celebrating; art movies are relatively low, and some works that are only broadcast in art theaters do not even count this data.
The four items of data represent the feedback information of different groups and provide reference for the audience.
However, watching a movie is inherently a very personal thing. Others applaud the movie, but I don't feel it at all; Therefore, different audiences choose the movies they want to watch according to different indicators, which is the kingly way.
Following the media's 69 points in the comprehensive review, the Rotten Tomatoes index of "Buried Alive" is as high as 87%. The mass media has shown unprecedented enthusiasm and praised the film. In the scoring system of Rotten Tomatoes, the score of Rotten Tomatoes is 7.6 points, which cannot be more praiseworthy for a thriller and suspense movie!
It can be seen that both professional film critics and public film critics have not hesitated to send their praises. From Toronto to Telluride, and then to North American screenings, the upward momentum of "Buried Alive" is not only lacking. Showing a downturn, but still continuing to climb faintly, setting off a storm of word of mouth!
So what about the audience
IMDB's ratings are currently limited and cannot be counted for the time being, but the 8.5 frenzy can already see the first reaction of the midnight audience; as for the theater score, no.
This work is only screened in eleven art theaters, and there is no way to calculate the theater score, so this reference data is currently blank. However, people can find the answers they want from indirect reference data.
"Smart: Ghost Records 2".
This work, which was released on the same day, is also a thriller and suspense type movie. It is also a low-cost production. It also received a lot of feedback immediately, which is undoubtedly the best reference for people.
"Smart: Ghost Shadow Record 2", which was released in more than 3,200 theaters, has four evaluation data released immediately.
Twenty-three media's comprehensive evaluation results only achieved 53 points, which is disappointing. Compared with the previous work's 68 points, it has dropped by two grades!
The Rotten Tomatoes index is only 58%, and the average score of 131 mass media is only 6 points, which is in line with professional film critics, and the score has dropped overall.
The score of IMDB actually called the votes of more than 14,000 users. Obviously, the number of viewers who walked into the movie theater easily surpassed that of "Buried Alive". However, the score was disappointing. It was only 5.5 points, compared to the previous work. At 6:30, there was a cliff-like decline again.
As for the theater score, the "B" score finally saved a bit of face, reaching the average level of a thriller and horror movie - but it was only a pass, and did not lose the bottoms.
It is no exaggeration to say that the quality of "Smart: Ghost Story 2" has completely collapsed, and the audience and film critics have maintained a high degree of consistency and are greatly disappointed with this work.
In comparison, the word-of-mouth of "Buried Alive" is absolutely ahead, and almost every data is easily crushed, even comparable to the miracle-creating "Smart: Ghost Recording", which also means that "Buried Alive" The lowest and lowest estimate of the theater score is also "B" - at least the same as "Smart: Ghost Recording 2". As for whether it can have a "B+" or even "A-" performance, it can only be judged after entering the movie theater. .
What's more, the popularity of the Yahoo community, photo wall, Facebook and other networks, the feedback information has become popular, plus the comprehensive media reviews and the Rotten Tomatoes index have become popular, it is not difficult to come to the conclusion: this is a movie worth watching. Movie.
The so-called Halloween period is a festival for those who like to watch horror movies and thriller movies to enjoy the carnival. But this year, "Smart: Ghost Record 2" obviously disappointed everyone. Before waiting for the debut of "Chainsaw 3D" next week, the injured hearts of the audience urgently needed to be cared for. Therefore, "Buried Alive" entered in this way. the public eye.
At this moment, people in the industry marveled at the cunning of Focus Pictures, and arranged "Buried Alive" in this schedule. On the surface, it seems that the head-to-head collision of the same type of themes is bound to give rise to such a resourceless work as "Buried Alive". It's a disadvantage; but on the other hand, it also provides another option for those who like "Smart: Ghost Record 2" type movies.
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Of course, this is just an afterthought. "Buried alive" can win attention. This is a result of the combination of the right place and the right place. If any link is missing, the current situation will not be like this. The schedule arranged by Focus Pictures only provides the final catalyst.
Unbelievably, the "Buried Alive" weekend screening market has shown unprecedented prosperity, some because of the effect of Toronto and Telluride, some people are curious about the true strength of Renly, and some people are because of overwhelming Praise, some people are disappointed because of "Smart: Ghost Record 2"...
But no matter what the reason, the audience walked into the cinema one after another and bought tickets for "buried alive", and this was the result.