The Greatest Showman

Chapter 334: 334 Chain Reaction

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After the "Ellen Show" was broadcast, it received a huge response.

For independent films, it is often difficult for them to find more publicity resources. They can only rely on the most primitive and simple means of publicity, attending independent film festivals, appearing in cinemas in various cities, watching and interacting with the audience, using Face-to-face, peer-to-peer, such as methods with very limited coverage, carry out publicity.

"Buried alive" is no exception. This is the first public promotion since the movie was released. "The Ellen Show" is not only a program broadcast on the national TV network, but the audience has been stable at about 4 million all the year round. The publicity effect is naturally incomparable. The hot spots, focus and word of mouth accumulated during the release period have all exploded.

More importantly, this is the first time that the public has been so directly, so vividly and so close to the actor "Renly Hall", a young newcomer who has been in the limelight in the past six months but has always been covered with a layer of mystery. The actor, now finally showing his true colors, easily hooked people's curiosity.

Although it is said that "US Weekly" had an in-depth interview with Renly; although it is said that the Toronto Film Festival witnessed Renly's debut; although it is said that Renly made his first appearance at the premiere of "War in the Pacific" … But, it was all indirect, distant, unfamiliar pictures and words, "Renly Hall", always just a name, or Eugene Sledge, fragmented on the battlefield, or trapped Paul Conroy, who was struggling in the coffin, is not Renly Hall in real life after all.

This time, "The Ellen Show" will vividly and truly present Renly in front of everyone. It is no longer the "strong newcomer" in the news headlines, nor the "acting star" in the online discussion, nor is it the "new star" in the online discussion. He is the "unpopular dark horse" in the nomination list of the awards season, but a real person who is full of humor, witty, talented, elegant and wise.

After the show was broadcast, a frenzy of discussion exploded on the Internet, and the Yahoo community was almost paralyzed. The hottest topic was "who is he"!

This topic seems to have not stopped since the "Pacific War" began, but this time is a little different. What people are surprised is not Renly's wealth background, but the unimaginable huge contrast. Renly in real life is a far cry from what people have in mind, he looks... so young!

Twenty-one years old, before that, it was just a series of numbers, but when I actually saw it on the TV screen, I still couldn't believe what I saw in front of him, he was completely a college student, washed away the "Pacific War" "The face was full of dirt, shaved off the beard that grew up in "Buried Alive", and the rounded flat head in the "Fast & Furious 5" press release also grew short curly hair again, and even lost the golden ball. Elegant and restrained on the award red carpet, Renly appeared in the public eye, filled with incredible youth.

"Who is he?"

This is a question that every netizen is shocked by. It easily overturned all the fantasies and presuppositions of Renly in people's minds, and presented a completely new image. Just when everyone thought that they knew enough about this newcomer, they found that all the fixed impressions were wrong. This shock was really jaw-dropping.

"This is Renly Hall."

This post from "Brando Mania" once again grabbed the attention of all netizens.

"… ever-changing? I wouldn't use that word to describe him because I could see Eugene Sledge's grief in him, Paul Conroy's maturity, and the Golden Globes red carpet. In addition, I can see his wit, wit, knowledge, vigor, determination, and amazing talent! Eugene Sledge is him, Paul protest Luo is also him, but, He's Renly Hall, the rookie actor who brings his character to life. That's Renly Hall."

I have to admit that such a completely different realistic image once again surprised people - this also indirectly proves how good Renly's performance is, not just in the praise of film critics, but more real and vivid presented in front of every audience.

"With 'Buried Alive,' Renly deserves an Oscar nomination!"

Similar related remarks began to become popular in the Yahoo community. The disadvantage of age, in front of the excellent reputation of "Buried Alive", has become an advantage of solid acting skills; The advantage of causing people to express their embarrassment; the disadvantage of publicity, in the contrast of "127 hours" in full swing, has instead become the advantage of attracting people to the cinema.

The first phase of the "Ellen Show" is definitely not just about Renly's eloquence, but the actual impact is far beyond imagination. This episode attracted 4.8 million viewers. It was the best-performing episode since November 2010, and the discussion was even hotter than Justin Timberlake and Colin Firth. And other popular characters are no less.

The discussion about acting is just one of the derivative effects of "The Ellen Show", but in fact, after the show aired, people were more interested in Renly's humor, calmness, and wisdom, especially in the face of Ellen's mischief , Renly's handling really amazed a lot of people, and the subsequent counterattacks achieved an explosive response on the tubing.

Just this clip of the prank, "Ellen Show" was officially released on YouTube, and it got 30 million views and 170,000 likes. Like a viral video, it spread on the Internet. It opened up the mass market for Renly, broke away from the shackles of HBO, and broke away from the shackles of independent films. In terms of recognition, it successfully completed the first breakthrough.

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Surprisingly but not surprisingly, the opening scene of Renly singing "Your Bones" became the biggest highlight of the entire program.

The reason why it was unexpected is because Renly's first talk show was really wonderful, and the final broadcast lasted for 15 minutes, which was definitely the treatment of a top superstar. The clip that the crew liked was the little interaction between Renly and Katy Perry. Unexpectedly, the clips created on the spot attracted the most discussion among netizens.

The reason why it makes sense is that the "Ellen Show" likes to sing and dance. Allen often dances in the show and invites the audience to dance together, which has almost become a major feature of the show. Therefore, musical attributes are an integral part of this talk show. Correspondingly, it is not surprising that the on-site creation has caused such profound repercussions.

"Your bones" instantly became a top Google search term, and that's when people realized that this wasn't the first time Renly had shown musical talent.

Whether it's the little craze of "Cleopatra" or the topic effect of "Ophelia" street performances, even if these two singles performed well on the iTunes download chart, they were only able to It is an instant outbreak. In the flood of information in the Internet age, it is nothing at all. At most, it can only be regarded as one of the tens of millions of fireworks during the National Day. Its influence is limited after all.

This is also the inevitable result of the limitations of folk songs.

This time, Renly created a piece of music on the spot in front of 4.8 million audience, and also combined Max's story, the more beautiful the melody, the more exciting the melody, and successfully moved countless audiences.

Driven by curiosity, people started a careful exploration, and then they found the video of "Cleopatra" performing in Pioneer Village, "Ophelia" performing video on the streets of Los Angeles, and "Old Pines" in Rio de Janeiro. The street performance video, this moment detonated the enthusiasm of the audience -

To be precise, what people care about is not the ballads, but the ballads sung by Renly, and the ballads that continue the unified style closely related to "Your Bones". Or to be more direct, what people care about is not the ballad, but the focus, the focus of following the crowd and joining in the fun.

But whatever the reason, the truth is that the video for "Your Bones" has more than 45 million views and 560,000 likes on YouTube. It can be seen from the ratio of the number of views and the number of likes that the heat wave caused by this video is so turbulent that it even overwhelmed the movie "Buried Alive" itself, which became the "Ellen Show" after the broadcast. Biggest hit.

Since both songs "Your Bones" and "Old Pine" are only live performance versions, not even full songs, there is no way even if people want to download, so, "Cleopatra" and "Ophie" The two singles "Leia" took the east wind and once again made a splash.

The first is the instant download chart of iTunes. "Cleopatra" rushed to the third place in one fell swoop, and the popularity was terrifying, while "Ophelia" temporarily came to the fourteenth place and performed well; Followed by Spotify's audition play chart, "Cleopatra" actually occupied the top spot on the instant audition list, becoming the single most listened to in 24 hours, and "Ophelia" ranked No. 1 seven.

Driven by both streaming data and digital audio download data, Renly once again wrote history—

There were no music videos, no radio stations, and no physical sales, but it was such a "three-nothing" product that managed to both reach the top 100 on Billboard's singles chart.

Fifteen weeks after the release of the single, "Ophelia" entered the Billboard singles chart for the first time, temporarily ranking 83rd. The "low-position self-healing".

"Cleopatra" hit the top 20 in the latest week's Billboard singles chart, occupying the nineteenth position, which is not only after the millennium, after Jason Ma Yates is the second single to reach the top 20 since "I Am Yours", and the first to remain in the top 20 after more than 30 weeks.

What's even more commendable is that for an indie singer—or an amateur, for a singer who hasn't released a studio album to have two singles on the Billboard singles chart, it's definitely a claim. It's a folk miracle!