Renly's answer was neither humble nor arrogant, the needle was hidden in the cotton, and he completed a powerful counterattack in a quiet, slap in the face, refuting Harvey with what Harvey had just said. This move is really clever.
For reference, the North American distribution rights for "Blue Valentine's Day" were held by Weinstein Pictures for $6 million; "Growing Up Education" was won by Sony Classics for $4.5 million.
Of course, different films, in different years, and on different occasions, have different transaction prices for the final distribution rights. However, just now Harvey kept saying that "Crazy Love" is as high as "Blue Valentine's Day" and "Growth Education". Now, in comparison, "Crazy Love" was purchased for a copyright of 1.5 million US dollars. Breaking the fee sounds like a joke.
In fact, the two films "Blue Valentine" and "Growth Education" are not bought out, but divided. Although the proportion of the division is not high, the crew can reap more profits from the North American box office.
The reason is very simple. It is not because these distribution companies are so kind, but because it is too difficult to make a profit for these artistic independent films. After most of the film crews have finished shooting a film, they will end up losing money and posting them at a loss, which will form a vicious situation. Cycle, fewer and fewer people are willing to devote themselves to making art films.
For the sake of long-term flow, issuing companies are generally a little more generous, which is an industry rule.
If you choose to buy out, the price will generally be higher, not only to cover the cost of the movie, but also to leave some quota to ensure that the crew can achieve a small profit, so Sundance or Toronto occasionally broke the news, the distribution rights transaction amount Up to 10 million, or more, this is the case.
If you choose to share, the price will be slightly lower. It is normal to hover around 5 million. However, considering the works of Sundance, the cost is generally relatively low, so it generally fluctuates around 3 million. Correspondingly, the distribution company will move 25% to 45% of the share. As for whether it can make a profit or not, it depends on the performance of the movie.
In fact, this is a win-win situation. For the distribution company, they can reduce some risks and avoid fishing for money, especially the share, the distribution copyright price is controlled within the effective range, and the burden of the box office is also distributed to the independent film crew, which allows them to invest More indie movies, don't put all your eggs in one basket.
Of course, for independent crews, their work has been appreciated and earned, while also attracting the attention of major studios, paving the way for future growth. Sundance is also known as the best springboard for "commercial blockbuster directors."
The reason why Harvey lowered the price was actually just bullying two newbies, Drake and Renly, who didn't know how to do it.
The distribution rights of $1.5 million is actually a reasonable price for a Sundance independent film, if you don't refer to "Blue Valentine" and "Growing Up Education".
If Harvey can win "Love Crazy" at such a price, it means that he has free funds to compete for more works at Sundance and cast a larger net.
However, Renly knew nothing about these twists and turns, and he had no interest in learning about them. Strictly speaking, he doesn't even know the transaction prices of "Blue Valentine's Day" and "Growth Education", and even the transaction price of "Buried Alive" in Toronto last year, he has forgotten. He's just an actor, just an actor.
The reason why Renly can make an accurate judgment is that after receiving the invitation from the Weinstein brothers, Andy reminded him that according to the pattern of Sundance this year, especially with reference to the current momentum of "Crazy Love" , the final transaction price of the distribution copyright must not be lower than 3 million, and the most ideal range should be 4 to 4.5 million.
Of course, this is the share price.
If it is a buyout, Andy estimates that the price should be around seven million, and six million is barely acceptable.
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So, when Harvey came up with a $1.5 million buyout price, Renly was watching the show.
Although it is said that in business, it is natural for Harvey to lower the price, but this price is really too hard; moreover, Harvey also looks like a matter of course, giving orders.
For Harvey, "Crazy in Love" is just one of the countless works at the Sundance Film Festival, the most common one, or a pawn in the layout of this year's awards season. There is nothing wrong with his attitude.
But Renly knew that, for Drake, "Crazy in Love" wasn't just a movie.
So, this scene just happened.
Renly's seemingly simple words concealed too many mysteries, and immediately completely disrupted Harvey's entire chess game.
Harvey is a smart person, a top smart person, but the biggest weakness of smart people is that he always complicates simple things and always deepens superficial things. When he looked at Renly again, Harvey's eyes became deep - he underestimated Renly, the twenty-one-year-old young man, obviously not so simple.
"So, what is the number in your mind?" Harvey's panic just flashed by, and he calmed down between breathing and breathing, and said with a smile, as if he willingly handed over the initiative.
Derek felt that the thinking speed of his head could no longer keep up, and looked at Harvey dumbfounded: What does this sentence mean? Do they make any bids? So if they drive 10 million, will Harvey change his face directly
But Renly's answer surprised Drake even more, "One and a half million, that's pretty good."
This... what is the answer? Drake cast a suspicious look at Renly. If you are satisfied with 1.5 million, Harvey has already proposed it just now, and they nodded and agreed. What is the purpose of the subsequent confrontation? If not satisfied, Renly repeats the number, what does it mean
Slap in the face
Harvey's cheeks were indeed hot, not because of Renly's counterattack, but because of his underestimation of Renly. When he asked Renly to make an offer, he was actually testing Renly's bottom line; but Renly didn't buy it at all, and he said 1.5 million. This time, instead, it pushed him to a passive position where he was neither awkward nor embarrassed.
If he said 1.5 million now, it would be slapped in the face - the distribution rights of "Blue Valentine's Day" is 6 million; if he said a number, which is too high, it means exposing his own If the trump card is too low, he will fall into the embarrassing situation of bargaining in the vegetable market.
Renly's seemingly random move is not only ironic, but also makes Harvey passive. This guy, really... rude.
"I thought you were just an actor. Now it seems that you have a good talent for comedy, and you speak so witty and humorous." He was just caught off guard by Renly's killing, but he quickly calmed down. It's just that Renly's assessment needs some adjustment.
"Four and a half million, buy out at one price." Harvey made a measure in his heart and gave this price, which not only expressed his sincerity, but also maximized his own interests as much as possible.
Of course, more importantly, the shock of creating a new "bomb" and tripling the transaction price in one go is incomparable.
It's like at an auction, when the price goes up from $100,000 to $100,000, and suddenly someone adds two million in one go, which is enough to make others back off. Even though the true price of the auction item may be five million, there is a good chance that such a one-shot overweight will fetch far less than five million.
Drake was completely dumbfounded at this time. The price of 4.5 million directly made his head crash, and he felt that he could not turn around. Such a transaction price is very rare even at the Sundance Film Festival in previous years. Now it was thrown directly in front of his eyes, as if a golden brick had been smashed from the sky, and he was directly dizzy.
In the face of Harvey's aggressiveness, Renly also showed his decisiveness, "Mr. Weinstein, I thought today's meeting was full of sincerity. But obviously, you are just taking 'crazy in love' as a Dispensable investment is like casting a big fish in a net, it seems that this fish seems to be quite fat, so let’s take a look at it first.”
Renly didn't like such occasions, and was constantly calculating for petty profits. Now that Harvey has shown his so-called sincerity, he doesn't mind opening the skylight to speak up.
Seeing that, Renly showed a sincere smile, "It's better than this, let's all go back and think about it. You think about whether this fish is worth more investment; let's think about whether to buy it or not fishing boat."
Harvey looked at Renly seriously, and for the first time since we met today, he tried to catch a wise and sharp light in Renly's eyes, but he failed. He actually failed!
Renly in front of him looked so calm, his understated words didn't have any edge at all, not even the slightest fluctuation, as if he was just discussing what the weather was like today. This calmness, calmness and atmosphere, even more terrifying than intelligence, shows a calmness that is completely inconsistent with age.
Harvey couldn't believe it, but he really looked away. Thinking about it carefully at this moment, Renly's two words at the beginning were obviously not a coincidence, he meant something. In this confrontation, Renly was fully prepared, but he didn't know anything about this newcomer, which led to the disadvantage.
Rare, really rare.
"What, you're not satisfied with this number?" Harvey became really interested in the actor Renly, and asked the same question a second time.
"Heh." Lan Li chuckled lightly, and there was a gleam in those dark brown eyes, "No, I'm not satisfied." Such a direct answer successfully made Harvey raise his eyebrows slightly, and then laughed. Renly continued, "Because I don't think 'Crazy Love' is another 'growing education'."
Harvey nodded indifferently, and sighed with a smile, "Maybe it really isn't."
What does it mean? You mean... one shot and two loose