The Greatest Showman

Chapter 38: 038 Bidirectional selection

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Andy left, and the whole conversation seemed a little unfinished, as if it had no purpose, which made people confused.

In fact, Andy was just passing by when he came to Pioneer Village today, and he came over to investigate the facts temporarily. He didn't even do his homework. If he didn't meet Renly, he wouldn't have any regrets. He sat in the bar and drank a glass of whisky. Then he went to the airport; if they met, he planned to see the real person and compare the rumored image with it.

After all, the current Renly is just a rumored image. "The Pacific War" has not been broadcast yet. The media reputation, audience feedback, performance strength, etc. have yet to be measured. There is no need to jump to conclusions in a hurry. Of course, if you are shocked at the first meeting, you can sign the brokerage contract on the spot, which is not a bad idea.

The outcome of the final meeting far exceeded expectations.

This 20-year-old young man showed a calmness and wisdom that transcended time. He was neither impatient nor impetuous, neither humble nor arrogant, with a clear goal and firmness. On the surface, he seems to be an unrealistic idealist, but in fact he has a clear understanding of future plans, and even ambitious ambitions.

Andy knew that Renly wasn't the type to be pushed around, and working with someone with such a strong personality was bound to have a lot of stumbling blocks. But this is a double-edged sword. It may create a legend, or it may burn. The key is how much strength Renly has, whether he has an accurate judgment of his own talent, and whether he understands the line between self-confidence and arrogance. .

For the definition of Renly, Andy believes that it is either a superstar or a bust, and it is difficult to find a vague middle ground. Therefore, he will not draw conclusions easily. He needs time to make judgments, and he also needs more information to examine. "War in the Pacific" is undoubtedly the best platform, not only the show itself, but also Renly's performance during the promotion of the show, which will become the basis for Andy's judgment.

Of course, Andy also thought about the possibility that other agents would come first while he was waiting to observe. However, Andy thinks that Renly is not a person who easily compromises. Just like when he sends an invitation today, Renly will never nod his head. Renly also needs to investigate. If Renly recognizes his ability, then invite and Invite a year later, and the results are all the same; if Renly rules him out, again, the time difference won't change anything.

That's why Andy chose to leave. He didn't further mention his agent work, nor about signing a contract with Renly, or even mentioning his purpose today. He appeared out of nowhere and left suddenly. Andy believed that Renly was a smart man who knew what he meant.

Renly did understand that, if not explicitly, the clues were enough for him to deduce the truth.

Likewise, Renly was not in a hurry to make a decision, just like the previous agents who were interested in him, he decided to observe again. It's not because Renly is full of confidence and wants to choose a more big-name agent; it's because Renly clearly knows that while an agent is selecting an artist, the artist should also learn to choose an agent. This is a two-way choice.

Strictly speaking, an artist and a manager are an employment relationship - an artist hires a manager, and they are a buyer's market.

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In Renly's view, the overall situation and values of the agent are more important than the ability, resources and connections. Simply put, it is the career plan for the artist. An agent who has a long-term vision, a big-picture perspective, and understands the trade-off of interests can make an artist even more powerful; on the contrary, the agent may become the grave where the artist is buried.

Generally speaking, the influence of a manager on an artist can be divided into three parts.

The first is the trade-off of interests. The agent's remuneration comes from the artist's salary. The top five brokerage companies in the industry are all 10%, while the other brokerage companies are 8%. This also means that the higher the artist's salary, the higher the agent's income. high. Therefore, many brokers will continue to encourage their artists to take up commercial movies, and even sell artists in exchange for short-term benefits.

Edward Norton is a typical case. At the beginning, he was very eager to participate in the "big deal" produced by Paramount. This work invited two big names, Marlon Brando and Robert De Niro. This is their actor career. For the first time, Edward was very excited. In the end, his agent reached an agreement with Paramount, and the price of Edward's smooth participation in the "big deal" was that he would then participate in another Paramount production. Instigated by his agent, Edward agreed.

The contract money was fulfilled a year later, and Edward starred in the commercial film "Break Your Day", but he was very dissatisfied with the script, and after many unsuccessful communications with the director and screenwriter, he refused to appear in this work. But Paramount forced Edward to complete the filming, demanding the contract money.

After finishing the development, Edward fired his agent; the box office of "Breaking the Day" also hit the street.

The second is the selection of works of vision. Generally speaking, the selection of artists' works comes from the recommendation of the agent, after all, the sources of information about the artists are very limited. This also means that the agent's taste will determine the quality of the artist's work.

Someone once wondered how Nicolas-Cage became the king of bad movies. The origin was that Nicolas took the film crazily in order to pay off his gambling debts, but the fuse was the agent's poor judgment on the script. Tragedy brewed.

In addition to this, there is another situation, that is, the artist proposes a project that they hope to participate in, but the agent thinks that it may be thrown into the street, so he steals the role and recommends other works.

The most famous is Sean Connery (Sean-ery), at the turn of the century, he was very interested in fantasy stories, "The Lord of the Rings" and "The Matrix" have entered his line of sight. However, his agent thought that these two works were too difficult to understand, and they were likely to hit the street, so he persuaded Sean to give up these two works and chose 20th Century Fox's "Amazing Soldiers from the Sky" instead. ". The final outcome couldn't be clearer.

The last one is the handling of the crisis, the cooperation of the agent and the public relations team, which will become an integral part of the artist's image project.

Kriste is a classic case.

She was born in a small-cost independent film, and her good acting skills make people optimistic about her future. She is popular all over the world with the "Twilight" series. But in fact, Hollywood academies do not like actors from idol movies. It is often said in the industry that if you star in an idol movie, you will miss the Oscar for the next ten years. This is also the development path of idol actors. One of the roots is easily replaced by a rising star. The popularity of "Twilight" brought Kristin exposure, but it also made her repeatedly hindered in the independent film industry, and her facial paralysis acting skills were criticized.

Later, Kristen cheated on director Rupert-Sanders while filming "Snow White and the Huntsman", not only betraying his fiance Robert Pattinson, but Rupert also had a happy family. This negative news almost completely ruined her career, and she fell to the bottom of the rock, like a mouse crossing the street, and everyone shouted and beat her.

She then switched agents, and less than a year later, she has successfully starred in "Still Alice", "Sils Maria", "Wicked Agent", "Private Buyer", "Coffee Commune", "Billy Lynn's Midfield War" and many other works, the cooperation objects include Li / Ann, Woody Allen, Julianne Moore (Juilanne-Moore) and many other big names.

Not only has the business not declined, but it has also flourished and blossomed in an all-round way. In contrast, Rupert, another protagonist of the cheating scandal, has not received any new works for three years. The contrast is obvious. Especially considering that people are always harsher towards women and more tolerant towards men when they face news, but this time it seems to be reversed, which shows the ability of the agent even more.

Of course, in addition to the agent, Christine's turnaround also contributed to an excellent public relations team, which is another matter.

Just like when an agent chooses an artist, they will refer to their own talent, market value, image packaging and development possibilities; when an artist chooses an agent, they must also refer to their business ability, long-term vision, communication skills and potential. value and many other reasons.

Leonardo DiCaprio changed five agents in just two years in order to work with Martin-Scorsese. But no one wants to change brokers frequently if they can.

Of course, all of this is based on the premise of choice. Most newcomers have no choice. They can only passively wait for the agent to dig, and then climb up step by step. Other than that, there is nothing else other law. So did Renly.

However, Renly has an advantage that no one else can match—rebirth. He understands which works can be successful and which ones will hit the market. Even without the guidance of an agent, he can rely on his own efforts and drills. Create a world. Although under the grand framework of Hollywood, without the help of an agent, an independent individual will struggle, but at least Renly has other possibilities, which is why he is not in a hurry to set an agent.

It is better to be short than to waste, and the advantage of rebirth gives Renly such capital.

In the short confrontation with Andy just now, Renly had a preliminary impression of him. He looked like a very easy-to-get agent with a smile on his face from beginning to end, but his calmness and wisdom could be felt in his words, but Just the tip of the iceberg is not enough to see the whole picture. What's more, the ability to become a senior agent in an innovative artist agency cannot be underestimated.

He is looking at the other party, why is the other party not looking at him? Renly believed that their next meeting shouldn't take too long.

"Who was that just now?" After sending Andy away, Renly turned and walked towards the party, Neil asked casually.

"Old friend." Renly replied with a smile, then took Neil's shoulders, walked to the dining table, and said cheerfully, "It's party time!" Everyone made their own voices, welcoming Renly to join the Saint During the first wave of revelry at Patrick's Day.