After the premiere of "Edge of Tomorrow", the famous film critic Roger Ebert published his own short review in the "Chicago Sun".
"For a commercial film, Paul Greengrass infuses his own character, with sharp editing and a snappy pacing that makes the viewing process engrossing and joyful; Renly Hall is lifelike. , the light-heavy performance gives the film a more mature quality, finding a balance between business and art, and the most important part is that his chemistry with the other supporting actors makes the whole film outstanding."
Not just a short review, in fact, Roger also wrote a long review on his personal website, placing "Edge of Tomorrow" and "Groundhog Day" together, comparing each other, discussing in depth, and really talking about The topic of reincarnation, and on the basis of Daisy-Lucas, further discusses the core theme of the film.
At the end of the long review, Roger wrote, "In fact, this is a film about life, growth, and destiny. The director subtly pinned all artistic discussions on the actors, and then concentrated on shooting the film. A popcorn commercial movie. Obviously, the director succeeded."
From short comments to long comments, Roger evaluated "Edge of Tomorrow" with the highest treatment, and finally made a summary with a super-high specification of 90 points, and gave a recommendation index of four stars, which even exceeded this summer's The most popular "Avengers", the respect and praise of this authoritative film critic can be seen.
Including Roger Ebert, after the premiere ended, forty-three media commented immediately, thirty-nine were positive, four were moderate, and zero negative, all of them praised, This also made the media review of "Edge of Tomorrow" reach 81 points in one go, which completely detonated the 2012 summer vacation.
Eighty-one points, a full eighty-one points! Amazing!
In a vertical comparison, the media comprehensive review of the classic work "Groundhog Day" of the same type is 71 points; among the commercial films that have been recognized in recent years, "Inception" is 74 points, and "Avatar" is 8 points. Thirteen points, "Batman: The Dark Knight" is eighty-two.
In a horizontal comparison, the comprehensive media reviews of several works so far this summer are 69 points for "The Avengers", 68 points for "The Hunger Games", 55 points for "Black Shadow", and "Black Clothes". People 3" fifty-eight points, "Snow White and the Huntsman" fifty-seven points.
After comparison, the position of "Edge of Tomorrow" is clear at a glance. This is a commercial work that is comparable to "The Dark Knight" and "Avatar", and the North American box office of the latter two exceeded 400 million US dollars, which really detonated the market. ; At the same time, the latter two also both entered the competition for the awards season that year.
Although the box office results of "Edge of Tomorrow" are not known yet, it is certain that the popularity of professional film critics is endless!
In addition to professional film critics, the word-of-mouth of "Edge of Tomorrow" has also ushered in a full-scale explosion. The freshness index of Rotten Tomatoes is as high as 95%, and the score has also reached 8.4 points. Two hundred and ninety-five media participated. Although the comments still maintain such a high level, it is really commendable for commercial movies, and it is reminiscent of the "Avengers" that is currently being shown.
After the premiere, the comprehensive media review and the Rotten Tomatoes Index are all criteria for evaluating a movie. Because the audience base is not enough, other evaluation criteria are temporarily unavailable. However, after the premiere weekend ended, "Edge of Tomorrow" is in other The indicators also ushered in a full-scale outbreak.
The score of IMDB actually came to an incredible 8.6 points, and it was bravely introduced into the list of 250 classic movies, ranking among the top 30, and temporarily settled in the 27th place, one in front. One is a "very suspect", and the next one is "This killer is not too cold", the sturdy momentum is simply jaw-dropping.
At the same time, the Popcorn Index on the Rotten Tomatoes website gave 98% of the answer, and the theater score also got the highest level of "A+" - this is after the "Avengers" since the beginning of 2012. , the second film to get the highest score in theaters.
How rare is "A+"? In the whole year of 2011, only six films received such a score, and only one appeared every two months on average!
The statistical object of the theater score is every ordinary audience who walks into the movie theater. Their evaluation has the most intuitive and effective effect on the box office trend of commercial movies. "A+" is almost equivalent to a full score, an impeccable full score, any A movie that has achieved such a result is worth looking forward to in the future box office trends. By the way, the theater score for "Avatar" is "A".
From professional film critics to senior film fans, from general film critics to ordinary audiences, "Edge of Tomorrow" has truly ushered in the popularity of word of mouth across the board. Such achievements have reached a new high in Renly's career, as well as all other actors and actresses. A new high for the crew! The momentum is even more ferocious than the "Avengers"!
Any repetition is bleak, just listing all the ratings is the best shock and deterrence, enough to make every competitor daunted.
The fact is also true, the other two works in the super schedule fell completely behind and were completely suppressed.
"Prometheus", Media Review, 65; Rotten Tomatoes, 73 percent, 7; Popcorn, 68; IMDB, 7; Cinema , B.
"Madagascar 3", Media Review, 60; Rotten Tomatoes, 79, 6.8; Popcorn, 73; IMDB, 6.9; Cinema score, A.
In short, "Prometheus" is relatively dominant among professional reviews, while "Madagascar 3" is more affirmed among ordinary audiences.
The most likely result of this situation is that "Prometheus" is very popular, which is very similar to the trend of the "Alien" series; and "Madagascar 3" is not popular, and the trend is basically the same as that of the first two films in the series. match.
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However, the box office trend of the movie market is elusive, and the book calculation on paper cannot be converted into box office figures after all. The word-of-mouth is outstanding, but it actually hits the streets; or the word-of-mouth smashes the pot, and the actual harvest is actually numerous. In the final analysis, the conversion ratio between word-of-mouth and box office is elusive.
The competition between the three works of "Edge of Tomorrow", "Prometheus" and "Madagascar 3" is still unpredictable.
Nevertheless, after the hot comments from all parties came out, the media inevitably fry the pot!
Following the upsurge of the premiere, "Edge of Tomorrow" took the lead in the media and audience's word of mouth, especially the instant score of IMDB, which broke into the top 30 in a mighty manner. Seeing the powerful gestures of "Inception" and "The Dark Knight", people can't help but marvel. Is Renly going to enter the awards season with "Edge of Tomorrow" this year
"Pirates of the Caribbean" did it that year, earning a Best Actor Oscar nomination for Johnny Depp. Although he did not win the award, he still wrote brilliantly; now, Renly, the darling of the academy, seems to be moving towards Going down this road, this is definitely the hottest spotlight this summer.
Step by step, "Edge of Tomorrow" has never been optimistic about the abyss, turning the situation bit by bit, first on the premiere, grabbing the commanding heights of the topic; then on the feedback and word of mouth, leading by an absolute advantage . The powerful momentum is almost unstoppable, and the potential to soar into the sky has erupted.
This is really too cool.
Just ten months ago, when the "Edge of Tomorrow" project was officially confirmed, Warner Bros. announced the actor candidate, and Renly became the final candidate. For this reason, Renly also gave up the performance of the "Fast and Furious" sequel. The opportunity has sparked numerous controversies and discussions.
It is generally believed that this was a stupid choice, and it was a wrong choice, and they accused Renly of giving up the persistence of the actor for the sake of the 10 million dollar salary, which was undoubtedly a bad choice that ruined his career. Some even compared the decision to George Clooney in "Batman and Robin" and Ben Affleck in "Daredevil."
Now, after the official release of "Edge of Tomorrow", it has not only received unanimous praise at the commercial level, but also received professional recognition at the performance and artistic level. Following "Fast and Furious 5", Renly once again proved that Yes, commercial films can also have acting skills. This turnaround battle was won beautifully and neatly, leaving no disputes, and it simply and clearly killed all disputes.
After the Oscars ceremony ended in February, Renly stood on the cusp of the storm without a doubt. At the age of twenty-two, he won the Oscar for best actor. This is too young and envious. Even if he went to the West End, avoiding most of the slander and speculation, there were still countless eyes waiting for Renly to stumble.
Obviously, "Edge of Tomorrow" has become such a vent.
Sadly, those opponents are doomed to disappointment.
Putting aside the box office results, "Edge of Tomorrow" has a bumper harvest in terms of word of mouth, especially the affirmation and support for Renly's acting skills, which has already doomed Renly to be invincible, once again proving his absolute strength, Obviously, this "Rising Star of Tomorrow" has already established a firm foothold in the industry. If "Edge of Tomorrow" achieves a box office success, then Renly will go one step further and truly enter the front line!
Regardless of opponents or supporters, they have all realized at this time that they may be witnessing the birth of history, and Generation Y may really have a pillar-like superstar - experienced Chris Hemsworth Renly's rekindled hope following his box-office flop was good news for the industry as a whole.
Naturally, all eyes are on the weekend box office charts for the second week of June.
Can the first-run box office data predicted by the media come true now? Can "Prometheus" break the shackles of word-of-mouth and achieve a counterattack? Can "Madagascar 3" continue the advantages of the audience's word of mouth and create good results? Can "Edge of Tomorrow" take advantage of the excitement of the premiere and word of mouth to make a breakthrough
Most importantly, can hotspots and word of mouth be converted into box office