Su Xingguo asked his son Su Rui to strive for excellence in his program. This request is very reasonable.
Haier's smashing of refrigerators happened decades ago. It was regarded as the first time that a local Chinese company paid attention to its own problems and changed the old thinking of the past. It was an opportunity for the transformation of modern Chinese companies, and it was also an extremely successful event. In marketing, the significance of events is very profound.
The first person to learn the news was the official blog of Anran Film and Television Entertainment Company. This person is Song Xiaomei's younger brother Song Shijie. He graduated from Hongfeng Radio and Television University with a major in journalism and media. He is affiliated with the company's publicity department. Managing official blogs is his daily job. part.
Su Xingguo, the chairman of the group, is always the core of the crowd. He is holding a wine glass, talking loudly and laughing for a long time: "...I have said many times that integrity is the foundation of an enterprise, and quality is the most important thing. The most important thing is, not only our real estate, but also all walks of life should be like this. Su Rui, come here..."
[ZUK Official Blog]: “Lenovo is already a Fortune 500 company, and I can’t afford a house!”
"Hmph, it sounds like they are so rich! If you have money, you will change people if you ask! If you have money, you will make mistakes if you ask! Is it great to have money? The real estate bubble wealth has its tail in the sky!"
You can say whatever you want, and it’s okay to close the door and brag about yourself, but you compare Yang An and Haier Group, and it seems to be using them as stepping stones. What does this mean
But these words were treated as gossip by a guest at the scene and sent to a friend. The friend happened to be a loyal fan of Yang An, so he directly posted the original text on Weibo, and also posted @安伦影视娱乐杨安, @安伦影视娱乐官网, @ Haier official blog!
When everyone was guessing, Song Xiaomei made a decision: "I think I understand what Mr. Yang means. The other party obviously does not regard us as opponents and is very happy with themselves, so we can also play with them," he teased We, we can also make fun of them, he apologizes, we also apologize, he pretends to be deaf and dumb, we don’t care, and then, seize the time to hype our company!"
Haier is a well-known company, and Yang An has tens of millions of fans. As soon as his official blog post was made, it quickly aroused the attention of netizens.
[Anran Film and Television Entertainment Official Blog] replied: "Six years ago, Yang An set up Enron Film and Television Entertainment Company with 200,000 yuan saved by his parents. That was his wedding fund. I don't know how much wasted by three dismissals and re-recruiting actors. Money means something to the company, but I know why I can’t afford a house as an official blogger now.”
Yang An changed actors three times. It was during the filming of the "Joke" program that year. He had no money to hire big stars, so he could only choose ordinary people, third- and fourth-rate stars. However, the effect of the show was not satisfactory, and Yang An changed three times in one episode. People did not hesitate to offend the guests in the first two episodes, but the final result was very good, and the guests in both episodes later expressed their understanding.
If it were normal for an ordinary citizen to curse Yang An on Weibo and make up bad words about him, then forget it.
After half an hour, the topic quickly heated up!
[Microsoft Surface official blog]: "I cover 90% of the world's computer operating systems, and I can't afford a house. PS, I have nothing to do with the upstairs."
[Muheiya Official Blog]: “I sell duck necks in 3,000 stores across the country, and I can’t afford a house!”
[Sophie’s official blog]: “I, who sell auntie towels, can’t even afford a house.”
"I feel like I have to fight back!"
The official blogs of both sides are sympathetic to each other, have the same format, forward each other, like each other, and even bring the original post of Su Xingguo's quotation to criticize each other.
Rong Feifei, who is in charge of Yang An's private Weibo, also called Song Xiaomei, a little angry: "What do you think we should do?"
[Haier Group Official Blog] replied: “Thirty years ago, Mr. Zhang smashed 76 refrigerators. I don’t know what this meant to Haier, which could hardly pay wages at that time, but I know that as an official blogger now, Why can’t I afford a house?”
Fans of Yang An were pleasantly surprised to find that there were at least hundreds of famous official blogs in China. Basically, companies that have sponsored Yang An's many programs came to join in the fun, which is enough to show how popular he is!
Suri didn't want to explain, but still gave the other party some face and said: "I am an independent production company. I make programs with separate production and broadcasting. I can't talk about the broadcast platform until the program is produced. I am personally picky about programs and pursue perfection. And I really want to keep improving, so I’m still filming now, and it might be a month or two before it’s officially aired.”
"I suggest contacting Haier to see how to deal with it. Haier is also a 200 billion big company. Let them go and start a wave, and we will follow."
…
Su Xingguo's Xingguo Group attaches great importance to construction quality, which is also excellent.
Song Xiaomei shared the same hatred: "Feifei, it's best to ask someone from the publicity department to discuss it and see how to respond."
Hype is easy to understand, but what does it mean to be neither humble nor arrogant
Everyone thought it made sense. Song Xiaomei personally contacted Haier. The two parties hit it off and responded together before the matter escalated.
[Juewei Yabo Official Blog] followed closely: “As a duck, I don’t even dare to think about buying a house.”
[Great Wall Motors]: “I sell 700,000 cars a year, but I can’t afford a house!”
YouHappy, that’s it! This is the National Entertainment Festival!
Su Xingguo may have just regarded this paragraph as a joke. The examples he cited were Yang An and Haier who smashed the refrigerator. They were mostly meant to be jokes.
Su Xingguo comforted: "That's right! I said from the beginning that you don't have to make money, but you must pay attention to reputation and quality. Isn't that the case with Enron, the leading company in the television industry? I heard that in order to pursue program quality, Yang Ansan You can change actors at thirty, choose the best actors, the best directors, and produce the most satisfying show! Like Xingguo Group, we attach great importance to quality. Haier smashing refrigerators in public is just childish. Okay, how much does it cost to smash more than 20 refrigerators? Ten years ago in Northeast China, we directly demolished an annex building of a commercial complex with 350 shops. We demolished and rebuilt them all, spending more than 600 million yuan and losing 1 billion yuan. It was rebuilt two years later and is now the most luxurious area in Ice City and a landmark building... "
"Xiaomei, have you seen Weibo? These people are going too far!"
Su Rui was called to stand next to his father. Su Xingguo smiled and said: "Let me introduce to you. Su Rui has set up an entertainment company and is preparing to enter the TV entertainment industry. Please help me, friends!"
"No wonder, they are going to step on our heads and go up!"
[Official Blog of Maibenben Notebook] said: “Oh my god, people like us who are doing business in the industry don’t even dare to think about buying a house!”
But the CEO of a real estate company with a market value of 200 billion said such words in front of guests and was posted online as a joke. This cannot be easily forgotten.
Yang An was still recording the show and didn't know about it at all, so the people below were furious.
Bang bang bang!
Song Shijie is also a core member of the company. He has received some secret instructions from Song Xiaomei. He has basically participated in the company's publicity and battles on the Internet.
Everyone was applauding enthusiastically. Many of them were partners, suppliers, and customers of Xingguo Group. This speech was Su Xingguo’s best motivational speech. He liked to use his glorious deeds to inspire others and highlight his own achievements. How awesome—successful people like to do this kind of thing, and this kind of show-off mentality is normal.
[Joyoung Official Blog]: “I am just a soymilk maker, I can’t afford a house!”
Among the crowd below, an important partner of Su Xingguo asked with interest: "When will Mr. Su's masterpiece be broadcast? Which TV station will it be on? Has the title advertiser been negotiated?"
The company's collective meeting was very lively, and most people in the publicity department were dissatisfied.
Rong Feifei looked at everyone's speeches and said: "I just contacted Mr. Yang, and he only said one thing: neither humble nor arrogant, speculation is the main thing."
"Ha! It's been exactly a month since we made the headlines. Someone brought us pillows while we were dozing off, and they want to step on us to go up? We haven't asked if we agree yet!"
Song Shijie looked at the message on the screen, sneered, picked up the phone on the table and called Song Xiaomei to tell her about it.
Song Xiaomei has always had a hot temper. Over the years, only others have suffered losses. I have never heard of her suffering losses. However, the other party is the boss of Xingguo Group. The group's assets seem to be 200 billion, with annual income close to 80 billion and net profit exceeding 5 billion. An Ran was not even a fraction of the best. Even if she wanted to fight back, she had to weigh her own strength before doing so.
In the past few years, Rong Feifei has been peacefully caring for her husband and raising children at home, and her temperament has become very dull. She has always been calm and indifferent, without fighting or seeking.
Of course, the surrounding people echoed, with voices supporting Mr. Su and praising the young talent one after another.
For example, [Morning Stationery Official Blog] replied: "I sell pens in so many stores across the country, and I can't even afford a house!"
"His son Suri has set up an entertainment company? I'll go! And he plans to conquer TV stations?"
Moreover, Su Xingguo didn't understand the entertainment industry at all, but he always liked to interfere in his business here and there. This was what dissatisfied him the most.
But in recent days, Yang An has been worried every day after returning home. The future of "Celebrity Detective" is uncertain, and Yang An is unusually irritable. She is very worried about Yang An's condition.
The official Weibo accounts of countless entities came to join in the fun, praising Enron and Haier. Coupled with their respective forwarding and publicity, more and more companies followed suit, and many people were very imaginative.
Suri was a little angry. Bona was his own company, why would his father get involved
At this time, Song Xiaomei and the others took action and took turns contacting large industrial companies that Enron had cooperated with, hoping that their official blogs would support them.
Many fans of Yang An were quite dissatisfied when they saw this news on Weibo.
"agree!"