Yang An was even more confused. He asked: "Don't you know about NHK International Channel? Japanese earthquake rapid report, Fukushima nuclear power leakage, various Japanese news and information. Anyway, Japan is suffering, Japan is miserable, and the Japanese people The water is in dire straits..."
"Yes, for the sake of "Extreme Challenge", I also recommend that you go to Tokyo."
Finally, the compromise was to arrange for Yang An to go to Tokyo on January 6th to attend a seminar hosted by NHK and participated by many TV broadcasting platforms in Asia. He participated as the legal representative of a well-known independent production company and was given a 15-minute speech. Opportunity, he wants to make his own judgment and interpretation on the prospects and development of the television industry as a successful variety show type TV program overlord.
"The Voice" has been unable to enter the Japanese market and cannot find interested local partners. KTV is something invented in Japan. KTV competitions, MusicStation, and CDTV are all super old music programs. The annual music awards and music programs There are so many that they are saturated, and the method of discovering singers is very mature. The inefficient method of discovering talent shows cannot attract agencies at all. It is surprising that Yang An's "The Voice" and "I Am a Singer" can enter the Japanese market, unless he spends money!
"International television?"
"NHK seems to have a funding problem this year. They had a 10 o'clock news program that ridiculed the leader of the opposition party, which caused the Japanese Diet to cut part of the budget. You are a big financier and a rich man from China. Although NHK cannot make money by introducing sponsors, but if you set up a production team and produce programs independently, it will actually increase production costs in disguised form. You can invite more celebrities and create better program effects. They want It’s right for you!”
Yang An didn't think much about it after leaving Hongfeng Broadcasting and Television Building. When he returned to the Enron Grand Theater, several company executives were already waiting for him.
Yang An spent the New Year ringing in the Red Maple TV New Year's Eve party. Their family of four took the stage at the same time and sang a song to send New Year's blessings to the people across the country.
As for variety shows, although the level of Japanese variety shows [in this world] is not very good, Japan is an extremely closed market. Imported programs such as "Running Brothers" are only available as online albums on Yahoo Japan, so it is difficult to get them in Japan. Recognized by mainstream society, so to sum up, in Yang An’s global expansion plan, Japan is the only one that is difficult to break into in the Asian market.
Only in Japan, the situation is too special.
Just talking about this, by the way, as a producer who focuses on variety shows and comedy shows, Yang An’s political stance is neutral. He will export Chinese TV culture wherever there is a market, such as the Philippines in international politics. Such a scumbag, he will not give up the Philippine market easily. On the contrary, he has exported six variety shows to Southeast Asian countries.
For example, the Southeast Asian international version of "The Voice", the localization and miniaturization of "I Am a Singer" in various Southeast Asian countries, and the seven-person global adventure trip of "Running Brothers". Cultural export is what Yang An has always spared no effort to do. Through these programs, Like the Running Man Seven, they are basically well-known throughout Asia. Wherever they go, there are enthusiastic fans picking them up at the airport.
But time is too tight, New Year's Day will be in four days, and Yang An can't spare time on New Year's Day. There are also parties, the premiere of Extreme Challenge and other things.
As for the money or not, it doesn't matter. The Indian Bollywood version of "The Voice" only collected tens of millions in copyright fees, but he insisted on inserting a Chinese-Indian singer as a mentor, selected students, and adapted songs. Many of them are leaning towards Chinese style. This is Yang An’s surefire way to expand his influence and promote Chinese culture.
Yang Andao: "Thank you for your concern, the leader. There are no shortage of rumors in any of my programs. When we were recording the program the day before yesterday, Sabei was almost hit by a car. At that time, there were people on the Internet who felt sorry for this and said why they didn't take him into consideration." Damn it, who should I ask to explain this? Don’t worry, most people on the Internet are concerned. As long as the mainstream media does not maliciously spread rumors and only spreads them on a small scale in the circle of friends and Weibo, it doesn’t matter. After the show is broadcast, everyone will Understood."
Yang An didn't want to be kicked off the stage when the time came, so he was a little resistant to this part.
Yang An entered Li Hongyuan's office, and the two casually chatted about the review, knowing that it was just a formality.
"I have no interest in going to Japan. When I was filming Running Man, I went to Yokohama and Tokyo three or four times. That's it. I would rather rest at home on New Year's Day. "Extreme Challenge" will be broadcast on New Year's Day. Of course, I will watch the premiere. Be straightforward!"
"Don't make wild guesses, don't talk nonsense about things that have no roots."
Not to mention South Korea, Korean Entertainment Star Company has become a super large Korean entertainment company that can compete with MS Company. It is now beginning to seek to establish an independent TV station. Maybe in the near future, Yang An will also have his own commercial TV station.
Yang An opened the booklet. This was some information about NHK and the event promotion introduction. He smiled and said, "This has nothing to do with me, right? It's all about the TV station and the broadcast platform. I'm just a production company."
"Haha..." Li Hongyuan laughed, saying nothing: "Is it settled? Can I help you give your name?"
"Ask me to guide the development of Japan's TV industry? Isn't this nonsense? If I dare to say this, I will be bombarded by the Japanese in the audience. How can they listen to a foreigner?"
Li Hongyuan joked: "But the International Channel also has selected Japanese public opinion programs, which are good programs to promote Japan, as well as variety programs, music, sports, children, etc. They are looking for you, of course, hoping to improve in variety shows." In fact, NHK's influence is still very powerful. There are more than ten agency TV stations in the Asia-Pacific region. If you expand overseas markets, you can contact them. When you expand overseas markets now, you are cooperating with CCTV International, right?"
The arrangements were made by the people below, and New Year's Day came in a few days.
Li Hongyuan said with a smile: "I'm just reminding you, as long as you know what's going on."
Li Hongyuan opened the drawer and handed over a file album: "The second thing I want to ask you is that Japan's NHK TV station will have a grand celebration on New Year's Day. They are celebrating their centenary this year, and the Japanese legal holiday is New Year's Day. This The importance of celebration is similar to the Spring Festival Gala of our major TV stations, and NHK's influence is still very great. In addition, they have invited the heads of many domestic TV stations to visit Tokyo, travel, and hold several seminars , jointly organized by many well-known broadcasting organizations in my country, Japan, South Korea and other Asia, the scale is very large and the level is also very high.”
The seminars were basically theory-based, but Japanese academic circles are world-famous for their xenophobia, and they were aimed at all foreigners. After Yang An got the invitation from NHK, he was a little embarrassed.
The discussion was very lively. After many considerations, Yang An finally agreed to go to Japan. Asia was prosperous, but the Japanese and North Korean markets were unable to enter. There were two flags missing on the territory. How could Virgo live? Forget about North Korea, Japan still has to try to take a bite.
Li Hongyuan introduced: "A division director of the State Administration of Radio, Film and Television took the lead, and seven top TV stations, including CCTV, Zi Siong, Lan Hai, Huang Mang, Tianjin City, Shenzhen City, and our own Hongfeng, all sent people there. Our station only has two places. , it was originally Director Li of Hongfeng Economics and I, but my plan has changed and I have other arrangements for New Year’s Day. After much deliberation, I still want you to take my place and go to Japan."
But Dang Jie insisted on doing this: "Mr. Yang, you are already well-known in the Asian TV industry, and you also have a certain influence in Europe and the United States. Only Japan cannot break into it. This is a hard nut that always needs to be gnawed. Let's gnaw now. You can bite them or touch their bottoms. Competitive programs like Running Man have gained a good reputation among Japanese people. If you can get NHK's broadcasting license this time, you can broadcast "Extreme Challenge" at the same time!"
"It makes it seem like Japan is a mistreated little wife, right?"
Director Li said: "I called you here for two reasons. One is that there are many photos and news on the Internet. They were taken by citizens yesterday and you were recording programs at the train station, Riverside Park and other places. Everyone only knows a little bit about it. , but some people’s words are particularly unpleasant, saying that you are robbing things in public, and they also include pictures, which may have a bad impact.”
On January 1st, the legal holiday, the first episode of "Extreme Challenge" will be broadcast in the evening.
Li Hongyuan said: "I asked the liaison officer responsible for the contact. They actually want to contact you. I know that NHK TV's First Production Center has a good relationship with you. This time, their International TV Department hopes you can go."
Yang An thought for a moment: "Don't worry, I'll go back right now, check my schedule, and call you back before I get off work in the afternoon."
"Maybe in order to see you in Japan, they deliberately gave Director Li a sum of money to give up their quota!"
Yang An declined. He really didn't want to go, mainly because he was a little tired, not because he had any big prejudice against Japan.
Yang An nodded and said: "My cooperation with CCTV International is only part of it. In contrast, I prefer to sign cooperation agreements directly with local TV stations in various countries. You also know that after letting CCTV get it, haha..."
Yang An nodded. He had been keeping a close eye on public opinion and propaganda. Enron's marketing department had a crisis public relations team that was responsible for handling all kinds of negative news on the Internet. It was very experienced. This was just a little rumor, even the crisis. The lowest level cannot be reached.
Everyone discussed it for more than an hour. They studied the invitation letter Yang An brought from Li Hongyuan and the distribution of NHK TV station materials they had collected over the years. They also talked with friends from NHK's documentary channel and generally agreed. Yang An went there.