Morita Takeshi and Yamaguchi Shigeru waited patiently for an answer. Yang An apologized and discussed with his own people in a low voice.
But if you don’t do this, how can you enter the Japanese market? Just rely on the Internet? Or mobile APP? Don't be stupid. In Japanese TV programs, even if you hum someone else's song casually, you have to pay the songwriter. The copyright is taken seriously to this extent. If there is no formal Japanese TV station to support it, outside programs will definitely It’s hard to move around in Japan!
Morita Takeshi and Yamaguchi Shigeru exchanged glances. No one understood why they asked this question. Morita Takeshi said carefully: "I need to confirm this matter. After all, I am not from Fuji TV."
Takeshi Morita replied: "Yes, this is an irregular program. Japanese variety shows are not like China and South Korea, which have 12 fixed issues per season. Japanese TV stations like to do special periodicals, and the time is not too fixed."
Yang An has never participated in such meetings before. There is also a professional team responsible for developing overseas markets. He does not need to appear when negotiating with local TV stations in various countries. He is only responsible for authorizing signatures and sending a steering group to localize the country. There are few opportunities for him to appear. .
After an afternoon of negotiations, Yang An secretly felt lucky that two pro-China TV stations were negotiating with him. Otherwise, he would never even think about such a thing. How would the Chinese still want to plant a flag in the Japanese variety show industry? too difficult!
"Arrogant!"
The three parties negotiated amicably and tentatively formed an alliance.
The lawyer explained: "Whether they can succeed depends on how determined they are. The initiative is in their hands. We are too passive."
Basically, the five major commercial TV stations in Japan will not state their positions. The outside world says that a certain TV station is left or right, mainly based on whether the TV station likes to invite guests from the left or the right. Some ultra-left guests participated in a certain program and said a lot Many outsiders say that the TV station’s position is left-leaning.
Yang Andao: "After purchasing "RFM On the Run", I will make a major revision. Please rest assured, no one in the world understands the outdoor reality show model better than me. I will make "RFM on the Run" shine. I President Morita should understand why we should buy it instead of directly establishing a new project, right?"
When he was about to propose a change plan, he glanced at the statistics table he had seen before and noticed that the data of "RFM on the Run" was a bit abnormal. He asked: "This program only produces 4-5 episodes a year. ?”
Representatives from Japan’s five major commercial TV stations were present. Fuji TV was led by a vice president. This 60-year-old man named Shiro Iwasaki has been involved in the TV industry for more than 45 years. He has been working at Fuji TV and personally launched classic Japanese dramas and There are no less than 20 kinds of Japanese TV shows, and he is a very famous senior producer at Fuji TV and even in the Japanese television industry.
For a while, Yang An didn't have any good ideas.
"What qualifications does a Chinese in his early 30s have to speak loudly on stage? In the abnormal Chinese market, he has done a few commercial programs to make money, and he can point fingers at the global entertainment industry? Childish!"
"Foolish!"
Yang An asked: "How high is the success rate? What I am most worried about is whether they can complete this thing, because the more people involved in this kind of thing, the more chaotic it will be!"
Shiro Iwasaki is an exception. Like some right-wing politicians, he joined the Japanese Soldiers Association, and many times he forcibly made right-wing remarks when recording programs or even when producing programs, forcing the entire program team to take sides. The old guy also likes He speaks in the media and jumps up and down very much. He is one of the important driving forces behind Fuji TV's extreme right-wing.
Throughout Asia, members of major TV stations from 12 countries and regions, totaling more than 200 people, came to communicate and discuss with each other. They commented on the rapidly developing online media, discussed the way out for traditional TV stations, and standardized international broadcasting treaties to complement each other. With all kinds of resources, this is a grand event for Asian TV people.
The important thing in seminars and seminars is to study theories and methods and discuss the correct conclusions.
"I'll find out about this as soon as possible."
The researcher suggested: "Yes, the risk of this matter is uncontrollable. It is easy to say anything in China, but in Japan, they are local snakes. If we are not careful, we will fall into the mudflat and be unable to extricate ourselves!"
There were several such allies around Shiro Iwasaki. They were already dissatisfied with the guidance of a young Chinese guy. The proud Japanese never recognized such a colleague, so they decided to fight back.
A person's leisure time is only two or three hours a day, including online games, stand-alone games, playing cards, chess, listening to music, reading novels, following TV series, watching movies, shopping, playing billiards, clubbing, renting a hotel room, having sex, it's all There are hundreds of ways to relax. How to lock people into watching variety shows and automatically block others is a very profound question.
In this regard, Yang An himself is just beginning to get a glimpse of the door, and his experience is still gradually being explored. He is willing to share some of his experiences with everyone, and at the same time, he will also absorb other people's good ideas to continuously improve his theory.
Yang An's speech is arranged in the middle, with fifteen minutes of explanation and fifteen minutes of question and answer.
There were more than two hundred attendees, half of whom were foreigners and half of whom were Japanese.
"RFM on the Run" has complete procedures and has a certain popularity. It's just that changing from one TV station to another is much easier than starting from scratch. If you buy one that doesn't have high ratings and slightly modify it, it can be viewed The rate has soared. Not only will it slap Fuji TV in the face, but it will also reduce the strength of Fuji TV. It will achieve multiple benefits with one stone. Takeshi Morita is willing to do this. It will save worry and effort, and it will only cost a little money. But as the big Chinese financier, rich!
Unexpectedly, he got the original schedule after much tossing and turning, and when he compared it with today's actual performance, he immediately knew that this Chinese boy had taken his place.
The biggest difficulty that TV people encounter is the impact of the Internet on traditional TV stations. Yang An has talked about many theories and methods to improve competitiveness, many of which he has personally done, and many of which are ideal methods.
Morita Takeshi nodded repeatedly to express his understanding.
Yang An's analysis point of view is very unique, the entry point is very novel, and what he says is very informative. He directly uses variety shows as an example. The audience can draw inferences and recommend various entertainment types.
Hearing the warm applause for Yang An from the audience again, Iwasaki Shiro snorted from his nasal cavity, feeling particularly dissatisfied.
"Information explosion means that in the era of rapid development of the Internet, news, entertainment, advertising, technology, and all kinds of information have shown explosive growth. This has brought about a serious problem. Our personal ability to accept is seriously overloaded, and information is seriously Excess! Next, I would like to start by cutting off information sources and reducing the signal-to-noise ratio, and talk about how to improve your own value in the variety entertainment industry, so that your programs can become effective information and firmly capture the hearts of the audience. Avoid getting involved in various spam streams… ”
"Arrogant boy!"
"Okay, President Morita, thank you for your hard work, and President Yamaguchi, you have worked hard too."
Yang An asked: "Let's not talk about the content of the program. This copyright involves confusion and the procedures are endless. Is there any problem?"
The lawyer discussed a few words with a strategic researcher who is familiar with the Japanese market and replied: "This is actually the same as playing on the sidelines of the domestic market. It will definitely involve many illegal procedures and of course there are risks."
Iwasaki Shiro was very disdainful. He was very famous in the Japanese television industry. In addition to his good performance, he was also a unique person.
"What nonsense!"
The industry seminar in the evening is the most important and last meeting of the NHK Taiwan Celebration and the Asian Broadcasting Alliance.
Yang An nodded: "Okay, let me tell you straight. I don't agree with the multi-party cooperation plan you just proposed, but if you can come forward and help me purchase the full copyright of "RFM Escape", I can do this for this program. We will carry out in-depth transformation and re-production. As for the cost of purchasing the copyright and the proportion of sharing after broadcast, we can discuss it after we are sure that we can purchase it."
"Thank you for your hard work, Mr. Yang!"
Yamaguchi Shigeru didn't understand. The cost of purchasing copyright was not low. TX definitely couldn't afford it. TX was so poor, how could it afford it? NHK is a national institution. Purchasing this copyright requires a lot of procedures and is unrealistic. So there is only one answer: the big Chinese financier buys it.
It’s just that the copyright is out, and there’s no TX issue here. Whoever pays more will get more money, and copyright and income must be directly proportional. This eventually turned into a Japanese version of the independent production model, with the Chinese taking the copyright. The Chinese produce it, the Japanese broadcast it in their own country, and everyone happily shares the money.
Regardless of whether these Japanese people understand it or not, Yang An has insisted on this one. He is the best at this separation of production and broadcasting. It is far more refreshing to create as he pleases without restraint than to be subject to various restrictions.
Yang An asked: "And the ratings are not high. It should be close to Fuji TV's red line, right? Do they have any plans to sell the copyright?"
The Asian Broadcasting Federation and NHK notified him a week ago that his speech session was cancelled, saying it was due to the arrangement of the organizing committee. He didn't think much about it at the time, but he just felt a little aggrieved.
Therefore, among a group of old men and women, young Yang An, who comes from China, the largest market and richest country, is the most powerful producer of TV variety shows in Asia, and inevitably attracts the attention of many people.
Takeshi Morita asked seriously: "Mr. Yang is really confident that he can create content that sells well in Japan?"
When the host announced: "Welcome Yang from China to bring us "Variety Entertainment in the Age of Information Explosion"."
Yang An nodded: "I understand, this is a bad deal for me, and I must reject it."
…
Fifteen minutes passed, and everyone below was listening carefully to his lecture. Gradually, many people could sense that this was the in-depth thinking of young people who are most adapted to the Internet information age, and it is of great reference value.
The audience burst into warm applause. Yang An, wearing a black dress, walked onto the podium and started his speech today next to the simultaneous translator.