Years later, when scholars evaluated "Tokyo Daily", in addition to mentioning its enlightenment to the news and communication industry of later generations, they all regarded it as the most authoritative newspaper in the Northern Song Dynasty, and provided a lot of reliable information for future generations to study the history and culture of the Northern Song Dynasty. information.
"Tokyo Daily" published the first issue in January of the third year of Huangyou, with some news, social commentary, literature and art, etc., and even appeared in the first newspaper advertisement - the news about the selection of the first-level cuju league in the Song Dynasty .
This advertisement was finalized by the clan of Song Jia's sponsor personally meeting with the editorial department of Tokyo Daily, and paid real money for the advertisement.
At the same time, it also set the tone, even if it is the same court department, it is not allowed to advertise in the daily newspaper, and the amount of money should not be less.
Later, due to the increasing sales, the authority also became higher and higher. Although the official family did not require it and did not set up a correspondent, each yamen even made a military order internally.
Referring to the “Kaifeng Fubao”’s requirements for the number of submissions in the following counties, it requires how many times you must appear in the “Tokyo Daily”, and then each yamen spontaneously contributes, or invites the “Tokyo Daily” to come over for an interview.
And the advertising fee is even more expensive, after all, the effect is real.
The people of all industries in Bianjing, whether it is the city, agriculture, industry and commerce, are proud to be published in the daily newspaper. Especially for folk artists, this has even become the standard for whether they are popular artists - so popular that they alarmed the "Tokyo Daily", they are really popular.
In the eyes of later generations, the editorial team and author list of the "Tokyo Daily" can be described as horror.
At the beginning of its establishment, it appeared with the luxurious lineup of the imperial censors of the entire Hanlin. With the expansion of the scale and the independent one, countless high-ranking officials and talents have come out from here, and many husbands have worked here as editors or reporters.
The "Tokyo Daily" will also invite external drafts, and all pages will be invited. The literature and art section has simply become the place where the talents of the Song Dynasty "compete for beauty and beauty". I don't know how many famous poems are here. Starter.
The first issue of the "Tokyo Daily" was reprinted five times.
After the news that the newspaper was going to be released spread, the people were eagerly looking forward to it.
With "Kaifeng House News" Zhuyu in front, for such a newspaper that is said to be more exciting than "Kaifeng House News", and it is also publicly available, it naturally raises everyone's expectations.
The newspapers are sold by various restaurants all over Tokyo. After all, they have the foundation laid by the previous "Kaifeng House News". Most of these restaurants have PhDs who study part-time newspapers.
The first print was 100,000 copies, and it was sold out in half a morning. This is a rarity, a piece is only a few cents, and you can buy it with less than two bowls of water and rice.
Later, a total of 300,000 copies were sold, that is to say, about one out of every four or five people bought the first issue of Tokyo Daily.
However, sales then plummeted.
It's not that attractiveness has gone down, on the contrary, attention has gone up.
The first issue is because it is fresh and meaningful, and it is the first time to buy a newspaper for public sale. However, many people don't even recognize a few words, so they just bought it as a souvenir.
Later, ordinary people would not buy every issue. If you want to know what the newspaper said, find a restaurant and read the newspaper and read it with you.
If the ancestral tomb emits green smoke and appears in the newspaper, then you need to buy a good collection.
So, in the end, the newspaper was printed at a loss, and the money it sold could not even cover the printing costs, not to mention the editors and reporters had to be paid for the layout, and the writers had to be paid for the finishing fee.
Fortunately, the people in the editorial department of "Tokyo Daily" have long been psychologically prepared. Yun Yanhui told them that "Kaifeng Fubao" is not publicly available for sale, while "Tokyo Daily" is publicly available, but don't even think that you can make money by selling newspapers. what money.
An influential publication never earns money from book sales, but from advertising.
As long as the influence is high, selling ads can make money.
Facts have proved that what Yun Yanhui said was right. The advertising fee for the first issue of "Tokyo Daily" was a staggering figure.
…
As an official yamen, Kaifeng Mansion definitely subscribed to the Tokyo Daily. When Yunyan returned here, there was a special sample for each issue.
Yun Yanhui has a very good relationship with those editors and reporters. Although he only took a class once, after all, everyone considers him to be a half teacher, so in addition to entertaining guests and having a barbecue, some people went to him for advice later, and he also Don't hesitate to teach me.
The "Tokyo Daily" has been affirmed many times by the court and Renzong in the first month of its release. The editorial department has celebrated, but those young editors and reporters still collected some money and set up a table in Fanlou, and privately Celebrate, without a boss, the leader is always open to some.
Yun Yanhui was close in age to everyone, and had close people, so he invited him too.
Everyone together assigned Wang Fusheng to invite Master Yun, because everyone found out that after seeing Wang Fusheng, Master Yun seemed to take care of him and seemed to appreciate him very much.
Wang Fusheng walked heavily to Kaifeng Mansion, explained his purpose, and asked where Yun Yanhui was.
People from Kaifeng House said that Brother Yan was in the kitchen, so they led Wang Fusheng to go.
When Wang Fusheng arrived in the kitchen, it was time for a break. Everyone in the kitchen was sunbathing and chatting outside. Only Zhao Yunchu, who was in the Dali Temple, was sitting outside.
Wang Fusheng recognized Zhao Yunchu, and after salute, he started talking, but Zhao Yunchu actually said that he was also waiting for Yunyan to return.
It was only then that Wang Fusheng knew that the two still had friendship, and it seemed that they were not shallow. After Zhao Yunchu heard that he was looking for Yun Yan to return, he said, "Brother Yan is frying me fried dough sticks, you look for him, wait a minute. "
Zhao Yunchu entered the kitchen and came out after a while with a plate of fried dough sticks and water rice in his hand. It seemed that Yun Yanhui was actually cooking for him, "He knows, he will have a banquet tonight, you You can go back first."
Wang Fusheng hesitated for a while, but still felt that it would be more sincere to say it face to face.
Fortunately, Yun Yanhui also came out at this time, holding a mass of things in his hand. Wang Fusheng looked at it as a newspaper at first glance, and the masthead could clearly see that it was "Tokyo Daily".
As the aroma of fried dough sticks came out, Wang Fusheng took a closer look and found that the volume of "Tokyo Daily" contained fried dough sticks...
"..." Wang Fusheng's expression twisted for a moment.
Not to mention the "Tokyo Daily", even the "Kaifeng House News" has been running for so long, and no one is willing to use it to wrap fritters! However, he didn't know that for Yun Yanhui, it was a tradition to include fried dough sticks...
"By the way, let me introduce you to him. He is Wang Fusheng, the one I told you, the one who broke my understanding of ancient prose." Yun Yanhui said to Zhao Yunchu with a smile.
Zhao Yunchu suddenly realized, "Oh, it's him, you didn't say your name before."
Wang Fusheng: "..."
=_=!
Is it really just unfamiliar with the ancient language
"That's why I always wanted to bribe him to save me some face, but he was too embarrassed to ask for it. The young man was still too shy." Yun Yanhui shoved the fried dough sticks wrapped in the newspaper to Wang Fusheng, "Take it and eat it. Hey, the authentic prime minister fried dough sticks, it's not time for dinner now, otherwise you will be confused by eating duck."
Wang Fusheng couldn't help swallowing when he heard Duck's confusion, and said, "Well, this doesn't seem appropriate, right? Why do you wrap fritters in newspapers?"
"Ah?" Yun Yan replied, "But it seems like a waste of blue paper..."
Wang Fusheng: "..."
Yun Yan laughed back, "Just kidding, hahahaha, you kid is really serious, I don't have the hobby of collecting, after reading this newspaper, I just use it to wrap fritters, fold some gadgets and give it away, it's a second time. use."
Wang Fusheng thought about it carefully, and sighed, "It's the students who are pedantic."
"Hey, I'll cook a pot of duck muddle and pack it up for you to taste at night, can you allow me to bring someone?" Yun Yan pointed back at Zhao Yunchu next to him, "I made an appointment with him, he's here. Voluntarily quit and asked me and the 'students' to get together, I'll see if we can eat together."
Wang Fusheng: "I think all my colleagues must have no opinion... Zhao Si is investigating the Ansu Army case, and he is vigorous and resolute, which makes me admire for a long time. It's great to be fortunate enough to ask for advice."
Zhao Yunchu was also modest.
In the evening, Yun Yanhui and Zhao Yunchu went to Fanlou together.
At this time, the doctor in Fanlou was holding a newspaper and reading news. In the past, most of the reading was "Kaifeng House News", but now there is one more choice.
When we went upstairs, everyone greeted each other. A young reporter couldn't help but said excitedly, "Master Yun, this restaurant knows that we belong to the Tokyo Daily News, and it even gave us wine!"
All the editors and reporters looked proud and proud, making Yunyan recall how she looked when she first entered the industry in her last life.
Yun Yan was in a trance for a moment, then smiled and said, "Then I'm welcome today, let go and eat."
Yun Yanhui opened the duck he had brought with him and told everyone to share it.
Only some people here have eaten the famous dish of Kaifeng canteen, Duck Confused, through various means, and they are all very happy at this time. Another Dali Temple Zheng Yunchu, brought by Yun Yanhui, also received a lot of questions, all about the details of the army in Ansu.
Only then did everyone know that Yun Yanhui contributed a lot to the Ansu Army, and even disguised himself. Such a twists and turns story made people yearn for it, and they all expressed that they wanted to honor Yun Yanhui for a cup. Today, I have to do it. Drunk.
When Zhao Yunchu heard the words "don't get drunk, don't return", his scalp was numb. He glanced at Yun Yan and found that he was smiling mysteriously. Then he looked at those innocent editors and reporters, and his heart flashed. An adjective that Brother Yan once told him.
Wolf with goat's skin.
"I beg everyone to let me go, I'm going to inspect the Song Jia trial team tomorrow, but I can't drink too much." Yun Yan timidly begged for mercy, "You guys are so powerful, how can I drink it? ."
After the Song League League was advertised in the "Tokyo Daily", it also received miraculous results. The private team has long been informed by channels, and those masters who are hidden in the folk naturally swarmed out, even with the neighbors who love Cuju. For those who signed up as a team, the pre-screening was exhausting the clans.
Everyone looks at me and I look at you, but he still refuses to let him go, "Then you have a drink, let's drink two!"
"How can you not drink it, didn't you say that your performance depends on drinking!"
"This, that's it, that's fine!" Yun Yan said with a painful expression.
Li Zeyun filled a glass of wine and dragged Wang Fusheng into the crowd, "Let's go, let's go to Master Guanyun too!"
"I won't go." Wang Fusheng looked at Zhao Yunchu who was sitting by the side, leisurely eating snacks, and then looked at Yun Yan's painful face, but it always made him feel that something was wrong, he hesitated. After a while, he still listened to his intuition and refused to participate.
"Pharaoh, you're such a disappointment!" Li Zeyun shouted and rushed in.
…
At night, Wang Fusheng stood at the entrance of the Fan Building, shaking with the idlers in the store, sending his colleagues up to pick them up one by one in the carriage, counting the remaining family members who were yet to pick them up, only to feel the cold wind blowing, The body is cold and the heart is colder...
Li Zeyun hugged Wang Fusheng's thigh, he was drunk and he was still muttering, "Fuck him!"
Wang Fusheng glanced down and wanted to cry: If I knew earlier, it would be better to get drunk with this fool...
Yun Yanhui and Zhao Yunchu walked out of the Fanlou side by side, and waved to Wang Fusheng, "Fusheng, you are responsible for arranging everyone, I drank too much today, and I can't drink enough, Xiaochu will take me back first. Come on, the "Tokyo Daily" needs people like you!"
Wang Fusheng: "..."
…
Zhao Yunchu supported Yun Yan, whose footsteps were a little heavy, and said, "Brother Yan, you are also a student."
"How can such a thing be called a pit?" Yun Yanhui didn't care, "This is called a standard ending!"