The comic strip "Three Kingdoms" quickly spread from Tokyo. Although no one dared to pirate and print "Three Kingdoms" because of the crackdown in Kaifeng, it was limited to Kaifeng.
Those folk businessmen quickly sensed the business opportunity and began to transmit the "Three Kingdoms" comic strips. They only printed the "Three Kingdoms" edition of the newspaper, and then sold them to other places.
The speed of its spread was so fast that even Yun Yanhui did not expect it.
About two months later, the market of Liao Kingdom specifically requested to order the Tokyo Daily.
The Liao Kingdom has always admired the culture of the Song Dynasty. The "Three Kingdoms" originally entered the Liao Kingdom through private smuggling channels, and then spread. It was only spread to their upper echelons that they requested the official import of the comic strip.
The people from the field went to talk to the Song Dynasty, and the officials of the Song Dynasty were also speechless.
"Three Kingdoms" comic strip? Sorry, we don't just sell that, we only sell the Tokyo Daily News.
The people in the field quickly replied, ahem, this is the local newspaper in the capital, we don't belong to the Song Dynasty, wouldn't it be a little bad to order that
The leaders of the Liao Kingdom thought about it for a long time, and finally called it "Knowing ourselves and knowing our enemies". This is to understand the national conditions of other countries. Then, ordered "Tokyo Daily", international express, direct delivery to Liao.
I read the "Three Kingdoms", and by the way, I read the "Tokyo Daily", and at first glance, I was a little worried.
People's propaganda strategy is so advanced, we seem to be too backward, look at this "Tokyo Daily", each edition is very readable, and even has a section dedicated to poetry and songs, at this level, their entire Liaoning Can't find it either.
Not to mention, it's a daily newspaper, every day!
Not as good as it is, but you still have to study hard.
Therefore, under the personal instruction of the Liao Emperor, the Liao State also started a newspaper. However, due to technical limitations, they could not run the "Shangjing Daily", and could only run the "Shangjing Xunkan".
After Da Song heard about it, he also wanted to order a few copies.
Later, when the newspaper arrived at the editorial office of the Tokyo Daily News, it became an existence that was ridiculed by the group.
There was no shortage of talented people in the Song Dynasty, and the editorial department of Tokyo Daily had no shortage of talented people. There were not a few people who knew the Liao language, and there were also Chinese works on it.
At that level, any editor can be beaten.
On the other hand, it can also be seen that as the main creator of the "Three Kingdoms" comic strip, Zheng Ling is really popular and went abroad.
Those Liao people especially like "Three Kingdoms", and some people write poems, praise the comic strips and creators, and even show their love.
Because the comics are very effective, the editorial department also attaches great importance to Zheng Ling and the others. Since the newspaper started, it can be said that the thinking of many Hanlin and imperial censors has changed.
In the past, they were relatively high-minded, but later they discovered that they would not necessarily be welcomed by the people if they thought it was good.
How to better convey a message in a way that is acceptable to the people is definitely a technical task, and it is definitely worth their research.
Originally, many people just wanted to brush their experience points here, show their faces in front of the officials, and then be promoted—in fact, some people have indeed been appreciated so far.
But later, many people's thinking has changed, and they want to stay in the propaganda mouth.
Therefore, Zheng Ling's reading volume is worthy of respect for these editors. In the past, I always felt that their kind of Hanlin was very different from the Hanlin of the picture academy.
The treatment of Zheng Ling and the others has improved not only in the editorial department, but also in the whole society.
Zheng Ling specially came to Yun Yan and said it back, and also expressed his gratitude to his colleagues, "Brother Yan, now I go out, up to the three envoys, down to the seller of fried dough sticks, and they are all kind to me, and they are definitely sent to me. From the heart."
The Zheng family used to worry about Zheng Ling's social status, so they got him an imperial edict, which just prevented Zheng Ling from being ridiculed by the group.
Later, Shui Jing Ji made everyone's attitude towards him a lot better. But the comic strip "Three Kingdoms" made him very popular.
The same is true of Zheng Ling's colleagues. Now that they go out, they can definitely eat for nothing by their names. Whatever needs to be done, it will be done smoothly, and officials big and small can give some face.
"So are you satisfied?" Yun Yan said with his hands behind his back, "Did the Tokyo Daily give you an extra fee?"
"It's added, it's added, it's doubled." Zheng Ling said.
"How can one time be enough?" Yun Yan returned with a cryptic smile, "If you want me to tell you, you should take the commercials."
Zheng Ling was stunned for a moment, puzzled, "The advertising spaces on the edge of our page are all the editor's responsibility, and we have no right to accept them."
"Stupid, you are advertising in your comic strips." Yun Yan replied, "For example, if Lu Bu is drinking, draw a wine flag next to it and write the advertising slogan. Diaochan smears grease and powder, and also draws the packaging. "
Zheng Ling: "..."
Zheng Ling's mouth has grown, and it took a long time before he stammered: "Yan, Brother Yan, although I have said it many times, I still have to say it again, I have convinced you..."
"I heard that this painting has been spread to the Liao Kingdom. Alas, the cost of your advertisement cannot be reduced. You said, what if someone from the Liao Kingdom read it and specified that they want to enter the market? After all, what should I do? , they have already designated to be included in the "Tokyo Daily", and there are ready-made examples." Yunyan said back to Youyou, "Although it is published on a local platform, its influence covers the whole country and even other countries. Don't forget it."
Zheng Ling was about to kneel, "I can't forget..."
As soon as Zheng Ling went back, he told the other authors that everyone was surprised and delighted, and shyly took the initiative to find an advertiser.
This advertiser is not someone else. After all, they are too embarrassed to find someone they don't know, so Zheng Ling found an old friend, Boss Hao, who is very sexy.
Boss Hao is now prosperous by selling backflow pots and backflow incense sticks, and he is still a leader in the industry.
Originally, I didn't understand what Zheng Linglai meant, but after hearing what he said, I almost went crazy with joy, so I agreed immediately, and spent a lot of advertising fees to buy an advertisement.
After Zheng Ling went back, he and everyone gathered together and planted an advertisement.
It was Wang Yun who presented Dong Zhuo with a new style of reverse flow incense. It was written on the box that it burns well, and there was even a line, which showed the value of the incense.
The manuscript arrived at the editorial department first, and when the editors saw it, they were dumbfounded. In the end, it was handed over to Hu Hanlin to make a decision. They really didn't know what to do with the placement of advertisements.
Hu Hanlin looked at it, and his eyes were full of sky, don't think about it, this must be Yun Yan's idea, you can still delete this box of him, forget it, let's go up.
And as soon as this comic strip came out, those who looked at the painting frame by frame immediately discovered it.
What logic can there be in a comic strip? No matter whether he was good at burning color and incense during the Three Kingdoms period, anyway, the status of good color burning is deeply rooted in the hearts of the people - Wang Yun will take this as a gift to Dong Zhuo! The last "thing" Wang Yun sent was Diaochan!
This advertisement is really good, and the new retro incense burns and sells instantly, not to mention the invisible reputation.
With such a precedent, other advertisers flocked to it without looking.
When Renzong was reading the manuscript, he turned to three advertisement placements at a time. Although the placements were all ingenious and exquisite, he couldn't help but twitch at the corners of his mouth, "This... can the editorial department endure it?"
Take a cut, you must take a cut!
But even if they get a lot of money, Zheng Ling and the others still share it with several creators, and the money is a lot.
Among these people, although the painters are very good, many of them are from a family of painters, and their father and grandfather have been in the Hanlin Painting Academy. However, there are not many famous ones, and the price of paintings is not particularly high. After all, there are many young people.
But "Three Kingdoms" made them a fortune first, and the placement of advertisements allowed them to make another big fortune.
This news was spread out intentionally or unintentionally, and it touched the hearts of many people for a while.
- Advertisers, waving products and money, squatted outside the Hanlin Painting Academy for a long time, just to cooperate with Zheng Ling and the others, and send the money to their arms.
Many well-known painters took their paintings and looked at them for a long time, "Did you make so much money by painting like this?"
Why did the market suddenly become like this? It's not that they don't understand, it's that the world is changing too fast!
The comic strip "Three Kingdoms" has made a lot of money among young painters who are not high in official positions in the Hanlin Painting Academy.
And now that they go out to sell paintings, the prices have doubled by an unknown number of times, and the paintings that were left in the store before no one saw them can also sell for a good price.
At this time, I don't know how many people are excited.
Picking up the pen and starting to draw stories, it is natural for those who are going to submit articles to the "Tokyo Daily", and there are people who have no basic skills, and they are very interested in this income.
Zheng Ling was very happy. "Soon, there will be more and more people who want to learn painting. Needless to say, the imperial court will start to consider starting a painting school. As for those people, they will only know how difficult it is to learn painting after they enter school..."
Yun Yan replied: "..." He looked at Zheng Ling with a little panic, and he said why Zheng Ling expressed his desire to guide public opinion, it seemed that it was very easy for them to succeed - if they can enter the Hanlin Academy, can there be any poor painters? It is simply overkill to draw comic strips!
Zheng Ling bowed his head shyly, "However, we will always lure them with high remuneration..."
Yunyan replied: "..."
Yun Yanhui felt so proud. Looking at his nephew's enrollment plan, he didn't know where he was higher than Du You...
…
On the other hand, Renzong can be regarded as optimistic about a few candidates. He was full of confidence, but after hearing about Shuang Yi, he was a little less sure.
So, in order to be safe, Renzong carefully selected five people, invited them to participate in a poetry party, and then called Shuang Yi to also let her take a look in the dark and have a date.
When Yun Yan heard the news, the people back home happily dressed up Shuang Yi. If Yun Yan was not afraid of not being a little embarrassed in the end, and he didn't know how to write poetry at all, he wanted to go to the poetry meeting.
Shuang Yi knew that this was a blind date, so I went to see it anyway, so I went.
After returning, everyone asked her the result with concern.
Shuang Yi shook his head again and again.
The official family is really attentive. Those who are good at writing, those who are good at martial arts, those in the family who are rich, and those who have good-looking faces... Each has its own strengths. What surprised Shuangyi the most is that he also chose Shen Kuo!
Shuang Yi came back and said, Yun Yan returned to know that there was actually Shen Kuo among these people, and almost sprayed.
It stands to reason that Renzong invited them to go there, I don't know, but normal people definitely know what the nature is. Renzong probably thought that Shen Kuo was not only versatile, but also knew Yun Yan back, so he was also selected.
I just don't know if Shen Kuo laughed or laughed after hearing the news, after all, he has also seen Shuang Yi's ability several times...
"So, none of them succeeded?" Yun Yan replied, "Cough, it's alright, the officials will definitely make persistent efforts!"
Shuangyi: "… "
At this time, Yun Yanhui heard a knock on the door outside, so she stopped "comforting" Shuangyi for the time being and went out to have a look.
Shen Kuo was standing just outside the courtyard gate, and when he saw Yun Yan returning, his expression was very embarrassed. He probably just came out of the poetry club.
Yun Yan walked back and smiled, "Haha, I heard what happened today, how are you, are you okay?"
He thought about comforting Shen Kuo, for example: Don't take it to heart, although you and my sister have a blind date accidentally, it will definitely not affect our friendship.
Shen Kuo lowered his head, his ears were all red, he raised his head after a long while and summoned his courage: "Brother Yan, can you ask Sister Ling why there is no... no..."
Shen Kuo couldn't continue, and Yun Yanhui couldn't speak anymore, with a confused look on his face, "You... you..."