The accidental discovery of Zheng Ling's new skills reminded Yunyan of one thing. They are going to hold an international food festival, and the scene will be very grand. It can be known by referring to the usual Wanxing temple fair.
Whether it was the Wanxing Temple Fair or the food festival at that time, no one recorded them with a brush. Because people's aesthetics are in a transitional period, folk customs have not yet entered the works of painters in large numbers.
In addition to painting traditional landscapes, flowers and birds, painters nowadays are more popular in painting Buddha statues, or complete sets of paintings, such as the Eighteen Arhats and the like.
If this were modern times, Yun Yanhui would definitely try to contact a lot of media, but now it is the Northern Song Dynasty, so what Yun Yanhui thinks about is to let people use a brush to record the grand moment, and then ask people to use kesi to paint the painting. It's definitely a memorable scene.
Because he was reminded by Zheng Ling, Yun Yanhui simply asked him to try it out and draw a few pictures to see the level.
Although Zheng Ling didn't study very well, he was really good at painting. He took Yun Beibei as the theme and drew a picture of a bamboo bear eating bamboo shoots.
Yun Yan replied: "That's right, with this foundation, a prefect is definitely more than enough."
"..." Zheng Ling said helplessly, "Don't mention the prefect or something... By the way, why do you want to include the whole food festival in the painting?"
"You don't understand, this has both commemorative significance and the trend of the future." Yun Yan hooked Zheng Ling's shoulder back and said, "Also, don't you think this task is very challenging?"
"It's too much," Zheng Ling said. "Such a big and complicated painting, I only need to paint it for a year and a half. You still want to find someone to paint it. How long will it take?"
"But they will appreciate in value in the future," Yun Yan replied confidently. "Besides, it is considered to leave a little information for the younger generation. Haven't you thought about it? If there is no record of what we are seeing now, There is nothing left, and if it disappears after a few years, future generations can only imagine their pictures. You have to paint well, and I give you this opportunity to make a name for yourself. "
When Zheng Ling heard this, he showed a thoughtful look. At the beginning of his painting, he also wanted to keep his mood and good memories, and the most important thing to keep, isn't it the bustling Tokyo
…
Zheng Ling did not mention the idea since he went to the early stage. Yun Yan received several reports when he came back here. Some monks have already negotiated with some businesses, one is a few brothels, they are willing to co-sponsor, and they can also provide singing and dancing performances. There is also a merchant that produces porcelain, and there is one who sells sugar.
For the former, Zheng Ling thought about it and asked other people's opinions. They all felt that it was not very dignified to have a brothel sponsor. The last one selling sugar, they asked to focus on sweets, which is contrary to the purpose of the food festival. Although Bianliang people are fond of sweets, the food festival is an inclusive place after all.
The rest of the porcelain produced is quite suitable. The name of the company is a bit awkward, and it is called "Good Burning Color".
Hotels in Tokyo City have many ways to attract customers. In addition to having prostitutes and saleswomen to accompany drinks, they are also very particular about tableware, and even use silver tableware, which is exquisite and elegant.
This company is very ideal. They proposed that this sponsorship will not only give a sum of money, but also provide a large number of exquisite porcelain tableware for eating at the food festival.
As a result, Yun Yanhui naturally felt that burning color was the most suitable for sponsoring this food festival.
Not only willing to sponsor, but also closely related to the theme of food, presumably after cooperation, can achieve a win-win goal.
So, Yunyan went back in person to negotiate the contract with the owner who likes to burn color, and took the initiative to propose that various activities and selections will be held at the food festival. They also negotiated with the participating restaurants, and they have to launch New dishes, even limited editions during the food festival.
At that time, you can circle some outstanding tableware, research targeted tableware in advance, and design with the name of the dish or the color of the dish. When matched, one plus one is greater than two.
The owner's surname is "Hao", which is homophonic with "hao", so many people directly call him Hao Shaose. Their family is originally from the north, and they have been burning porcelain for dozens of generations, but it was only in his grandfather's generation that he started to become his own boss. When he came to Boss Hao, he even made his business in Tokyo.
Hao Shaose listened to some of Yun Yanhui's thoughts, and nodded again and again, "I've heard that this little brother has an idea for a long time. Today's interview is indeed a well-deserved reputation. I have decided to sponsor this food festival!"
"It just so happens that the younger brother is also very fond of burning color to name the food festival. Daxiangguo Temple is good for burning color cup international food festival. What a nice name!" Yun Yanhui also recognized this young man politely. Dude, "Then let's sign the contract."
As the plenipotentiary representative of Daxiangguo Temple, Yunyanhui reviewed the contract. This contract needs to be notarized by the government. The general content is actually that the Daxiangguo Temple leased the site to Haoyaose to hold a large-scale festival event.
At the same time, there is also a contract that is very personal to Yun Yanhui, that is, they entrust the event planning to Yun Yanhui.
These are the relationships on the bright side, and among them, how Yun Yanhui "freely" obtained the support of the monks of the Daxiangguo Temple, so there is no need to sign any contracts.
…
As for the collection of dishes, because the organizer is Daxiangguo Temple, everyone is quite positive. After the selection by the food tasting team, Yun Yanhui also tasted everything, which confirmed the abbot's words.
They have reached an agreement with some dish owners who are particularly outstanding and have a certain reputation in Bianliang to develop new dishes with themes such as "monastery" and "autumn day". You can taste it during the festival.
In this way, the sponsors and most of the dishes have been decided, and the early publicity can also start.
Since this is a large-scale cooperation, there is no need to send people to the streets to distribute small advertisements, just putting up posters is already huge. The Haoyao Sebei International Food Festival, scheduled for early autumn, will be held in Daxiangguo Temple for three days.
At that time, the world's delicious food will be gathered, various tasting activities and live cooking competitions will emerge in an endless stream, and new dishes of contemporary Yiya will be grandly launched, which can only be tasted at the food festival for the first time.
Tokyo people who love liveliness and food are very interested in this food festival. It will be more than a month before it will open, but the discussions on the streets and alleys have not stopped.
Among them, there is also the "water army" that Yunyan hired back to spread all kinds of remarks. No matter what the content is, there is only one purpose, which is to create various topics and raise everyone's expectations.
Example: Summarize how to empty your stomach before a food festival and eat from start to finish. When everyone hears this method, even if they don't want to go, they will feel a little bit of interest and become interested.
There is also: to hold this food festival, the ingredients near Tokyo will be sold out. People who hear it will think again, the momentum is so big, what kind of scene will it be at that time, the Daxiangguo Temple is so big, and it is full of all kinds of food? This scene alone is worth seeing!
Also: I heard that there is a special area that sells exotic foods like snakes and insects... So it can attract a wave of curious hunters.
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Quality and publicity must be grasped with both hands, and both hands must be hard.
When the discussion was soaring and almost everyone knew that there would be a food festival, Yun Yanhui came up with another trick, which was the collection of poems/words on the theme of the food festival.
What does Da Song lack the most? Genius.
All the poems of the contestants will be posted, and the people will vote for the best one, and then ask the oiran lady to compose the music and sing it at the opening of the food festival.
In addition, the prize is a set of excellent four treasures of the study, in fact, the value is negligible, the biggest temptation is actually all the popular votes, the much-anticipated honor, there is a hua Kui lady choreographed and performed, and it is a big hit song reservation.
Yun Yanhui had already negotiated with Zhou Renai and other acquaintances of the bustards, and asked them to contribute to the flames and arrange for oiran prostitutes. The girls secretly encouraged those literati to participate.
As long as these people participate, they will take the initiative to mention this food festival later. Spreading their own poems is equivalent to spreading the food festival, and it is also equivalent to helping to stir up the heat for free.
…
Of course, Yun Yanhui's familiar friend Zhao Yunchu also knew about such a big movement.
Before, Yun Yanhui had been ignoring Zheng Ling and him because he was busy with the Hehua, Fish and Food Festival. Not long after Zheng Ling was sent to study the painting, Zhao Yunchu also came back to see Yunyan return. Are you busy.
The answer is that although things are indeed being talked about, they are not busy.
Zhou Renai brought several sisters and daughters to Yunyan to come back here to talk about the commercial performance of the food festival. At that time, they will not only perform the poem of the winner, but have a whole performance, which is just the finale. .
For prostitutes, accompany guests is a piece of income, but it is also very important to participate in more commercial performances to maintain public exposure, especially in large-scale occasions.
Generally speaking, official activities are more inclined to find official prostitutes from Jiaofang Division, or top-level city prostitutes. The folk and private activities are more casual, according to the preferences of the organizers.
This time, it was also because Yun Yanhui had some friendship with Zhou Renai that she took the line and handed it over to these city prostitutes. Zhou Renai felt that she could not live up to her trust, so she was very dedicated. Not only did she ask her daughters to spread the advertisement of the food festival, but she also brought everyone to explain the program arrangement and even audition for Yun Yanhui.
Therefore, when Zhao Yunchu came excitedly, what he saw was a very "intoxicated" scene.
A group of little sisters and big sisters sat around Yun Yanhui, warmly fragrant and nephrite, feeding him a bite from time to time. Yun Yanhui sat paralyzed with open arms and one foot on the stool, listening to Zhou Renai's words expressionlessly, eating something with his mouth open without squinting, very sophisticated. If you are not young, you are living in a romantic ya.
And because of his young age, this can only be considered cute.