In Zhaikuan's professional game evaluation studio, there are constant controversies. In terms of gameplay, "Playing Recipes" can give a maximum of 3 points, and this is the visual score for the perfect real-time cg. In terms of creativity, it is quite interesting to be able to show the cooking process so perfectly in the form of data, and I can give it a 9 points.
But can this kind of game sell
Without story and conflict, the average gamer would not be interested at all, except for those who want to learn to cook. But how much promotion would it take to get these people to know that such a game exists? After all, it is unprecedented.
The number of users established by Zhaikuang.com can reduce the cost of advertising by more than half. However, how many of these users will buy this game because they are interested in cooking? You don't need to think about it, there are very few, and you can only tap new users.
This will undoubtedly require a huge promotion fee, will it be recovered by then? The sales volume of Dao Chang’s best game, who visited the brothel, was only more than 100,000. Even if the promotion is successful, it is estimated that it will not exceed this number. After deducting the game developer’s share, Zhaikuang.com is basically at a loss. It can be said that if you want to sign this game, you need to take a very risky.
However, there are also a group of people who are in favor of it. They think that this game is very creative and supports somatosensory operation. It is the best learning software for housewives and general little chefs. This game can be said to have opened up a brand new game category, even if you take a little risk, you can still support it.
Now there are so many cooking classes in the society, it can be said that the number of potential customers is extremely large. The game "Playing Recipes" only costs a few tens of dollars at most, and it can be regarded as cooking learning materials. Full-time housewives can not only learn how to make staple foods, but also some snacks and snacks, which are very thorough from materials to methods.
And it can also be operated in practice, watching the temperature of the fire and the color changes of the ingredients during cooking. Can those cooking teaching videos do it? Not only can you get tips during the production process, but also expert comments after cooking, which is not a valuable experience that can be gained from teaching videos.
It is less expensive than cooking instructional videos, so why can’t it catch the hearts of housewives
The two sides insist on their own opinions, and neither can convince the other, which also makes Gao Shu very headache.
No wonder Zhou Yu didn't take this game out, he probably thinks this game is tricky, right? But having said that, why do you think it is difficult to develop it? Oh, by the way, Zhou Fu said that "Playing Recipes" was developed because Zhou Yu wanted to learn cooking.
What a godlike reason.
Gao Shu really had no choice but to hand over the decision whether to sign the contract for "Playing Recipes" to his superiors.
The higher-ups considered even more. Zhou Yu, the representative of the Daoist priest in prison, was a boss-level figure in the third-line development of animation and games. The two animated films "Fruit Pirates" and "Dragon's Treasure" have already promoted him to the position of the first person in animated films, even enough to go abroad to compete with other animation powers.
Such a boss, why don't you hurry up and hug your thigh
Well, just kidding, nerd is not a large portal website that just hugs thighs casually. However, in the face of a leading figure in the industry, it is definitely beneficial to make more friends. Besides, this game is really good, but its audience is not in the nerds. If it is put into other fields, it may really break new ground.
In the end, the superiors made the final decision, not only signing the contract with "Playing Recipes", but also looking for copywriting and advertisements with the highest standards. Break the previous practice, find any audience that can be cut in, and prepare to make a big deal.
So, when housewives prepare meals at night and sit in front of the TV to watch various soap operas, they see such an advertisement.
The beautiful new wife sends her husband off to work with a smile, only to frown at the stove because she can't cook. If you want to grab a man's heart, you have to grab his stomach, but cooking hard has made a mess in the kitchen, and his face is blackened by oily smoke.
At this time, a game appeared and changed this situation. The newlywed wife is cooking while holding the handle, and the ingredients on the computer screen seem to be real. Seventy-seven kinds of main dishes and thirty-six kinds of snacks can be learned in one game, saving money, time and fume.
Fuck me, what the hell
Play games to learn cooking skills? Some curious housewives started searching, and it turned out to be a new type of game just launched by a game website. There are various introduction videos on it, all of which teach how to cook, and each dish has a complete video.
You can try it many times without being afraid of wasting ingredients, and you don’t need to spend money to buy expensive ingredients, and there is no trouble with oily smoke. This is a very attractive element for housewives. However, is it really effective? After all, it is a game, can it truly reflect the cooking process? If it is not possible, it means that what you have learned is the wrong method, and it will still fail when used on a real stove.
In response to this question, Zhaikuang.com even specially sponsored a TV program, allowing a relatively well-known cooking program to actually operate the game on the program, and at the same time use the same ingredients to make dishes on the spot. The results are basically the same .
Not to mention the audience in front of the TV, even the host of the show was very curious about this game in the end. Experts also said that the content of "Playing Recipes" is very scientific and rigorous, and it is basically true. It is a very good cooking learning aid software.
The overwhelming number of game advertisements, the target audience is actually housewives, immediately caused an uproar in the acg circle when the news came out.
Fuck you crazy nerd, are you going against the sky? Actually sell the game to the aunt! ? How many children have their ears pulled by their mothers while playing games? How many game consoles have been hidden by mothers? Now you, a geek, actually want to play off your aunt's brazenness by selling them games!
Many people think that the house maniac is crazy, but they have to admire the courage of the house maniac, and praise him one after another.
As a result, "Playing Recipes" became popular.
No one knows whether it will be a big hit, because this game is currently only accepting pre-orders and has not yet been officially sold. But the popularity is real, and memes are born one after another, and they are played by countless jokers. The war between the game and the mother finally fired the first shot.
The otaku users are stunned, because after playing games for so many years, this is the first time they have seen such a game. Shouldn't you go to New Oriental to learn cooking? Is this going to smash the signboard? Fans of the Taoist who visited the brothel were even more dumbfounded. They never imagined that after a period of silence, the Taoist came up with such a game.
My Daoist, you can't be so cute!