Sky City·Helan Jiase City—a living city suitable for middle-class settlement.
At the entrance of the commercial street in the city center, the largest billboard suddenly changed its content.
The original jewelry advertisements disappeared all at once, replaced by huge billboards with snow as the background.
The white snow, the man in the orange coat, quietly stared at the black eyes off the screen... The moment when those eyes met, almost everyone stopped.
Another sky city, Brandon City—
Like Truba, this is also a city of snow all year round, but unlike Truba, it is not a sparsely populated agricultural star. It is almost colder than Truba, and there are many people who like winter. The climate is good, the population is large, and the tourism resources are rich, and a large number of tourists come to ski every year.
Ferroy's latest advertisement is placed on a projected billboard on the road into the city. The background is the white snow in Brandon. This snow scene blends with the original white background on the advertisement image. From a distance, he is wearing an orange coat. The man was like lying on an endless snow field!
Almost everyone who drove into the city saw this scene. At first, everyone was shocked by the visual effect of the advertisement. Soon, when they saw the protagonist of the advertisement, their eyes were full of amazement.
In Sky City · Bissenfabre, the way of advertising has changed. It failed to occupy the three largest advertising spaces on the commercial street. Ferroys simply covered the light screen advertising space that stretched out for one kilometer by the roadside. , This is the advertising space on both sides of the sidewalk. When people are walking in the commercial street, this is the only way to go. On every screen, there is a young man lying on the snow and staring out quietly with black eyes. , the visual effect of the exact same advertisement being put out at the same time is extremely amazing, not to mention the male protagonist in the advertisement is extremely eye-catching!
In the same day, all of Ferroy's new product advertisements were put out.
In order to achieve the agreement with Peranzadan in the contract, they invested a lot in the advertising space this time. Peranzadan set the standard of advertising space very finely, and none of these advertising spaces are cheap!
When calculating the contract value, the legal team had already warned the marketing department about the actual cost of the contract and rejected it. With gritted teeth, the marketing department manager just handed it over until it was reported to Ferroy. The current boss table.
It took a night to make a detailed data analysis report, and with the banner of Peranzadan, the contract was finally passed.
The top leaders are worried that this contract is more beneficial to Peranzadan's side: such a good advertising space, such a good photographer's request... Obviously it is warming up for the artist's debut.
They are all the ones who spend the money. An advertisement is released and the star is popular, but the product is not popular at all. There are many examples of this, and the most afraid of making wedding clothes for others.
At this point, it is useless even if the opponent is Peranzadan.
The manager of the marketing department has this contract guaranteed by his position. Once the advertisement is spread and the turnover fails to meet expectations, he will take responsibility and resign.
To be honest, when he first realized that Gerry might be the hope to save Ferroy's turnover, the current head of the marketing department of the Rose-Ferroy brand did not expect him to be so "expensive"~~~~
He didn't even expect that his agent was actually Peranzadan! ! ! ! !
Should I say he has a good eye or something
However, the contract had already reached this point, and Peranzadan was involved, and while the cost was higher than expected, Rose suddenly became more and more interested in the results this contract could bring to himself and Ferroy.
He has been working in Ferroy for 60 years. He has climbed from a small clerk in the marketing department to his current position. The former boss of the marketing department was very conservative, and he was also very conservative when he was trained by his predecessors. , laying out advertisements in a law-abiding way... Thinking about it carefully, he actually didn't experience anything in the bloody market battles in TV dramas and movies...
There is an opportunity ahead.
Not only for himself, but also for the "Feroy" who has been in good order for too long and has been declining day by day. This brand has cultivated him, and he really wants to do something for this brand...
Sitting in Ferroy's headquarters, in his separate office in the marketing department, Luo Ze sat quietly for a day, and then waited until the end of business hours, he turned on the computer, and began to check the store's sales data summary table for one business day after the advertisement was launched—
When he saw today's total sales, Luo Ze's eyes widened at first, his hands clenched into a fist, the corners of his mouth were tightly pursed, trembling, and he slowly looked at the remaining data one by one. After confirming that it was correct, he couldn't help but jump up again.
"Oh yeah!!!!!!!" There was a sudden cheer in the office.
Today's sales are a full twenty times the average daily sales figures!
It was four times more than the five times the company demanded of him! He doesn't need to "resign"! Ferroy looked at "fire", this, this...
Rose rushed out of his office excitedly.
Then it was drowned out by the congratulations from the subordinates and other departments outside the door.
"… This endorsement event is the initial victory of our strategic cooperation between Ferroy and Mr. Grari. It can be seen from the sales data that this cooperation is a win-win cooperation, and Grari has brought us a large number of new customers... On the stage, Rose was excitedly giving a report.
Under the stage, the marketing department quickly spread various follow-up publicity activities.
A star is a wonderful existence, and different stars have different characteristics.
It's not about the characteristics of appearance, these are at least visible and graspable to the naked eye, but a more magical characteristic.
For example, some celebrities can't be endorsements, and endorsement is a family;
For example, some celebrities are becoming more and more popular by acting as endorsements. People's memory of advertisements all stay on the celebrities themselves, completely ignoring the products and businesses that are endorsed...
There are also celebrities who endorse what is popular.
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These are the wonderful characteristics of stars, and the last one is a good spokesperson that major businesses can meet but cannot ask for.
The reason why I consider using celebrities as spokespersons is because I like the fan base they already have, and I hope that these celebrities can bring them more audiences. It cannot be called a star, and the fan base it has is basically an online fan base. The possibility of this kind of fan group being materialized into a consumer group is completely unknown.
However, it turns out: if they don't believe their own judgment, at least they must believe Peranzadan's judgment.
A person who can be personally picked by Peranzadan and act as an agent has his uniqueness.
They may not have fully grasped what Peranzadan likes about the other party. However, they can be regarded as having a direct and huge impact from the data regarding Galari's ability to "carry goods"!
Almost as soon as the advertisements went down, customers who had been strolling around in the store began to ask the clerk about the clothes he was wearing. With more and more such inquiries, the stock that was originally prepared was not enough. Other warehouses transferred goods, but they were completely out of stock and had to be re-produced.
In addition to the advertisements originally designed by the creative department, the marketing department later spread other photos taken by the photographer in the form of split-shot advertisements, and also made a product manual. When they found that these product manuals were extremely popular, they also launched An activity to give away an advertising poster when you purchase an in-advertised product.
Anyway, Glary took a lot of photos at the time, and each of them can be used to make a poster. There is no limit to this kind of giveaway in the contract, but they still asked the other party's agent, Peranzadan, and got a positive answer. , the gifting activity was launched vigorously.
This is the oldest promotional activity, and few merchants are using it now. However, under Rose's instructions, Ferroy's offline shops still do it.
The eye-popping thing happened: the event turned out to be a huge hit! Many people make repeated purchases in order to collect all the posters of Gregory, and there are even consumers who have bought before but did not get the gifts to come to the store!
at this time-
Nao is also welcome!
What they do is basically only basic marketing activities, such as placing advertisements, such as placing gifts... The next thing has been completely out of their control, and a virtuous circle has started:
The large-scale buying behavior led to Grary's fans immediately recognizing it, and the fact that idols became brand ambassadors is both unexpected and reasonable~
Look carefully, Idol's favorite brand before is Ferroy~
With these fans alone, Ferroy basically doesn't have to bother to create public opinion on the Internet: the Internet is now all public opinion! Traffic is rushing, you don't have to spend a penny~
It doesn’t matter if all kinds of fans show the products they bought on their personal pages, they also show posters, show all kinds of posters, without their organization, online fan groups have automatically started “poster collection activities”.
Fans of ordinary stars usually show stars, and Geli's fans not only show idols, but also show stores, where to buy them, and where are the advertisements of Geli in the city where they live, they take pictures and upload them everywhere, this kind of spontaneous The behavior is in full swing, and Ferroy's offline store is completely on fire.
Not only physical stores, but the billboards they spend a lot of money on are even more popular!
Advertisements in several locations have been visited by fans in groups!
At this time, I can see the character of Gerry's fans again~
The star-chasing behavior of group groups and billboard photos has been around since ancient times, and many billboards were just so abruptly damaged.
=-= Don't underestimate the power of the fan group, many people climb over to take pictures every day, no matter how strong the billboard is, it is also dangerous~
However, Geli's fan group is not, they are civilized and gentle. Isn't the background of Geli's main poster white
They are afraid that they will stain the background, and someone will wipe the sign every time they take a photo.
Billboards will become dirty after a long time, and if they are dirty, the effect will be affected. The cleaning frequency of billboard management companies is not enough. Many companies spend their own money to send people to clean billboards. Advertising is different:
The billboards are cleaned every day, and they are cleaned every day, and nothing can be seen for a day or two. The advertisements have been running for a long time, and their billboards are twice as bright as the advertisements replaced at the same time next door!
Rao is Ferroy himself, and is amazed at the follow-up development of this endorsement campaign.