The person who is most depressed at the moment is obviously not Mu Xuxing himself.
In fact, as early as after the announcement of the "Food Wars! Shokugeki no Soma" animation PV, those who were excited at the same time were not only the fans who were looking forward to the animation, but also the black fans who had been eager to try but couldn't find an opportunity.
It's fine that he didn't do his job for half a year, but he finally came back to make animations, and he also opened a physical food restaurant. Is he crazy about making money? And this animation PV, a good food animation, is made like an hentai, vulgar! Obscene! Shameless! It's definitely the fallen Muxiuxing!
If we don’t set the pace now, when will we
So, less than half an hour after the release of the animation PV of "Food Wars!: Shokugeki no Soma", various posts by anti-fans trying to lead the trend appeared on major forums and social platforms:
"How do you evaluate the large number of otaku-friendly plots in the new anime "Food Wars! Shokugeki no Soma" directed by Makusuho?"
"Emmmm, I don't know what to say. I've been waiting for your new work for half a year, and you ended up with something like this? I thought you were different from other animation directors, but now it seems that you are really different. Which animation director would disguise himself as a food animation and openly make anime? Disgusting!"
"From "IS" to "Magic Circle", I thought I had waited so long that I should be able to see different surprises like before, but the new work is even worse than "IS". They even opened a restaurant with the same name. Their face of making money is too obvious. Ugh, I'm no longer a fan."
The haters were jumping up and down in high spirits, waiting for the fans and passersby to join them in the criticism, but the fans turned out to be even more excited than them:
"Friends! Good news! Good news! Happiness shouldn't come too suddenly! Xingxing is going to be a porn star!!"
"Are you still missing the charming scene in the BD of "IS" where the woman was holding a lute and half covering her face? Are you still bored by the long and empty nights? Check out the first anime of Kaei Animation, "Food Wars! Shokugeki no Soma"!"
"Ladies and gentlemen! Great news! The debut work of the genius animation director Maku Suxing, "Food Wars! Shokugeki no Soma", is about to be released. It is available on all major video websites. The contract price is 10 credit points. The original price was 998, but now it's only 10 credit points! You can't afford to lose or be fooled! Don't miss the opportunity! Go for it, brothers!!"
“??? It scared me so much that I re-watched Food Wars!. I think the setting of exploding clothes is very interesting. It’s a novel and interesting food animation. It can’t be considered an anime, right?”
"I really believed your lies. If I hadn't watched the PV, I would have believed it."
"There are two honest people here, come and bully them [狗头]"
But fans seem to be still not satisfied. Not only do they leave comments in the comment section of various animation-related websites, they also deliberately select ambiguous clips from the animation PV and go to various chat groups and forums to make false propaganda. The beginning is usually like this -
A university dormitory was playing games enthusiastically. As the game ended, one of them suddenly smiled mysteriously, lowered his voice deliberately, and said implicitly: "Hush, brothers, do you want to watch a movie?"
Haters: … Damn, so stupid!
Are Huaying's fans toxic? Can they still have a pleasant verbal fight
As a result, the comments that were deliberately used to lead the trend disappeared in the vast ocean of stupid people. The black fans were very angry, but the fans entertained themselves and had a lot of fun on various forums and social networking platforms.
Just like when the whole network recommended the heartwarming "Puella Magi Madoka Magica", when fans enthusiastically recommended "Makisuku Seiri's debut work" everywhere, it actually became a kind of alternative "tap water".
Those who hated Huaying and Muxuxing began to look forward to the animation so that they could better criticize them; those who had heard of Huaying but were not interested in him became curious about the truth of the story; and some people were deceived by the animated pictures, and although they said they were disdainful, their bodies honestly watched the animation PV.
When the ignorant crowd heard the news and watched the animation PV with great interest—
I've taken off my pants and you're showing me this
Feeling depressed about being cheated once again, the originally uninterested crowd couldn't help but watch Huaying's fans happily spreading false recommendations everywhere.
No! I can't be the only one disappointed!
In this way, the snowball kept growing bigger and bigger. As related news spread across the Internet, some passers-by who had no interest at first also became interested and converted into actual pre-subscription numbers for "Food Wars!!"
When the pre-subscription volume of "Food Wars! No Soma" surpassed "Sherlock Holmes" and "Taken: Black Panther" and broke through the 450,000 mark, not only the animation industry, but even the film and television industry, which has little to do with animation, was shocked.
I'm not surprised by the huge sales, but -
It turns out that marketing can be done this way
"This is a perfect marketing campaign. If I have to give a score, I would give Huaying Animation a full score." The editor-in-chief of the famous film magazine "Film and Television World" wrote: "Director Mu Suxing is very smart. He knows the characteristics of "Food Wars! Soma" and perfectly uses the players' curiosity about this kind of plot to achieve a counterattack in the pre-subscription amount of "Food Wars! Soma."
"In fact, I think this method can also be applied to movie promotion. For example, before a movie is officially released, some special images can be added to the trailer. They don't have to be revealing or eye-catching. Sometimes, the vague images can arouse people's curiosity the most."
"My dear Director Mu, you are amazing," the animation director he knew also exclaimed, "I have to say that your marketing is really amazing. If you were not an animation director, our boss would have invited you to work in the publicity department of our company."
Mu Xuxing didn't want to talk and wanted to hit someone.
It was at this time that Mu Suxing received a completely unexpected call - remember the silly netizen who declared that he would support Mu Suxing with practical actions and was determined to book the Xingping Hotel
That's right, it's him.
Huaying's fan base nowadays is spread across all walks of life, and among them are of course some wealthy second-generations with spare money. For example, this wealthy fan of Huaying who is both wealthy and well-connected called specially, and after making sure that his favorite animation company was not facing a bankruptcy crisis, this wealthy fan still insisted on expressing his support for Huaying with his actual actions!
When Mu Suxing expressed regret that Xingping Hotel did not accept any form of private booking, the rich fan was a little disappointed, but still patted his chest and said with loyalty: "It doesn't matter, I will bring a dozen brothers over when the time comes, and I promise to support you!"
Muxiuxing: "...Thank you?"
"It's just a small matter," the rich fan said modestly, "I am just a fan of Huaying, and I want to express my support for you. It's what I should do."
In this way, with the unremitting recommendations of fans from all sides, by the time "Food Wars! Soma" was broadcast, the number of pre-subscriptions finally settled at a terrifying 500,000.
Although with the booming development of the animation industry, the number of animations with sales of 500,000 has gradually increased, it is truly unprecedented for an animation to achieve such a terrifying sales volume before it is broadcast.
The audience fans are unaware and are still eagerly waiting for the official launch of "Food Wars! Shokugeki no Soma", while some industry insiders are lamenting the amazing strength of the show now - based on this number of pre-subscriptions, it can be said that "Food Wars! Shokugeki no Soma" has already lost the possibility of failure before it even starts airing.
What if the actual content of the animation is not as interesting as advertised
This thought just flashed through everyone's mind and was then forgotten. For those who were used to being slapped in the face by the paintings, instead of betting on this tiny possibility, they might as well guess that the final sales of "Food Wars! No Soma" can break the record set by "Puella Magi Madoka Magica"!
Time came to November as the audience anxiously waited.
Saturday, 8pm.
The first episode of "Food Wars! Shokugeki no Soma" was released on major video websites on time, but Luo Gaofeng did not wait to follow the show as eagerly as before. He walked back and forth in the living room several times, unable to help revealing an anxious look on his face.
"What's going on with the takeaway today? It's too slow. Why hasn't it arrived yet?" Luo Gaofeng couldn't help but complain.
Yes, takeout.
Although Luo Gaofeng also became a member of the stupid fans in the recent tap water incident, and made false recommendations for "Food Wars! Shokugeki no Soma" everywhere, Luo Gaofeng still knew the essence of this animation and the consistent style of Huaying Animation very clearly.
No matter how novel, interesting and eye-catching the setting is, since Huaying Animation has positioned it as a food animation, it will never do things that are not what it seems. In other words, Huaying Animation's food animation will definitely be a qualified food animation.
Can a food animation that fails to make the audience hungry still be called a food animation
As a die-hard fan of Huaying, he specially ordered the most delicious takeout available in his hometown half an hour before the update time of "Food Wars! Soma". As long as the takeout arrives, he can eat with the anime!
When Luo Gaofeng stopped circling and was about to call to order takeout, the doorbell not far away finally rang.
Three minutes later.
Luo Gaofeng happily pulled out a chair and sat down after serving his favorite barbecue on the table. He unlocked his phone deftly and found the page for Food Wars! in Yueqi Video. He thought confidently:
Although I'm not the one who follows the anime the fastest, I'm definitely the one who prepares to do the best!
At the same time, in Xingning City, Qian'an Plaza Food Street.
"Linlin isn't coming?"
"She said that an anime she's been waiting for will be aired tonight, and she wants to be the first to catch up, so she won't be hanging out with us," the girl shook her head and said regretfully, "There's nothing we can do, it's just the two of us this time."
Although she was a little disappointed, to be fair, Yun Roujing could still understand her friend's choice.
It is normal for everyone to like different things. For example, her friends like entertainment such as animation, comics and novels, but Yun Roujing herself has no interest in entertainment activities here - as a real foodie, delicious food is her real pursuit.
"Hey, it seems like a new restaurant has opened in Qian'an Plaza." The girl suddenly spoke.
Yun Roujing followed her gaze and saw a restaurant she had never seen before standing quietly under a street lamp not far away. She moved her eyes upward along the storefront: "... Xingping Restaurant?"
"It's a pity that this store won't officially open until tomorrow." The girl felt a little regretful. Her family is originally from Xingning City, and she has already tried all the food in Qian'an Plaza's food court. Now, with great difficulty, a new face has come, but the store has to wait until tomorrow to officially open.
Yun Roujing was very happy. She had long been tired of the local delicacies in Xingning City. Now that a new restaurant had finally appeared, as a foodie, she would of course give it a try: "How about we try this restaurant again tomorrow night?"
I hope this restaurant can bring her a different surprise.