Mu Xuxing actually had no intention of explaining it to the outside world.
However, perhaps the previous experience of Madoka Magica left a psychological trauma on many fans of the anime, so much so that without any spoilers from the anime, the fans imagined a 52-episode depressive food anime on their own. The spoilers from so-called insiders were so detailed that they fooled a group of naive fans into believing them.
Seeing that the rumor was spreading more and more widely, in order to avoid causing unnecessary misleading to fans again, Mu Suxing thought about it and decided to come out and explain on Weibo.
Muxuxing v: Everyone, don't be so... paranoid. The new animation and "Food Wars! Shokugeki no Soma" are completely different food animations. The plot of the animation is simple and plain, and there won't be any subversive elements. Relax.
"'The plot of the animation is mainly simple and plain, and there won't be any subversive elements.' So the new animation has abandoned the subversiveness of Madoka Magica and intends to achieve the effect of touching people's hearts and torturing them to death through a simple and plain style? I understand. What are you all standing there for? Take notes quickly, this sentence will definitely be tested!"
"I'm sorry, for those who define Puella Magi Madoka Magica as a healing anime, I really find it hard to have any illusions about what you think of as a 'healing food anime'."
Seeing the disbelief and vigilance in the comments section, Mu Xingxue, who had just communicated with other animation companies, sighed: "I like your way of clarifying things."
Muxuxing: “?”
Mu Xingxue said: "It's the same whether I explain it or not."
Mu Xuxing was also a little helpless.
He has said everything that needs to be said. Since the fans refuse to believe it, then let them not believe it. The result will be revealed when the animation comes out.
After figuring this out, Mu Suxing no longer paid attention to the fans' anxieties and ignored the employees within Huaying Animation who were eager for spoilers and wanted to be mentally prepared. He turned around and locked himself in the office again to continue writing his new animation script.
Although everyone is extremely wary of what he calls a "gentle food animation", in fact, what Mu Suxing is preparing to make is indeed a healing food animation, which is also the plain healing style that was popular in later generations. There are countless similar works from novels to film and television dramas.
Among these numerous works, the most famous and classic one is Abe Yaro's comic "Midnight Diner".
Generally speaking, this type of work is usually a unit drama linked together by various delicacies. There is no specific main line in the plot. Often one chapter corresponds to a dish, and this dish is related to the diners' joys and sorrows, and then tells a story full of human touch.
It seems that all the flavors of the world are contained in that small late-night canteen.
Having said that, what Mu Suxing plans to do this time is not to directly adapt the comic work "Midnight Diner" into an animation, but to choose a food animation of the same type and style. The early part of the plot is adapted from the same style game "The Dining Room Story of Many Memories". As for the subsequent plot...
Anyway, he has already put forward the specific style requirements, so the subsequent plot will naturally be handed over to the animation screenwriter within Huaying to solve.
After all, Huaying cannot always rely on existing IP adaptations, and the abilities of the company's screenwriters should also be gradually improved. For a formal animation company, original animation is always an unavoidable link.
Like "Food Wars! Shokugeki no Soma", this animation work named "Showa Shokudo" by Makusuki also adopts the form of production and broadcast at the same time, and the broadcast time is scheduled for January.
"Are we really going to release it like this?" Mu Suxing hadn't said anything yet, but Mu Xingxue, who had been following the progress of the animation, couldn't help but come over again. He said with a troubled look on his face, "We are now a big company, but we don't even do any advertising for the new work. Is this really okay?"
"No."
Mu Xuxing thought about it and shook his head.
Just as he said, this type of work itself has a plain and healing style, which is simple yet not simplistic, ordinary yet with a hint of warmth. If it is really promoted and arouses disgust among passers-by, it would be excessive.
Not everyone can accept such a bland and almost ordinary style, and not everyone can get the charm of this animation. In this case, it is better to be low-key in the promotion. With the current name of Huaying, the word "Huaying" itself is the best promotion.
When word of mouth gets better, people who like it will naturally like it. Moreover, he did not make this animation to expand the market or take the opportunity to make a fortune.
It's just because he likes it.
After Mu Suxing said this, Mu Xingxue had to give up the plan to promote "Showa Shokudo" - and because of this, in comparison, "Showa Shokudo" is simply the most low-key one among the anime works.
There were no joint advertisements with other comic magazines or games, nor did it deliberately purchase advertising space on related forums or apps. Until "Showa Shokudo" was officially launched on major video websites, it only obtained a recommended position on the video website itself.
On one hand, there are the ubiquitous "Food Wars! Shokugeki no Soma" and "Sherlock Holmes", and on the other hand, there is the "Showa Shokudo" which couldn't be more low-key. Seeing the different treatment by the animation company, the fans and colleagues who noticed this became a little confused.
"Is it my illusion? It seems that Huaying doesn't take this new animation work very seriously?"
"It's not your illusion. I just looked through the previous records. To be honest, if Huaying didn't do it on purpose, then I declare that this term of Huaying's Propaganda Department is the most useless one I have ever seen, bar none."
"That's so weird. It can't be that the animation is so bad this time that they don't want to disappoint fans by raising their expectations, or because they're criticized for it, so they keep a low profile and don't promote it. Or is it because they're doing hunger marketing and waiting for a blockbuster?"
Netizens began to talk about it, but it was just talk. Soon, as there was no news from Huaying and the Propaganda Department did nothing, they forgot about it.
You know, this is the moment when the exciting plots of "Food Wars! No Soma" and "Sherlock Holmes" are entering!
"Showa Shokudo" was quietly launched in such an almost ignored situation.
Xingning City, Qian'an Square, Xingping Hotel.
It was exactly six o'clock in the afternoon.
After watching "Food Wars! Shokugeki no Soma" for the first time, he despairingly discovered that the takeaway he bought could not satisfy the hunger caused by "Food Wars! Shokugeki no Soma". As the customer flow of Yukihei Restaurant gradually stabilized, Luo Gaofeng quickly thought of a more enjoyable way to follow the show -
Since the appetite was aroused by the animation "Food Wars! Shokugeki no Soma", why not just let Yukihei Restaurant satisfy it
Although due to the rules followed by Yukihira Restaurant, Luo Gaofeng could not taste the same dishes even if he brought his phone to the restaurant to watch the show, but at least the taste was much better than other takeouts. Sitting in Yukihira Restaurant and watching "Food Wars! Shokugeki no Soma" is a kind of enjoyment in itself, isn't it
The only regret is...
Seeing that the "Food Wars! Shokugeki no Soma" animation on the mobile phone screen was also coming to an end, and only half of the food on the plate on his table was left, Luo Gaofeng sighed.
It seems he has to find other videos to watch while eating.
As he thought so, he exited the animation page of "Food Wars! Shokugeki no Soma". It was at this time that Luo Gaofeng suddenly remembered that the new food animation "Showa Shokudo", which had caused countless doubts and speculations because of the direction of the plot, was also aired today.
Since they are all food animations, then there should be no problem if they are used as videos to watch while eating, right
Although we cannot rule out the possibility that the thief will go crazy again, but considering that "Puella Magi Madoka Magica" only gradually unveiled the prelude to darkness from the third episode, even if the food animation in front of us is depressing, it is not going to start using knives from the first episode, right
Just watch the first episode, Luo Gaofeng said to himself.
One episode was enough time for him to finish all the food on the table.
With the idea of enjoying some delicious animated food while eating, Luo Gaofeng clicked on the first episode of "Showa Shokudo".
Completely different from the animation "Food Wars! Shokugeki no Soma", "Showa Shokudo" has a sense of ordinary daily life from the beginning and BGM. The beginning of the story is also set very simply: in a small town far away from the bustling city, there is a small restaurant called "Showa Shokudo". Because the old grandfather who was originally the chef and manager fell ill, the old grandfather's wife took over the old grandfather's job and began to run the small shop alone.
It does seem to be a rather bland and ordinary story.
Although the town in the animation is far away from the metropolis, it is not backward. Instead, it shows a warm feeling like fireworks in the world. Children run around happily on the streets. With a wisp of curling white smoke, the camera turns from the street to a small shop called "Showa Shokudo", and finally falls on the old lady sitting quietly behind the counter, holding a cup of tea in both hands and sipping it.
Luo Gaofeng raised his eyebrows in surprise.
Although he was reluctant to admit it, he was familiar with various routines and knew that, generally speaking, animations, novels, TV dramas that set up this kind of environment would most likely go for a realistic, plain and warm style.
Could it be that Gouzei really didn’t lie this time, and this animation is truly a “gentle food animation” in its truest sense
While he was hesitating, the plot of the first episode officially began.
The old man who pushed the door open was an old acquaintance of the old lady. He ran a watch shop not far from the Showa Dining Hall. But compared to the kind-looking old lady, this guest had an extremely serious face, and the corners of his mouth seemed to droop as if habitually, and he looked very difficult to get along with.
The facts seem to be just as Luo Gaofeng guessed.
"By the way, have you closed the store recently?" The old lady said this as she brought the grilled fish that the old man wanted.
The old man was surprised and asked, "Why do you ask? It's running fine."
"It was pitch black when I passed by last night, so I thought that was it." The old lady said, as if she was relieved, but the old man said, "I turned off the light."
ah
As if understanding her unspoken confusion, the old man said, "Because it's a waste, and no customers will come anyway."