Along with the box office failure of Galaxy Fantasy, various complaints against Galaxy Fantasy and doubts about CG animated films have almost never stopped over the past month. But precisely because of this, the appearance of the trailer for Harry Potter and the Sorcerer's Stone, while gaining skepticism from some viewers, has also received a considerable amount of attention.
Looking back over the three years since Huaying Animation was founded, it can be said that any work that Muxuxing has handled has never failed. The bottom line of Huaying Animation is the pinnacle of its peers.
What about Harry Potter and the Sorcerer's Stone
Can it sweep away the shadow of failure that Galaxy Fantasy brought to CG animation and bring different possibilities to the industry
With similar curiosity and expectation, whether they are fans of animated movies or passers-by who have no interest in animation itself, they all clicked on the movie trailer uploaded by Huaying at the first time.
Shen Nian clicked on the movie trailer on Huaying's official website.
In previous animation v's, Huaying would often use this opportunity to introduce the main characters, or reveal the tip of the iceberg of the main storyline without causing spoilers - this is what Huaying is best at and what he does most often.
But this movie trailer is completely different.
On the computer screen, the full-screen video image was silent for a moment, and then the 0 belonging to the Huaying animation logo flashed by. Then, a street dotted with street lights under the moonlight appeared in Shen Nian's field of vision from a bird's-eye view.
A deserted street, a motionless cat on the corner, and when a white-haired old man suddenly appears out of nowhere on the street corner, the camera starts to move down from a bird's-eye view, and finally zooms in on the silver lighter he takes out of his pocket.
As the lighter was turned on with a "click", the street lights on the side of the street went out.
At the same time, a piece of pure music also sounded.
Very fantastic soundtrack.
The sound of the celesta was clean and crisp, and the string music that followed was like the sound of an owl's wings fluttering in the night sky, mysterious, profound and ethereal. As a professional film critic, Shen Nian was not very professional in music appreciation. However, even so, she could faintly feel an indescribable taste when listening to the pure music beside her.
This is indeed a soundtrack that can immediately make people think of the mysterious existence of "magic".
Shen Nian originally thought that this should be a trailer that could reveal part of the movie's plot, just like what Huaying had done in the previous animation v. However, the facts before him were just the opposite. The trailer did not place too much emphasis on the plot and characters, but instead placed the core on the details of the magical world in the movie.
The lighter with a hard and delicate shell extinguished with a click; the cat jumped down from the corner and turned into a black-haired woman. In front of the wall located three-quarters of the way between Platform 9 and Platform 10, the teenagers pulling the cart kept bumping into it.
The music around me gradually speeds up, and the changes in the images in the trailer also speed up, as if I were just walking through a scene.
The train is quite old-fashioned, and the young-looking Chocolate emerges from it and lies on the window of the train. He puts on a wizard robe in front of the station, and the gate of the towering castle of God opens under the night sky. The camera follows the perspectives of the boys and girls, from the auditorium under the vast starry sky, to the ever-changing stairs and vivid portraits, sweeping through dormitories of different styles, and finally going down the stairs step by step, and freezes in a classroom filled with materials and potions.
Shen Nian blinked, a little surprised. As a CG animated film, the trailer in front of him was naturally amazing, but this.
Shen Nian originally thought that Huaying would focus on showing the plot of the movie in the trailer to prove the difference between Huaying Animation and Ganye Entertainment. Many people said that the reason why Galaxy Fantasy failed was that the script was too empty. The whole movie was made or broken by CG. The first-class special effects not only failed to optimize the movie, but made the plot even more inexplicable, which was completely intolerable.
At a time when the shadow of the failure of Galaxy Fantasy has not yet completely dissipated, by releasing this trailer, isn't Huaying afraid of being sentenced to death by the audience and fans who are not optimistic about CG animated films
Thinking of this, even though Shen Nian had always been optimistic about Huaying, he couldn't help but frown at this moment.
The three-minute trailer was over in a flash. Just as Shen Nian guessed, the entire trailer did not mention the main plot of the movie, or introduce the key characters of the story. Instead, it presented all the details of the movie world in a cursory manner, as if showing off the special effects.
detail
Shen Nian's heart moved, as if she had thought of something. She moved the mouse, clicked "Replay", and watched the trailer again. The familiar music echoed in the room again. The boy in the video opened the letter, and the acceptance letter made of parchment was opened. The camera zoomed in on the letter paper with lions, snakes, badgers and eagles painted on it. The words "You have been accepted to study at Hogwarts School of Witchcraft and Wizardry" immediately jumped out from it, occupying the entire screen, and the entire trailer ended.
On the surface, the trailer seems to be no different from Galaxy Fantasy, with no plot and full of various special effects that look amazing but are actually useless. But in reality...
Shen Nian recalled the details of the magical world that he had just seen.
Themes related to magic are not uncommon, and even in the development over the years, a fixed pattern has been formed. However, the setting of Harry Potter and the Sorcerer's Stone completely breaks away from the existing framework. Not only is it not limited to the old-fashioned setting of swords and magic, but it has taken a different approach and presented a magical world that is closer to reality, ordinary and wonderful.
Among all magic themes that focus on battles, this magical world that focuses on daily life seems to be closer to the fairy tale magic world in people’s imagination.
This is a completely new magical world that is completely different from the ubiquitous Western fantasy magic.
Also using the industry's top CG technology, "Galaxy Fantasy" is only a shell, but in fact it is full of showing off of CG technology. Harry Potter and the Sorcerer's Stone is just the opposite - at first glance it seems to be a show of skill, but as long as you pay attention to the details in the trailer, you can find that these specific and imaginative little settings, invisibly, show a new worldview to the fullest.
Apparently Shen Nian was not the only one who noticed this.
On the day when the trailer was released, the initial reviews from many film critics were released. Before the disaster of Galaxy Fantasy's over-hyping, the industry was more cautious in its evaluation of Harry Potter and the Sorcerer's Stone. It neither over-hyped it to a special height nor belittled it because of the special nature of CG animation films. Instead, it was rare to be objective.
How does it feel
Judging from the current trailer, I feel it is still quite stable. "As a die-hard fan of Huaying, Luo Gaofeng will certainly not miss Huaying's first CG animated film. "The picture is nothing to say, and the New York section is also interesting. However, it is only a trailer at present, and it is too early to draw conclusions. In general, I am still looking forward to it.
"Stablize".
This was Luo Gaofeng's evaluation after watching the trailer for Harry Potter and the Sorcerer's Stone, and it is also the general evaluation of the public.
In fact, if we just look at the movie trailer, Huaying has done a pretty amazing job - the problem is that for a short clip like a trailer that's only a few minutes long, it's not difficult to do it well as long as you have a certain level of editing skills and add the right music.
When the trailer for Galaxy Fantasy was released, didn't it receive unanimous praise from the industry and the audience
Considering the consistent high level of Huaying, this trailer is amazing, but in the final analysis, it is just the normal performance of Huaying.
As for the quality of the movie, we can only wait until the movie is released and go to the cinema to confirm it.
A week later, Movie World compiled a list of the most anticipated movies voted by the audience, and Harry Potter and the Sorcerer's Stone from Huaying Animation ranked fourth.
When Mu Xingxue heard that Harry Potter was only ranked fourth, he was surprised. He thought that maybe the failure of Galaxy Fantasy was so big that the golden signboard that Huaying had established in the animation industry was no longer effective.
Then at this time, he saw the three movies that were ranked before his own movie.
Clark Eddy
2 Tomorrow, directed by Grote Hill
3 Racing Storm, directed by Song Huacai
Mu Xingxue was shocked.
What the hell is this god-level Shura field? There is no need to talk about Clark Eddie and Grote Hill, they are ranked among the top directors in the entire Blue Star film and television industry. Song Huacai, who is ranked third, is slightly worse than the first two, but the last movie he directed was also in the top 100 box office of Blue Star.
When Muxuxing decided to move to the Lunar New Year period, Mu Xingxue was glad that he had avoided the tragic summer period.
The summer season can at least be salvaged, but the Lunar New Year season is the season where there are so many strange kisses that you can’t avoid. Although director fame is not everything, the top three directors all have brilliant resumes to support them. Their reliability is basically equivalent to that of Muxuxing in the animation industry.
These three great directors all hit the Lunar New Year schedule this year.
"Isn't this really the scariest Lunar New Year movie season in recent years?" Mu Xingxue muttered to himself. Of course, Mu Xingxue was not the only one who felt this way.
With the announcement of the most anticipated movie rankings, everyone's attention was shocked by this year's extraordinarily luxurious Lunar New Year column.
No wonder the box office champion movies every year are either from the summer or the Lunar New Year period. This lineup is too shocking. My wife, I have already started to wonder which one to watch when the time comes. Is this the trouble of happiness
Would I say that I have been waiting for director Eddie's interstellar conquest for almost three years? I am looking forward to it so much that my wallet can't wait any longer. I still prefer director Song Huacai, who has a brisk pace and delicate plots, which is especially in line with my taste. His movies have never disappointed me, and this time should be no exception
The audience was talking about it, and several protagonists who were about to stage a Shura scene soon noticed this unpleasant collision.
"This schedule is still
Even though Song Huacai has always been confident in herself, she couldn't help but laugh bitterly.
In terms of current achievements, he does have a certain gap compared to the top two directors, but he does not think that the commercial film he is working on is worse than the others - what makes him helpless is actually this tragic collision itself.
To give the simplest example, if the box office of "Flying Storm" can reach 2 billion without any competitors, then if there are competitors that are no less powerful than it in the same period, "Flying Storm" will inevitably lose a lot of box office due to the emergence of high-level competitors in the same period.
This is true for all three films.
In other words, if the three films were released in different periods, they might have achieved quite good box office, or even broken box office records, but now
When three high-level movies collide with each other, each movie will have a direct impact on the box office because of the existence of the other two movies.
So should we
Without waiting for the other party to finish talking about the shift period, Song Huacai rejected it without hesitation. "Although it is difficult, we have no choice now that things have come to this point.
Maybe his mentality has been adjusted. Song Huacai even felt like making a joke. "Let's not talk about anything else. Huaying, who changed the schedule during the summer vacation before, didn't back down this time. Eddie and Hill will definitely not back down either. If I change the schedule, I'm afraid the media reporters will spray me to death.
How can this be considered the same? The manager was also speechless. “The other film is an animated film, how can it be compared?”
As for Harry Potter and the Sorcerer's Stone, which was also caught in a Shura situation, most people chose to ignore it - not because they looked down on animated films, but because there was a whole dimension between animated films and live-action films.
The fourth place seems to be a little low in expectations, but considering the difference in audiences between live-action and animated films, this ranking is normal. It can only be said that the audience of animated films is indeed small, and it cannot be used as a proof that the audience is not optimistic about animation. In fact, it is just the opposite. The vast majority of animation fans are looking forward to the Harry Potter movie and said they will go to the cinema to support it.
The category of animation limits the ceiling of this movie, but at the same time, as the only animated film in the Lunar New Year period, Harry Potter and the Sorcerer's Stone is expected to be the least affected in this tragic period.
This thought only flashed through the manager's mind, and he quickly put it behind him, saying, "Forget it, there's no point in thinking about it now. Now that the schedule has been confirmed, let's think about how to promote it.
It's not just Song Huacai and his Racing Storm.
In the following month, publicity and news about the three movies were overwhelming, ruthlessly dominating the Blue Star hot search list. Before the movies were released, the three movies had already taken off with a momentum of one after another, and various publicity methods emerged in an endless stream. For a while, the entire film and television industry seemed to be in turmoil.
At the same time, because it belonged to another dimension, the three live-action film directors dismissed it as a competitor, and the animation that was not in the spotlight at all was calm.
It's said to be calm, but that's not entirely true.
As the gossipers have analyzed before, even if the success or failure of Harry Potter and the Philosopher's Stone cannot determine the life or death of Huaying Animation, it will have an overwhelming impact on Huaying Animation. Under such circumstances, the entire Harry Potter production team has always been under a high pressure. Needless to say, in order to achieve the magic effect required by Mu Xiuxing, many technicians have been scratching their heads and making hundreds of revisions during the period. Working overtime until late at night is commonplace. Even Mu Xiuxing himself often struggles with certain storyboards for several days.
Is it too late for me to go back to the production team of Food Wars!? "Wen Feihang said sincerely
"I swear, this is definitely the last time, there won't be a next time." Fang Lian rested his head on the table, his face full of despair. "I really don't want to change, I never want to change again, Amu, if you keep being so picky, I really want to break up with you.
Muxuxing rubbed his temples and said calmly, "I think the rendering of this scene can be optimized, such as the attenuation of the light source.
Fang Lian, who was lying on the table like a dead fish the previous second, stood up instantly and said, "Got it." In fact, he was just complaining verbally.
This high-pressure atmosphere continued until the end of Harry Potter and the Sorcerer's Stone.
When Muxuxing announced that the production team's work had come to an end, everyone was slightly relieved, but it was only "slightly". As long as the movie was not released and the cost was not recovered, the production team would not be able to rest assured.
The clock on the wall unknowingly pointed to one o'clock in the morning.
After finishing the final editing, Mu Suxing exhaled, leaned back, and leaned against the back of the chair behind him. While relaxing his posture, his brain was still working.
Of course, it is impossible to retreat. Now that the Lunar New Year period has been confirmed, what he needs to consider next is to choose a relatively most favorable and confirmed release date.
Among the three films, the highest-grossing one was Clark Eddie's Star Wars: The Last Airbender. In Muxiu's memory, this blockbuster finally grossed 1 billion. Fast and Furious was slightly worse, with a box office of only 1 billion, and Tomorrow, which currently ranks second in terms of expectations, suffered a Waterloo, with a box office of less than 300 million, and even failed to recover its costs.
Thinking of this, Muxuxing's eyes moved down along the expectation ranking published on the website, and finally stopped at the seventh-ranked "Sound of Rain".
This is an art film, and its director is his old friend in the film and television industry, director Ye Changlin, who had tried several times to invite him to play the leading role in Zijing Town.
As an art film, "The Sound of Rain" is naturally not as popular as commercial films such as "Star Wars" and "Fortune". If it were not for the memories of his previous life, Mu Suxing would not have believed that in such a tragic Shura field, the film that would eventually climb to the top of the Lunar New Year box office would be an art film that had never considered the box office before its release.
Ye Changlin never cares about the box office when making movies - most of his movies are made for awards.
However, it is such a movie whose director does not care about the box office and whose investors do not care whether they can make a profit, but it has won the championship with a box office of 2.5 billion in this New Year's Day box office full of monsters.
If it was another subject, it would be fine.
Muxuxing recalled the plot of the sound of rain.
Ye Changlin's films basically have a certain degree of realism. This film, "The Sound of Rain", which focuses on office workers, has achieved the ultimate between life and art - it accurately touches the inner world of the audience, and vividly describes the emotions that office workers cannot express to others in the artistic form of film.
This is a national-level film.
If there is any shortcoming of "The Sound of Rain", it is that as an art film, the overall tone and ending of "The Sound of Rain" are realistic and sad. Some viewers were affected by it after watching the movie, and it was rare for them to feel heavy for half a month. It is also for this reason that many people developed a resistance to the subsequent "Interstellar Conquest" after watching "The Sound of Rain".
If they haven't seen The Sound of Rain, they might still be able to enjoy Star Wars happily, but for the audience who watched The Sound of Rain and were moved by it, Star Wars and Speed Storm seem a bit exaggerated.
In other words, the appearance of Rain Sound suppressed the box office of Star Wars and Forza Motorsport to a certain extent.
And this is Yiyi's chance to draw a picture.
In a sense, The Sound of Rain and Harry Potter and the Sorcerer's Stone are almost two completely opposite movies.
The former focuses on real society, with a heavy but thought-provoking plot, while the latter presents a magical world that is both realistic and fairy-tale-like. If you forget the depressing plot in the later period of Harry Potter, the first part can be considered a healing one.
As an art film, there is no difference between watching the former in a theater and watching it privately online. In fact, rather than crying in a theater, the audience prefers to watch and think about it alone at home.
But Harry Potter and the Sorcerer's Stone is different.
This is a CG animated film.
If you don't watch it in a cinema, the viewing effect of the movie will undoubtedly be greatly reduced. Of course, not all viewers may understand this point. This can be used as a keyword in the early promotion of Huaying.
In this case, the presence of rain sound will not only not have a negative impact on the box office of Harry Potter, but may even have a certain promoting effect.
When the audience is depressed because the sound of rain is too real, will they choose Star Wars: The Conquest of the Planet of the Apes, which is also rooted in the real world and has a plot that is exaggerated compared to the sound of rain, or Harry Potter and the Sorcerer's Stone, which focuses on the "fairy-tale magical world" and takes a healing approach
One week later.
In order to make it easier for movie fans to choose, many film magazines have specially made a concise and clear arrangement and summary for the upcoming Lunar New Year period.
Tomorrow, directed by Grote Hill, is released on February 1st.
Racing Storm: directed by Song Huacai, released on February 1st.
Harry Potter and the Sorcerer's Stone, directed by Dian Musu, released on February 15
Star Wars, directed by Clark Eddy, released on February 15th.
Mu Xingxue wiped his face and couldn't help saying, "Why do I feel like we are the poor little ones caught in the middle of the big guys on this date?" Mu Suxing thought about it and said, "Have you ever heard of a two-part allegorical saying
What
His eyes fell on a release date of "The Sound of Rain" that everyone had ignored, and Muxuxing smiled and said, "When the snipe and the clam quarrel, the fisherman benefits."
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