Mu Xuxing was too lazy to pay attention to the two funny guys.
He picked up the magazine on the table, glanced at it casually, and quickly threw it aside without paying any attention. He raised his head and saw that the two were still staring at the magazine, looking a little worried. He thought for a moment and said, "Actually..."
As soon as Mu Suxing opened his mouth, the two of them looked at him, as if waiting for him to make a counter-attack. Mu Suxing laughed dumbly: "I think it might be a good thing if Ji Xinrong's "Grass and Trees" can be as successful as the media boasts."
Ji Xinrong's new work is very popular.
Muxuxing probably understood everyone's expectations - it was true that the Harry Potter series had high profits, but the production costs were equally frighteningly high. The scripts of the films themselves and the technology used made it difficult for other production companies to replicate the success of this series.
In other words, this success has no reference value for production companies in the entire animation industry.
But Ji Xinrong's "Grasses and Trees" is different.
Firstly, the investment required by Ji Xinrong is not high. As an animation director with an artistic orientation, his animation films have never caused investors to lose money. Secondly, the sudden appearance of the artistic film "The Sound of Rain" two years ago also proved that the audience's consciousness has awakened - people are no longer satisfied with shoddy films, and have begun to spontaneously look for and support real masterpieces.
Mu Suxing said: "Rather than people's expectations for Ji Xinrong's Grass and Trees, it's more that they are looking forward to the future of the animation industry reflected by this animated film itself."
I hope that animated films can find the perfect balance between pure commerce and art. I hope that truly excellent animated films can become a benchmark in the market. I hope that all dedicated and dedicated animators can get the rewards they deserve.
This is actually what people want.
Fang Lian was silent.
Wen Feihang lowered his head and glanced at the extremely exaggerated words in the headline of the news magazine. Another thought suddenly emerged in his mind uncontrollably. He asked, "What if "Grass and Trees" fails?" Not an ordinary failure, but a complete and utter failure
Muxuxing did not answer.
—
"Grass and Trees" was released with great fanfare.
Perhaps influenced by the news media, everyone from original animation film fans to ordinary movie fans are full of expectations for this highly anticipated animation. The number of screenings given by theaters is also quite considerable. "Grass and Trees" ranks first with nearly 30 screenings.
"Have you seen the movie trailer?"
"I took a look at it, and it's worthy of Ji Xinrong. The colors are really great, and any screenshot can be used as a wallpaper. How should I put it? It feels completely different from the special effects in Harry Potter. It has a very special flavor and is full of 2D-specific artistic conception."
"Yes, yes, yes! That's the feeling!"
"I'm really looking forward to the feature film. I can't wait!"
…
As he walked along, he could hear the expectant discussions of passers-by. Mu Suxing couldn't tell what he was feeling for a moment. He looked up at the schedule and saw that there were still ten minutes before "Grass and Trees" was released.
Seeing that he looked a little nervous, Qin Sheng joked, "I'm just here to check out the competition. There's no need to be so nervous, right?"
Muxuxing said, "Not a competitor."
Qin Sheng was slightly stunned. Before he could ask the other party what this meant, the topic was interrupted and ended there - it was time to check tickets at the cinema.
By the time the two of them entered the theater and found their respective seats, the theater was already packed with people, with a high attendance rate. As the lights in the theater went out and the light of the big screen came on, the originally bustling room suddenly became quiet, and everyone's eyes were uniformly looking forward.
Mu Suxing looked intently at the big screen in front of him.
He has seen this animated film.
Same movie title, same animation director, Mu Xiuxing can even now clearly recall its ending - it was born amidst public expectations, given an extraordinary definition by the public, but fell from the clouds and was doomed to failure, and in the end, the entire animation industry during this period became constrained.
But something has changed.
What is it
It was a long time since he remembered his previous life. Muxuxing thought for a long time before he realized the unusual feeling.
Three years ago when he was still at Xingning Art University, he once told Fang Lian and Wen Feihang that Ji Xinrong did not understand commercial animated films at all. He forced himself to produce commercial animated films without looking down on commercial animation, which was the reason for his complete failure.
But this time it seems different, Muxiuxing thought.
Although he was a little surprised, he did see the other party's intentions from this movie. He did not look down on commercial films as an artistic director, but sincerely tried his best to make a commercial animation film under his own aesthetic taste. In other words, he treated commercial and artistic animation equally.
What caused Ji Xinrong to change like this
This thought only flashed through his mind and was quickly suppressed by the plot and images that were presented step by step in the animated film.
To be fair, after Ji Xinrong's revisions, "Grass and Trees", which is somewhat different from its previous life, is actually an above-average animated film.
Ji Xinrong's personal talent is fully displayed in this animated film. In several scenes of the animated film, Mu Suxing can even find shadows from famous paintings in reality. The plot of the animation seems simple, but in fact, there is a lot of meaning from the character's name to his experience and ending.
If Muxuxing himself did not have solid knowledge, he might not have been able to discover this.
The movie is a good one, but unfortunately, the integration of commercial elements is too abrupt. Experienced audiences will dislike the commercial elements that ruin the entire plot, while the passers-by, who make up a larger proportion, mostly dislike the movie for being boring and the plot is not exciting enough, which makes people feel drowsy from time to time.
This movie is probably...
The total length of the movie "Grass" is only 90 minutes. An hour and a half later, as the lights in the theater came on again, when the audience walked out of the theater in twos and threes, the scene was completely different from when they came.
Some people were silent, some were thoughtful, some shook their heads regretfully, and some were relieved, as if they were glad that the movie was finally over.
Qin Sheng raised his eyes and glanced at the young man beside him.
Although he was not an industry insider, he still had the aesthetic taste that an ordinary audience should have. Because of Muxiuxing, he had watched a lot of various animated films, but today's movie made him feel a little boring - that was the fact.
But Muxuxing's behavior was very strange.
He seemed a little absent-minded, but he didn't look gloating or relieved. He just looked ahead, as if he was thinking about something, or just daydreaming.
Then at this moment, Mu Suxing's phone suddenly rang.
It’s Fang Lian.
Mu Suxing answered the phone. To his surprise, Fang Lian, who had been fussing over the media's excessive hype before the movie was released, was silent. There was no sound from the other end of the phone. After an unknown amount of time, Fang Lian's voice suddenly came over from the other end: "Actually, I've always hated Ji Xinrong."
Some resentments have nothing to do with right or wrong, just like Ji Xinrong's criticism of "is" was not without reason, but this did not affect Fang Lian's dislike for him, but -
"But for some reason, I found that when I realized that Grass and Trees might fail, I was not happy at all."
Whether it is Ji Xinrong as the person involved or them as the masses, whether they are willing or not, "Grass and Trees" has acquired a different symbolic meaning under the instigation of the news media. When such an animated film that is expected by everyone encounters a completely unexpected Waterloo, what kind of changes will such a result bring to the outside world
It is already difficult to attract investment for animated films. When "Harry Potter" was a success and "Grass" was a complete failure, what kind of misunderstanding or changes would these two vivid examples bring to the industry
Fang Lian didn't dare to think about it.
But he soon found out.
One day, two days, three days...
At first, the word of mouth was mixed, with some praising the plot and characters for their connotations and making them memorable, while others complained that the plot was boring and unbearable. Then the number of screenings and daily box office began to plummet, and more and more people in the media and the Internet criticized Ji Xinrong for running out of ideas, and more and more people made commercial animations but looked down on commercial animations.
"I don't want to understand the so-called connotations. To be honest, I watch movies just for fun. I don't want to think too much, okay? If the plot is boring, it's boring. Don't blame me."
"I don't understand why Director Ji wants to make commercial animations. He is so good at making art animations, but now he is in trouble. Why bother?"
"Is this the level of the so-called number one in animation? It's hilarious. If you can't even retain the audience, don't even mention being the number one. It's embarrassing to watch."
"To be honest, I think 2D animation is almost outdated. Just look at Harry Potter and you'll know. Even if it can't reach the level of CG animation movies, ordinary 3D animation is not bad. Isn't it time for 2D animation to be eliminated?"
…
Mu Suxing did not pay attention to the public opinion on the Internet.
There are various marketing accounts leading the rhythm. Even if you don’t read the comments online, you can probably guess what they are. It seems that without realizing it, praising the powerful and trampling on the weak has become the instinct of most people.
at the same time.
Just as Muxuxing was preparing to move the day after tomorrow and had just walked out of the gate of Huaying Office Building, a figure suddenly blocked his way.
Guan Junda felt that he was lucky today.
As a reporter with a strong memory and a keen sense of smell, after watching "Grass and Trees", he quickly judged the ending of the movie from his own aesthetics and the reactions of the theater audiences.
There is no doubt that Ji Xinrong failed.
How highly people praised him before the movie was released, now that they find that he is not worthy of the reputation, people's anger will only make him fall even harder. For example, the former number one in animation fell from the altar, and his talent ran out
But that’s not enough.
What's the point of just verbal criticism? No matter how interesting the complaints are, you will get tired of them after a while. At this time, you have to find other explosive points. It would be best if the person has a grudge against Ji Xinrong and is doing better than Ji Xinrong now, which is a typical plot of "slapping him in the face".
And Muxiu meets all the requirements.
Thinking of this, Guan Junda's smile became even brighter. He knew about the old grudge between Mu Suxing and Ji Xinrong. At that time, Ji Xinrong stood in front of Mu Suxing and dissed Mu Suxing's commercial animation in person, but what about now
The former seniors have fallen from the altar, and the young people who were once despised and looked down upon have reached heights that others can hardly reach in three years.
Is there any more popular scene than this