You know, Yunsu Group is not the only one that has been coveting Huaying Animation.
As the animated film that ranks first on Blue Star's historical box office chart, Gareth has certainly studied the highly successful CG film "Harry Potter and the Sorcerer's Stone".
When it comes to the reason why this animation broke the record, some people say it is because of the good plot of the animation itself, and some people say it is because of the amazing CG technology used in the animation. Gareth does not deny these two points, but when he carefully studied the release schedule of the "Harry Potter" movie, he found something very interesting.
As we all know, when "Harry Potter" was released, it was during the most turbulent Lunar New Year period. Among the movies released at the same time, there were many blockbusters of equal quality and popularity, but the one that had the last laugh in this Lunar New Year period was "Harry Potter".
Why
On the surface, it seems to be because of the excellent quality and family-friendly theme of "Harry Potter" itself, but in Gareth's opinion, the release date chosen by Muxiuxing is also just right - not too early to compete head-on with equally popular commercial films, nor too late to stay away from the golden Lunar New Year period.
The most coincidental thing is that among the movies released during the same period, there was an outlier called "The Sound of Rain".
As a typical art film, especially one with a strong tragic tone, "The Sound of Rain" should have been like its peers, with good reviews but not box office success. However, such an art film that was not taken seriously beforehand not only achieved a horrible box office, but also, because of the tragic tone in the plot, the audiences who watched the film were deeply depressed and sought healing in the magic school in "Harry Potter".
Excellent quality, cool technology, and perfect timing.
It is precisely these three things that made the Harry Potter movie a great success during the Lunar New Year holiday.
Gareth's idea was actually very simple: those who could sit in high positions in their respective companies were basically not fools, and what he could see, the senior executives of other companies could naturally see as well. He could think of using this perfect opportunity to kill Huaying in one blow, so other companies that were also attracted to Huaying would naturally not let this opportunity go in vain.
If it were a TV animation or an online animation, he might still feel embarrassed.
First of all, animation is not Yunsu's strong point, and being in the same industry as Huaying is undoubtedly a dead end. But in the film category, Yunsu also has the option of live-action films, which can be considered an advantage.
Secondly, in ordinary TV animations and website animations, the competition between them is usually not exclusive.
There may be a difference between subscriptions and ratings, but they don't really affect each other. People who like animation A will not be affected from watching animation B after watching animation A. In fact, if the time of two animations coincides, you can also watch them through video websites.
But movies are different.
Except for some movie lovers, most ordinary people will only choose one of the movies at the same time. For these people, since they have chosen a, they will not watch b.
In other words, in a cinema, there is a certain exclusivity between different movies released at the same time.
What he wants to do is to take advantage of this exclusivity.
It is true that Harry Potter has a lot of fans, but not all of them are die-hard fans. He cannot poach die-hard fans, so what about casual fans and pure casual fans
If "Harry Potter" is the only movie that attracts them the most among all the movies released at the same time, then the audience will undoubtedly choose "Harry Potter". But what if there happen to be many types of movies released at the same time, and there are more choices that are more attractive to them personally
The decisive factors for each audience to choose a movie are different. Some people will accept any movie as long as it is good, some people prefer to watch suspense movies or romance movies, and some people don’t care what the movie is, they just watch it for their idols. This kind of movie can undoubtedly divert the audience or potential audience of "Harry Potter".
Take their Yunsu for example.
It's hard to say anything else, but they have plenty of movies starring popular stars. If it were a one-on-one competition, none of these movies would be able to catch up with "Harry Potter", but just being one of the movies of the same period to divert the box office of "Harry Potter" would be enough.
If you can’t win in a one-on-one fight, a group fight should be okay, right
He spoke calmly, but those who understood the meaning of his words frowned and felt a chill in their hearts.
"Isn't this... not a good idea?" Someone couldn't help but speak out.
It's not that this is unfair to Huaying and "Harry Potter". The two sides are competitors and there is no such thing as fairness or unfairness. What makes some people uncomfortable is the implication in Gareth's words.
In physics terms, forces act on each other.
Having multiple movies to attack "Harry Potter" can certainly achieve the purpose of disguised sniping, affecting the box office of "Harry Potter" and then making a loss, but it also means that those other movies used to attack "Harry Potter" will be cannon fodder by "Harry Potter".
For these other movies with their own characteristics, if they are released in other schedules, even if they cannot achieve the same horrific results as "Harry Potter", they can still make good profits. If the schedule is changed and they are arranged at the same time as "Harry Potter", I am afraid they will also fail miserably.
To put it bluntly, this is like the human wave tactics of using player corpses to pile up BSS in online games. Even if BSS dies, the players won't have an easy time.
What's more, the other movies they have are not players who can be resurrected infinitely.
"Appropriate losses are only for greater profits," Gareth remained unmoved. "Indeed, if we adopt this approach, we will also suffer a considerable loss, but compared to the gains of Huaying Animation, this loss is just a drop in the bucket. Don't forget our plan - if we have the support of Huaying Animation's IP, our profits will definitely be several times that of these movies combined!"
"Okay," it was another young woman who spoke again, "I have one last question."
Gareth looked at her and said, "What's the problem?"
"I think the greatest value of Huaying Animation lies in Mu Xuxing himself. It can be said that without Mu Xuxing, there would be no Huaying Animation today," the young female executive frowned slightly, as if puzzled: "If we do this, we will undoubtedly offend Mu Xuxing to death. Without Mu Xuxing, Huaying will only be an ordinary animation production company."
"By doing this, aren't we killing the goose that lays the golden eggs?"
Gareth didn't take it seriously: "Muxuxing is indeed capable, but that's all. Just like when a writer writes his masterpiece, it is often difficult for him to surpass his original peak in his lifetime. There are only so many high-quality IPs. How can Muxuxing have so many IPs that can surpass the works of painting and film in recent years?"
"Our goal is the IP owned by Huaying Animation itself," he said nonchalantly, "Once Huaying collapses, it will be a problem whether Muxuxing can pay off the debts of the theme park and the school. Don't worry about it, we just need to focus on the several heavyweight IPs that Huaying currently has."
Last time, it was the right time, the right place, and the right people.
This time, let him see whether Huaying and Muxuxing can really be that lucky!
**
Compared to the movements of various parties in the animation industry, fans' thoughts are much simpler.
"Do you feel that there are more and more animation projects that have suddenly been suspended recently?"
Luo Gaofeng opened his phone and saw a message popping up from the chat history of Huaying's fan group. His heart moved slightly. As soon as he clicked on the chat page, another string of conversations popped up:
"I saw the official explanation on Weibo that it seems that because the senior producer jumped ship, the existing producer is not capable of taking over, and it is temporarily impossible to recruit a capable producer to take over, so it can only be shelved for the time being."
"Job-hopping? Oh my god, he's not going to be poached by Yunsu again, is he?"
"Nine out of ten times, it's hard for a small company to poach a senior producer like him. Yunsu's salary is high, after all. Although poaching someone is not very decent, it's hard to say anything about it..."
"You insult Yunsu everyday, damn it. I thought the golden age of animation was really coming, but now, emmmmm, I think this is not the age of animation. This is Yunsu interfering and we are back to ten years ago overnight."
"My requirements are not high. Now I just hope that Huaying can release new works normally and nothing unexpected happens... If there is no new anime to watch, I will really die."
As they were chatting, Luo Gaofeng, who was watching, felt a little panicked.
By the way, didn’t Huaying say that Detective Conan has been completed and will be aired on Xingning TV soon? Why is there no news yet
As if in response to his uneasiness, the next second, a message from another marketing account popped up with the title "Huaying's new work was rejected."
Luo Gaofeng's heart skipped a beat and he didn't care whether it was a clickbait title or not and clicked on it immediately.
The content written by the marketing account is also very marketing. The author said a lot of things in a very eloquent way, but in fact, to put it simply, Huaying's new work "Detective Conan" was returned by Xingning TV Station for some reason, and will be launched on major video websites next Friday, changing from a TV serial to an online serial.
Luo Gaofeng was slightly stunned, feeling confused and relieved.
What is confusing is that although paintings and film works have always been popular among TV stations, there are actually TV stations that reject them. Fortunately, it was only the TV station that rejected it. There is still the channel of video websites. Although other animations have been suspended, at least "Detective Conan" will be launched as scheduled.
Thinking of this, he felt relieved, but the initial confusion came back to him.
Logically speaking, even if Huaying was rejected by Xingning TV, it should have tried other TV stations. Moreover, Huaying Animation and Xingning TV have always had a good cooperation, and there is no reason for it to suddenly collapse...
Thinking of this, he opened the "Zhi Dao" app. Generally speaking, for events like this that are unclear and seem to involve inside information, there is a certain chance that the answer can be found on Zhi Dao.
After a short advertisement, the recommended homepage soon appeared in front of him. Before he had time to look through it carefully, a completely unexpected question suddenly appeared in his field of vision -
#What do you think of Huaying snatching subsidies from small companies, causing their animation producers to give up their dreams of more than ten years and be forced to change careers