Of course, the film and television company had no idea that their movie had already been sentenced to death by Muxuxing before it was even released.
After confirming the specific release date, the film and television companies quickly invested a lot of energy and money into promoting the film: celebrity Weibo reposts, video website advertisements, trailers everywhere in subway stations, and even the screen wall of Blue Star's most famous Trade Plaza Building, all showed movie-related promotions.
Such vigorous publicity is certainly effective.
In fact, as early as when the crew started work, this movie titled "Nothing Better Than You" has been on the hot search list many times.
Firstly, the movie itself is adapted from a popular IP - the original novel is also called "Ten Miles of Spring Breeze Is Not as Good as You", which is praised as the youth story that best represents the thoughts and ideas of this generation of young people. It once topped the Blue Star bestseller list for a year, with a total global sales of 300 million and countless fans.
Secondly, the two actors who play the male and female protagonists of this movie are themselves undisputed top stars in the Blue Star Entertainment Industry. Even their daily airport photos can easily top the hot search list.
The popularity it brings, coupled with the film company's overwhelming publicity, made "Nothing But You" immediately become the focus of theaters and sparked heated discussions online:
"Always support my brother!"
"I like this cast! When I read the original novel, I identified with Ran Yu. I give full marks to the casting. Ran Yu's looks are really amazing. He is exactly the male lead in my mind! Goddess An Tang is also very beautiful. I can't wait to watch it 555555"
"Double joy!"
"I particularly like the original novel of "Nothing Better Than You". The author's portrayal of the various thoughts of adolescence is very delicate, and the little interactions between the male and female protagonists who have a mutual crush on each other are also very cute. I have always been looking forward to the novel being adapted into a film and television series. It is this list of leading actors that makes me hope that it can be filmed well."
Generally speaking, netizens have mixed opinions about the film and television adaptation of "Nothing Good Can Match You".
Fans of the top stars will naturally support them to the end, and there are also many fans of the original novel who are optimistic about the movie itself. However, there are also fans of the book who are disgusted with the whole thing because they have doubts about the acting skills of the top stars, and as a result, they have no favorable impression of the movie version of "Nothing Good Can Do" and their disgust is almost written on their faces.
Of course, these are the minority.
This is not the first time that a movie model like "Nothing Good Can Do" has been created by combining popular stars with popular IPs. Both investors and audiences are used to it. The former are familiar with it, while the latter can only complain a few times and not go to the cinema to support it.
When it comes down to it, the ones who make up the majority of the movie box office are neither the fans of the stars nor the netizens who dislike traffic, but the silent majority in real life.
This is also the reason why the traffic star + popular IP model has been enduring.
For any popular IP, the original work usually has a relatively good plot. With the quality of the original work guaranteed, the adapted script is often not too bad. Coupled with the popularity of popular stars, such a movie is foolproof and it is difficult for it to fail.
Therefore, with the intentional marketing of the film and television companies, "Nothing Good Can Match You" has undoubtedly become the most anticipated movie in April.
As for the painting...
Luo Gaofeng, who was taken out for a walk by his mother, raised his head and looked at the tall buildings on the other side of the Baijiang River.
It was already night, and the street lights on the riverside were dotted, half bright and half dim. On the other side of Baijiang River was the city's most prosperous Xingning Square, which was brightly lit at this moment, especially the electronic screen wall hanging on the commercial square, which was shining in the night sky, making it difficult to ignore.
I saw a light on it—
On April 5th, "The Best of Us" will see you there.
During the time Luo Gaofeng had been walking along the river bank, he heard countless people talking about the big screen and the upcoming movie.
Thinking of this, Luo Gaofeng silently took out his mobile phone.
The above display is exactly the Weibo homepage of someone that he deliberately set as a special follow. Just thirty minutes ago, this national dog thief who had not been active on Weibo for a long time finally remembered his Weibo password. However, the Weibo he posted had nothing to do with Huaying's upcoming animated film:
Muxuxingv: The school registration procedures have been approved, and we are considering the location of the school. Do you have any good suggestions? [Picture][Picture]
The pictures are some random shots of several addresses in Xingning City.
Luo Gaofeng looked indifferent.
After experiencing countless times when the emperor was not anxious but the eunuch was, he found that he had almost gotten used to Huaying's promotional routine - yes, Huaying's promotional routine is no routine. When other stars were promoting, Huaying played tennis at the headquarters; when other advertisements were all over the subway stations, Mu Suxing was inspecting the construction of theme parks; when other marketing caused heated discussions online, Mu Suxing was selecting sites for schools.
He even made a special trip to post a Weibo to ask fans which place is good.
You are worthy of being me, you bastard.
Complaints aside, it was rare that Muxuxing remembered his Weibo password, so Luo Gaofeng still left a serious message: "You can go to Xicheng District to have a look. The development there is relatively low. The most important thing is that the environment is quiet and suitable for studying. It is a perfect address for a school."
But I still feel a little lost.
Reason told him that this situation was normal. Harry Potter was an exception among exceptions. Under normal circumstances, animated films were not mainstream and their audiences were limited. Without the blessing of stars and without spending money on publicity, it was impossible for it to attract as much attention as The Best of Us.
Compared to the Harry Potter era, this movie is actually just a return to the normal state that an animated film should have.
"Your Lie in April" was released under such circumstances.
Although Huaying is lazy in marketing, the reputation of Huaying and Muxuxing is there after all. Anyone who likes animated movies basically went to the cinema to watch "Your Lie in April" as soon as possible. There are also people who don't have a general impression of animated movies, but came for the "Harry Potter" production team.
As soon as the movie was released, it received numerous positive reviews as usual.
"As expected of you, you bastard."
"Before the movie was released, I asked Gouzei on Weibo what kind of movie it was. Gouzei said it would be a sunny and optimistic youth story, and the production team would do their best to give all the fans an unforgettable April - I now want to go to Gouzei's house with a knife, but I find that I can't refute his words. I can't scold Gouzei for not keeping his word."
"To be honest, it was a sunny and positive April, and it was indeed an unforgettable April."
"Wake up, the guy above. When has the bastard ever lied to us about this? He just never speaks the whole truth, he is ambiguous and always hides a knife in his words. [Manual goodbye]"
"Stop talking. I feel terrible right now. Damn it. Who could have thought that a youth story could be so cruel?"
One day later, the first-day box office of Your Lie in April was also released.
240 million.
A statistic that would rank among the best even in a live-action movie.
"Sure enough, the box office of movies about love and daily life is not that high." Wen Feihang said with regret.
This is actually a very normal thing.
Generally speaking, not only in animated films, but even in all live-action films, romance films do not have very high box office, because romance films have limited appeal, and for audiences who do not often go to the cinema, they are far less interesting than commercial blockbusters with rich special effects.
In comparison, the 240 million first-day box office of "Your Lie in April" can be said to have reached the highest level among similar films.
In other words, if someone who paints movies says that "romance films have limited box office success", it's a bit unbelievable.
Fang Lian rolled his eyes at him and said unhappily, "That's enough. Don't be so ungrateful. In my opinion, the total box office of this movie will be at least 2 billion. There will be no similar movies in the future, and there will be no similar movies in the past. What are you dissatisfied with?"
Wen Feihang muttered: "Then Harry Potter is still 7 billion."
"I think you've been spoiled by the box office success of Harry Potter," Fang Lian shook his head, laughing and crying. "Harry Potter is a true commercial blockbuster. One uses the most advanced CG technology from Blue Star, while the other uses just ordinary 2D graphics. How can they be compared?"
That’s not all.
You know, the cost of "Harry Potter and the Chamber of Secrets" alone was as high as 1 billion, while the cost of "Your Lie in April" was only 60 million. When "Harry Potter and the Chamber of Secrets" was still far from breaking even on the first day, "Your Lie in April" seemed to have recovered all its costs on the first day.
The two have different costs and upper limits, so they cannot be generalized.
Considering the cost of the two films, the box office return rate of "Your Lie in April" is more than one or two points higher than that of "Harry Potter and the Chamber of Secrets".
Wen Feihang actually understood this point, but after seeing the 7 billion yuan of "Harry Potter", he couldn't help but feel that "Your Lie in April" which only grossed around 2 billion yuan was not good enough, so he just complained a few words.
"There's no need to be so pessimistic," Mu Suxing murmured, "It's definitely impossible for Your Lie in April to be in the same box office range as Harry Potter. However, as for the total box office, I think it should be no problem to break 4 billion."
He was responded to by the silence from others.
Fang Lian couldn't help but complain, "I just said Hangzi was dreaming, how come you, Mu, are suddenly no less capable than him?"
The first day box office was only 240 million, how can the total box office exceed 4 billion
The cost was 60 million, and the total box office was 4 billion. If this is true, the return on investment should be at least 66%, right? Fang Lian really felt that it was faster to dream.
Mu Xuxing smiled.
He pointed happily at the slogan on the screen wall of a tall building in the distance. The release date of "Nothing Better Than You" was exactly the day after "Your Lie in April" was released, which was today. He said slowly, "Why rush?"
"Isn't the one who gives assists here?"