Is the era of traffic supremacy really over
It’s actually hard to say.
It may be said that the era of traffic being king is over, but the influence of traffic stars still exists, just not as noticeable as before; it may be said that the era of quality being king has not yet arrived, but the fact now facing everyone is that works with high reputation may not necessarily get high box office returns, but all works that can get high returns must be masterpieces in the true sense.
The audience's feelings about this may not be that deep.
But for all those in the industry who are related to the entertainment industry, this feeling is obviously much more obvious:
Several projects that were also planning to combine popular IPs with popular traffic have announced that they will be temporarily shelved. Those that have already completed filming are carefully choosing the appropriate schedule, for fear that they will cause disgust among the general audience like "Nothing Good Can Do".
When the usual routines begin to become useless and even lead to losses, the capital that cannot achieve the goal of cutting leeks will naturally hesitate or even stop.
Among the countless film and television companies, Yunsu was the most affected.
“… In summary, investing in movies will not be a wise move for a long time to come. Therefore, I suggest that all high-cost productions be suspended until the market situation becomes clearer.” This is what the department manager in charge of Yunsu Film and Television said in a meeting room at Yunsu’s headquarters.
There was a moment of silence in the meeting room.
President Yunsu, who was sitting in the first seat, nodded calmly: "I understand." He did not seem particularly worried.
This is the benefit of a group integrating multiple fields.
For companies that mainly engage in film and television production, any change in the direction of the entertainment industry may cause the company itself to suffer huge losses, or have to consider the possibility of transformation. Any company that cannot adapt to such changes will often be eliminated by the market in an instant.
Yunsu Group does not face such great pressure.
Changes in the film and television industry will certainly cause Yunsu, the largest company, to suffer the most losses and become passive. However, due to its large size and breadth of business, even if some unexpected changes occur in an industry involved in Yunsu, it will not be a matter of life and death.
As long as other industries remain normal, Yunsu will be able to stand firm.
Therefore, after a brief discussion about the situation in the film and television industry and the strategies that Yunsu Group needed to adopt, the focus of the meeting quickly shifted to the next topic: "What does Le Tu say? We have been talking about it for several months from last year to now, right? There can't be no progress at all, right?"
Paradise is the name of the largest tourism group on Blue Star with the most chain theme parks.
The two companies had already started contacting each other as early as when Yunsu Group first tried to enter the animation industry, but there had been no progress in the middle. Later, the plan to snipe Huaying came to an abrupt end, and the negotiations between Yunsu Group and Le Tu Tourism Group have always been in a stalemate.
"There are already signs of loosening on the Paradise side, but the specific terms still need further discussion," another person replied.
That's good news.
Hearing this, President Yunsu's expression relaxed slightly and nodded, "Yes, continue to follow up. The theme park will be the top priority of the company's future plans. The sooner we acquire the theme park, the more convenient it will be for our future plans and development."
"yes."
…
The negotiations between Yunsu Group and LeTu Group are no secret.
In fact, as early as a few months ago, when the media reported on the various movements of Yunsu Group, they mentioned the merger negotiations between it and Letu Group. However, there was no clear progress in the negotiations between the two sides, and the situation in the animation circle was even more sensational, so it was ignored by everyone.
Now, as the film and television industry gradually calms down, the attention of those who are interested has naturally returned to this major event that is very likely to happen.
There have been mixed reactions to Yunsu Group's attempt to acquire Le Tu Group.
Netizens who were just watching the show didn’t feel anything about it. At most, they lamented that Yunsu had crossed over again, and then the matter was over. For ordinary people, as long as the theme park is still there and the ticket price doesn’t increase, it doesn’t really matter who the specific operating company is.
Some people in the industry who are related to this have their own thoughts on this:
Ever since "Harry Potter and the Chamber of Secrets" successfully broke through the siege, things between Huaying and Yunsu had returned to normal as if nothing had happened, and they continued their respective projects independently of each other. If Gareth, the vice president who formulated the plan to siege Huaying, had not been transferred to a branch company, everyone would have almost believed that the siege was just a dream in their trance.
But is it really that simple
As the distance between Yunsu Group and LeTu Group gets closer and closer, and the entertainment projects of Huaying Theme Park are completed one after another, such visible and almost tit-for-tat facts make it hard to believe that Yunsu Group has no deliberate intentions targeting Huaying Animation.
The view that Yunsu suppressed Huaying was widely circulated.
"Against us?"
Facing Wen Feihang's serious reasoning and speculation, Mu Suxing laughed. He turned the pen in his hand and shook his head with a smile: "No."
"Why is that?"
Muxuxing did not directly answer his question, but instead asked another question that seemed quite old: "Do you remember when we just left school and bought Mu Xingxue's Rose Animation?"
Fang Lian nodded: "I remember it, but why did you suddenly bring it up?"
"You may not believe it," Mu Suxing said with some emotion when thinking of the past few years. "In fact, as early as that time, I told myself that what I want to build is not only a well-made animation company, but also a holy land of ACG that exists only for the two-dimensional world."
"There should be the same clothes as the anime characters, various mouth-watering snacks that can be found in the anime, special buildings of various styles that should only exist in anime, entertainment facilities with animation and game themes, and the world's largest fan exhibition feast..."
Wen Feihang was slightly stunned, and then he smiled.
If it were a few years ago, he might have doubted the truthfulness of Muxuxing's words. However, today, this plan and dream that seemed whimsical back then has become a reality within reach for Huaying.
Fang Lian nodded slightly.
He seemed to know what Mu Xuxing wanted to say.
As expected.
Mu Suxing did not intend to recall the past with everyone. After briefly explaining his original thoughts, Mu Suxing quickly brought the topic back to the point: "The ACG Holy Land I'm talking about is actually a huge physical business circle, and it is also the only way for all entertainment companies to become the biggest."
"Yunsu didn't mean to target us." Mu Suxing said word by word, "We are not the rising star that he wants to suppress, but a competitor that stands on equal footing with him and competes for the market."
Everyone was slightly stunned, and then a thoughtful look quickly appeared on their faces.
yes.
A year ago, it might have been a pipe dream for Huaying Animation to become a rival of Yunsu Group. However, with movies produced by Huaying often grossing over 2 billion yuan at the box office, and Yunsu Group no longer posing a direct threat to Huaying, who can say that Huaying is not qualified to be a rival of Yunsu
Today, the relationship between Yunsu and Huaying is no longer one of suppression and being suppressed, but a pure competitive relationship.
Whether Yunsu wants to target Huaying or not, it actually doesn't matter to Huaying - because ever since Huaying aspired to build a comprehensive ACG holy land, the relationship between Huaying and Yunsu has been one of natural competition and confrontation. In this case, talking about targeting is too petty.
Seeing that everyone was silent and looked thoughtful, Mu Suxing nodded secretly.
The most difficult time has passed. For Huaying, there will only be a brighter and better future in the future, and this process itself will not even come too slowly. In this case, as the top management of Huaying, they must change their instinctive thinking of themselves as weak and replace it with the thinking of strong people that matches the current status of Huaying Animation.
Seeing that everyone gradually understood, Mu Suxing said no more.
In early May, Your Lie in April was officially closed with a box office of 4.29 billion yuan. Mu Suxing also returned to his office and began to think about the next stage of work.
First, the movie.
The summer season is definitely out of the question, as the studio does not have the manpower to start production on three animated films at the same time. Considering the Detective Conan theatrical film at the end of this year and the Harry Potter sequels that are scheduled to be released during the Lunar New Year, there is no need to compete for the summer season this year.
You don’t have to worry about the comics for now.
Not long ago, after he casually mentioned a few themes that would be popular in the future, such as infinite flow, the comic authors under Huaying Comics were immediately ignited with their creative desire. The comic authors signed by Huaying are already the most talented ones. With Mu Suxing's suggestions, there is no need for him to provide additional scripts, and interesting comics emerged naturally one after another.
After comics, naturally, comes games.
Mu Suxing thought about it and called his assistant: "Go and inform the game department's planner and tell him that I have a few game plans and I want to discuss them in detail. If you have time, go down today."
As for the animation...
Mu Suxing thought for a moment and said, "Go and notify all the directors of the animation department and tell them to meet at the usual place in ten minutes."
Ten minutes later.
Carrying a stack of documents freshly printed from the printing room, Mu Suxing once again stood in front of the door that he had been most familiar with over the years.
The conference room itself is not very big. Rather than a high-level meeting, it is more like a special place for a few young people who have been together since the beginning of the animation industry to take off their respective shells as high-level management and just enjoy animation as animation enthusiasts. Once Muxuxing proposes to use this place as a meeting point, it usually means that Muxuxing has a new and most interesting animation project that is ready to be introduced to everyone.
"I wonder what the theme of this animation will be." Fang Lian asked curiously.
"Will it be a sports theme? Sports animation seems to be getting more and more popular in the past six months. I think we can definitely consider continuing our efforts and making a basketball or football animation."
"I heard from Assistant Du that it seems the boss brought over more than one animation project this time."
“Is it another series?”
Everyone made random guesses.
No one knew that in the following fifteen years, the two animations praised by everyone on Blue Star as "the twin peaks of painting and filming" would reveal the tip of the iceberg floating on the sea to this strange world in such an ordinary yet extraordinary meeting.
At this moment, everyone in Huaying just read out the name of the new project in front of them naturally and skillfully as usual when they received the project plan -
"One Piece?" / "Naruto?"