The fans were stunned.
That's it? That's it
The neighboring Yunsu Theme Park has even listed out all the renovation projects and general plans in a neat and tidy manner. The concept map in the trailer is so beautiful that it is as good as it can be. Combined with the entertainment facilities of its predecessor, Paradise Theme Park, it is no exaggeration to say that it is a jackpot. But where are the paintings
Didn't you guys start announcing the Hogwarts Castle and the Witch's House Haunted House more than half a year ago? Why don't you guys make some moves for us to see!
Seeing that Yunsu Group had begun to promote the animation in a big way, the fans of Huaying could no longer sit still. They gathered under the Weibo of the animation trailer and protested in the comment section:
“Will I really get to see a real-life Hogwarts castle this year? [Humble]”
"What about the theme park? Even if the facilities are not yet fully completed, you can post some photos of the completed scenes, or simply reveal one or two highlights of the game. You are such a big company, can you be more mature and stop doing so much self-contained research and development?"
"My son, please be more careful."
"Ahhh, I'm really worried to death about Huaying. Others, Yunsu and others have almost finished their work. Huaying said before that it would build a theme park, why is there no movement yet? Although the new animation is very good, but at least take care of the theme park. We can't just watch so much investment go to waste, right?"
This is the career fan who is disappointed with his career.
Compared to the career fans who were inspired by Yunsu's actions and had already begun to worry in advance that Huaying Theme Park would be overwhelmed by Yunsu Theme Park, the animation fans seemed much more simple. After Huaying Animation released the trailers of "Naruto" and "One Piece", their attention was immediately shifted away from Yunsu Theme Park and turned to the two feature-length animations that were about to be launched.
"Ninja? Pirate?"
"It seems that there has been no ninja and pirate-themed animation on Blue Star so far. Looking at the trailer given by Huaying, it seems to be a long-lost hot-blooded fighting youth comic? I don’t know what the specific story will be like. I’m tired of watching the routine animations recently. I hope Huaying’s new theme can bring some surprises!"
“I’m tired of watching +1, looking forward to Huaying’s new work!”
"It's so confusing. Actually, I quite like the current pace of Huaying. After all, their main business is animation, so they should focus on animation production. But Yunsu Group is indeed coming on strong again, but Huaying has not made any moves at all. I don't know what Xingxing is thinking..."
It's not just a hot topic among netizens.
Along with Yunsu Group’s high-profile publicity and Huaying Animation’s indifference, the same question also arose within Huaying Animation.
Mu Xingxue was the first one to come over.
In fact, long after Yunsu Group announced the successful acquisition of Le Tu Group, Mu Xingxue came over as soon as he received the news. With a heavy look on his face, he analyzed, "Le Tu is already the most well-known theme park on Blue Star. Now with Yunsu's investment, if our theme park opens at the end of the year with theirs, I'm afraid it will be difficult not to be affected."
It’s not that Mu Xingxue has no confidence in his own theme park.
To put it bluntly, there are only a few amusement facilities in the Blue Star Theme Park, and they are very similar among amusement parks of the same size. In other words, in many cases, the profitability of the amusement park itself is often proportional to the investment of its corresponding company.
For example, Yunsu Theme Park and Huaying Theme Park.
Long before Yunsu Group acquired the Paradise Theme Park, the total cost was as high as 20 billion credit points. Yunsu Group spent a large amount of money to acquire the Paradise Theme Park. The additional investment in the new theme park has brought the total cost of the new Yunsu Theme Park to 30 billion.
The cost of Huaying Theme Park, so far, is only 3 billion.
To put it bluntly, whether the Huaying Theme Park, which cost 3 billion, is fun or not is still unknown. But the Yunsu Theme Park, which cost 30 billion, even if it is not that fun, is supported by such a huge amount of money, so the attractions are definitely not bad.
The same is true for tourists.
On one side is a large-scale comprehensive theme park with an investment of up to 30 billion yuan, while on the other side, the total cost is less than one-tenth of the former. Considering that the ticket prices of the two are not much different, I am afraid that any normal person can make the most sensible choice between the two.
"After all, a theme park is a typical ongoing project, and the annual maintenance cost is a considerable expense. If Yunsu Group intends to use the theme park to target us, it will be difficult for our theme park project to develop normally."
At this point, Mu Xingxue was somewhat helpless: "Yunsu Group's investment in theme parks is too high. We can't compete with them at all."
"Isn't this just right?"
Mu Suxing said, half serious, half joking: "Last time when we were surrounded by Yunsu, didn't you say that the price was too cheap? Now Yunsu has invested 30 billion in the theme park. If it fails again, won't Yunsu pay the price in blood?"
30 billion and 3 billion.
The difference between the two was so great that Mu Xingxue almost instinctively thought that Mu Suxing was joking, so he didn't think much about it and just said with a smile:
"It's already this late, and you're still kidding me?"
Muxuxing smiled.
He knew very well that in the face of such a huge gap, no matter what he said, Mu Xingxue would not believe it. Therefore, Mu Suxing did not intend to correct the other party's statement, but tacitly agreed with Mu Xingxue's "joking" statement and asked another question:
"What do you think is the difference between us and Yunsu, both of which are theme parks?"
Mu Xingxue pondered: "You mean... ip?"
Yes.
Not to mention the entertainment facilities, Yunsu's overall investment is there. It is easy to imagine that their entertainment facilities are probably not much worse, and this is precisely what Huaying can't compare with. But at the same time, Huaying also has things that Yunsu can't compare with.
Those are the top IPs that Huaying Animation has accumulated through years of dedicated animation production.
As for the world-class IPs, there are currently two series, Sherlock Holmes and Harry Potter, and their respective fans have reached a crazy level of love for these two series and their derivatives. Mu Xingxue has no doubt that when the theme park opens, fans of these two series will buy tickets to the park without hesitation, regardless of whether the entertainment facilities in the park are interesting or not, even if it is just for the Sherlock Holmes' former residence and Hogwarts Castle.
“Yunsu has its own strengths, and we also have our own advantages.”
Muxuxing said: "In my opinion, our theme park and Yunsu's theme park are actually two completely different types."
There is nothing wrong with the various renovation plans that Yunsu Group has made for the Paradise Theme Park, but this kind of renovation has always remained on the surface of the "theme park". From the beginning to the end, their focus has been on the theme park itself and has not gone beyond the scope of the theme park.
But the painting shadow is not like that.
For Muxuxing, what he wants to build is both a theme park and more than just a theme park.
It is a theme park because it has all the entertainment facilities that a normal amusement park should have, and Huaying Theme Park has no shortage of them. It is more than just a theme park because in Muxuxing's heart, this fragment called "theme park" is the last piece of the puzzle of "Blue Star Akihabara" in his mind.
Over the years, he has tried many things.
Animation, games, comics, toy peripherals, theme restaurants...
But that’s not enough.
If comics and animations allow readers and viewers to experience different two-dimensional worlds, and games and peripheral figures are designed to maximize the benefits of the IP itself, then Huaying Theme Park combines Muxuxing's ambition as an animation producer with the feelings of ACG fans, and dreams of making fantasy shine into reality.
It should have Sherlock Holmes's former residence and Hogwarts Castle.
As more anime come out, we could also add ships like the Golden Merry and Thousand Sunny that are similar to those of the Straw Hat Pirates moored by the lake, or a mountain waterfall that is exactly like the Valley of the End in Naruto.
It should have a witch house theme haunted house, so that tourists can experience the thrills in the game in real life. It can also design a "One Piece-themed Upside-Down Mountain Rafting" to allow tourists to have the magical experience of crossing the Upside-Down Mountain and entering the Grand Line just like the Straw Hat Pirates.
There are also Yukihei Hotel and Ichiraku Ramen...
It should make every fan who loves those worlds feel, even for just a moment, that they have actually touched that world - that world that has accompanied them for many years and is childish and virtual in the eyes of the world, is real.
It is a pilgrimage that every ACG enthusiast longs for.
When comics, animations, games... when all of these are connected one by one and become a reality that can be seen with the naked eye and touched with the hands in the theme park, for all fans, the chemical effect among them is not as simple as "1+1=2".
Because of this, it makes no sense for Huaying to compete with Yunsu in terms of publicity at the moment.
When the audience witnessed the breakup between Uzumaki Naruto and Uchiha Sasuke in the Valley of the End in "Naruto"; when the audience bid farewell to the Golden Merry in tears with the Straw Hat Pirates in the firelight of the Seven Water City. As long as "Naruto" and "One Piece" enter everyone's vision, with the influence of these two top IPs, will the theme park still worry about no one coming
At the same time, inside the "Anime Online" magazine.
Shen Nian was also discussing this issue with his colleagues: "Do you think Huaying has given up the theme park plan? Why hasn't there been any movement yet?"
"It's normal, 30 billion versus 3 billion. Although Huaying will definitely continue to invest in the future, the gap is really too big. Both companies are close to Christmas. If Huaying doesn't take the initiative to avoid it, then the 3 billion investment will be wasted, and it may not be able to recover the cost in the future."
Avoid cloud speed
Thinking of Huaying's usual style, Shen Nian shrugged his shoulders and did not comment on his colleague's comments. He just said, "Let's not talk about it. Business is more important. Don't forget that "Naruto" and "One Piece" are online today. We have to finish writing the comic reviews today so that we can send them to the printer tomorrow."
The topic of the crowd naturally shifted to Huaying's two new works.
"I'm afraid only Huaying would dare to touch such a cold subject."
"It's hard to say. To be honest, every time a hot topic emerges on Blue Star, it's Huaying who takes the lead and other companies follow suit. If you ask me, after these two animations are released, Blue Star will definitely have a lot more ninja and pirate themes."
Time passed quickly as everyone chatted, and soon it was eight o'clock in the evening.
"Naruto" is on air.