Muxuxing had a clear idea about Huaying's future from the very beginning.
Animation is the main branch, but not the only one. If Huaying wants to develop, it cannot stick to the animation industry from beginning to end. Firstly, Huaying has already shown a trend of becoming a leading enterprise in the animation industry. Secondly, if it only focuses on animation production, it will easily be noticed by large groups such as Yunsu and become a part of the business chain of other large groups.
This is something that Muxuxing doesn't want to see.
In this way, extending and developing into other industries with animation produced by Huaying as the center has become the only way for Huaying to develop.
For Mu Xiuxing and Huaying, making "Puella Magi Madoka Magica" as a return to Yunsu can only be regarded as a side job. Even if there was no such accident as Yunsu, Huaying would have put "Puella Magi Madoka Magica" on the schedule in the near future. On the contrary, after Yunsu's targeting, which could not be called a targeting at all, Mu Xiuxing felt a strong sense of crisis and urgency in his heart.
It's time for Huaying to try to develop other side businesses.
Novels, comics, music, TV series, movies, games... There are only so many industries related to animation. Mu Xiuxing combined the memories of his past life and finally set his sights on the gaming industry.
For other animation companies, it would be very difficult to enter the video game industry without any foundation, but Mu Xuxing has many animation IPs suitable for game adaptation, not to mention that he is one of the shareholders of Tengkong Entertainment.
Under such circumstances, cooperating with Tengkong Entertainment is obviously a choice that kills two birds with one stone.
"Mr. Qin, are you interested in discussing a business deal with me?"
Mu Suxing's voice was clear and resounding in the quiet night. The bright lights in the living room allowed Qin Sheng to easily see the other person's expression. There was a faint smile on the corner of his lips, but there was an indescribable calmness and determination in his eyes - it was not a whim, nor a momentary impulse.
He is serious.
Qin Sheng took off his dark suit and casually put it on the arm of the sofa, then sat down opposite Mu Suxing. His expression and posture were exactly serious, which meant that he no longer regarded Mu Suxing as a relative or a shareholder of Tengkong Entertainment, but as the CEO of a game company, facing another potential collaborator.
He did not give his answer immediately, but instead asked another seemingly unrelated question: "Do you know why Tengkong Entertainment has never entered the mobile game market?"
"Because the existing player group of Tengkong Entertainment does not overlap much with the target market of mobile games, rashly entering the mobile game market may cause Tengkong Entertainment to lose its existing core users. Is the risk too great?"
"Yes and no." Noticing the slightly confused look on Mu Suxing's face, Qin Sheng chuckled, his eyes became far-reaching, and he said calmly: "Don't think that every time the media interviews about this topic, Tengkong Entertainment always says the same thing to the outside world. In fact, to be frank, it's just an excuse."
"Tengkong Entertainment is like a giant ship now. A small boat can flexibly turn and avoid the same problems and difficulties, but it is quite difficult for a giant ship to turn - because the company is not made up of a single person, but countless upper, middle and lower-level employees."
Entering the mobile game market is certainly a good thing, but the problem is that Tengkong Entertainment's main markets are PC and console. Among the existing middle and upper-level employees, there are those who are responsible for console development, those who are responsible for specific PC online game operations, and those who focus on console game production.
For these middle and upper-level employees, their profit comes from PC and console. The huge profits in the mobile game market may further increase Tengkong's overall annual revenue, but for employees in charge of the PC and console sectors, this reform will only make their piece of cake smaller.
Even if Qin Sheng insisted on entering the mobile game market, which of the employees who could climb to the upper and middle levels of Tengkong Entertainment was not an old fox or a seasoned expert? Whether it was lip service or formalism, they had plenty of ways to resist all reforms and changes within their positions.
Dismissal
There are many technical talents in charge of console development among the middle and upper-level employees. Most of them are veterans who helped Tengkong Entertainment win the console war. Let's not talk about whether such employees can be fired. Even if they are fired, how many people will be disappointed by this behavior of crossing the river and destroying the bridge? In the future, will anyone be willing to work hard for Tengkong Entertainment
Muxuxing was silent.
Although Qin Sheng did not say it explicitly, the meaning of his words was very clear - given Tengkong Entertainment's current helpless situation, it is impossible for it to enter the mobile game market.
"Tengkong Entertainment cannot cooperate with Huaying Animation."
really.
The enthusiastic plan came to an end before it even began. Mu Suxing was inevitably a little frustrated. He nodded helplessly and was about to get up when he heard Qin Sheng continue to say slowly, "But I can."
Mu Suxing's eyes lit up, and then his heart moved.
What is the most lacking thing for Huaying Animation to enter the video game industry
A creative game producer? An artist with outstanding painting skills
Neither.
Mu Xuxing has no shortage of popular IPs that can be adapted into hit games, and no shortage of talented game producers - in his memory, many famous game producers in later generations are probably still worrying about the rent at this moment. As long as he wants, finding a few outstanding game producers in later generations is not a problem at all.
What Huaying really lacks is the experience, connections and channels to develop a game company, and these are exactly what Qin Sheng already possesses.
"You want to get into the video game industry?"
Mu Suxing was slightly stunned. During this moment when he was stunned, Qin Sheng raised his eyebrows and asked with interest: "Or is it that your goals are actually far more than these?"
Qin Sheng's tone was casual, as if they were not talking about any serious company affairs at the moment, but daily things like what to eat tonight. Mu Suxing, on the contrary, became a little hesitant:
Except for when he first established Huaying a year ago, he mentioned his blueprint to Wen Feihang and Fang Lian - this blueprint was laughed off by the two at the time and was not taken seriously at all. Since then, especially after Huaying Animation became more and more successful and better, Mu Suxing never mentioned his plans and goals to anyone again.
Because it's too difficult.
The so-called full entertainment is actually much more difficult than many people imagine. Every industry has its own giants, and the total market is only so big. If Huaying just wants to extend it casually, that's fine, but Muxuxing's goal is to build a complete business chain centered on animation.
How could these giant companies in the comics, film, and gaming industries allow Huaying Animation to smoothly settle in and develop
To normal people, this is more than just difficult. To put it more bluntly, this is not a goal, but a delusion.
Yunsu has not been able to achieve this after all these years of development. How dare Huaying, an animation company that has been in existence for less than two years, dream of becoming the world's largest entertainment company
His hands, casually placed on the sofa, unconsciously clenched together, but Mu Suxing's eyes became more determined. Since they wanted to cooperate, hiding these things obviously had no meaning, so he chose to say directly: "Yes."
Revenge on Yunsu was never his goal from the beginning to the end. What he wanted was the further development of Huaying and the prototype of future full entertainment, rather than being an ordinary animation company forever and becoming a part of someone else's plan.
Qin Sheng did not question or ridicule the bold idea proposed by a company with less than 1 billion assets, especially the animation company that is recognized as the least profitable. He did not ask the other party whether he understood the difficulty of it with the mentality of a person who had experienced it. Instead, he went straight to the point:
"How far do you plan to go?"
Without waiting for Muxuxing to speak, Qin Sheng continued, "If I'm not mistaken, you plan to develop all-round entertainment with animation as the center, like Yunsu?"
"Yes."
Qin Sheng nodded and said, "Do you know the difference between a company, a group, and a consortium?"
Mu Xuxing shook his head silently.
In fact, this is also the reason why he wants to cooperate with Tengkong Entertainment instead of going it alone. His heart and soul have always been on animation. This has been the case in the past and will be the case in the future. Whether it is game production or company management, it is another field for him.
Different fields should naturally be handed over to people who are good at them.
"Take Yunsu as an example. Yunsu has been implementing a diversified business strategy and has established corresponding subsidiaries in many fields, such as Yunsu Music, Yunsu Video, Yunsu Games, Yunsu Comics, etc. We call such a collection of cross-industry companies a group."
"The definition of a consortium is the abbreviation of a financial capital group, which refers to a monopoly group formed by a combination of huge banks and huge enterprises controlled by a very small number of financial oligarchs. Strictly speaking, a consortium is actually a type of group, but the purpose of a consortium is to monopolize the market, not simply to make a profit."
Qin Sheng looked at him: "This is also the goal of Yunsu Group."
Yunsu’s goal has never been any single market—it has been to monopolize the market.
Mu Suxing felt a little depressed.
He understood what Qin Sheng meant.
To be frank, Mu Xuxing himself does not have much obsession or interest in making money or monopolizing the market. His energy is always focused on animation production. All other ideas are merely a derivative of animation. Ultimately, animation is the core of his past and future.
He thinks so, but that doesn't mean outsiders will think so.
It would be fine if Huaying's animation derivatives are not popular, but if the derivatives are also a big hit, and if Huaying's self-adapted and produced mobile games, novels, comics, TV series, movies, etc. with the same IP also make huge profits, then what will the giants in these corresponding industries think
By then, even if Muxuxing has no intention, Huaying will enter the vision of these giants and become their target.
Thinking of this, Mu Suxing couldn't help but fall into deep thought. He frowned slightly, and just as he felt a little sad, he heard Qin Sheng ask him seriously: "So, what price are you going to pay to hire me?"
Muxuxing: “?”
Wait, this means...
Mu Suxing's heart moved, and he sat up straight. He blinked and asked tentatively: "Give you half of the original shares?"
Qin Sheng burst out laughing.
God knows, he was just joking...
He smiled and shook his head, but he didn't mean to discourage Mu Suxing. Instead, he thought about it seriously: "If you really have this intention and plan to consider entering the electronic game industry in the near future..." He pondered and said: "Ask Mu Xingxue to sort out all the information about Huaying since its establishment, including some of your future ideas for Huaying games. Send me a copy."
When he said this, he suddenly seemed to remember something: "By the way, has Huaying collected information about possible opponents or partners? Including the personality and behavior analysis of the person in charge of Yunsu Animation and Yunsu Games, etc."
Muxiuxing: "... What is that?"
The two looked at each other for three seconds, and finally Qin Sheng said helplessly: "Okay, I get it, I'll help you scold Mu Xingxue later."
Mu Suxing hesitated for a moment and sincerely suggested, "Can you scold him later? I've given him a lot of work recently, and I'm afraid he'll lose his temper and quit."
Qin Sheng smiled and said, "Okay, I'll try to pay attention to the timing."
The two of them didn't confirm the cooperation completely in the end, but Mu Suxing knew that since Qin Sheng said so, it meant that he was really serious about it. Whether it could succeed or not would depend on Huaying's own potential and whether he was acting on a whim or the result of careful consideration and multiple attempts.
—
The next morning.
The pure black car was moving steadily through the busy traffic. Mu Suxing sat in the back seat, looking down and chatting with Mu Xingxue.
It was said to be a casual chat, but in fact it was a unilateral notification from Muxuxing—
Mu Suxing: Help me investigate the assets of Yueqi Video.
Mu Xingxue:
Before Mu Suxing could reply, perhaps because he was too surprised, Mu Xingxue couldn't help but call him, "Are you serious?"
Mu Suxing certainly knew what Mu Xingxue meant. He leaned back slightly in his chair and thought, "I do have this idea. Compared to building from scratch, acquisitions can solve more problems more comprehensively..."
He knew Mu Xingxue's concerns.
Although Mu Suxing had limited knowledge about this, he knew that if he wanted to acquire Yueqi Video, he would need at least 2 billion yuan - let alone acquiring Yueqi Video, even if he sold Huaying Animation now, he would not be able to afford Yueqi Video.
This is exactly why Mu Xuxing plans to develop a side business.
He thought about it and decided not to tell Mu Xingxue about his plan to develop the electronic game industry for the time being. At present, it was still a matter of no definite decision. After he solved the current problem, he would formally discuss the relevant decision with Mu Xingxue.
"Anyway, you should find someone to investigate first." Mu Suxing pondered. At this stage, Huaying does not have the possibility of expanding into a video website, but it is better to be prepared and understand it in advance.
"Boss, we're here."
The assistant's voice sounded in his ear at the right time. Mu Suxing hung up the phone. The assistant who got out of the car first opened the door for him swiftly. The morning sun was pouring down and fell on the huge office building with 20 floors in front of him. Du Yutang looked at the tall building in front of him curiously: "Boss, is this the office building of our partner?"
You know what, it looks much more impressive than the painting.
He was muttering to himself when he saw Mu Suxing walking straight past this magnificent office building and coming to another small, slightly old, three-story office building.
Du Yutang rubbed his eyes and looked at it several times before he could barely recognize that the four words engraved on the sign were "Jingzhi Interactive Entertainment".
It seems to be a gaming company? What is the boss doing here
At the same time, in the office building separated by only a wall—
“What’s the player feedback like?”
The young man who was speaking looked to be in his early twenties, but at this moment he did not look young at all. His eyes and eyebrows were filled with dejection and sleepiness. His clothes were still neat, but they had a lot of wrinkles formed on them due to intentional or unintentional work over a long period of time.
The other young man sitting opposite him didn't look any better either. He pressed his head with one hand, obviously having a headache too. "Stop talking. There's still a lot of scolding. At this rate, I'm afraid all the players will run away before our public beta is a month old."
As soon as he finished speaking, the people in the room looked at each other and smiled bitterly at the same time.
As an emerging mobile game company that was established less than two years ago, Thorn Interactive Entertainment actually had a very good start. Its mobile game "Expedition Girls" received nearly 80% positive reviews from beta test players on the first day of its release, and major gaming websites also gave it very high ratings.
This made the young people who had directly gone into debt of millions in order to make such a game suddenly feel relieved.
Unfortunately, the good times did not last long. Before "Expedition Girls" was officially launched, a similar mobile game produced by Yunsu Games was launched first. The two games did not have much difference in gameplay. On the contrary, Yunsu's similar mobile game showed obvious signs of reference. In addition, Yunsu Games has always been generous and the voice actors they invited are all well-known in the industry.
Not only that…
Jiang Yucheng let out a long sigh.
It has to be said that as a game company, Thorn Interactive Entertainment is still too young, and being young, it is inevitable to make mistakes. Unfortunately, it was at this critical moment that the planning team of "Expedition Girls" made a gameplay design that was extremely controversial among players, resulting in a direct decrease of more than half of the original players who had made reservations when "Expedition Girls" was officially launched.
Following the current trend, let alone the funds to produce a second game, it is even more problematic whether they can even recover the production costs of Expedition Girls itself.
silence.
"What should we do now?" Jiang Yucheng said helplessly: "I have asked all the companies that have acquisition intentions before, and they said they are still considering it and asked us to wait for news."
"What are you talking about waiting for news? Aren't you just trying to get the price as low as possible?" Someone curled his lips and muttered.
Jiang Yucheng only felt more bitter in his heart.
He understood this truth, but the problem was that they had spent all their savings on this game and had also incurred millions of dollars in debt. Now that Expedition Girls was getting worse, it was unclear whether the money they collected could pay off their debts, let alone make a profit.
They looked at each other, feeling helpless and desperate. At this moment, a crisp knock on the door suddenly came from outside.
The author has something to say: 20 days of daily 10,000 posts (nutrient solution) + 5 days of daily 10,000 posts (update) = 25 days of daily 10,000 posts, 10,000 posts per day on weekdays, and updates as usual on weekends.
The update time is once every day at 12:00 noon and once at 18:00 in the afternoon, totaling 1w.
If I have something to do, I will ask for leave in advance using a leave note.
I have had too many worries recently, so to prevent being affected, I plan to disconnect from the Internet and write.
above.
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