"In fact, not every animation can show its excellent potential in the early stage—" Muxuxing considered his words for a while, and then continued: "Unfortunately, the current environment and atmosphere in the animation industry are too impetuous as a whole."
He Xuan was vaguely aware of the implication of Mu Suxing's words, and her heart moved slightly, and a look of surprise appeared on her face.
“Most animation companies lack the courage to produce animation projects with unknown prospects and unclear profits. At the same time, in order to ensure profits, capital will often choose animation projects with lower risks and clear audiences when investing.”
As if he didn't notice her expression, Mu Suxing sat back on the sofa chair behind his desk. He didn't look at He Xuan, but instead cast his gaze on a pile of documents that were neatly arranged and placed aside on the table. These were all collected by Mu Suxing's people for animation projects that had not yet entered the production schedule.
In the eyes of others, there may be only a few of these projects that are truly worth investing in to be produced as animations, but in Muxuxing's opinion, this is the foundation for Huaying to consolidate its position in the industry in the next few years.
“Animation companies lack the courage to create new genres, and the long-term fast-paced and tiring life has also led to the audience’s general lack of patience for works with a certain depth, connotation and meaning. At the same time, in order to cater to the market, companies will also consider fast-paced works that can catch the audience’s attention in the shortest time when selecting materials - this is very detrimental to the overall development of the animation industry in the future.”
He Xuan was a little unsteady on her feet.
She subconsciously lifted the handbag, which did not fall down, onto her shoulder and felt her scalp tingling.
It’s not because what the other party said was so earth-shattering. In fact, anyone working in the animation industry cannot be unaware of this problem.
Why don’t many people dare to talk about this issue in front of the media
Because these words are so hateful.
To put it nicely, animation companies are forced to do so due to financial pressure, and audiences, tired of life, prefer animations that offer shallow entertainment; to put it bluntly, audiences are generally impatient, and animation companies are unwilling to take risks and are only interested in profit.
If you say this out loud, won't you be scolded by countless animation companies and audiences
As a journalist, she is of course happy to hear such explosive topics. After all, even if people curse, it is not directed at the magazine itself, and the magazine can also gain a certain amount of popularity.
But she was not a paparazzi who would do anything to hype herself up, and Xingning Daily was not a street tabloid. With Muxuxing and Huaying's current situation, their future would only get better and better. Just for the sake of temporary popularity and interests, she would offend a person with infinite possibilities in the future... She was not stupid.
She was a little confused about Mu Xuxing's thoughts and said hesitantly: "Director Mu means..."
Seeing the hesitation in the other party's heart, Mu Suxing smiled and said frankly: "Don't worry, since I have said it, it is naturally your choice whether to report it truthfully."
He acted so calmly that He Xuan was the one who was surprised. The young female reporter reached out and pressed the bag strap on her shoulder. She lowered her head and thought for a while. After a few seconds, she raised her head and looked at the young man opposite her with a complicated expression: "Can I know why?"
Mu Xiuxing understood what she meant.
Strictly speaking, if this were really reported, it would not bring any substantial benefit to Mu Xuxing. Instead, it would cause great controversy. Even if Mu Xuxing did not tell such a big truth, it would not cause any loss to Huaying.
With Huaying's current status in the animation industry, even if they produce and broadcast a slow-burning animation with far-reaching foreshadowing, with the fan trust brought by Huaying's previous animations, even if the animation has mediocre response in the early stages, it will not be too bad. Once it gradually gets better and the plot is thoroughly unfolded, it may not be impossible for it to become a hit in one fell swoop.
But what about other animation companies
Is it true that there are no animation producers in the industry who are willing to explore new themes and new genres and try out various different possibilities
Of course not.
Not to mention animation, let's take comics, which are the easiest to adapt into animation, as an example. Nowadays, the comic magazines with the highest sales and the widest audience on Blue Star have basically adopted an extremely competitive reader voting system. A comic work that ranks last for three consecutive issues will inevitably be forcibly cut off by the comic magazine.
The problem is that not all comics can attract readers' attention from the very beginning.
The reason why "My Hero Academia" can become so popular on Blue Planet may be that the original manga itself has a fast pace and frequent highlights. However, for manga like "One Piece" and "Naruto", which have been laid out in the early stages and then slowly unfolded the entire huge world view step by step, showing novel and interesting battle settings, and gradually becoming more and more amazing as the plot deepens, do they really have the soil for growth
Mu Suxing actually felt a little regretful about the "Night Watchmen" that was snatched away by Yunsu Animation last time.
Firstly, this comic work is indeed quite outstanding. Secondly, it is not the kind of comic that will make a big splash overnight, and Yunsu Animation is obviously not the kind of animation company that has patience. After the first season of "Night Watch" flopped, the impatient Yunsu Animation was bound to lose interest in animating the second season.
What he regretted was not losing the animation adaptation rights for "Night Watch" - although this was indeed part of it. What really made Muxiuxing feel regretful was that this obviously excellent work did not receive the honor and respect it deserved for a long period of time due to the foreshadowing and preparation in the early stage.
It is precisely because of this resentment that the comic book author of the previous life "Night Watch" never sold the animation copyright after the second part of the comic became a hit.
"I'm not saying this to encourage animation companies to give up less risky animation projects and take risks instead. Rather, I hope that both investors and audiences can be more patient with this type of work and not sentence a work to death of being boring just because of its beginning or a temporary slump."
He Xuan was silent.
After a while, she managed to find her voice again and whispered, "Is it worth it?"
As a reporter, He Xuan is very familiar with the public opinion environment on the Internet. When Mu Suxing said this, considering that "Puella Magi Madoka Magica" itself is also in a similar controversy, I am afraid that not many people will think that Mu Suxing is really considering the future of the industry. They think that he is bragging. It is more likely that he is exaggerating that he is praising Madoka Magica as a work with depth and connotation worthy of serious study, while stepping on the brainless animations of other animation companies.
In this way, the one who will encounter bad reviews will be Mu Suxing himself.
"Nothing is worth it or not." Mu Suxing curled the corners of his lips and smiled lightly, but his tone was calm and natural: "With great power comes great responsibility. Since Huaying is already the top production company in the industry, we can't just consider ourselves when doing things."
At this point, Muxuxing paused for a moment before continuing, "I want to try to do something for Blue Star Animation. For me, if even a small number of viewers change their minds and become more patient with certain comics and animations, it will be worth it."
He Xuan was stunned.
"Of course, these are only one aspect," Muxuxing pondered, "On the other hand, Huaying plans to launch an animation-related support plan starting from the beginning of next year. For all animation projects that pass the review, Huaying will provide creative funds to the production team in the form of investment."
After the earlier silence and astonishment, He Xuan calmed down. It was at this moment that she suddenly understood why the other party was able to lead Huaying from obscurity to the top of the industry today.
Compared to most animation companies on Blue Star that just go with the flow, Muxuxing's goals are clearly visible. It started with brainless harem animation like "IS" that was purely to please the audience, and then laid the foundation for its own style in hot-blooded boys' comics and magical girl comics. It then went deeper and deeper, gradually turning to animation with more connotation and meaning.
A company that is willing to be down-to-earth and make brainless animations, but can quickly calm down after making money and constantly try new directions and new types of animations, and has a strong sense of responsibility in the animation industry, why shouldn't it become the most important part of the Blue Star Animation sector
—
With the consent of Mu Suxing himself, He Xuan prepared the interview transcript as a whole as soon as she returned to the magazine, and soon wrote it into an article, which was published in the entertainment section of "Xingning Daily" the next day.
Once the article was published, it caused great controversy on major online forums.
"Emmmm, that sounds very reasonable. Am I the only one who thinks Muxuxing is explaining for Madoka Moyuan?"
"It feels a bit subtle. I remember that when Huaying's animations were controversial and received bad reviews, Muxiuxing never came out to explain these things..."
"I admit that Huaying's animations have always been of high quality, but isn't the director's statement this time a bit too arrogant? In short, Madoka Magica is a work with depth and connotation. It can't beat Director He's animation on the rankings. Is it because the audiences of this generation are impatient and don't know how to appreciate it?"
While many people were angry about the "arrogance" in Mu Suxing's words, there were also many rational viewers who became interested in Mo Yuan because of Mu Suxing's remarks in the interview.
There is no need to mention the strength of Huaying Animation, and Mu Xuxing's resume so far has also proved that, at least in terms of animation production, he has never failed.
So, is this animation, which Muxuxing believes has a rigorous and complete plot structure, with foreshadowing and deep meaning everywhere, really a classic worthy of the audience's patient viewing and exploration
With such questions, many viewers who were not originally interested in magical girl themes also curiously joined the army of fans, waiting for the "surprise" that Mu Suxing mentioned.
Another update day.
Luo Gaofeng took a look at the obviously skyrocketing number of followers on the Madoka Magica page, and felt very complicated.
Was it his illusion? Why did he feel that the thief was getting more and more skilled at digging holes
Luo Gaofeng recalled the interview he had read in the newspaper.
Some people think that Mu Suxing is too arrogant, some people think that he is too confident in the quality of Madoka Magica. However, in the eyes of fans who were originally fans of Huaying and have been following Madoka Magica from the first episode to the present, all the deep connotations are false. To them who are well aware of the nature of the villain, don’t those words clearly imply that there will be more torture in Madoka Magica
Thinking of this, he clicked on the comment section of Mo Yuan.
The fans in the comment section obviously did not miss the interview in the newspaper, but the fans who were focused on following the show obviously had no intention of arguing, and instead shifted all their attention to another point -
"Heh, isn't it just dark and cruel? Isn't there more cruelty later? Who's afraid of who? Come on! The commander of the expedition girl accepts your challenge!"
"To be honest, actually, once you get used to the dark version of magical girls, it's actually... pretty exciting [whispering]"
When Luo Gaofeng saw the above comments, he didn't feel anything until he saw a hot comment:
#On the growth of a dog thief#
In the past: secretly setting traps and catching the audience off guard by letting them fall into them, causing them to burst into tears and cry for their parents.
Now: Tell the audience openly: "There are many big pitfalls in the back of the animation, it's very cruel, you guys hurry up and jump in!" Then the audience lined up and jumped in obediently (
Luo Gaofeng:…
The comment is too real, report it!
The author has something to say: Thank you to the little angels who voted for me or irrigated me with nutrient solution~
Thanks to the little angels who cast [bazooka]: Zhao Hun, Wang Yao 1;
Thanks to the little angels who threw [grenades]: A-Chun 2; Xiao-Yu 1;
Thanks to the little angels who cast [mines]: Ajiu 4; Axun, Yu 2; Combination Structure, Huatui, Hairband Sang, Lonely Dream Remnant Soul, Rui Rui, Bingqi, A Guapi, Unrestrained Shuying, Sisyphus, Wangshu, Fieldsgraven, Drizzle Wet Flowing Light, Pusang, Please Take Care of Me qwq 1;
Thanks to the little angel who irrigated [nutrient solution]:
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Thank you very much for your support, I will continue to work hard!