Tianji Agriculture and Animal Husbandry Company last year had operating income of 450 billion yuan, operating costs of 5 billion yuan, and net profit of 289.25 billion yuan. This year, it sold 20 million sheep, achieving operating income of 448 billion yuan, and other income from wool and leather of 2 billion yuan. .
In 1984, the real test for the agricultural and animal husbandry company came, because this year the beef of the agricultural and animal husbandry company will be launched on a large scale. If so much high-end beef cannot be sold effectively, the expected operating income will be greatly reduced.
If it is sold as expected, the operating income from beef alone will reach 1.2 trillion yuan. However, it is unclear how big the global high-end beef market is. This is an uncertain factor.
Tianshu Machinery Company achieved operating income of 30 billion yuan in 1983, domestic operating income of 25 billion yuan, and foreign operating income of 5 billion yuan.
The annual growth rate of domestic operating income is 25%. This is because in 1983, textile companies and apparel companies were still expanding on a large scale, and at the same time, the purchase of various other machinery also increased.
Foreign operating income is neither large nor small, mainly because the machinery industry in developed countries is relatively mature, while the purchasing power of underdeveloped areas is limited.
Although they were confident about going overseas last year, they obviously did not fulfill their overseas expectations. I hope they will continue to work hard in 1984 to expand the size of the overseas market.
Tiangong Precision Instrument Company achieved an operating income of 40 billion yuan in 1983, which came from several sources: First, the production lines they developed were popular in the country; second, the semiconductor company's chip business continued to expand, with several new lines production line.
Third, their CNC machining centers continue to sell well at home and abroad. Although they are foreign trade models, their technical level is still higher than the world's level.
The fourth is the income from their sensor equipment. In the sensor market, precision instrument companies occupy an absolute market share.
As mentioned in the previous chapter of Pusi Chemical, its operating income in 1983 was 30 billion yuan, with overseas operating income accounting for the majority. The annual net profit was 12 billion yuan, and the net profit margin reached 40%.
Such a high net profit margin is mainly because they sell high-end products. In the future, with the sales of low-end products in the international market, the turnover will increase, but the net profit margin may decline.
Fanxing Software Company's total revenue in 1984 was 100 billion yuan, and its operating income mainly came from building internal management systems for global corporate customers.
To help corporate customers build information-based production, management and sales, it has 50,000 partners above designated size around the world, with operating income of 80 billion yuan in this area.
Of the remaining operating revenue, 10 billion yuan comes from office software revenue. This is due to the rapid popularity of personal computers around the world, making Fanxing Software's personal office software suites continue to be popular.
Currently, Fanxing Software Company's office software accounts for 90% of the global office software market share, and the remaining share is mainly due to the existence of some free or low-cost office software.
As for the sales revenue of operating system software, it can be ignored, because it still adopts the authorization system for computer manufacturers, and the authorization fee is extremely low. The purpose is to allow its operating system to occupy an absolute market share, and it does not intend to make money from this aspect.
In fact, the main reason is that the DOS system itself is not too complicated. If the price is too high, some computer manufacturers may make one themselves, or buy other cheaper system software products. It is better to give it away and let them occupy it. Let’s talk about market share.
When the desktop operating system comes out, the price will be calculated based on the price of each set.
It is worth mentioning that in mid-1984, Fanxing Software Company will launch its first desktop operating system, and the overall effect has reached the level of Microsoft's Windows 95 in its previous life.
When this operating system comes out, it is estimated that Byte Data's hard disk sales revenue will increase, and some old computers will also be eliminated. After all, the minimum memory requirement of this operating system has reached 16M, and many old computers still have insufficient memory. In units of K.
The remaining 10 billion operating income of Fanxing Software Company mainly comes from professional tool software and industrial software. Fanxing Software also has unrivaled dominance in this area, accounting for more than 90% of the operating income of the two industries.
In addition to being easy to use, Fanxing Software has such a large market share because it entered these markets very early. In the past, many software giants were killed before they even appeared.
The net profit margin of the software industry is even more frightening, reaching an astonishing 60%. That is to say, in 1983, Fanxing Software Company's net profit was 60 billion yuan.
This is because Fanxing Software Company has a large number of foreign employees. Although many of them are implementation personnel, their wages are still higher than those of domestic R&D personnel, otherwise the profit margin will be higher.
In 1983, Tianxing Semiconductor Company's operating income was 90 billion yuan, including 2.5 billion yuan in personal computer chips, 6 billion yuan in industrial control chips, 1 billion yuan in navigation chips, and 30 billion yuan in graphics card chips.
It is mainly orders for graphics cards for home game consoles and personal handheld game consoles from Polaris. In addition, the processors on these game consoles are also exclusively supplied by semiconductor companies, with operating income of 40 billion yuan.
In 1983, Polaris sold a total of 100 million game consoles, including 40 million home game consoles and 60 million personal handheld game consoles. This means that the average price of game graphics chips is 300 yuan each, and the average price of game CPUs is 400 yuan each. .
It's so expensive because Polaris' game consoles have too high requirements. In this era, being able to run 3D games is no different from cheating. It's a proper black technology, so it's only right that it's expensive.
Another large part of Tianxing Semiconductor's business is entertainment chips, such as image decoding chips, sound card chips, etc., with annual operating income of 10 billion yuan.
Likewise, most of the orders came from Polaris' CD players and LCD TVs. In 1983, Polaris sold 20 million CD players and 30 million TVs worldwide.
Therefore, Polaris contributed 7.5 billion to this business revenue, and the other 2.5 billion came from other LCD TV manufacturers around the world. The global price of decoding chips is 100 yuan each, and the global price of sound cards is 50 yuan each.
The turnover of other special chips is 500 million yuan, mainly special chips designed for some equipment of precision instrument companies. This business scope is small and the unit price is relatively high.
The net profit margin of the chip industry is also very high. The net profit of Tianxing Semiconductor Company has reached 40 billion yuan, and the net profit margin has reached nearly 45%.
The main contribution comes from high-end graphics chips and high-end gaming CPUs. Because they are exclusively supplied to Polaris, the profit margin is quite high. The overall net profit margin of other chips is only about 30%.
The business of Shangtong Trading Company is very simple, that is, selling products, but the details involved are many and complex, so we will not go into details here.
In 1983, Shangtong Trading Company's global retail sales with equity relationships reached US$4 trillion, its equity turnover was US$1.4 trillion, equity turnover accounted for 35% of the overall turnover, and its net profit was US$280 billion. US dollars, with a net profit margin of 20%.
In 1983, Shangtong Trading Company continued to invest in the global retail market, with an annual investment of US$100 billion. Therefore, Shangtong Trading Company's net profit from the global retail industry was only US$180 billion.
It's not that Shangtong Trading Company is unwilling to continue to invest capital, but it is now difficult to acquire relevant shares. Now it mainly invests in companies that expand the retail boundary.
It is difficult for companies that have already invested in the company to continue to increase their stakes. Moreover, due to the large-scale investment of Shangtong Trading Company into the retail industry, asset prices have risen and acquisition costs have increased.
Therefore, although US$100 billion was invested in 1983, the actual results obtained were not as good as before, and it may be even more difficult in the future.
Another large source of income for Shangtong Trading Company is the cost of providing overseas sales channels for sister companies. In addition to Shenlong Automobile Company's products, the total operating income is 380 billion yuan, the net profit is 19 billion yuan, and the net profit margin is only 5%.
The main reason is that they also need to pay external channel fees. For example, the trading company charges a 20% commission for the mutton of the Agriculture and Animal Husbandry Company and the electronic home appliances of the Polaris Company.
However, out of the 20%, you need to pay a commission of about 10% to the channel dealer. In the end, you only get about 5% to 10%. The same goes for the rest, and even lower.
Shangtong Trading Company basically maintains a low-profit operation in this regard. After all, Zhao Yi's original purpose of establishing this trading company was to find overseas sales channels for his own companies. The actual profit level of this company was not what he valued.
However, since Shenlong Automobile's 4S stores are built by trading companies themselves, the income earned is still very high. The annual sales of Shenlong Automobile Company are 1.4 trillion yuan, and the number of cars sold globally is 4 million units. The average price of each unit is The price is 350,000 yuan. Based on a 15% sales commission, the trading company’s automobile sales revenue is 210 billion yuan.
Since the quality of Shenlong cars is very good, the income from repairs is very small. Since the time is very short, the income from maintenance is also very small, so this part of the income can be ignored.
In 1983, Shangtong Trading Company paid 100 billion yuan to Hong Kong Time Cinema Company, and invested 20 billion yuan in global 4S stores. There are 2,000 4S points in the world.
In 1983 alone, 1,000 new stores were opened, with complete freedom of location, and an average investment of 20 million yuan per store. Other operating costs include 10 billion yuan, including employee wages and other expenses.
There are 500 comprehensive shopping malls invested in the mainland, with an average investment of 10 million yuan each, and a total investment of 5 billion yuan.
To sum up, Shangtong Trading Company achieved operating income of 3.39 trillion yuan, net profit of 678 billion yuan, and a net profit margin of about 20% in 1983.
The operating income of Shenlong Automobile Company is very simple. The annual sales are 1.4 trillion yuan. After deducting channel expenses of 210 billion yuan, the operating income is 1.190 billion yuan, the net profit margin is 15%, and the net profit is 178.5 billion yuan.
Such a high net profit margin is because most of the sales of Shenlong Automobile are high-end cars such as Mercedes-Benz, BMW, and Lightning. Although there are many Lingbu Automobiles, their sales ratio is not high. At the same time, domestic labor costs are low, which can can be ignored. (End of chapter)