The technological flood of rebirth

Chapter 194: The Legend of Pangu is a global hit

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The British Hong Kong government recovered land from real estate developers very quickly, but it would take much more time to recover land from farmers.

First, there are many people involved and a lot of work is required.

The second is that we cannot use too strong methods, otherwise it will cause mutiny. The Hong Kong troops are probably not very effective. If the methods are too drastic, then the mainland is likely to intervene in advance. Even if the mainland does not intervene, there will be great pressure from international public opinion. .

Therefore, if the British Hong Kong government wants to take back this part of the land, it needs to negotiate with the farmers one by one. Fortunately, the rural economy is relatively backward and the agricultural output is not large. Most farmers are still willing to sell their fields in exchange for certain compensation.

It would also be a good choice to live in a resettlement house provided by the developer and start a small business.

Zhao Yi took advantage of the blank period when the British Hong Kong government was actively reclaiming land, and was going to go out and relax. During this period, he basically didn't go out. He was either paying attention to the land auction of the British Hong Kong government, or staying at home with Lin Hexia to play games.

Lin Hexia was originally not as busy as him, but during this period she became famous because of the Hong Kong housing company, and by the way, the umbrella holding company she managed also became famous.

As the president of this company, Lin Hexia received many invitations from Hong Kong business celebrities, but she rejected them all.

She is hiding like this because, firstly, it is difficult to express her position at this time. After all, she is from the mainland and will definitely be asked sensitive questions when she goes out.

Second, it is not appropriate to contact these business celebrities at this time. Before the matter is settled, it is meaningless to contact these people. Even now, due to Hong Kong housing companies' aggressive acquisition of land, the living space of other real estate developers in Hong Kong has been squeezed.

What if these real estate businessmen bring a crowd to force them to wait until the Hong Kong Housing Company takes over all the land from the British Hong Kong Government before selling it to them

If they agree to it, Zhao Yi's follow-up plans will be damaged and the resistance will be much greater. After all, Zhao Yi's approach will damage their interests and obstruction will be inevitable.

If they do not agree, then in the subsequent auction, real estate businessmen like them will also participate in the land auction and no longer take the face of the mainland into consideration, then the land acquisition cost of the Hong Kong Housing Company will be greatly increased, and the subsequent time to recover the cost through rent will be greatly extended, and the damage will be It's your own interests.

Due to the above considerations, Lin Hexia simply did not go out or work in the company during this period. She declined some invitations through her secretary and stayed at home with Zhao Yi honestly.

Fortunately, "Resident Evil" produced by Polaris Company is really fun, so it didn't make them feel so bored.

Although the major media in Hong Kong are still reporting on the performance of Hong Kong housing companies, it is a truce period after all, and the British Hong Kong government needs time to gather a large amount of land.

In the eyes of the outside world, the Hong Kong Housing Company also needs time to raise more funds. After all, the previous land auction has consumed an astronomical amount of funds, and it must replenish its ammunition and wait for the next decisive battle.

This time period is a good time for Lin Hexia and Zhao Yi to go out for fun, and "The Legend of Pangu" filmed by Qing Ning Entertainment Company has been screened around the world for some time. This time Zhao Yi took the opportunity to accompany Lin Hexia to watch it.

It doesn't matter whether Zhao Yi watches it or not. After all, he has watched it countless times in Zhouling Space. It is not an exaggeration to say that he vomited after watching it.

According to the plan, Green Lemon Entertainment's "The Legend of Pangu" should launch global promotion in February. After all, their estimated completion time for the film is February.

It's just that after all the plot and special effects were completed, the overall viewing effect was a bit flawed, and some shots and special effects needed to be reworked, which delayed the film until March.

The Time Cinema Company in the Mainland has completed all the theater decoration work as planned. I heard that Zou Qimin did not even go home during the New Year in order to complete the work.

The company that accepted the Mainland Time Cinema Line decoration project also had a very happy New Year. They did not go home for the holidays, but continued to work during the Chinese New Year. Fortunately, the Time Cinema Line Company gave them during the New Year period. The triple salary compensation should give them some comfort.

Zhao Yi is not clear about these things. If Zhao Yi knew about it, he would definitely stop Zou Qimin from doing this. After all, it doesn't matter if the theater is a few days late, and it doesn't matter if "The Legend of Pangu" is released a few days later.

As a result, Zou Qimin completed all the theater decoration work as scheduled, but Qing Ning Entertainment Company fell behind, and the result was the same.

The global promotion of "The Legend of Pangu" began at the end of March, and the promotion lasted for one month. Since Lime Entertainment had not released a film before, it was not very well prepared in terms of experience.

Fortunately, their brother companies are powerful and do not need to suffer exploitation from other distribution companies.

Mainland movie theaters are still mainly screened by Mainland Time Cinemas. Although other theaters also screen "The Legend of Pangu", because they are 2D theaters, they cannot bring out the full effect of the 3D special effects film.

So Qing Ning Entertainment didn't take it very seriously, but it didn't refuse it. After all, it would also generate some income.

The international market is similar. Basically, it still relies on Hong Kong Time Cinema to screen the film. However, Lime Entertainment has not saved any money on publicity expenses, and the budgeted global publicity expenses have reached 30 million US dollars.

With so much funding, it is guaranteed that all newspapers and magazines that can be seen will publish hard and soft advertisements about "The Legend of Pangu".

Although the ideology is different from that of Europe and the United States, those media magazines are still unable to resist money, and it is useless for those film companies to resist.

After all, Hong Kong Time Cinemas has tens of thousands of screens around the world, which is enough to meet the needs of film distribution.

Although the negotiations between Qing Ning Entertainment Company and other theater companies are not going smoothly, Qing Ning Entertainment Company is not in a hurry and will first let Hong Kong Time Cinema Company test the waters.

If the film sells well in Hong Kong Time Cinemas' theaters, they believe that other theaters will not remain indifferent to the opportunity to make a fortune.

As the world's first 3D special effects blockbuster, it must have a huge impact on the audience. On the first day of release, some viewers still tried it with suspicion. After all, there are a lot of advertisements, and it can still fool some people into entering the theater.

So although the box office on the first day was good, it did not have an explosive effect.

But the next day, as major movie reviews appeared in newspapers, many viewers were interested, and they all ordered one or more tickets to watch it alone or with friends.

After all, this blockbuster from the East has been praised by a large number of film critics, so there must be something to like.

You must know that the ticket price for IMAX-3D theater viewing is three times that of ordinary movie tickets. In order to make global audiences willing to pay, Qing Ning Entertainment also popularized science among global audiences when promoting "The Legend of Pangu". IMAX giant screen, what is a 3D movie.

In short, the audience should feel that it is worth paying 3 times the ticket price for this kind of equipment.

If Hong Kong Time Cinema Company were not its brother company, Lime Entertainment Company would have to ask for advertising fees from it. After all, this is also a promotion for Hong Kong Time Cinema Line. Now they are the only ones in the world with IMAX-3D cinemas. This wave of publicity is completely free advertising for them.

Now "The Legend of Pangu" has been screened around the world for more than a week. The total box office last week reached 500 million US dollars, which can be regarded as a good start. Most of the box office was contributed by the theaters of Hong Kong Time Cinemas Company. After all, this film is only available in IMAX -Watching in a 3D theater will give you the best experience.

Some viewers had watched this film in a regular theater before, and then heard that the effect of IMAX-3D theater was completely different, so they bought tickets to watch the 3D film effect. The result was a shock that was completely different to that of a regular screen.

This can also be seen in the box office data for the week. Of the 500 million box office last week, Hong Kong Time Cinemas contributed 400 million US dollars.

This is because Time Cinema only has more than 10,000 screens worldwide, resulting in many viewers unable to buy movie tickets in 3D theaters.

If it can fully meet the needs of the audience, it is estimated that the box office can be raised to about 600 million US dollars in one week, but there is no way, the Hong Kong Time Cinema Company only has so many screens.

Although the number of screens of Hong Kong Time Cinema Co., Ltd. cannot fully meet the demand for movie viewing this time, they will not increase the number of theaters on a large scale in the future.

After all, they already have a lot of screens, and although there will be more in the future, the overall number should remain around 20,000 screens.

First, large-scale investment requires a lot of funds, and the return period is very long, so the gains outweigh the losses.

Second, the cultural field is relatively sensitive in various countries. If they occupy all the markets, their governments will definitely introduce restrictive measures. It is impossible to allow foreign companies to monopolize screenings, and it is also difficult to monopolize.

Hong Kong Time Cinema Company was unknown before, and the 2D films they screened could not reflect their advantages at all. This time the screening of "The Legend of Pangu" completely made Hong Kong Time Cinema Company famous around the world.

Because they are the only ones with the ability to play 3D movies, and they have a huge number of screens around the world, they are now a cinema giant internationally.

Of course, it was not just Time Cinema that benefited, but also Lime Entertainment, which not only made a lot of money from "The Legend of Pangu", but also because this film opened up the production method of 3D special effects movies.

Currently, the only company in the world that can produce such film special effects is Lime Entertainment, and there will definitely be a lot of international orders like this in the future. In the future, there should be no problem in making tens of millions of dollars in profit for each film made with light special effects.

At the same time, Polaris Company also benefited. There were no 3D movies before, and their 3D projection system only had orders from Time Cinema.

Now that "The Legend of Pangu" has become a hit all over the world, those old theaters are probably starting to keep up with the times, so they can only introduce the 3D projection system of Polaris Company.

Polaris's 3D projection system costs US$2 million per set, and the price is not cheap. If 10,000 units are sold worldwide, it will be US$20 billion in revenue, which is quite easy to earn.

In short, with the global popularity of "The Legend of Pangu", both Qing Ning Entertainment Company and other sister companies have gained a lot of benefits. (End of chapter)