According to the report of Polaris President Zhang Ruimin, in 1984, Polaris Company achieved brilliant results, especially in their personal computer business, with sales increasing nearly 10 times compared with 1983.
Globally, 40 million desktop computers were sold, with an average selling price of 5,000 yuan, and 10 million laptop computers were sold, with an average selling price of 10,000 yuan. However, the business turnover of this segment reached 300 billion yuan.
This is due to Fanxing Software Company's global enterprise informatization plan, which has allowed many companies to purchase large quantities of Polaris' personal computers, as well as the natural growth of individual users, which has contributed to Polaris's brilliant performance.
The second largest business is the home game console and handheld game console business. Home game consoles sold 50 million units throughout the year, each priced at 2,000 yuan. Handheld game consoles sold 40 million units, priced at 1,500 yuan each, with a total revenue of 160 billion. Yuan.
The third business is the home appliance business, including video players, televisions, refrigerators, air conditioners and some small home appliances. The total global turnover has reached 300 billion yuan.
The fourth business is the electronic components business, including liquid crystal displays and other components, with global sales of about 50 billion yuan.
The fifth business segment is enterprise-level high-end electronic equipment, including supercomputers, television and movie-level digital playback systems, and photography systems, with global revenue of 20 billion yuan.
The sixth piece of business is revenue from CD players and content such as games, music, movies and TV series discs, with global revenue of 40 billion yuan, of which CD players account for the majority.
Therefore, in 1984, Polaris' total annual revenue was 870 billion yuan, nearly double that of 1983. It was considered a very good result, with a net profit of 175 billion yuan and a net profit margin of about 20%.
The profit margin has dropped a lot compared to the previous year. The main reason is that the price of computers has dropped sharply, especially the price of laptops, which are very profitable, has dropped by half, and the price of desktops has also dropped a lot.
There is no way. Competition in the field of personal computers is too fierce now. The explosion of the personal computer market has also caused other companies to enter the market. In order to maintain its market share, Polaris has to cut prices.
This is not only true for the computer business, but also for the home appliance business. Sales prices have also dropped to varying degrees. Only products with monopolized technology by Polaris can maintain their original prices and net profits have increased compared with the previous year.
“Polaris Company’s business is too complex, and the current departmental management model is no longer suitable for detailed management.
You will set up a subsidiary to operate the personal computer industry, consumer electronics industry, entertainment content industry, home appliance industry, LCD and component industry, and digital playback system industry.
This makes them more professional, gives them greater freedom, and activates their development potential. As market competition intensifies in the future, they will need greater decision-making power, which is also conducive to refined management. " Zhao Yi said.
Polestar Company is different from Shenlong Automobile Company. Although Shenlong Automobile Company has high operating income, its products are relatively single and there is no confusion in management. However, Polestar Company has many and complex businesses and faces huge management pressure.
This model of changing the departmental system into a subsidiary can give the subordinates greater freedom. As long as they have to take care of finance and personnel, the pressure on management will not be great.
Next are two companies with equally high turnovers, namely Huansha Textile Company and Hualong Clothing Company.
According to Jinshajiang's report, in 1984, Huansha Textile Company achieved annual operating income of 300 billion yuan, net profit of 60 billion yuan, and a net profit margin of 20%.
The turnover of Hualong Clothing Company reached 1 trillion yuan, the net profit was 400 billion yuan, and the net profit margin was 40%, which was a decline from the previous year. It can be seen that a large proportion of the new turnover has a profit margin Very low.
This is because Hualong Clothing Company's products include luxury brands, high-end brands, as well as common mid- to low-end brands, and even produce unbranded products with high and low profits, and are completely non-vegetarian.
This is also because Shangtong Trading Company has a wide range of sales channels, otherwise it would be impossible to sell so many products. Almost all the clothing products that can be seen in the world now come from Hualong Clothing Company.
To be honest, even if Zhao Yi has traveled through time and is well-informed, he has never seen a company occupy such a high market share in the field of food, clothing, housing and transportation. It can be said to be a miracle.
However, Hualong Clothing Company did it, which made Zhao Yi have to admire its president Zi Yanran, who not only fulfilled Zhao Yi's expectations, but even far exceeded Zhao Yi's imagination.
Of course, there are many factors that contribute to this result, such as the extensive sales channels of Shangtong Trading Company, the high-end textile materials of Huansha Textile Company, and the assistance of intelligent management systems and intelligent clothing design systems.
But no matter what, Zi Yanran's ability to develop Hualong Clothing Company to this extent is also a huge manifestation of her ability, and according to Zhao Yi's observation, Zi Yanran has never caused Hualong Clothing Company to go wrong in terms of management.
It can be said that she is the most capable among the presidents under Zhao Yi, and she is also a woman. This makes Zhao Yi admire her, at least Zhao Yi thinks that he cannot do it.
If Baiwei Food Company develops smoothly in the future, it may surpass Hualong Clothing Company in terms of business scale and number of employees, but in terms of market share, it will be impossible to achieve it.
This also makes Zhao Yi look forward to the future of Baiwei Food Company. Similarly, the president of Baiwei Food Company is also a woman, and she hopes to be a role that can create miracles.
Hearing this, Qian Zhiyuan, the president of Qing Ning Entertainment who made a big appearance in the world this year, was a little proud, but he hid it in an instant.
Participating in such an annual meeting is really shocking. No matter they are five or six people outside, when they get here, they are all a bunch of grandsons. This is not brought by Zhao Yi, but the strong records of other brother companies that defeated them. Pride.
Qian Zhiyuan originally prepared a large list of reporting materials, but when it came time to report, he immediately hid some of his boastful words and only chose to report some key points to avoid being laughed at by others.
It stands to reason that Qing Ning Entertainment's annual revenue is about 4 billion yuan, which is already second to none in China, but here it is not even worthy of carrying shoes.
Although business income and other content cannot get Zhao Yi's special attention, the commercial blockbuster "Jurassic Park" that Lime Entertainment is preparing to be released during the Spring Festival will be released soon, and the release date is the 24th of the twelfth lunar month, which is only a few days away. .
Seeing Qian Zhiyuan's expression, Zhao Yi knew that he had been hit hard, so he comforted him: "The film and television entertainment industry is still in its infancy, and industrial development often lags behind the speed of economic development.
You just need to do your job with peace of mind and develop the domestic film and television entertainment industry well.
And this aspect is not simply measured by money, but involves cultural communication. Sometimes it is worthwhile to even operate at a loss. Just like the original investment in Asia Television, there was no consideration of how much money could be made from it.
Of course, you must also improve yourself. Although the revenue aspect is not so demanding, if you cannot exert cultural influence, then you are derelict in your duty. "
Although Zhao Yi's words seemed to be comforting, they put huge pressure on Qian Zhiyuan. Talking about money is simple and clear, but cultural influence is a very vague concept. How big an effect you want to achieve depends entirely on Zhao Yi. The feeling of one.
Ignoring Qian Zhiyuan's thoughts, Zhao Yi continued to listen to the report from Fang Huanian, the president of Feida Airlines. Feida Airlines did not add new passenger planes this year and was still digesting the passenger planes from the previous year. It was considered tepid. Bar.
As for the turnover, I am too lazy to tell readers here.
Afterwards, Qingyang Airport Group President He Qiusheng and Chenghui Aircraft Leasing Company President Ge Qiuyang made reports.
One company was just advancing its business according to the original plan, while the other company had a simple business and nothing worthy of special attention, so it just finished the report hastily.
After reporting from several companies in succession, it was finally the turn of Wang Yaohui, president of China International Petrochemical Company, to report.
It's not that Zhao Yi has any expectations for the company's performance, because at present they have no performance at all. Several bases have just been completed and it will be one or two months before they are officially put into production.
It's because Zhao Yi feels that some things can be done by Huaxia International Petrochemical Company, that is, the construction of gas stations. With the construction of the highway network, a large number of gas stations need to be built along the road.
Not only gas stations on highways, but also in major cities, one gas station needs to be built in every county. In the future, as the number of vehicles increases, the number of gas stations will increase.
This is not to say that gas stations make more money, but that they need to master the sales terminal. Otherwise, how to sell Huaxia International Petrochemical Company's refined oil products will definitely be greatly restricted if it follows the path of state-owned oil companies.
Previously, all the energy of Huaxia International Petrochemical Company was busy with the construction of production bases. Zhao Yi did not mention this request. It was really too much to take care of. On the contrary, it might cause management confusion, and the urgency was not strong.
It is different now. After the production base starts production, the products need to be sold.
Other chemical products, such as asphalt, can be sold to highway companies or urban road construction parties, such as lubricants, which can be sold through trading companies.
Like other petrochemicals, some can be reprocessed by oneself, such as fertilizers, while others can be sold to Price Chemicals or Cornerstone Materials.
For fuel products, there are currently no reliable sales channels. Therefore, Huaxia International Petrochemical Company needs to build a number of retail terminals before large-scale production, and even needs to obtain supply agreements with some customers.
For example, major airlines provide aviation fuel, and units such as the postal service provide gasoline and diesel for cars. However, Zhao Yi does not have much hope in this regard and still counts on other brother companies to help.
There is also the need to expand overseas markets, but this is not an easy path. There are many oil giants in the world, especially in the petrochemical industry. Large European and American companies have been operating for hundreds of years and have natural market advantages.
However, Huaxia International Petrochemical Company should not flinch from this. At least there is no gap in technology, and it even has great advantages. Then there is brand awareness, and of course there are political influences, which are very complicated anyway.
Zhao Yi told Wang Yaohui his thoughts and asked him to solve the problem. Zhao Yi couldn't control that much. (End of chapter)