The above is just a layout of the existing industries under Zhao Yi. In addition, Zhao Yi also asked the law firm to help establish P&G Daily Chemical Company, intending to fully intervene in the field of daily chemicals.
Pusi Chemical Company's main business is industrial chemicals. Currently, it only directly faces individual consumers with agricultural chemical products, which are hugely different from daily chemical products. Therefore, it is more appropriate to establish another company to operate them.
Of course, Zhao Yi's entry into the daily chemical industry was not because of how high-end the industry was, but because in his previous life, the domestic daily chemical industry was basically dominated by international giants. National brands were sold and others went bankrupt.
As a result, the prices of daily chemical products in later generations remained high. A tube of toothpaste cost more than ten or twenty yuan, which was ridiculously expensive. Other daily chemical products were not much better.
If Zhao Yi does not intervene in the field of daily chemicals, this field may still be monopolized by international giants in the future, so no matter what the reason, Zhao Yi will intervene and even swallow up the existing market of international giants.
The technical content of ordinary daily chemical products is not high. They are made of relatively cheap chemicals and do not involve high-end chemical technology at all.
Moreover, the production cost of daily chemical products is also very low. The main costs are advertising and brand marketing. At present, domestic daily chemical companies simply do not have that much capital, and they will definitely not be able to compete with international giants.
This time, the P&G Daily Chemical Company established by Zhao Yixin, in addition to its own new high-end brands, most of the other brands are mainly acquired. Now there are a large number of well-known daily chemical brands in the country.
This is not because Zhao Yi wants to cut off the leeks of domestic daily chemical companies, but for their own good. If Zhao Yi really goes all out and relies on his technical and financial advantages, domestic daily chemical companies will simply not be able to operate.
Since they will go bankrupt by then, it is better to acquire them now so that they can leave the market at a profit. At the same time, it will not cause large-scale unemployment of workers, which is conducive to social stability.
We recruited a person in charge of P&G Daily Chemical Company, named Ma Shixian. He worked in the system before. After joining the overseas market, he went to Shenzhen and founded a trading company. It has not improved for several years, but it has not reached the point where it cannot continue to operate. degree.
This is not because Ma Shixian's personal ability is too poor, but now most of the import and export trade is occupied by Shangtong Trading Company, because Shangtong Trading Company has huge international sales channels and naturally has a strong advantage.
However, the scale of domestic trade is small and the retail sector has not yet flourished. In addition, Shangtong Trading Company is currently building a domestic logistics system and retail terminals, making it even more difficult for these small trading companies to survive.
Zhao Yida has no sympathy for this. With the participation of Shangtong Trading Company, it will only accelerate the increase in domestic import and export trade volume, while also greatly reducing channel costs, which is conducive to the development of domestic production enterprises.
At the same time, building logistics systems and retail terminals domestically can accelerate the development of the domestic consumer retail market and expand the construction of the domestic tertiary industry, which is beneficial to the entire national economy.
Moreover, in terms of employment, the number of employees will not be reduced because many small trading companies have closed down or are poorly managed, because as long as the scale of trade expands, the number of trade employees needed will only increase.
In the end, only these small bosses will suffer, but what does this have to do with Zhao Yi? The market economy is like this, the law of the jungle will always prey on the strong.
The small trading company that had been operating for several years did not achieve great development, so Ma Shixian planned to close down the business, because after several years of hard work, he found that there was not much he could do in terms of trade.
After closing the company, he planned to return to his original unit and continue working. Anyway, he had not really resigned before, so he could still work when he returned, but he was not willing to do so.
At this time, the recruitment advertisement of the human resources company attracted him. Although it was a new daily chemical company, there were already many such daily chemical companies in the country, but the scale was not large, but his cooperative company was very good.
In order to attract talented people, human resources companies of course need to use tiger skin as a coat. Otherwise, who will be willing to apply for a job in a newly established company, especially high-level talents, it will be difficult to recruit.
Therefore, the human resources company will bring out Zhao Yi's top 500 companies for high-level talents who are interested in applying. Don't underestimate this newly established company. The future development prospects are absolutely very good. It seems to be the next top five companies in the world. Top 100.
This time, the brand name of Pusi Chemical was launched. In the past, ordinary people did not know much about Pusi Chemical, but since it started producing agricultural chemicals, Pusi Chemical’s name has become well-known to ordinary consumers.
Coupled with the release of the new list of the top 500 companies, this upstart has attracted great attention. Although it has been on the list before, it ranked relatively low. This time it has jumped into the top dozens of the world, which is more eye-catching. .
Although Pusi Chemical Company is not top-notch among its brother companies, its operating income cannot be compared with Shenlong Automobile Company, Polaris Company, Fanxing Software Company, etc.
But internationally, it is definitely a giant, and in the field of chemicals, it is in a period of rapid growth. As it involves more and more chemical fields, its future prospects are absolutely unlimited.
After seeing this recruitment advertisement, Ma Shixian suddenly gave up the idea of going back to work safely and went directly to the human resources company to apply.
Since he is also considered a high-level intellectual, he is also a scarce resource in the country. At the same time, he has also been involved in the system, which is conducive to dealing with enterprises and governments within the system.
If Procter & Gamble wants to acquire domestic daily chemical companies, it will have to deal with state-owned enterprises and local governments, so this skill is very important, at least it will not be rejected by local companies and it will feel inexplicable.
At the same time, he is also considered an entrepreneur. Although his management is so-so, he at least has experience in this area. And no one who is engaged in trade is not a good person, otherwise he will have to help others to make money if he is cheated.
After going through the interview with the human resources company, it was finally Zhao Yi's turn to come for the interview. In addition to some management knowledge, Zhao Yi's interview was to examine character and loyalty. This is very important to Zhao Yi and definitely comes first.
After Ma Shixian was officially in place, Zhao Yi asked Pusi Chemical to transfer the promised 500 R&D personnel, and also asked the trading company to support some negotiation talents and marketing talents.
The skills of trading companies in acquiring and negotiating talents are not much different from those of international investment banks. They have been trained through relevant negotiations with companies in the retail field around the world.
At the same time, the marketing talents of trading companies should not be underestimated. Although trading companies have a wide range of channels, it does not mean that the products will definitely be sold, which requires marketing.
What best reflects the trading company's marketing capabilities is the sales of Mu Us meat products. You must know that the meat products of Mu Us Ranch are not only large in quantity but also very expensive.
Without strong marketing capabilities, it will definitely lead to large-scale unsales. As a result, the trading company has done a very good job in this regard, and the agricultural and animal husbandry company is willing to pay 20% of the channel fee, allowing the trading company to make a lot of money. .
Although Ma Shixian started his own business before, it was a small company and he had to do everything himself. It was also extremely difficult to recruit suitable employees.
Now that he came to Procter & Gamble, it gave him a completely different feeling. When he just took office, Zhao Yi equipped him with a sufficient R&D team, negotiation team and marketing team before he even thought about how to carry out the next work.
Not only that, even the company's legal department, financial department and administrative department have been set up for him, which means that as soon as he takes office, he does not need to worry about these trivial matters, he only needs to complete Zhao Yi's goals.
This experience made Ma Shixian thoroughly feel the power of a large consortium. As soon as the company was established, everything was provided. Many talents that could not be obtained before were found here.
According to Ma Shixian's understanding, large consortiums should be relatively inefficient. As a result, through his observation, the employees who came here can work faster than those in small companies.
Ma Shixian didn't give any special instructions. They had already arranged their respective tasks. Take the R&D work as an example. As soon as the R&D team arrived, they began to study the types of daily chemical products and daily chemical formulas on the market.
At the same time, they combined their previous technology accumulation to optimize related products, and also spontaneously innovated some products, such as laundry detergent, shower gel, hand soap and so on.
As for the acquisition team, they themselves began to study domestic daily chemical companies, study their operating conditions, and evaluate the difficulty of acquisition, as well as the value evaluation of these companies, etc.
As for the Finance Department and the Legal Department, Ma Shixian didn't need to worry about it. They could just follow the rules set by Zhao Ding and make the accounts clear. These were all rules to follow.
What Ma Shixian needs to do now is to fully understand the situation of the domestic daily chemical industry and the international daily chemical industry, and strive to become an industry insider. Only in this way can he carry out his work better.
So Ma Shixian also entrusted a human resources company to recruit some senior practitioners from domestic daily chemical companies, and also recruited international operating talents from international daily chemical giants.
According to Zhao Yi, if you don't want to become an international giant, there is no need to set up a company. Unless there are special needs, all his companies must aim to become an international giant.
At that time, Ma Shixian was overwhelmed by Zhao Yi's momentum, and at the same time, he also doubted his words. The international giant said it was easy, but in fact it was really difficult to do it.
Zhao Yi seemed to see through his little thoughts and directly listed his companies, completely dispelling his doubts. A dozen Fortune 500 companies were enough to prove that Zhao Yi had the strength to say this.
When Ma Shixian walked out of Zhao Yi's office, although he was full of pride in his heart, he was also under tremendous pressure. Fortune 500 companies, international giants, and monopoly operators, every step cannot be achieved just by thinking about it.
He thinks that with his current ability, he is not qualified enough, so in the days to come, he needs to continue to study hard and show the same energy as when he went to school to strive for a good score.
Zhao Yi asked Ma Shixian to handle the daily management and operation of P&G. He could not provide much help in this regard and had to rely on himself.
However, Zhao Yi doesn't care about anything. At least in terms of product technology, he has also prepared some trump cards for Procter & Gamble. Otherwise, it will take many years to achieve the goal of an international giant through natural development.
And wanting to become a monopoly operator is far away, or even impossible to achieve in a lifetime. Since it is impossible to completely convince the international giants from the perspective of marketing methods, it is necessary to make a breakthrough from the technical perspective.
So while P&G's technical team was still studying how to improve the daily chemical products on the market, the technical information provided by Zhao Yi was passed on to these technical team members.
For example, the product concept should no longer be based on single-function products, but should be based on multiple functions. For example, soap is not only a cleaning product, but also has certain care effects.
For example, washing powder or laundry detergent should not only reduce damage to human skin and clothing fabrics, but also have a care effect on clothing.
This prevents the use time of clothes from being reduced due to frequent washing, but increases their service life.
After the R&D team received Zhao Yi's information, they were amazed by this product concept. Of course, this idea may not be the first one that Zhao Yi came up with, but it may not be realized due to technical problems.
In the technical part, Zhao Yi focused on solving this problem and proposed the concept of harmless chemistry. Of course, harmless does not mean absolutely harmless. Even water, if you drink too much in a short period of time, will cause poisoning and death.
There is no absolutely non-toxic substance in this world, it just depends on the dose. The so-called non-toxic is just a relative concept, which will minimize the harm to the human body, or even be ignored.
First of all, in the field of high-end products, it focuses on the concept of natural herbs, which is very popular in the country and very attractive. Of course, Zhao Yi will not fool people, but will actually provide products with high-end effects.
It’s just that these chemists don’t understand the cultivation of herbal plants at all, so Zhao Yi asked them to cooperate with the Qingnong Biological Laboratory to cultivate new herbal plants to solve this problem. Once successful, competitors will be unable to copy.
Considering that the concept of natural herbs may not be feasible internationally, Zhao Yi proposed the concept of special beneficial substances, adding various types of care substances to these daily chemical products, completely widening the technical distance from international daily chemical products.
This is for high-end daily chemical products. Although the research time is not short, there is no rush to launch it on the market. In the early stage, low-end daily chemical products are mainly used to completely occupy the domestic daily chemical market.
As for these related technical information, Zhao Yi was not secretive. He handed over all the implementation theories and technologies to Procter & Gamble's R&D team, but the confidentiality level was very high. After all, this would be the foundation of their life.
If it leaks out, it will have a huge impact on Procter & Gamble, and Zhao Yi may have to take action again, but Zhao Yi will find it very troublesome.
He generally likes to provide technical and financial support when the company is starting up. Later, the company needs to develop itself. If you can cause less trouble to him, try to cause him as little trouble as possible.
There are many types of daily chemical products, including detergents, fragrances and deodorants, oral products, insect repellent and pest control products, cleaning agents, cosmetics, and other daily chemical products (shoe polish, floor wax, etc.).
It is impossible to list all the technical information provided by Zhao Yi, so he only provided some key technical information, such as how to produce food-grade daily chemical products, as well as alternative raw materials for existing daily chemical raw materials, etc.
It is a technical program document. When it comes to specific products, these R&D personnel still need to do it themselves. Otherwise, Zhao Yi has to do everything, so why do we need these R&D personnel
However, in the cosmetics industry, Zhao Yi does not plan to let P&G Daily Chemical Company do it. Zhao Yi plans to re-establish a cosmetics company by then. This is because the two products are too different.
After P&G completed all the preparations, Ma Shixian led the acquisition negotiation team and began a nationwide acquisition journey. The first one he targeted was Shanghai Jahwa.
First, this company has a long history and has created many well-known brands, which can make up for the shortcomings of P&G's start-up brands.
Second, Shanghai Jahwa Company is well-known enough to raise the profile of Procter & Gamble in one fell swoop, allowing some daily chemical companies that are already in difficulty to come to their doorstep, turning passivity into initiative, and taking an advantageous position in negotiations.
Although Shanghai Jahwa is very well-known and can be considered a giant in the domestic daily chemical industry, its actual size is much smaller than imagined. This is why Procter & Gamble is confident in acquiring it.
It was determined that the first shot would be placed on Shanghai Jahwa. After Ma Shixian and the acquisition negotiation team arrived in Shanghai, they acted separately. Ma Shixian was mainly responsible for the negotiation work at the government level. After all, the government was the real shareholder.
Others negotiated with Shanghai Jahwa's management to gain support from the management, which would be helpful in the acquisition.
With the two-pronged approach, and the fact that the boss behind this company is Zhao Yi, there is not much resistance at the government level.
Moreover, the purchase price offered by Procter & Gamble was a sincere price, and the asset appraisal report produced was also of a high standard, making it impossible for government officials to refute.
Therefore, in just one month, Procter & Gamble acquired Shanghai Jahwa. This speed is very fast in an acquisition case. This is also due to the solid preliminary work.
With this opening, daily chemical companies all over the country have their own thoughts, especially at the government level. Many daily chemical companies operate for low profits or losses, and the government has long wanted to get rid of this burden.
It's just that there is no government that takes the lead, and there are no individuals or companies that want to acquire daily chemical companies, which is why they aim to maintain the status quo.
Things are different now. Procter & Gamble has publicly announced the integration of the domestic daily chemical industry and the creation of an international daily chemical giant in order to form strong competition with international daily chemical giants in the future.
Such corruption, whether it is the local government or the central government, all do this, and there are real interests in it. Coupled with Zhao Yi's hands that can turn corruption into magic, Procter & Gamble's success at the government level There is very little resistance.
With this premise, and after appeasing the company's management and workers, the acquisition will go very smoothly, so the subsequent acquisitions can be described as overwhelming. (End of chapter)