Although Zhao Yi already has some industries in Changsha, this is the largest production and R&D base of Tianshu Machinery Company in the south. A few months ago, Zhao Yi regarded it as the headquarters of P&G Daily Chemicals.
But this is indeed Zhao Yi's first time here, mainly because there was no company headquarters of his before here. He usually dealt with the company headquarters for everything and seldom paid attention to the specific industries below.
Just like this time, if the headquarters of P&G Daily Chemical Company were not here, he might not come here. It's not that Changsha is not good, but that Zhao Yi is lazy. He is not willing to wander around if it is not necessary.
Zhao Yi was picked up from the airport by Ma Shixian, the president of Procter & Gamble Daily Chemical Company, and brought back to the company's headquarters. Because Zhao Yi had never been to the headquarters of Procter & Gamble Daily Chemical Company, it was quite derelict of duty.
When Ma Shixian came to apply for the job, Zhao Yi just said that he would give money, technology and people, and then sent him to Changsha to establish the company's headquarters. After that, Zhao Yi had no more control.
This is also the reason why Zhao Yi suddenly came to P&G Daily Chemical Company for inspection. First, he wanted to see the actual situation of the company here and be aware of it. Second, he wanted to see how the market is developing here and whether it has reached the level he expected. requirements in mind.
To be honest, if it weren't for Yong'an Accounting Firm, Yuheng Law Firm and Bole Human Resources Company, these three service companies helped Zhao Yi watch, he would probably not even know that this company was hollowed out.
In this way, Zhao Yi had the foresight to establish these three companies early and gave them enough support, allowing all three companies to develop into giants in their respective fields.
With these three companies as Zhao Yi's housekeeper, he can be the hands-off manager of his own companies, and the employees of his subordinate companies will not dare to do whatever they want just because their bosses don't pay much attention to them.
Again, as long as you grasp the human rights and financial rights of a company and prevent legal loopholes, it will be difficult for the company to escape the fate of being controlled. It is basically impossible to rely on small actions to harm the public and enrich private interests. of.
This is why Zhao Yi is so relieved to hand over the management of P&G Daily Chemical Company to Ma Shixian. You know, Zhao Yi and Ma Shixian have only met once in total, when they applied for the job interview.
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I followed Ma Shixian to the headquarters of Procter & Gamble Daily Chemical Company in Changsha. To be honest, this headquarters is really average. Compared with other companies that have been famous for a long time, it does look much run down.
"Do you have any plans to build a new headquarters?" Zhao Yi asked Ma Shixian.
To be honest, Zhao felt shabby when he looked at it. The whole building only had three floors, and it was still a very old-fashioned tube building. It was not up to standard in terms of office comfort and senses.
This is because the current economic development in Changsha is not very good. If you want a high-end place, there is no place for rent. Even this place was selected by Ma Shixian and is more suitable for large-scale personnel to work.
"We haven't considered this yet. P&G Daily Chemical Company is still in a state of loss. We are planning to wait until the company makes large-scale profits before we start thinking about building a new headquarters." Ma Shixian touched his head and said with a smile.
When Zhao heard this, he rolled his eyes and said, "It will take several years to let employees work here?"
Zhao Yi didn't know whether Ma Shixian really felt that he should wait until the company was profitable before starting to build his new headquarters, or whether he felt that he needed to perform well in front of his boss to express his confidence in the company's future.
But no matter what, Zhao Yi still feels that it is more appropriate to start the construction plan of the new headquarters immediately. According to Zhao Yi's usual style, the construction scale of the new headquarters will not be small, and it will take one or two years to complete at the fastest speed. .
If P&G Daily Chemical Company is really developing very fast, by the time the new headquarters is almost completed, they will almost have enough profitability.
Procter & Gamble Daily Chemical Company is his own company, and the financial transactions in the accounts are much simpler. It is also relatively easy for him to invest capital. Unlike a joint-stock company, he still needs to consider the attitudes of other shareholders.
Besides, fixed asset investment in this era is also a sure-fire deal, and the earlier the investment is made, the more advantageous it is for Zhao Yi. Even if it cannot be used up temporarily, it can be rented out.
"I think it's very good here. Which company today doesn't start its business like this?" Ma Shixian said.
After hearing this, Zhao Yi suddenly felt that Ma Shixian was quite interesting. He actually positioned himself as an entrepreneur, which was very different from other CEOs under Zhao Yi.
If this is true, it means that Ma Shixian really regards this company as his own career, instead of just working for Zhao Yi. This mentality is very appreciated by Zhao Yi.
If he has this mentality, it should not take long for Zhao Yi to develop quickly and make large-scale profits. This also shows that he is very confident about the time it will take to build his own headquarters.
Although Zhao Yi appreciates this attitude very much, he will not let his employees suffer like this. He is not poor. As a big capitalist, there is no need to demand money from his employees.
Besides, for those employees from other companies, most of them know that their bosses are very rich. The company has just started and the conditions are poor. They may really have no objections.
But if such conditions are provided for a long time, it is difficult to avoid that the people below will complain about him, feeling that they do not care about the company at all, or that they have completely become Huang Shiren.
So since Zhao Yi is here, he should improve the working conditions and treatment of employees, so that it can be reflected that his boss cares very much about the work and life of his employees.
Doing this is also a necessary means for the boss to win people's hearts. Zhao Yi may not have paid attention to these details before, but after so many years as a boss, he has become very good at using some things.
"Okay, I know you have great confidence in P&G Daily Chemical Company, which is a good thing. I also look forward to the time when you will lead this company to expand its territory and show its ambitions.
But as a boss, and I am not short of money, how can I watch my employees working under such conditions? If I tell you, this is not a slap in the face.
But since you are determined to make a career for yourself, I can't help but satisfy your wishes. After all, career success is also one of the needs of people.
Well, a new headquarters still needs to be established, and the scale must not be small. When you have time, you can visit other corporate headquarters under my umbrella and learn from it.
Although the gap between your company and theirs is still very large, the headquarters can still be built according to their scale. At this time, it depends on whether you have the confidence to bring the company to their level in the future.
I personally contributed the funds for the construction of the company's headquarters, and the property is temporarily under my name. You can rent it for office use until you make enough profits to purchase the headquarters. " Zhao Yi said.
In the final analysis, this method is just left behind and right behind, but it not only gives P&G Daily Chemical Company greater motivation, but also satisfies its concern for employees. It is a trick that has the best of both worlds.
The matter was settled like this, and Ma Shixian also agreed with this solution. If he still opposed it, then Ma Shixian himself would be a hammer.
If he objects again, it means that he, Ma Shixian, does not want to see his boss implement benevolent policies in front of his subordinates. Then there is a problem with Ma Shixian's ass. As a person from the government department, it is impossible for him not to know these things.
Before the boss makes some arrangements, he can express his opinion. If the boss has decided something, then he had better execute it perfectly. This is the basic quality of a subordinate and the way to survive in the workplace. .
"I've been busy with things during this period, so I haven't paid much attention to your situation. Let me talk about the current business operations of the company." Zhao Yi said.
When Ma Shixian heard what Zhao Yi said, he picked up the materials around him and handed them to Zhao Yi. He also picked up a copy and said, "Originally, I was thinking of acquiring all the domestic chemical companies. The progress was pretty good, and Shanghai Jahwa was taken down as soon as they took action.
After that, it also showed an unstoppable momentum. In just over a month, we acquired half of the domestic Jahwa companies. Just when we were planning to make a big push, the situation changed. "
Hearing this, Zhao Yi looked at Ma Shixian curiously. He really didn't have a grasp of this situation. After all, in his opinion, P&G Daily Chemical Company's acquisition of the domestic daily chemical industry was actually afraid of squeezing them into bankruptcy.
In order to prevent a large number of employees from being laid off after these companies went bankrupt, which would cause social unrest, and his own reputation was not good, so he asked Ma Shixian to buy as much as he could.
Moreover, this can also preserve some national brands. Although these brands are low-end brands and have little reputation internationally, they are still very important in the hearts of domestic people.
Just like the Yashuang that Zhao Yi used when he was a child in his previous life, Zhao Yi has always thought that this hand cream is pretty good. The most important thing is that it is cheap. In winter, hands tend to crack, so applying some Yashuang will make it much better.
Thinking about it now, it's full of memories. This was one of the driving forces behind Zhao Yi's decision to let Ma Shixian acquire domestic daily chemical companies. He hoped that through the acquisition of P&G Daily Chemicals, these national brands could survive forever.
Although these brands still focus on the low-end, in China, for a long time, low-end brands have been the main means of profit. High-end brands are not affordable for the current people.
"Oh, what happened?" Zhao Yi asked curiously.
“Just when we were preparing to pursue victory, the State-owned Assets Supervision and Administration Commission took the lead in establishing a China Daily Chemical Group, preparing to integrate state-owned daily chemical companies and form a group company controlled by state-owned assets.
As soon as this news came out, our acquisition momentum immediately stopped. Many daily chemical companies that were originally interested turned their attention to this Chinese daily chemical group. "
After hearing this, Ma Shixian didn't need to say anything else, and Zhao Yi also knew what was going on. After all, these companies were state-owned enterprises, but before they could not protect themselves, they could only sell themselves to P&G Daily Chemical Company.
Moreover, only Procter & Gamble Daily Chemical Company had deep pockets on the market at that time, and the purchase price offered was not bad. In addition, this company was Zhao Yi's industry, so selling to Procter & Gamble Daily Chemical Company was a good way out.
However, the situation of China Daily Chemical Group, established by the State-owned Assets Supervision and Administration Commission, was suddenly different. Compared with P&G Daily Chemical Company, a private company, they are just a family.
Therefore, it is not surprising that state-owned daily chemical companies that think they have some strength turn their attention to China Daily Chemical Group.
In fact, this idea was still influenced by Zhao Yi. It allowed the following companies to disperse to various places and work independently, instead of integrating them to form a group company.
In this way, both the asset scale and management will be much more convenient. Just like the China State Shipbuilding Corporation mentioned earlier, they are all products of this idea.
However, the daily chemical industry is still different from the heavy industry. Although the technical content of the daily chemical industry is not very high, the intensity of competition cannot be compared with the heavy industry. If you can't keep up with the other party's rhythm, you may be eliminated.
Zhao Yi thought that the State-owned Assets Supervision and Administration Commission should know very well that this industry is different from the heavy industry. It is difficult to form effective competition with Zhao Yi in this aspect, and it may also face competition from other private enterprises in the future.
But even if he did this, Zhao Yi had to think carefully about the motivation behind it. Moreover, if daily chemical companies only focus on the domestic market, the current market is actually not big. A dozen or two billion a year would be good. of.
Moreover, in such a small market, P&G Daily Chemical Company is competing for food in it. To be honest, this is not cost-effective at all, and it does not conform to the central government's idea of focusing on the big and letting go of the small.
According to Zhao Yi's understanding of the government's thinking, these industries with sufficient market competitiveness should be left to private enterprises to operate, and it is more appropriate for state-owned assets to enter those basic fields that promote domestic economic development.
The reason is very simple. The operating flexibility of private enterprises cannot be matched by state-owned enterprises. This is very important in a fully competitive market and is the basis for survival. Moreover, the technical level of these industries often does not need to be high and the threshold is low. .
But those basic industries are different. First of all, the scale of investment is generally relatively large. For private enterprises, the threshold is relatively high. Today's private capital is generally still weak and cannot bear such a burden.
Of course, the private capital here does not include Zhao Yi. His current strength is much stronger than that of state-owned capital, but Zhao Yi's companies cannot all control industries that play a key role in the national economy. .
Just like China State Shipbuilding Corporation, it was born under this idea. When Zhao Yi established Haiyan Shipping Company, he did not think about acquiring domestic state-owned shipping companies, because Zhao Yi felt that such an attempt would basically not succeed.
Because the country also knows that no industry can be allowed to be monopolized by one company. At that time, the government will also be easily suppressed by monopoly companies, which is not conducive to the healthy development of the domestic economy.
Zhao Yi also knows this, so in basic areas, Zhao Yi will work with the government, such as building a national highway network, and letting the government invest in land.
Zhao Yi has invested so much in the expressway, but still needs the land money? It's because Zhao Yi knows that if he holds 100% of the shares, this matter will definitely not be accomplished, and it will be easy for others to suspect him.
The only exception is the construction of the national information high-speed network. This is because Zhao Yi had already laid optical fiber almost all over the country before the country realized the importance of the Internet to the future economic development of our country.
It has now become an established fact and cannot be changed in the short term. In addition, the relationship between Zhao Yi and the government is now different from the past, and some things are now done much more smoothly than before.
It is precisely because Zhao Yi feels that he and the government already have a certain tacit understanding that he feels it is a bit strange for the State-owned Assets Supervision and Administration Commission to suddenly intervene in the daily chemical industry.
Ma Shixian saw that Zhao closed his eyes and thought as soon as he heard this, so he did not continue talking and sat there quietly. Although he had been from the government before, he was not a high-level person after all, and he did not know many things.
Just like this matter, he had no special feelings. He just regarded it as a reform measure of the government. During this period, there were many such examples. It is not surprising that the State-owned Assets Supervision and Administration Commission came forward to integrate the domestic daily chemical industry.
Zhao Yisi thought about it and found no problem. Could it be that the government thought that if they could do it, they could do it well too
In the past, Zhao Yi was all-powerful in the high-tech field, almost blocking the sky with one hand. State-owned capital must also be keen on it. After all, they also know the annual operating income and profit rate.
It's just impossible for them to come in and get a share of the pie.
First, there is no such technology. If you want to gain a foothold in the high-tech field, technology is the foundation. Without technology, everything else is just a cloud. I believe state-owned capital is also aware of this, and they have no intention of getting involved. .
Second, they don’t have that much money. The high-tech field is not only technology-intensive, but also capital-intensive. When Zhao Yi first entered, he could build a semiconductor production line with an investment of several hundred million.
But things are different now. With the improvement of technology level, the requirements for production lines are getting higher and higher, and the construction costs are also increasing day by day. This is still when there is technology. Without technology, the money spent is gone, and also It may not be successful.
Third, the market has been basically occupied by others. You can imagine how difficult it is to grab food from the already established market.
Unless they can develop high-tech products that are not available on the market and are market pioneers, there is still some hope of participating.
Of course, in addition to high technology, Zhao Yi is also prosperous in traditional industries, such as Hualong Clothing Company, Huansha Textile Company, Baiwei Food Company, Tianji Agriculture and Animal Husbandry Company, and Tianji Dairy Company.
These companies are all in traditional industries, but they also operate very large businesses. They are either already Fortune 500 companies or are about to become Fortune 500 companies.
Is it because of this that they feel that they can achieve great results by operating these traditional industries according to Zhao Yi's ideas
Zhao Yi was a little unsure of their thoughts.
They may really think so. It coincides with Zhao Yi's entry into the daily chemical industry. They feel that they can't let Zhao Yi excel in the past, so they also want to step in and try their own skills
If you think so, it is still a good choice for them to enter the daily chemical industry.
First of all, the technical level of the domestic daily chemical industry does not need to be particularly high. They probably have no intention of operating high-end brands from the beginning. They can still gain a foothold in the low-end market.
Secondly, the investment will not be particularly large. Compared with the high-tech industry, they will not aim at a giant like Hualong Apparel Company from the beginning. The State-owned Assets Supervision and Administration Commission can still afford this amount of capital.
In the end, they may feel that they cannot give up this industry to Zhao Yi. They still recognize Zhao Yi's ability and believe that if Zhao Yi really acquires all the daily chemical companies, it will really be the only one company and have a monopoly. He didn't run away.
"Then how do you plan to deal with this competitor?" Zhao Yi asked.
“We discussed it and decided to use price war to squeeze out their market as much as possible in the competition of similar products.
As for our unique products or products with high technical content, we plan to maintain the original price. This part of the profit is enough to make up for the losses of low-end products.
According to our speculation, if such a strategy is implemented for one or two years, China Daily Chemical Group will probably be unable to sustain it and suffer large losses, because they currently do not have high-end products to ensure their profits.
Low-end products are facing price competition from us. If they want to avoid being squeezed out of the market, they must engage in a head-on price war with us. Large-scale losses are inevitable. " Ma Shixian said.
This move is so cruel, it can be said that it hit the Chinese Daily Chemical Group seven inches. If it continues, what Ma Shixian said is a high probability event.
As Zhao Yi said before, the best way to compete is to fight a price war. This strategy is applicable and very effective no matter what business field it is in.
If you use your non-profit business to engage in a price war with other people's main profitable business, it often doesn't take long to defeat the other party. This is a tried and tested business competition model.
If it were before, Zhao Yi might have actually asked Ma Shixian to continue doing this until the China Daily Chemical Group was defeated.
But things are different now. Although Zhao Yi is still very young, he has been in the business world for so many years and has a relatively clear view of some things. With such a large market in China, it is difficult to dominate the traditional industries.
Even with the size of Hualong Clothing Company, there are still many small clothing companies competing with them in the market. Hualong Clothing Company has not deliberately suppressed them.
The same is true for the daily chemical industry. Although this strategy can indeed solve the problem of China Daily Chemical Group, it is certain that other capital will enter this industry in the future.
As long as others find it profitable and do not require high technical content, there may be a lot of capital willing to come in. It is impossible to completely eliminate these competitors.
Even if we kill domestic daily chemical companies, we cannot stop foreign daily chemical giants from entering.
"Let's see, change your competitive strategy and keep the price of low-end products a little above the cost line. Your main business in the future will still be high-end products. Don't fight with the China Daily Chemical Group.
It's not worth wasting so much energy on them. As long as you do a good job in product development and advertising and marketing, as time goes by, they will slowly become lonely. " Zhao Yi said.
According to Zhao Yi's strategy, China Daily Chemical Group may be neither full nor hungry, so it will slowly drag on, and P&G Daily Chemical Company will not need to waste too much energy in this field.
After all, market competition still requires strength, which includes both technical strength and capital strength. As a daily chemical company under the State-owned Assets Supervision and Administration Commission, it is impossible to defeat the opponent in a short time.
It is not a private capital, there are people behind it. If it bleeds and they are forced to carry it, P&G Daily Chemical Company will not be able to do anything to them.
In terms of capital strength, although Procter & Gamble is stronger than the other party, it has not reached the point where it can kill with one blow, so this method is not very effective.
Therefore, Zhao Yi asked Ma Shixian to focus on self-improvement of technical strength. In this case, although the competition time will be lengthened, the advantage will slowly tilt to his side until he completely overwhelms the opponent.
When Ma Shixian heard what Zhao Yi said, he could only agree.
Although he was full of confidence when he said it just now, he also knew in his heart that it would be impossible to defeat the opponent in a short time. After all, behind them is the State-owned Assets Supervision and Administration Commission, and behind the State-owned Assets Supervision and Administration Commission is the government, and behind the government is It's the country.
As someone who came from a government department, Ma Shixian knew this very well.
"Then what is your current business strategy?" Zhao Yi asked.
"We currently plan to consolidate the domestic market. After the domestic market is consolidated, we plan to expand into the international market?" Ma Shixian said.
Hearing Ma Shixian's words, Zhao Yi shook his head and said: "It is true that we need to spend energy to consolidate the domestic market, but it is still in the development stage. Putting all our energy here is a bit of a waste of our strength.
Since you plan to compete with China Daily Chemical Group in a low-intensity state domestically, you only need to slowly encroach on it, and you don’t need to spend too much energy domestically.
As the domestic economy becomes increasingly strong, international daily chemical giants have only entered the country for a year or two. Instead of letting others enter the country to compete with you, it is better for you to go out and compete with them in their market.
In this case, these international daily chemical giants will have no time to enter the Chinese market. They will definitely keep their own basic market first. As long as you attract their attention internationally, you will have won half the battle.
The rest is that you rely on your own technical and capital advantages, as well as the channel advantages of trading companies. With the support of these three advantages, you will definitely make a difference in the international arena.
Being good at home is not your ability, only going out to make a name for yourself is your real ability. If you have so many advantages and you are still wandering around in the country, it is really a waste of your talents. " Zhao Yi said.
If you want to consolidate the domestic market, it will take at least one or two years. If you have this time, it is better to enter the international market as soon as possible and compete with the international giants. If you succeed, you will naturally make huge profits. If you fail, you will only lose some money.
And Zhao Yi also feels that with so many advantages, as long as he is not mentally retarded, it is impossible not to achieve some results.
Moreover, competing within the basic base of international daily chemical giants can also allow P&G Daily Chemical Company to grow as quickly as possible. Only by competing with the masters is the fastest way to grow.
Looking back at that time, it may be much easier to deal with domestic competitors than it is now, and even if the domestic competition is very fierce, there will be overseas markets to supplement one's blood.
This is the correct development idea.
In the following time, Ma Shixian reported the specific operating conditions to Zhao Yi in detail. In the past few months, P&G Daily Chemical Company has done the following things.
The first thing is to integrate the acquired companies into the management system of P&G Daily Chemical Company.
Since the acquired companies were all state-owned enterprises, their previous business methods were very different from those of Procter & Gamble Daily Chemical Company, so this aspect of the work was not that easy to do, and it still took a lot of energy.
The second thing is to transform the production equipment of the acquired companies. Most of their equipment is quite old, the production efficiency is very low, and the unit cost is relatively high, which is not conducive to the price competitiveness of the low-end market.
The third thing is to optimize and upgrade the acquired brand formula. Although the original brand is still used, it does not mean that their formula is the optimal solution.
Moreover, the packaging and formulas of many brands have been used for decades, and they still have not thought about changing them. In previous lives, I was speechless about the operators of these companies. How much I like their packaging and formulas.
No matter how the market changes, they really remain unmoved. No matter how their market shrinks, they still go their own way.
Let’s take the Yashuang that Zhao Yi used in his previous life as an example. When he was a child, it had a green lid and was packaged in a flat round can. When Zhao Yi is almost 30 years old, it is still the same, and even the trademark style has not changed.
Even the outer packaging is too lazy to change, let alone the formula inside. When I was a child, it only needed to be able to prevent hand cracks, and the requirements were not that high.
Decades have passed, and people's requirements for this kind of daily skin care products have become much higher. They not only need to prevent hand cracks, but also have some whitening or moisturizing functions.
However, these companies remain the same and have no intention of changing at all. Even if they change the packaging, they can give others a sense of freshness and adapt to the aesthetic changes of the new era.
Therefore, Zhao Yiyi's companies particularly emphasize that no matter whether you have a major upgraded formula or not, you need to modify the packaging within a certain period of time to adapt to the changes of the new era.
As for the turnover of Procter & Gamble Daily Chemical Company, let's not mention it here. Tens of millions and hundreds of millions make no difference in Zhao Yi's eyes, and it is not something he can discern. (End of chapter)