Compared with the various entanglements of Hong Kong Telecom Company, Hong Kong Time Cinema Company seems to be much more leisurely. Since a large amount of early investment has been completed, it only needs to operate the current theaters well.
According to Lin Hexia's report, Hong Kong Time Cinema Line Company achieved revenue of 20 billion yuan in 1985, about half of which came from box office revenue and the other half from commercial revenue.
Because Zhao Yi had a premonition that it would be difficult to recover the cost in the short term simply by relying on movie ticket revenue, so when building the theater, he paid special attention to the incidental commercial value.
This has led to the fact that the area occupied by Hong Kong Time Cinemas Company's theaters and movie theaters around the world is not as large as the area occupied by their attached commercial facilities.
Nowadays, the theaters of Hong Kong Time Cinemas Company are not only places to watch movies, they have been operated by them into entertainment venues. As long as people come to watch movies, they can basically stay there all day.
Movies are now just a means for Time Cinema to attract people. As time goes by and entertainment content and facilities are improved and optimized, it will definitely be these incidental commercial entertainment services that will account for the bulk of revenue in the future.
However, the number of 3D theaters around the world is gradually increasing, making Hong Kong Time Cinema no longer so unique. Fortunately, it consolidated its leading position some time ago and did not cause a fatal blow.
In order to further attract consumers to Time Cinema, Hong Kong Time Cinema has launched a membership system. With their membership, you can get certain discounts for watching movies and spending money in any of their theaters.
This kind of measure cannot be achieved in a single cinema. Only companies like Hong Kong Time Cinemas, which has a large number of cinemas around the world, can make consumers willing to sign up for their memberships.
And because it is a multi-business operation, not just watching movies, it also has greater value for members of Hong Kong Time Cinemas, especially in developed areas with high demand for entertainment, which is more valuable for them* *Powerful.
However, their integrated business model has now begun to be imitated by other theater chain companies. However, their theater chain contains a small number of theaters and cannot form a scale, and the effects brought by the membership system are far behind.
More importantly, most of their theaters rent venues, and they are still the original old venues. There is basically not much space for these theaters to be renovated. It is difficult to achieve unified standards and unified operations.
The Hong Kong Time Cinema Company has a clear goal from the beginning. Most of its properties are self-owned, and many properties are directly in a single building with a very large space inside.
In places with larger venues, they not only have many entertainment and entertainment projects of their own, but also cooperate with commercial trading companies to open various shopping malls and operate them as a commercial complex.
In particular, the global economy will enter a long period of prosperity in the future, and housing prices and rents will rise in the long term. Business entities such as Hong Kong Time Cinema Company, which has owned properties for a long time, must have obvious advantages compared with other cinema chains. Advantage.
Anyway, in Zhao Yi's view, it is better to buy a house sooner rather than later. If there are no high-profit commercial projects, investing in real estate around the world is a good choice.
What's more, this kind of property not only has self-owned properties, but also has associated commercial projects, and the effect it brings is that 1+1 is greater than 2.
At least in the fierce business competition, you will not be easily defeated by other people's capital. Even if you engage in a price war, you will still be in an invincible position.
Of course, doing this requires a lot of capital to support it. It is impossible for ordinary business operators to have such strong capital as Zhao Yi to handle everything by themselves and form a system of their own.
This kind of business operation model is not only used by Hong Kong Time Cinema Company, but also by Shangtong Trading Company. Now, more than 90% of the retail channel properties of Shangtong Trading Company are self-owned.
The remaining less than 10% is mainly because the location is really good, but the property owner is unwilling to sell, so he has to rent other people's venues.
It is this model that gives various retail companies under Shangtong Trading Company the power to conquer cities and territories in Asia. No competitor can withstand a price war.
Retailers in countries such as Europe and the United States are now afraid to enter the areas where retail companies under Shangtong Trading Company have entered. They are really frightened by their cruel competition model. Not only do they not make any money, they also suffer huge losses.
Most of these retail companies are listed companies and need to be responsible for the interests of shareholders. If they suffer losses for a long time and see no hope in the short term, they will not be able to explain themselves to shareholders, and they may not even be able to secure their current positions.
This is fundamentally different from the enterprises under Zhao Yi. Because it is not listed and has only one boss, it does not need to be responsible to so many people. As long as the boss nods and agrees, he can execute it boldly.
This is the same as our country's political system and the European and American political system. One can make detailed plans for longer-term goals without worrying about short-term gains and losses or being messed up.
On the other hand, results must be achieved in the short term and a good explanation needs to be given to the people. Long-term plans often fail to allow the people to see immediate results, and if they fail to do so, they will lose their governing position.
In other words, although this integrated independent operation model requires a relatively large cost investment, if there is insufficient capital, the expansion speed will be very slow and it will not be able to achieve scale effects in the short term.
However, if capital is sufficient, this business model can very well avoid the disadvantages of the asset-light business model while also taking into account the advantages of asset-heavy business.
For example, Shangtong Trading Company relies on this to defeat all its opponents in the retail market. Whenever they enter, competitors will tremble.
There is no way, no one can face their stubbornness. In some places, the price war will last for a whole year. As long as it is a reasonable holiday, low prices will be promoted. If there is no holiday, there will be promotion even if there is a reason.
Moreover, the promotional prices are also very measured, that is, they are basically controlled below the cost line of competitors. Since their properties are all self-owned, this means that they can still make a small profit, but their competitors continue to bleed.
Compared with the cruelty of the retail sector, theater chain companies are much better. Most theater chain companies will stagger their theater operations to avoid unnecessary competition.
But there are always some people who don't open their eyes and feel that they are stubborn. This requires the Hong Kong Time Cinema Company to teach people how to be a good person. It is directly a discount and promotion, so that they have to keep up. If they don't keep up, there will be no one, and if they keep up, they will lose money. .
If the other party has strong capital, then continue to promote until the other party can no longer resist. However, after all, these stupid young people are in the minority and feel that with a little capital, they can be fearless.
Those who are a little smarter will know the strength of this company through the Hong Kong Time Cinemas chain of theaters around the world, and will not be tempted to try to avoid it. They will avoid it if they can, and try to minimize direct competition.
This has resulted in the operation of Hong Kong Time Cinemas Company having been smooth sailing, with no major conflicts in various interests, operating income rising steadily, and cost recovery being just around the corner.
Especially since last year, international film companies have become a trend to shoot 3D special effects movies.
Any film company with some strength will prepare its own special effects movies, hoping to get a share of the cake from the booming 3D movie market.
Even Lime Entertainment is no exception. As the number one company in 3D special effects movies, it will certainly not let its competitors catch up. It released five 3D special effects movies in one year, three more than the previous year.
The most important thing is that these five 3D special effects movies have all achieved great success, and their box office revenue has been very impressive, which further makes the outside world believe that the future is dominated by 3D special effects movies.
The shooting plan for the next year announced by Lime Entertainment Company further supports their speculation. According to the shooting plan disclosed by Lime Entertainment Company, in 1986, eight 3D special effects blockbusters will be shot.
In this era, it is very scary for one company to shoot 8 such movies. You must know that such movies often cost hundreds of millions of yuan to produce.
Although domestic film production costs are much lower, mainly because actors' remuneration is not as exaggerated as in European and American countries, Lime Entertainment currently uses a contract system, which is similar to a normal company management system.
Of course, entertainment companies are still different from ordinary companies. Now, in addition to the contract system, Lime Entertainment has also introduced a shooting reward system to allow stars to have greater income.
Although the income has increased a lot compared to ordinary employees and workers, it is not too outrageous. Although the income is good domestically, it is not worth mentioning internationally.
This is an intentional move by Green Lemon Entertainment. The star system in the previous life has brought great disadvantages to my country's film and television entertainment industry. Except for the top stars who make a lot of money, the income of other personnel is negligible.
Moreover, star remuneration accounts for too much cost, which will cause the cost of other aspects of the film to be greatly reduced. The film and television works produced are really difficult to describe, and it feels like it is perfunctory to the audience.
Of course, the main reason why Green Lemon Entertainment can maintain this system is that they are the only one in the country, have a dominant market position, and have the ability to formulate industry rules.
Today's film and television stars have not yet been dazzled by the glamor of capitalism. They are still bound by traditional concepts, and their loyalty to Qing Ning Entertainment is still relatively high.
In particular, the performance of Green Lemon Entertainment Company in the past few years has been very impressive. From a little-known film and television entertainment company at the beginning, it has won the domestic crown in just a few years.
More importantly, Green Lemon Entertainment is not only a domestic company, but also a giant film and television entertainment company in the international market, which is unrivaled in Asia.
This results in the employees of Lime Entertainment receiving more respect when they go out, especially the protagonists of internationally released films, who are top movie stars in Asia and have gained considerable popularity in the Western world.
Now, in addition to filming sequels, which require them to work for the company one after another, Lime Entertainment will also actively use this star effect at other times to give full play to the role of celebrity agents.
In other words, these famous top stars can accept outside filming contracts and commercial performances when the company does not need them, and their remuneration is based on market prices.
These famous stars also enjoy the company arranging these cooperation for them, because in this way, their income will be much higher than participating in their own company's activities.
Qing Ning Entertainment Company can also earn a lot of income from these celebrity brokerage cooperation. This method is beneficial to both parties, and the cooperation is naturally very pleasant.
Of course, external companies looking for cooperation can also get what they want. When resources are insufficient, using the star effect of others can quickly expand their own interests, which is also a cost-effective deal.
The reason why Lime Entertainment Company will not overuse these top stars is that in addition to financial benefits, more importantly, it needs to cultivate more top stars. Only in this way will it not be threatened by stars in the future.
Therefore, in Qing Ning Entertainment's plan, it will try its best to disperse entertainment resources, especially its own films that are easy to create top stars, and it needs to allocate resources to more people.
Only in this way will a large number of top artists be created, which will not only improve their company's status in the industry, but also win the favor of other artists.
The reason is very simple, that is to say, other artists who join Qing Ning Entertainment will also have the opportunity to become top artists without having to worry about all the resources being taken up by the top stars.
In order to balance the interests of already-famous stars, Lime Entertainment will also try its best to turn film and television works into a series. In this case, the next part of the series of film and television works will be filmed every few years to allow the original stars to maintain a certain degree of exposure. .
In this way, every star can maintain a certain degree of exposure, and no one will recognize them after a few years. Moreover, these stars can also have more of their own lives and will not be reduced to tools for making money.
Their popularity is usually the highest after a new movie is released, which is of course their busiest time and the time when they make the most money. This popularity usually lasts for about a year, and then they will calm down.
This quiet period is the private time left for these stars. It is also a period for them to polish their acting skills and look forward to better performance in their next film and television works.
Only by relaxing like this can they avoid over-commercialization and shorten their acting life span. As time goes by, their acting level will become higher and higher.
These pros and cons were already told to them by the relevant departments of the company when they entered Lime Entertainment. This is an operating model that is beneficial to all parties.
Of course, it is not easy to achieve this. First of all, you must ensure that one of your film and television works is released and one is popular. This is a difficult point for the world's film and television entertainment companies.
No film and television entertainment company can guarantee that the movies it produces will be popular. This is the biggest dilemma in the entertainment industry.
In response to this, Qing Ning Entertainment has adopted a big data approach to understand market preferences. The main data collection is movie viewing data from Time Cinema.
Due to the membership system, you can understand each member's movie viewing situation over a period of time, so as to understand which type of movie content can gain more favor.
In addition, Lime Entertainment will also join forces with a research company to conduct relevant surveys on the market. However, this kind of survey is only a supplementary reference, because some viewers say they don't like it, but they are very honest.
In this case, Qing Ning Entertainment, which is centered on screenwriters, can produce a qualified screenwriting work relatively quickly, and then coupled with the filming technology of Qing Ning Entertainment that far exceeds that of its peers, the probability of this success can be increased. to the maximum.
In order to prevent Lime Entertainment from completely becoming an entertainment company dominated by data, Lime Entertainment will also stipulate the proportion of movies that must be shot without data interference each year.
This is to support originality, because what the audience likes are sketches of previous content and plots.
If you just cater to taste, over time, you will be completely lost, unable to make greater breakthroughs, and will eventually be eliminated by more innovative companies.
In other words, Lime Entertainment has done both what a movie giant should do and what independent film companies or filmmakers should do. The former caters to the market, while the latter focuses on innovation.
Only by insisting on walking on two legs can we walk more steadily and last longer, and can also bring lasting vitality and vitality to the domestic film and television production market.
Of course, Qing Ning Entertainment did this out of necessity, because it is already the largest film and television entertainment company in the country, and besides him, it is a state-owned film studio.
However, most of the films produced by state-owned film studios are mainly theme films, which cannot allow a hundred flowers to bloom, and there is no great innovation capability in film and television.
Other film and television companies, whether they exist or not, are at least in the start-up stage. They need capital but not capital, technology but not technology, and market but not market. Survival is a problem, not to mention innovative development.
In a word, there are not many independent film and television companies in China, and they are not enough to support the demand for domestic film and television innovation and cannot shoulder this responsibility.
In this case, as the leader of domestic film and television entertainment, as well as the international film and television giant, it is necessary to shoulder this burden.
In the final analysis, Qing Ning Entertainment Company wants to be a century-old store, rather than just pursuing short-term profits. If it wants to maintain its advantages in the future, it must pay attention to innovation capabilities while making profits.
Every time he thinks about this, Qian Zhiyuan feels lucky that Qing Ning Entertainment has chosen a script-centered shooting system, which can quickly cater to the market without losing its ability to innovate.
More importantly, Qing Ning Entertainment Company has a management model based on a fixed contract system, which will not allow the company to excessively pursue short-term interests and ignore the company's long-term interests.
Of course, this is also related to the fact that there is a rich boss behind him, and this big boss is also a person who pays attention to long-term interests and is not blinded by capital.
Qing Ning Entertainment Company is not listed on the market and only needs to be responsible to the big boss. All other business activities can be implemented step by step according to short-term and long-term plans without disrupting the company's business rhythm at all. (End of chapter)