The technological flood of rebirth

Chapter 361: Radical changes in the domestic film and television industry (Happy New Year!)

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Qing Ning Entertainment now has a very large number of artists. In order to give more artists a chance to get ahead, they must have more resources.

In addition to increasing the number of film shoots, they have filmed hundreds of TV series in the past year, because in our country, participating in TV series makes it easier for artists to become popular.

This makes Lime Entertainment the largest TV drama production company in the country and has cooperative relationships with dozens of TV stations across the country.

Because the quality of the TV series they film is of the highest quality, each TV series is treated as a high-quality product, completely making TV stations across the country willing to become a broadcast platform.

Nowadays, domestic TV stations rarely participate in the production of TV series themselves, because they find that not only does it cost a lot to produce their own TV series, but it is also not as sophisticated as others and lacks competitiveness.

This situation is very different from before. In the past, domestic TV drama production was led by TV stations, and basically every TV station had its own TV drama director, so the operation was quite complex.

However, the financial situation of each TV station is relatively scarce. Some TV stations can shoot one TV series a year, which is considered good, and even one TV series requires the cooperation of several TV stations.

This results in the annual production of TV series being quite limited. For example, the just-released "Journey to the West" has been filmed for 18 years, which is simply unimaginable.

From 1982 to 1985, a total of eleven episodes were filmed, and the rest were filmed in 1998, and then reshoots began until all were completed in 2000.

Although in the spirit of excellence, we strive to make all filming episodes perfect under the conditions at the time, the most important thing is the issue of funding.

In fact, the filming period is so long, the actors in it change very frequently, and even the protagonist can be played by another person. This is because most of the actors are employees of state units.

In the past, there were only a small number of TV sets in China, and there were not many entertainment options for the masses. As long as they made some achievements, they could get good ratings.

But this situation is obviously different in this life. First of all, because the economic development rate is much faster than in the previous life, the income of ordinary people has been greatly improved compared to the previous life.

In the past, the family's annual surplus could not afford to buy a TV set, but in this life, the couple's remaining money for a year is more than enough to buy a TV set.

In order to further increase the number of domestic TV sets, Polaris has also launched a special version of TV products in the country, the price of which is much lower than the price of their normal TV sets.

In fact, there is not much difference between these special edition TVs and normal versions. They are mainly used to reduce prices in this name in order to silence foreign consumers.

As an international enterprise, Polaris does not mean to pay whatever price it wants to sell its products wherever it wants, but to make comprehensive considerations and consider the feelings of consumers in various countries to avoid consumers thinking that they are treated differently.

Using this method of selling special edition products is a very common evasion method, which makes it even less stressful for domestic people to buy TVs.

The final result is that domestic TV ownership has reached 50% of households in a short period of time, which is already a quite high proportion.

We must know that our country still has vast rural areas, where the average income is much lower, and buying TVs is not their primary consumer demand. Excluding households in rural areas, urban households basically buy TVs.

As TV audiences increase, the consequence of the previous production methods is that there is basically no content to play. To pass the time, TV series can only be played repeatedly.

This is also the reason why Lime Entertainment Company suddenly increased the production of TV series to hundreds of series in 1985. The market is really too big.

In this huge market, other TV drama production units are simply unable to occupy this market. As a private enterprise, how can it be possible for this market to be vacant in vain

The final result was that in 1985, TV series produced by Lime Entertainment Company were broadcast on all TV stations across the country from the beginning to the end of the year.

This has caused a very embarrassing situation. "Journey to the West", which was previously a high-profile drama, has been greatly reduced after a full year of lime entertainment company's well-produced TV series.

In particular, the TV series produced by Qing Ning Entertainment Company are very rich in types, including urban, emotional, family, rural, military, martial arts, mythology, etc., which basically cover all existing types of TV series.

Others are easy to say, but the martial arts and mythological TV series directly collide with "Journey to the West". Although the plot content is different, the special effects can easily tell that the production level is high.

The final result is that the 11 episodes of "Journey to the West" that were broadcast during the Spring Festival did not receive a particularly strong response. Professionals may also study the filming techniques of film and television dramas, but ordinary viewers did not find it particularly enjoyable.

After all, the plot of mythological TV series is important, but the proportion of special effects is much larger than that of other TV series. It turns out that the paper-like special effects are incompatible with other mythological TV series.

Although the crew of "Journey to the West" spent too much time and energy on this TV series and the filming time was very long, in the end it was still unable to withstand the rapid changes of the times.

A TV series they were originally relatively confident about did not stir up much excitement after it was aired during the Spring Festival, which shocked the entire crew.

Now they have begun to discuss internally whether to continue filming the subsequent episodes. If they continue to film, it will obviously not lead to good results if they stick to the original method.

If new shooting techniques are followed, not to mention the financial problem, the style of the entire TV series will be seriously inconsistent, which will also become a flaw of the TV series.

If it were an ordinary TV series, just throw it away and stop the loss in time. But this is one of the four great masterpieces. This is not an ordinary TV series. The crew created this TV series as art.

Under this kind of mentality, they are caught in a dilemma. Whether to shoot or not, there are serious problems. The most important thing is that they cannot pass the psychological level.

The final result of the discussion was that the production unit planned to package the rights to the TV series to Qing Ning Entertainment, hoping that Qing Ning Entertainment could film the TV series from scratch.

This matter seems to be a small matter, that is, two production units are just trading the copyright of a TV series, but the impact is indeed very huge, causing an uproar in the domestic film and television industry.

Because this marks the complete collapse of the old TV drama production system, major TV stations are even more reluctant to invest in the production of film and television dramas after seeing the fate of "Journey to the West".

Even the filming of "A Dream of Red Mansions" has been greatly affected. The relevant leadership of the crew will discuss this major event in the film and television industry whenever they have nothing to do.

"Dream of Red Mansions", like "Journey to the West", took a very long time to complete, and both were embarked on this project when funds were extremely scarce.

What's more important is that both of these two works are one of the Four Great Classics. Will the problems faced by "Journey to the West" also become the problems faced by "Dream of Red Mansions".

As long as "A Dream of Red Mansions" is not released, no one can answer this question. The TV series is currently in the middle of filming, but the entire TV series market has undergone tremendous changes.

Not to mention that the leadership of the crew was confused about the future, even the production unit and the actors below were a little at a loss in the face of the drastic changes in 1985.

If we say that in 1984, Qing Ning Entertainment Company's "The Qin Empire" completely kicked off the domestic TV drama production, after all, it cost 1 billion yuan, and everyone who heard it would be frightened.

Even some people in the film and television industry rushed to Xianyang specifically to witness the majesty of the Qin Palace and the majesty of Afang Palace, and lamented that the times were changing too fast.

This also made "The Great Qin Empire" directly become the domestic TV series of the year. Various TV stations broadcast it in turn, arousing considerable popularity and gaining widespread recognition from domestic audiences.

Not only has it been recognized by domestic audiences, but also countries influenced by the Chinese cultural circle are also looking forward to this TV series. Not only does it cost 1 billion yuan to shoot a TV series, but it is also the only one in the current global film and television industry.

In particular, RB, who loves Dahe dramas, was the first to cooperate with Qing Ning Entertainment to introduce this TV series. The 100-episode "Qin Empire" sold 100,000 yuan per episode, helping Qing Ning Entertainment recover its revenue. Cost of 10 million yuan.

After that, overseas broadcast rights were sold one after another, helping Qing Ning Entertainment recover its cost of 40 million yuan, which can be regarded as a precedent for large productions and large returns.

It also allowed domestic film and television production units to see the huge market potential overseas, but they could only watch as no unit could invest 1 billion yuan just to restore the palace complex of the Qin Dynasty.

For Qing Ning Entertainment Company, the income from TV series is nothing. What makes them happy is that the Qin Dynasty palace complex in Xianyang has become completely popular overseas.

In order to emphasize the uniqueness of this TV series, overseas purchasers vigorously promoted the sky-high filming costs and the palace complex of the Qin Dynasty.

As a result, people in these countries all know that there is a magnificent Qin Dynasty architectural complex in Xianyang. Together with the Xi'an Terracotta Warriors and Horses Museum, the land of Sanqin has completely become an international tourist hotspot.

In the past, these foreign tourists could only come sporadically to travel domestically, but now trading companies have established travel agencies around the world, although the original intention was to facilitate foreign patients to come to China for treatment.

However, this does not prevent these travel agencies from accepting real tourists to travel to China. The most direct consequence is that from the end of the year to now, the number of international tourists traveling to China has increased three times compared with previous years.

Although the total number is still not high, this growth rate is indeed very gratifying, which also makes trading companies very confident in developing domestic tourism projects.

Closer to home, if you still thought that "The Qin Empire" in 1984 was just an accidental phenomenon, then the domestic TV drama market completely exploded in 1985, and Qing Ning Entertainment produced hundreds of TV dramas.

Moreover, everything is well-made, so you would be deceiving yourself if you thought it was an accident. Anyone in the industry who is even a little sensitive knows that the domestic film and television industry is about to change.

Even "Shanghai", which was very popular in Hong Kong, thought it would become a hit when it entered the mainland. However, under the background of many TV series being released in batches, it completely became an ordinary TV series.

Although it has a certain degree of popularity, compared to its previous life, it is simply not worth mentioning, let alone the two Qiong Yao dramas also released in 1985, which were completely reduced to background walls.

That kind of roaring performance style and inexplicable emotional entanglements, under the impact of so many well-produced TV series, did not win the favor of TV audiences and completely became a niche TV series.

From this perspective, the mission given by Zhao Yi to Qing Ning Entertainment Company is considered a success, which is to improve the entertainment appreciation level of domestic audiences, improve the production level of domestic film and television dramas, and guide the aesthetic values of domestic people.

1985 was also the year when Hong Kong and Taiwan TV series began to be released on a large scale in the mainland. As a result, Lime Entertainment gave them a heads-up, letting the film and television personnel in these regions know that not just any TV series could be brought to the mainland to make money.

This has completely made the mainland film and television industry proud. You know, in the past, artists from both Hong Kong and Taiwan felt that they were more advanced than mainland artists, and they looked down upon mainland actors.

The same crew has similar status in the crew, but there is a huge difference in remuneration and treatment. This kind of behavioral discrimination really makes mainland artists very uncomfortable.

Not only the artists, but also other staff members in the crew have very obvious differences in treatment. This has a huge impact in a domestic environment that emphasizes fairness.

But there is a big difference in this life. Due to the strength of Qing Ning Entertainment, entertainers from that region are treated equally when entering the crew without any exceptions.

And because many artists are employees of Qing Ning Entertainment, they can get a lot of care and convenience. No one can say anything bad about being good to their own artists.

Coupled with the series of setbacks in TV dramas that went north, TV drama practitioners in Hong Kong and Taiwan no longer have the arrogance they once had. They treat mainland artists and staff as equals, and even feel that they are a head shorter.

Not to mention TV series, in the field of movies, Lime Entertainment has also completely established its reputation in the mainland, making Hong Kong, Asia's "Hollywood", look eclipsed.

Although the number of films produced cannot be compared with that of the entire Hong Kong film company, the box office received by them is that together they cannot compare with Lime Entertainment. This is the reality.

Now they are begging to participate in the movies produced by Lime Entertainment, because currently only the movies produced by Lime Entertainment can gain worldwide recognition.

At most, the movies shot in Hong Kong only radiate to the Greater China circle. If they go further, they will have little influence. Otherwise, Hong Kong stars and directors such as Chow Yun-fat, Jackie Chan, Johnnie To, etc. would not be trying their best to squeeze into Hollywood.

Compared with Hollywood film companies, although Green Lemon Entertainment Company is incompatible with their production system, after all, they are of the same culture and species, so communication is much easier, and they will not be treated specially, or at least not discriminated against.

Although Lime Entertainment does not implement a star system and the remuneration is relatively low, it can indeed become famous, which has unparalleled power for film and television stars who want to open up the international market.

Even Hong Kong and Taiwan can feel that the entertainment industry is about to change, not to mention the mainland's film and television industry. They are closer to Qing Ning Entertainment Company, and many people's disciples and disciples work in this company.

Faced with this development trend of film and television industrialization, the original small workshop-style production model seems to be at a loss, and it is incomparable in terms of efficiency and competitiveness.

It was under this circumstance that the transfer of the copyright of "Journey to the West" completely became a trigger. Major TV stations fully understood the market situation and began to willingly serve as simple broadcast platforms.

But if you want to be a broadcasting platform, you have to spend huge sums of money to buy TV series produced by others. Since the cost of TV series produced by Qing Ning Entertainment is generally high, this will invisibly increase the purchase cost of major TV stations.

Finally, Qing Ning Entertainment proposed that they could jointly purchase the broadcast rights or use an advertising sharing model to pay for the broadcast of the TV series.

But with so many TV stations across the country, and all of them already on the stars, there is competition. Joint purchasing is the last option, so the advertising sharing model has won their favor.

More importantly, Qing Ning Entertainment's brother companies are all rich and spend a lot of money on domestic advertising every year. Qing Ning Entertainment, as their younger brother, will of course receive special care.

Therefore, all TV stations that cooperate with Lime Entertainment and adopt the advertising sharing model to introduce broadcast rights have their advertising revenue much higher than usual, which makes major TV stations favor the advertising sharing model even more.

Of course, the advertising sharing model is also thanks to the gradually opening up of the domestic film and television environment. In recent years, not only has the domestic entertainment environment changed dramatically, but the restrictions on major TV stations have also become much less restrictive, and they are much more open than before.

This change is also due to the huge international success of Qing Ning Entertainment, which has made domestic management units discover that my country's film and television entertainment industry also has great potential.

Qing Ning Entertainment Company suddenly raised the domestic film and television production level and entertainment resource operation level to a very high level, and the government management units gradually developed a strong attitude.

This is the confidence that Qing Ning Entertainment has given them over the past two or three years, which makes them feel that even if the domestic film and television entertainment environment is further opened up, they will not worry about being greatly impacted.

What's more, Qing Ning Entertainment has taken the lead in producing various types of excellent TV series and excellent movies, which has greatly improved the appreciation level and cognitive level of domestic audiences, without having to worry about being affected by external information.

This is an important reason why the domestic film and television entertainment environment has undergone significant changes. Supervision is also gradually relaxed. Now the ghost films produced by Qing Ning Entertainment can also be broadcast on TV stations openly.

Even "Mansion Gate", which was previously worried about not being screened, was immediately approved in the mainland after it was broadcast on Asia Television in Hong Kong and can be broadcast in the mainland.

It can be said that the past 1985 was a year of great development for Qing Ning Entertainment Company, and it was also a year that profoundly changed the domestic film and television entertainment environment.

The most important thing is that the films produced by Lime Entertainment have conquered cities all over the world, completely making the domestic and even greater China film and television circles no longer yearn for Hollywood in the United States as before, and their cultural confidence has been greatly strengthened.

This has also further strengthened the cultural identity of Greater China. Not only employees in the Hong Kong film and television industry have moved north, but also artists from Taiwan have begun to plan to leave the island and go to the mainland for development.

It's just that Taiwan's current control over artists is still relatively strict, and there are policy obstacles. Even some of Green Lemon Entertainment's films cannot be released in Taiwan, which has greatly hindered cross-strait exchanges. (End of chapter)