The movies produced by Lime Entertainment are basically special effects blockbusters. The main reason is that special effects blockbusters have wider dissemination, which is something Lime Entertainment attaches great importance to.
Secondly, the investment scale of special effects blockbusters is generally large. The minimum production cost of a special effects blockbuster is about 100 million yuan. Other domestic film studios simply cannot afford such a huge investment scale.
The most important thing is that Qing Ning Entertainment has a very high level in film and television special effects, which is one of their own advantages. If they do not give full play to their advantages in this area, it will be an act of self-defeat.
Of course, movies are not just special effects blockbusters, there are many other movies that do not require the support of special effects, and these movies also have great humanistic care and are an important symbol of the progress of social civilization.
Lime Entertainment Company will also allocate a certain amount of funds to produce such works every year, but more such works still need to be completed by other domestic film studios.
In order to support other domestic film studios to produce such high-quality films with humanistic care, Lime Entertainment will also choose to cooperate with them to provide filming technology and financial support.
At the same time, a certain amount of screen space will be set aside for these movies so that these movies can enter cinemas and allow more audiences to see these movies.
To be honest, the box office of these movies is generally not high. Most of the domestic movie theater companies that release such movies are at a loss, but they have no choice but to support them.
Because Zhao Yi does not want the domestic film and television industry to turn into a popcorn film and television culture after Qing Ning Entertainment Company, although special effects blockbusters are a powerful tool for movies to make money.
But as the seventh art, movies should also have their own value, not just to stimulate people's senses and amuse them. This will make our culture more and more superficial and fail to accumulate any foundation for our culture. .
As the leading brother in the domestic film and television industry, we need to consciously take the lead, do our part for the prosperity of the domestic film and television industry, and maintain the state of a hundred flowers blooming in the domestic film and television industry.
Therefore, in the past two years, many excellent literary and artistic films have appeared in China, which have very high humanistic value, can reflect the domestic social status of the times to a certain extent, and leave very important image materials for future generations.
In addition to these artistically processed literary films, Lime Entertainment also strongly supports the development of documentary films. Although such films are less profitable, they are also the most important part of the film.
Of course, it is very difficult for documentary films to enter theaters because there are very few people willing to pay to watch them, so they are usually put on major TV stations and let them broadcast them.
In particular, for documentary films that reflect the achievements made since the country's reform and opening up, Green Lemon Entertainment will also cooperate with ATV to allow them to broadcast documentaries that allow the international community to have a positive impact on the domestic socio-economic environment.
This is the position of public opinion. If you don't occupy it, others will occupy it. It is very important to actively publicize the huge changes in the country and let the world know more about the domestic situation.
When Zhao Yi took over ATV, he hoped that they could serve as a bridge for cultural exchanges, so that the world could fully understand our country's culture and society, and eliminate the international community's misunderstanding of our country's culture and social system.
Of course, what is more important is to thwart the international media's smear campaign against our country's social system and culture. This is the most important thing. It doesn't matter if you don't understand, but deliberately smearing it is going too far. We must fight against this behavior to the end.
This is also an important reason why Zhao Yi doesn’t pay much attention to ATV’s profits, because in Zhao Yi’s view, if ATV can shoulder such responsibilities and burdens, it will not only make profits but also suffer losses all year round.
What's more, in the past few years, ATV has not only expanded its media influence around the world, but also created very good revenue for itself, becoming one of the most influential news media in the world.
As ATV's influence in the world continues to expand and strengthen, the international news media that have been deliberately smearing our country for many years have restrained themselves a lot.
Because once such news reports or graphic materials appear that have no factual basis or are generalized and distorted, ATV will also produce relevant content tit for tat and refute the other party's reports one by one.
If it were in the past, it is estimated that such behavior would not be recognized by people of other races. However, over the past few years, ATV has always adhered to neutral news reports and gained widespread recognition from the international community.
This recognition is not only recognition from people around the world, but also recognition from governments around the world, because ATV’s news reports are all based on facts and basically will not report news that is not based on facts.
In particular, ATV will also produce relevant documentaries about other civilizations to provide a comprehensive interpretation of other civilizations, and in the process of interpretation, there will be no obvious colored glasses.
These actions have given ATV a very high reputation in the world, and local governments are also willing to cooperate with such media, especially countries and civilizations that have long been suppressed by Western media and public opinion.
ATV has become their main channel to promote the country's culture and social system, and because of ATV's adherence to media principles, Western society and the media dare not despise or slander them.
Because no matter how true lies and slanders are, they are still false. What is false will always be false. It is still a bit of a deterrent if it is not exposed. Once exposed, it will look like snowflakes and will melt away when exposed to the sun.
Moreover, ATV is not just a nobody. It already has a very large influence in the world. More importantly, their capital strength is also very strong. Ordinary small actions cannot shake ATV's status at all.
Now ATV has basically consolidated its position in the television media industry. According to Lin Hexia's report, ATV is now seeking to enter print media to further strengthen its influence in global media.
Zhao Yi is of course supportive of this, but he does not insist on it. First, it is very difficult for ATV to acquire influential traditional paper media. These public opinion tools are generally in the hands of Western consortiums and are not simply Money can solve it.
If you acquire small-influence print media, it will be very difficult to develop and expand. Especially news reports that adhere to media principles will be difficult to spread in the short term.
In previous lives, many media tycoons relied on gossip or eye-catching news reports to quickly expand newspaper sales and expand their influence.
But this is contrary to the principles upheld by ATV. Therefore, it is very difficult for ATV to make a big achievement in the print media industry. It can only be casual and not forced.
Second, with the development of the Internet, the development speed of Internet media will be much faster than the development speed of paper media. Although the influence may not be as influential as paper media in the short term, in the long term, Internet media has more potential and prospects.
In this regard, Zhao Yiyi has already started to make plans. In other words, if there is no progress in paper media, he can still control the huge Internet news media and continue to expand his influence.
Therefore, during the discussion on this issue, Zhao Yi described the importance of Internet media to Lin Hexia in detail, and made the development trends and powerful relationships very clear.
At the same time, this also emphasizes the need for ATV to continue to strengthen cooperation with Qianxun Company and strive to make Internet media bigger and stronger so that it can exert the influence of Internet news media in the future.
Moreover, Internet news media do not need to be as harsh as traditional media. They report many contents very casually, and sometimes it is easier to exert their influence than traditional media.
It can be said that after several years of hard work, ATV has basically met Zhao Yiyi's expectations. Especially after Liang Qingyan took over ATV, the development speed has been faster, and she fully understood Zhao Yiyi's expectations for ATV.
Of course, the explosion in the past two years is indispensable for the foundation laid by Lin Hexia at ATV, and even more so for Zhao Yi's strong technical and financial support for ATV.
Without satellite signals covering the world, without a huge news gathering and editing team, without huge initial investment, and without technical investment in equipment, there would be no ATV today.
ATV has not only established itself as a global leader in news reporting, but is also very influential in other program formats.
Everyone knows that documentaries are expensive and unprofitable, but they play a very important role in enhancing the understanding of the world. They are also a very important means of enhancing communication and trust between human civilizations.
Since its establishment, ATV has shot hundreds of documentaries about various parts of the world and various countries, and each one has been carefully produced with huge investment.
It is these documentaries that shock, amaze, or sigh, which have allowed ATV to completely surpass the BBC in the UK, secure its position as the world's number one documentary producer, and gain recognition from people around the world.
For example, ATV is now cooperating with CCTV to produce a series of programs about domestic traditional food. In addition, there are also a series of documentaries that reflect domestic traditional culture.
ATV has basically established very good cooperative relationships with authoritative TV stations in various countries. This cooperative relationship is a relatively strong cooperative relationship established through previous cooperation, rather than a one-time deal.
Unlike some Western media, when cooperation and interviews were conducted, they said they were to eliminate misunderstandings. However, after filming and editing, it turned out to be a show with obvious discrimination or bias. In this way, the trust between each other was completely broken. .
When ATV cooperates with these local TV media, it will accurately explain its intentions in advance, and will also solicit their opinions and suggestions during editing.
This can not only authentically reflect the local culture, but also eliminate mutual barriers and lay a solid foundation of trust for future cooperation.
Of course, this is also related to the philosophy upheld by ATV. The purpose of ATV is to eliminate the barriers between world cultures, rather than creating opposition and differentiation for the sake of attracting attention, causing contradictions and conflicts between civilizations.
In addition to being a high-volume producer of documentaries around the world, ATV also produces quite a few entertainment programs, such as "Superstar" which is a very typical representative.
Since ATV's audiences are all over the world, local "Superstar" competition areas will be set up in major viewing areas to give local ordinary people a chance to become famous and showcase their unique talents.
Then the top three from each competition area will be selected to participate in the finals held by the headquarters. After fierce competition, the top three will finally compete for the global "Super Star".
Even though this program provides a path for ordinary people to rise, it also shows the cultural charm of various countries and regions during the competition, allowing TV viewers around the world to understand a different world.
Other similar programs include "Global Lark King", which focuses on discovering rising stars and ordinary people with singing talents from various regions and countries.
"Bumping Elf" gives the dancers who were previously unknown and just decorations on the stage a stage to show their charm, allowing them to step into the spotlight like the singers and stars on the front stage and let the world know them.
These are all produced by ATV itself. Since Zhao Yi rarely pays attention to these things, he is not particularly clear about them.
However, these popular variety shows have not only brought huge economic benefits to ATV, but also greatly increased ATV's global influence and popularity.
This is why ATV initially only had great influence in the global Chinese community. Then, through a series of excellent TV programs and fair and objective reports, ATV stepped out of the Chinese community and gained recognition and love from more audiences of other races.
Coupled with these popular variety shows, ordinary people in various regions and countries are becoming more and more interested in watching ATV's TV programs. And because the TV programs produced by ATV are very good, these viewers are retained.
This is like a snowball. After forming a virtuous cycle, it will get bigger and bigger. According to Lin Hexia's report, ATV's long-term global TV audience has reached more than 300 million. At its peak, the number of TV viewers will reach more than 1 billion.
These peak moments are basically the finals of popular variety shows. Only such popular variety shows can arouse the enthusiasm of the whole people to participate.
In order to allow more people to participate, ATV has also opened a voting support channel. Viewers can edit text messages and emails to vote. Each viewer can vote for three people and only has three votes in hand.
These are all leftovers from variety shows in the past, but in this era, they do have unparalleled communication properties. In order to support your favorite performers, it has become commonplace to invite relatives and friends to vote.
Of course, most people in various regions still support the performers of their own region and country. This is a common sentiment in the world. Even if the performers of this region and country are a little behind, they will still receive support.
However, there are indeed obvious differences in the population of various regions and countries. If it is really one person, one vote, then performers from regions and countries with small populations will never be able to get ahead.
Therefore, the final votes for support will still be based on the population of the region and country. Through a set of algorithms, the obvious advantage brought by population can basically be eliminated.
After calculation through such a set of algorithms, it can more truly reflect the performer's talent and the popularity and love of the audience.
It is precisely because of the fairness of this system that ATV's variety shows, even if their scope expands to the world, can still win the support and love of audiences in various regions and countries.
It is precisely such a global program that is very costly to produce. Even with ATV's deep pockets, the number is not very large because it needs to adopt a more localized operation method for audiences in various regions.
To give a very simple example, if "Superstar" wants to gain the support of more TV viewers, it must localize its dubbing and subtitles so that ordinary TV viewers can understand it.
The workload alone is huge and consumes a lot of resources. Although ATV also had a production software that automatically added subtitles before, that software could only automatically add Chinese subtitles, but not other subtitles.
Moreover, a global program means the diversity of participants. Not every participant may be able to speak fluent English, which will weaken the communication effect between the performers and the audience.
This is why ATV’s variety shows for the world are very popular, but there are not many of them. It does not mean that they do not have good ideas, but they cannot support such a huge operation system.
But now this phenomenon has changed a lot, mainly because of the emergence of intelligent translation systems, which has brought great efficiency improvements to ATV and made their globalization strategy smoother.
Now ATV only needs to make one version of the master tape, and then it can use the intelligent translation system, which can not only add text subtitles for each region, but also translate the voices of each region.
This alone is not enough to localize ATV TV programs, because they are still signals transmitted by the same satellite channel. It is difficult for ordinary satellite signals to provide different digital information according to the viewing area.
In order to solve this problem, Zhao Yi had to personally perform remote modifications on the satellite system that had been launched into space, and also designed relevant algorithms to achieve this goal.
The specific method is to mix and compress multiple signals. The external performance is one signal, which means that the same frequency band can be used for external transmission. This is a satellite frequency band that can load many types of TV signals at the same time.
According to the signal mixing technology and signal decompression technology provided by Zhao Yi, 500 signals can be mixed together at one time and transmitted externally using the same satellite frequency band.
Then, after this mixed digital signal is received, the localized program signal can be decompressed from the mixed signal based on the local geographical location and TV characteristics.
This kind of multi-signal mixing technology is the most cutting-edge technology in the world today. Even Hengtong Communication Company, which focuses on wireless communication technology research, does not have this technology. With their current technical reserves, they cannot do it.
This is why Zhao Yi has to do it himself, because the technical difficulty is too high, and after mixing so many TV signals, it is even more difficult to maintain 1080p image quality when decompressed. (End of chapter)