You must know that when satellites are designed, the upper limit of their transmission signals has been determined. Basically, it is impossible to increase the unit transmission speed of satellites through software. This is basically constant.
In other words, the digital size of the mixed signal will basically not change much. This is the difficulty. No matter what mixing algorithm most people use, they will inevitably make the mixed signal larger.
And every time one more signal is mixed, the mixed signal information will become larger. For TV stations like ATV that broadcast globally, it is normal to mix hundreds of signals. In the end, the mixed signal may expand to forty or fifty times. .
If the original satellite system is unable to transmit so much data, new satellites must be launched into the sky. If the number of satellites is expanded not only forty to fifty times, but also more than ten times, the cost will be very huge.
You must know that the number of ATV satellites in orbit is currently 4. In fact, three geostationary satellites can complete global signal coverage, and the extra one is used as an emergency satellite.
That is to say, if that satellite breaks down, the extra satellite can immediately change its orbit and fill the vacancy left by the damaged satellite, so that the signal will not be interrupted for a long time.
Because satellite launches are not that fast and require a period of preparation, and temporary assembly of satellites also takes a lot of time, which is not as convenient as directly changing orbit.
In other words, if we want to achieve ATV's current goal of localization through a satellite frequency band, and use ordinary technology to achieve it, we need to have more than 40 satellites.
Each satellite costs about 300 million yuan, and the cost of this satellite alone has reached 12 billion yuan. From this, we can see the value of Zhao Yi's technology.
Even if such good technology is provided and localization of TV programs can be achieved through a satellite frequency band, it will also increase the workload of ATV accordingly.
Although ATV has been expanding its personnel team, the biggest increase is the team of reporters, because if you want to get faster and more world news, you must rely on these reporters to pass on first-hand information.
However, the staff of ATV headquarters is limited, so in order to reduce the workload of the headquarters, Polaris Company needs to upgrade the existing equipment, and Lingchen Technology Company needs to participate.
Because the most advanced speech translation software now is in the hands of Hengchen Technology Company. The software in the translator sold by Polaris Company is all authorized by Hengchen Technology Company.
With the participation of these two companies, ATV now produces localized programs. Unless the program format is completely different, such as localized voice and subtitles, the translation system can automatically complete the translation of each language when sending.
Moreover, it is possible to generate mixed signals while translating, and then encrypt and compress them before sending them to the satellite. In this process, there is very little manual intervention. You only need to set the translation into those languages beforehand.
Of course, this is not just about language translation. Sometimes the TV programs sent to different parts of the world through the same channel are also different. In order to solve this problem, the equipment of the TV station needs to be upgraded.
In addition, it also requires the cooperation of a ground-based TV that receives satellite signals. After all, after the mixed signal is received, it still needs to be decompressed and read, and the mixed signal is read into individual signals and presented to the TV audience.
To accomplish this, not only ATV's efforts are enough, but also the cooperation of Polaris Company. Polaris Company has previously provided special satellite signal receiving modules for its own TVs.
At that time, the main purpose was to help ATV expand its international audience so that more TV viewers could receive ATV's TV signals anytime and anywhere without making any adjustments or changes.
At the same time, this satellite signal receiving module can decompress ATV's satellite signal and turn it into a very high-quality digital signal. This is why ATV's TV pictures have much higher definition than other TV stations.
While other TV stations were still broadcasting 480p TV signals, ATV directly broadcast 1080p TV signals to the outside world. This behavior also made more and more TV viewers favor ATV's TV programs.
It is not that other TV stations have never thought about improving their picture quality, but this requires a lot of technology to achieve breakthroughs, and the technology owned by ATV is definitely not sold to the outside world, which makes the gap between the two wider.
Although full-HD TVs are already the mainstream on the market, major TV stations still use the original old technology to produce TV programs. There is a serious phenomenon that program content cannot keep up with the pace of technological improvements.
This situation occurs because Polaris has been selling high-definition LCD TVs on a large scale from the beginning, and other TV manufacturers have to follow Polaris' lead.
Otherwise, in the eyes of consumers, they are synonymous with backwardness. They cannot afford the loss of reputation if they do not say whether they can sell their TV products.
However, other TVs did not initially come with ATV satellite receiving modules, so after consumers purchased them, they were still looking at 480p picture quality, which looked more awkward than low-quality TVs.
This phenomenon has caused two results. The first result is that these TV manufacturers have to introduce ATV satellite signal receiving modules. Otherwise, their TVs will not even have a high-definition content source.
In this case, there is no need for consumers to buy their TVs, because they will not work and they will still be able to watch old TV programs.
This phenomenon was something ATV did not expect. Originally, ATV planned to subsidize major TV manufacturers to install their satellite signal receivers. As a result, not only did ATV not need to subsidize it themselves, but Polaris also made a small profit.
The second result is that more and more TV viewers prefer ATV's TV programs, causing the ratings of other TV stations' TV programs to decline to varying degrees.
This result actually comes from two reasons. The first reason is that their TV programs are not clear enough and are not as good to watch as ATV. Especially when the two are compared, this gap is more obvious.
The second reason is that all ATV satellite TV programs are free, while many higher-quality TV channels around the world require paid subscriptions. Who would want to watch paid programs when there are free ones.
The most important thing is that the quality of ATV's free TV programs is very high. This is why ATV's free programs are loved by so many TV viewers. If the quality is too poor, it is estimated that no one will want the free programs.
There are also TVs equipped with ATV satellite signal receiving devices, which are very convenient to use. No matter where you move, you can easily connect to the signal.
If the environment is very closed, you only need to place a dedicated receiving antenna outside. It is much more convenient and convenient than the traditional satellite signal receiver. It does not require very professional knowledge and is very easy to get.
In this case, it is very friendly for tenants who live in relatively remote areas or who often change houses. As long as they take away the TV, they can happily watch TV programs anywhere.
However, it is not that ATV has not encountered troubles, that is, some countries have controls on TV programs and do not allow TV satellite signals to land in the country.
Although ATV is dissatisfied with this kind of behavior, it also understands this kind of behavior and has an understanding attitude towards this kind of behavior. It will not confront it just because it is harmful to its own interests. It is completely unnecessary.
It's just these changes, along with ATV's consistent objective and fair news reporting and TV content production that does not specifically discriminate or bias, that it has gained more and more understanding and support from these countries.
In particular, ATV is playing an increasingly active role in promoting international cultural exchanges and has established long-term cooperation mechanisms with governments and private parties in many countries.
Even the United Nations has publicly praised ATV for this behavior, because ATV has played a very positive role in strengthening cultural understanding and exchanges around the earth and eliminating the barriers between different civilizations.
This kind of behavior has brought a very positive situation to ATV in the past year. More and more countries have turned a blind eye to ATV's satellite TV programs and will no longer explicitly ban them.
Of course, it is impossible to get clear support, because ATV is not the only one that has satellite TV programs. Although their satellite TV program technology is very poor, there are still some.
In this case, it is impossible to issue a clear document to support ATV, because it will be entangled by other satellite program providers and will be treated differently.
Especially those countries that are not very powerful, if there is obvious differential treatment, they will face suppression from other big countries, which is completely unnecessary.
Of course, when this happens, even though ATV has adhered to its core philosophy for so many years, the flower that has bloomed is that ATV's satellite TV program reception is very simple, lowering the threshold.
Originally, it would be difficult for these countries that have banned it to completely ban ATV's satellite signals, because as long as the environment is not very closed, a TV can easily receive satellite TV programs.
It is impossible for these countries to search every home without any problem. If they really do this, not to mention the public resentment caused, the government expenditures required will increase greatly, which is completely unnecessary.
Of course, it is not without relevant government requirements that ATV satellite signal receivers be removed from newly sold TV sets, but Polaris is more powerful.
That is to say, this module is not only a satellite signal receiver, but also a decoder for other TV signals. Anyway, after dismantling this module, the TV cannot accept any signals.
Other TV manufacturers can certainly produce TV sets without ATV satellite receivers, but their LCD panels need to be purchased from Polaris.
If ATV's satellite signal receiver is not installed, the supply price will increase a lot. No one in their right mind would want to offend Polaris.
Fortunately, ATV has not done anything detrimental to the interests of any country. It has just fallen into a strange atmosphere of peaceful coexistence. Governments of various countries are no longer entangled in this matter, and ATV will not produce biased TV programs.
Later, after ATV launched localized operations, TV programs became more in line with local policies, cultural backgrounds, and customs, and no one criticized ATV's satellite programs.
The reason why this happened was partly due to their strength. ATV's brother companies all had a stake in the lifeblood of major TV manufacturers and had to obey the arrangements of Polaris.
On the other hand, ATV is more honest in doing things and will not be arrogant because of its strength. It still adheres to the concept of fairness and objectivity in news reporting and program content production.
It is under this circumstance that the number of viewers of ATV is much larger than that of other TV stations. As long as families buy LCD TVs, they are potential TV viewers of ATV, completely breaking the geographical barriers.
According to Polaris Company statistics, approximately 1.5 billion LCD TVs have been sold around the world. In other words, ATV’s audience base has expanded to 1.5 billion people. This is very scary data.
No matter in the past life or in this life, no TV station can have such a large audience base, which is why ATV was able to obtain more than 1 billion viewers during the finals of popular variety shows.
As the number of viewers increases and the number of ratings increases, the price of advertising will inevitably rise. Take advertising for the finals of popular variety shows as an example. Advertising is charged based on seconds and times.
It costs 5 million yuan in advertising fees to play an advertisement for one second, and the average advertisement lasts at least about 5 seconds. In other words, it costs 25 million yuan to play a 5-second advertisement.
This is still an individual customer. If it is exclusive naming rights, the price will be even more ridiculous. The naming rights of a popular variety show can reach 1 billion yuan. This is not something ordinary companies can afford.
Even the so-called naming rights fees of hundreds of millions of dollars in later generations are simply not worth mentioning in front of this price, let alone this is still in this era, and banknotes are more valuable.
When ATV originally bought the naming rights, it required a price of no less than 500 million yuan. Of course, it was rejected by major advertisers. Although ATV had a huge audience, it was not worth the money. advertise.
In the end, it was taken over by other companies under Zhao Yi. They originally wanted to save ATV's face and helped out of morality as brothers.
Anyway, no matter what happens, since ATV has announced a price of no less than 500 million yuan, it must maintain its reputation and not fall down. Since no other advertisers are interested in it, it can only be supported by brother companies. .
For the first time, Pusi Chemical Company won the naming rights. To be honest, Pusi Chemical Company's products are not really suitable for naming rights, but it doesn't matter. It's better than nothing. At least to the outside world, someone is naming the product. It’s not that ATV is asking for sky-high prices.
Of course, the main reason why Pulse Chemical Company named it is that they are expanding into the international market, especially the agricultural chemicals market, and ATV's huge audience is what they urgently need.
In addition, since it was a brother company, it had to help no matter what, and the other brother companies did not have business in urgent need of expansion at the time, so the task fell on Pusi Chemical Company.
At that time, Pusi Chemical Company did not take it too seriously and planned to make a loss-making business. The result was unexpectedly good, and Pusi Chemical Company's name spread all over the world in an instant.
Especially during a product promotion program, employees of Pusi Chemical Company took out a commonly used agricultural chemical agent under their own company and conducted an experiment on the spot.
The subjects of the experiment were humans and pests. When the chemicals were sprayed on the pests, they were all killed in less than a minute. But when it was put on humans, the employee sprayed the chemicals into his own mouth on the spot, and the result was nonsense. No, still alive and kicking.
This experiment can be said to be shocking, and the product promotion program has a much higher ratings than ordinary TV programs, breaking many ratings records.
More importantly, after the program was broadcast, the discussion circle was completely expanded. Other TV stations and media commented on the matter and invited experts to discuss the experiment of Pusi Chemical Company.
In this way, it suddenly became a hot topic around the world. Experts from all walks of life also have different opinions on this experiment. Some said that because the dose was small, it would not cause too much damage to the human body.
Some simply said it was because of experimental fraud, but this statement was not supported by mainstream public opinion, because at that time, Pusi Chemical was already an international giant, and its revenue was among the top in the chemical industry.
It is impossible for such an international giant to conduct fake experiments. If they are found to be fake, it will cause great damage to their reputation and will completely outweigh the gains.
Therefore, the first statement gained wider recognition, and Pusi Chemical Company did not immediately come out with an explanation, because this was a good publicity opportunity, and of course it wanted to let the "bullets fly for a while."
When the matter was almost settled, Pulse Chemical Company held a special briefing meeting. As a result, the number of major media outlets reached more than 500, which shows how popular this matter is.
At this briefing, Pusi Chemical Company explained some of the technologies related to its agricultural chemicals, because their agricultural chemicals are not ordinary chemicals, but are developed based on target special genes.
It has the characteristics of strong pertinence and small harm scope. It is very suitable for the high environmental requirements of modern agriculture and is more effective than traditional agricultural chemicals.
Of course, although this briefing solved the mystery that has been plaguing everyone, it made Pusi Chemical Company's agricultural chemicals completely famous around the world. Other chemical giants were losing ground in this field and were unable to resist.
But it has also led to another worrying thing, and that is whether special drugs developed for genes will be used on the human body, especially whether they will be used for weapons research. This is a story for another day.
Through this incident, although Pusi Chemical Company’s agricultural chemical products are indeed excellent, the advertising effect of ATV cannot be ignored. Without ATV, it would be difficult to cause widespread discussion around the world, and the advertising effect would not be so good.
After the entire episode of this variety show, Pusi Chemical Company, which obtained the naming rights, has completely established its position as the king of agricultural chemicals and completely dominated this field.
As a result, ATV's advertising prices during popular time periods are rising steadily, and it is increasingly favored by global advertisers. ATV's revenue is also rising. In 1985, revenue reached 40 billion yuan.
Although the major media are very active in the field of public opinion, in terms of revenue, they are actually not doing well, otherwise the old media would not be able to continue to do business.
Although ATV's revenue is not outstanding among its brother companies, it has properly put it on the throne of the world's number one media, because counting from him, the bottom ten plus There are not as many people together as a family.
And this momentum is still on the rise. Not long ago, the mainland government finally approved ATV’s application to launch in the mainland. From now on, ATV can openly harvest viewers in the mainland.
Not to mention how many mainland viewers will become ATV viewers in the future, at least for now, ATV has harvested 400 to 500 million domestic viewers at once, making their advertising value even higher.
According to Lin Hexia's report, ATV's operating income will reach more than 60 billion yuan in 1986 if it continues on the current trend.
Because their revenue is higher, their profits are higher, and they have more funds to produce good programs. The quality of their programs will further widen the gap between them and other television media.
It can be said that if ATV does not make fundamental mistakes, they will wear the title of "King of Media" for a long time in the future, and it will be difficult for other major media to take it away.
However, in this situation of glory, more and more caution is required. In order to avoid uncontrollable situations, ATV has also introduced an intelligent monitoring system.
This system can filter and supervise all ATV program resources before broadcasting. Once there is any illegal content, the system will automatically close the broadcast channel and issue warnings to the content.
Because ATV is now getting bigger and bigger, the number of employees has inevitably expanded a lot. More importantly, they are now very popular and will inevitably become a thorn in the side of others.
Under such circumstances, it is very normal to mix in some inappropriate people. The best way to attack the media is to cause program accidents and discredit the media.
ATV introduced this intelligent supervision system to prevent the slightest change.
Although manual review was arranged before, loopholes may still be exploited by people with ulterior motives. The launch of the intelligent system has completely eliminated accidents caused by human factors. (End of chapter)