ATV's most famous program content now is news reports, documentaries and variety shows. The remaining major categories are TV series, but they are not so outstanding compared to the above categories.
However, this is also compared to ATV itself. For other TV stations, ATV's TV series production is also synonymous with high quantity and high quality. Compared with TVB, the quantity may be almost the same, but the investment is much larger.
Although TVB has a large number of TV series, due to its special focus on cost control, the investment in each TV series is very limited. The result is that the production is not as sophisticated as ATV.
However, TVB's TV series are basically dubbed in Cantonese, which makes their ratings in Cantonese-speaking areas acceptable. However, ATV has always insisted on dubbing in Mandarin, which is not in line with Hong Kong's language habits.
Even so, ATV still relies on its sophisticated production, high investment costs, and atmospheric scenes to equal TVB's TV series in the Cantonese region.
But apart from the Cantonese-speaking region, ATV's TV drama ratings have a crushing advantage over TVB. This is caused by the gap in strength between the two parties. TVB will fall into losses if it does not control costs due to its smaller audience.
Although ATV's TV series invest huge amounts in each series, the audience is very large. Especially after the intelligent translation system was launched, the localization effect was outstanding, and the number of viewers reached new highs.
Under this circumstance, basically every TV series that ATV invests heavily in is able to get good returns. Some TV series have even exploded in ratings, and the advertising revenue they receive is no less than that of popular variety shows.
Judging from the current situation, ATV's localization strategy is on the right track. Since the launch of the localization strategy, ATV's audience has expanded more than ten times, laying the foundation for ATV to secure the top spot in the global media.
However, Zhao Yi still feels that this is not enough, because currently ATV program content production is basically carried out at ATV headquarters.
Although the dubbing and subtitles of the program have been localized, these are the most basic and cannot be regarded as in-depth localization. They are still very superficial.
So Zhao Yiyi said to Lin Hexia: "After you go back, let Liang Qingyan further develop the localization strategy of ATV. When appropriate, you can build branches in various regions and countries.
I think this will allow ATV to better integrate into the local environment by tapping local directors and performers to produce TV programs that suit the tastes of local audiences and local cultural characteristics. "
In fact, what Zhao Yi is worried about is that after the international situation changes, ATV will not deliberately target it. Although ATV is registered in Hong Kong, it has now been placed under the umbrella holding company.
As for which force the Umbrella Holdings Company belongs to now, it is clear at a glance that ordinary people are no longer surprised by many things.
Just like in the past, ATV insisted on using Mandarin to broadcast news, and TV series were also dubbed in Mandarin. Other programs, such as talk shows, variety shows, etc., used Mandarin whenever possible.
Since no one knew the background of ATV at the time, Hong Kong citizens were quite critical of ATV's unique approach, especially some elderly people who might not understand Mandarin and could only understand the content through subtitles.
However, ATV has not changed its approach and is still going its own way. Although they are at a big disadvantage compared to Cantonese dubbing, they can only work hard on program content and increase their ratings.
It can be said that if ATV also fully uses Cantonese dubbing, it is really hard to say whether TVB is still there now. The two are incomparable in terms of capital strength and technical strength.
TVB also knows its own situation. They are also afraid that ATV will suddenly adopt localized dubbing, so no matter what the occasion, they must promote some of ATV's overall view and appreciate ATV's Mandarin broadcasting characteristics.
In fact, ATV knows exactly what their intentions are, but the characteristics of ATV come from the instructions of the big boss and cannot be changed easily.
However, this persistence has slowly paid off. Now in Cantonese-speaking areas, more and more people can understand Mandarin, and the number of people who can speak Mandarin is also gradually increasing. This is what Zhao Yi wants to achieve. .
Even though ATV has implemented localized dubbing around the world, it still dubbs in Mandarin for Cantonese-speaking areas. In Zhao Yi's view, as a Greater China region, it is really unreasonable to not speak Mandarin.
This is not to say that Mandarin is so great, but as the Greater China region, it is necessary to have a mainstream spoken language. Only in this way can we strengthen the sense of cultural identity and belonging and create a good cultural foundation for the reunification of the motherland.
Just like the Dynasty series of TV series produced by Lime Entertainment, ATV will broadcast them on its own TV stations immediately, because the broadcast of these TV series can strengthen the cultural identity of Greater China.
Through ATV's various performances and its status as a subsidiary of an umbrella holding company, the outside world now knows the background of this media in Greater China. Although they don't know the details yet, they can probably guess it.
Now in this special period, the world needs China. This is why ATV has been able to sit on the throne of the world's number one media through its own efforts and strength, and has not been deliberately targeted by other forces.
But if the world structure changes, the current situation is likely to be broken. At that time, ATV, as a media, may bear the brunt and be targeted by some countries and regions.
Therefore, Zhao Yicai hopes to further localize ATV and open branches in countries and regions where branches can be opened, integrate himself into all parts of the world, and expand his local influence.
Of course, these actions are actually treating the symptoms rather than the root cause. If others insist on targeting you, no matter how good your localization is, they will always find reasons to attack you.
Therefore, if you want to avoid this situation, your country must be strong enough. This is the ultimate life-saving trump card for many domestic companies. Otherwise, they will be rootless and have no power to counterattack.
Of course, further localization of operations does not necessarily mean that it is to cope with future changes in the situation. In the process of localization, it will also bring more benefits to ATV.
Although ATV's current localization strategy is very successful, it is still superficial. Although the current audience group is the world's largest, its foundation is not very solid.
The current prosperity is partly achieved through technical means. Whether it is ATV's satellite communication technology or Polaris' TV satellite signal reception technology, others cannot do it.
The other part is capital strength. ATV's current prosperity is mainly achieved by large investments. If the scale of investment decreases and the quality of programs declines slightly, then the number of viewing groups will also decline significantly.
In short, the current foundation of prosperity is very weak, and the audience will abandon it at the slightest sign of trouble. In other words, ATV still lacks huge die-hard supporters.
To achieve this, we can only let ATV enter their countries and regions, go deep into their culture, produce the TV programs they want to see, and promote their traditional spirit.
In this case, after a long period of hard work, ATV's branches will be integrated with their local area. If there is no major conflict of interest, they will generally not be deliberately targeted.
In other words, ATV’s next localization strategy is to open localized TV stations in various countries and regions around the world. Each branch is actually an independent TV station.
This will not only cater to local tastes and culture, but also allow ATV to instantly add many more TV channels. Not to mention the influence, the benefits therein are very huge.
After hearing Zhao Yi's words, Lin Hexia understood immediately and said that she would hurry up and do it after returning. Although the operating cost would increase several times in an instant, she knew it was worth it.
Moreover, ATV has had a surplus every year in the past few years, especially last year and the year before last, when the surplus was very large. Zhao Yi has not withdrawn this money, and it still remains in ATV's account.
Now that branches are opened in various countries and regions, these surpluses can basically support it. In the future, ATV headquarters will become increasingly profitable and will be able to support the development of branches around the world with ease.
Media resources are like this. If you don’t occupy them, they will be occupied by others. If you don’t fight for them, someone will fight for your market. Therefore, if you want to live well, you can only continue to expand and compete with each other. Kill or acquire the opponent.
If they really do this, even if they are targeted by others in the future, they will not fall apart all at once, because they have already rooted themselves in the local soil. If they want to shake it, they will bring out a lot of soil. , destroying the local ecology.
At least make the other party feel that if they pull you out, they will be hurt even more, then you can be safe and sound. Moreover, the current world economic environment and the special nature of Hong Kong are very beneficial to the expansion of ATV.
Although everyone is well aware of the background of ATV, but what can we do? As long as there is no evidence, it cannot be treated deliberately, and common methods cannot be used against ATV.
Coupled with ATV's capital advantages and technological advantages, if it fully taps local talents, rapid growth is inevitable.
As long as you are strong enough in the local area, it will be logical to suppress or acquire competitors. As long as this is carried out, it is only a matter of time before it grows into a towering tree.
In fact, ATV does not need to be overly anxious. These are all back-ups prepared for itself. Even if these back-ups don't work, it still has a market of more than one billion people.
This is also the reason why ATV is actively seeking to land in the mainland. As long as this basic plan remains, then even if all overseas markets are abandoned, it will not cause a devastating disaster. At most, it will only break the muscles and bones.
In fact, when ATV entered the mainland, it adopted the branch model, because the program content broadcast in the mainland also needs to comply with relevant laws and regulations.
Although this seems to put shackles on itself, it actually gives ATV greater freedom, because in this way, it can produce more localized programs. This is one of the reasons why Zhao Yi emphasized further localization above.
Although ATV could previously broadcast its own programs to the world, for fear of offending the culture and interests of certain countries and regions, it used greater universal values to review programs.
Although this increases the audience of the program, it also limits the content and format of the program. Anyway, it has advantages and disadvantages. From the perspective of capital interests, the disadvantages are even greater.
If localization is further deepened, then ATV will mainly operate locally, and the current ATV headquarters will operate as an international public channel. In this way, there will be no competition between ATV headquarters and branches.
And if the branch produces excellent programs that are suitable for global broadcast, ATV headquarters will also put the branch's programs on international public channels for broadcast, improving the program quality and program diversity of international public channels.
It used to be very troublesome to obtain TV licenses from various countries, but now that ATV has taken the top spot in the global media, it is relatively easy.
Governments have failed in trying to stop ATV. Since they cannot stop it, it will be more beneficial to them to bring it within the scope of their own legal management.
Moreover, ATV’s performance in the past few years is obvious to all. It does not specifically target governments of various countries, nor does it smear other people’s cultures. It always adheres to the principle of objectivity and fairness in reporting.
Especially for some countries with very weak global influence, they also need a platform to speak out for them, instead of being passive and unable to find a place to refute when they are scolded by others.
ATV is a very important platform. It is very necessary to maintain a good relationship with such media. It is an important channel through which they can spread their voices to the international community.
Especially in the past few years, ATV has done a very good job of balancing the two polar forces. Its reporting on either side is very objective and does not favor one side. It has played a very important role in easing world tension.
If one party now blocks the localization of ATV, and the other party opens the door to facilitate it, then the party that provides convenience will have more media promotion channels, and the other party will be at a disadvantage.
This is absolutely intolerable to either party in the current tense bipolar confrontation. This is also the main reason why ATV is so confident in entering various countries and spheres of influence.
Of course, this is also related to ATV’s special status. Hong Kong, where ATV is located, is within the Western sphere of influence, but ATV’s background is very subtle, which is an important reason why ATV is different from other media.
Both polar forces are very concerned about ATV, a media with dual attributes, and ordinary people also recognize ATV's news reports very much. Compared with news reports from other media, everyone is more willing to believe ATV's news reports.
Moreover, over the years, ATV has indeed never made any biased reports, nor has it made unreasonable speculations and comments without factual basis, which has laid a solid foundation for gaining the trust of TV audiences.
As long as the bipolar forces still exist, and as long as ATV still adheres to its original principles, then ATV will be the target of both parties' struggle, and it will become much easier for ATV to move and expand within the two camps.
To be honest, Zhao Yi often thinks about whether to replenish the polar bears' blood and prevent them from falling as soon as possible. To be honest, this situation of bipolar confrontation is very beneficial to both our country and Zhao Yi.
It was under this fierce confrontation that Zhao Yi's men were able to leisurely conquer cities and territories around the world without being too deliberately targeted. However, if this situation changes significantly, it will be very difficult to say.
It is actually very difficult to do something without anyone noticing. If you are not discovered, then everything will be fine. If you are discovered, you can only wish for yourself.
This is also an important reason why he has been hesitating. It is really difficult for him to make this decision when there is no obvious adverse situation at present, because it has not reached the point of being out of control, and the fire has not burned him yet. The urgency not tall.
The safest thing is to work hard to improve the strength of yourself and the country. In this world, after all, you rely on your fists to speak. Without strength, all strategizing seems very ridiculous.
And with enough strength, even if others hate you extremely, there is nothing you can do. You can only knock out your teeth, swallow it in your stomach, and endure it all silently.
This is also the fundamental reason why Zhao Yi has been working hard to develop domestic economic and technological strength. As long as he is strong, he is the capital to settle down and live in peace. Everything else is just a mirror image and completely unreliable.
Back to business.
Lime Entertainment has advanced film and television production technology, and ATV has a huge viewership group, so there is great complementarity between the two.
Therefore, Zhao Yi hopes that Qing Ning Entertainment and ATV will strengthen cooperation and share relevant resources, especially in terms of media resources. He hopes that ATV will provide more support to Qing Ning Entertainment's artists.
Of course, ATV's artists can also be deeply involved in the film and television dramas produced by Lime Entertainment Company to enhance the breadth and depth of cooperation between the two places.
In fact, ATV and Qing Ning Entertainment already have a good foundation for cooperation. Many of Qing Ning Entertainment's film and television dramas have been broadcast on ATV and have gained a good reputation.
A considerable number of ATV's artists came from the mainland, and the cultural difference between the two is not big. Even ATV's local artists have been trained by professional teachers from the mainland and have a good understanding of the culture of the mainland. comprehensive.
In particular, ATV is about to open a branch in the mainland for localized applications, which requires more support from Qing Ning Entertainment. Whether it is cooperation in program content or movement among its artists, it is very critical.
Zhao Yi even asked Lin Hexia to tell Liang Qingyan that ATV's branch in the mainland could adopt a cooperative operation model with Qing Ning Entertainment Company, so that the two would be more integrated.
Although Qing Ning Entertainment is the largest film and television production unit in the country, it lacks a broadcast platform. Now, although major TV stations rely on Qing Ning Entertainment, everything is easy to handle.
But in the future, domestic entertainment resources will definitely be enriched. It is unclear whether this good cooperative atmosphere will still exist by then. Therefore, Qing Ning Entertainment urgently needs a broadcast platform of its own.
So this cooperation model is very beneficial to both ATV and Lime Entertainment. (End of chapter)