After finishing the work in the photovoltaic materials laboratory, before leaving, Zhao Yi told Wen Sheng that he would move the photovoltaic ceramic industry to Jingdezhen and establish a specialized ceramic materials research center in Jingdezhen.
In fact, Cornerstone Materials' research on ceramic materials is not advanced. Because of Zhao Yi, Cornerstone Materials had a complete research system on structural materials and nanomaterials from the beginning.
Although ceramic materials have become more and more prominent in all walks of life in previous generations, in this era, they have not received much attention, and there is no complete scientific research system.
The lack of a complete scientific research system mentioned here refers to the computational materials science of Cornerstone Materials Company. The main research still relies on experience and trial and error to develop new ceramic materials.
Therefore, Zhao Yi asked Jishi Materials Company to establish a ceramic materials research center in Jingdezhen to carry out cooperative research with Jingdezhen Ceramics Institute to achieve the joint promotion effect of both parties.
Moreover, Zhao Yi was worried that Wen Sheng would position Cornerstone Materials Company in the high-end field and disdain the production of basic materials, so he specifically asked them to develop and produce some basic materials with large market demand.
The most typical ones are ceramic tiles, ordinary aluminum alloys and other products. The reason why he said this is because Chinese housing companies will need to use a large number of these materials in the future.
Although there are some such companies in China, they are not large in scale and they cannot provide large quantities of these materials to Chinese housing companies in a short period of time.
More importantly, if special environmental protection equipment is not introduced in the production of these materials, the pollution will be very serious. Zhao Yi vaguely remembers visiting Jingdezhen when he was a child, and the air pollution was very serious.
There are actually many people from Xiaoyang County in Jingdezhen. In his previous life, Zhao Yi's eldest grandfather and young grandfather took root in Jingdezhen, and his eldest grandfather had lung cancer related to respiratory diseases.
It stands to reason that a person who does not smoke or drink and is just a teacher will not easily get this disease. Combined with the air pollution problem he saw when he went there, he came to a very good conclusion, that is The air is to blame.
Therefore, this time Cornerstone Materials Company went to Jingdezhen to establish a ceramic materials research center and related ceramic material production factories. It will eliminate backward ceramic firing technology and adopt new electric firing methods.
At the same time, environmental protection facilities will be introduced on a large scale, which can completely achieve zero emission of harmful substances, including harmless carbon dioxide and other substances, which now have great uses.
Everyone knows that the modern agriculture of Tianji Agriculture Company is basically grown in greenhouses, so some plants need to grow better under higher carbon dioxide concentrations.
This example illustrates that the waste gas and wastewater that usually seems useless to us actually has great industrial uses after special refining and processing.
The reason why it is usually discharged in vain is mainly because their treatment technology is not up to standard, or the treatment cost is too high and not cost-effective.
However, this situation is not a problem in the eyes of Yaoguang Environmental Management Company. In addition to their current efforts in land environmental transformation, pollutant cleaning and treatment, etc., another aspect is research on material recycling.
The earth's minerals or various resources are actually very limited. No matter what seems to be inexhaustible now, it will appear to be stretched in the future with the development of industrialization and the massive increase in population.
Unless humans break out of the earth and go into the universe, this situation will be greatly improved. Otherwise, the resource issue will always be a sharp sword hanging over humans.
In order to survive better, the recycling and utilization of materials is particularly important, especially for a large country with a large population like ours, it is a top priority.
Other companies may not be willing to bear these additional costs for the time being and will not use the material recycling technology and equipment of Lucky Light Environmental Management Company.
But as their brother company, and they are also wealthy owners, they are very willing to cooperate with them in conducting these experiments, and are also willing to spend money to purchase their equipment.
Moreover, these collected substances can also be digested in their own systems. Whether they are used for chemical raw materials or for material production, they are a very good choice.
It can be said that as long as external raw materials enter the production system of Zhao Yi's enterprises, their utilization rate is the highest, and they can be recycled many times in this system to maximize their utilization value.
If the scale of Zhao Yi's enterprises is not large, this comprehensive utilization approach will be difficult to implement, because each enterprise generates very little waste and spends a lot of effort to collect it, but the result is not much.
But this is not the case. Take Xinhui Energy's thermal power plant as an example. It is currently the largest thermal power generation institution in the country, and the amount of waste gas, waste water and residue it produces every year is extremely large.
If these things are discarded directly, it will not only pollute the environment, but also lose the wealth contained in them, so Zhao Yi emphasized the importance of waste utilization technology from the beginning.
Now Xinhui Energy Company's thermal power plants have become important raw material suppliers for other companies under its umbrella, providing a large amount of available raw materials to Pusi Chemical Company, Cornerstone Materials Company and Huaxia International Petrochemical Company.
Although it is not possible to achieve a completely closed recycling for the time being, and a large amount of raw materials and ore and petrochemical products need to be purchased from the outside, Zhao Yi believes that such a fully closed recycling will eventually be realized in the future.
The reason is very simple. Our country is currently only in a stage of rapid development and needs a large amount of external resource support. We will wait until our country's development reaches a stable state or its industrialization development reaches a state of saturation.
So as long as the intermediate products produced in this process are not lost for no reason and are continuously added to the recycling process, in the future, relying solely on the resources in this recycling system will be enough to meet our country's economic development needs.
At this point, it can be said that this is a fully closed resource recycling system that is self-sufficient and does not need to rely too much on external resource support.
If controllable nuclear fusion is finally realized, then the economy will be very stable. As long as the population does not over-expand, there will be no problem with continued development, and if so, the environmental pollution will be very small.
After Zhao Yi explained these matters to Wen Sheng, he originally planned to go directly to the northwest to inspect the forest construction of Yaoguang Environmental Management Company.
But thinking about it, I've been out for more than a month. It's time to go home and stay for a few days. Things there are not particularly urgent anyway, so it doesn't matter if I'm delayed for a few days.
Just when Zhao Yi went home to rest, all the staff of Yadai Personal Care Company in Wuhan were busy nervously because they were about to release their first batch of products.
Among them are colorful skin products. This product is not a prop in the game, but a real cosmetic that changes the skin color of human skin. It is a cosmetic product that has never appeared in the world.
During this time, not only the people at Yadai Personal Care Company were busy, but Shangtong Trading Company was also nervously making targeted arrangements for this product sale.
Shangtong Trading Company received Zhao Yi's instructions very early on, which is to fully cooperate with Yadai Company to open global sales channels, gain high visibility internationally as soon as possible, and create a high value-added brand.
If it is an ordinary cosmetic, although Shangtong Trading will try its best to cooperate according to the boss's instructions, it will never generate much enthusiasm, because if the product is ordinary, it is unlikely to rely on influence to become famous in a short time.
However, after their marketing staff saw cosmetic products such as dazzling skin and age-invisible products, they changed their inherent views. It turned out that cosmetics can also do this, completely subverting the three cognitive views.
After seeing these cosmetic products, the employees of Shangtong Trading Company devoted themselves to work with great enthusiasm, not just because of the boss's orders, but because they had a strong premonition that these products would definitely become a global hit.
You know, they will get a certain commission for the products sold through the channels of Shangtong Trading Company. The price of cosmetics is not only high, but the profit margin is also very high, which also has their great interests.
As for Yadai Company, they are mainly busy with two things. The first is to expand the scale of production. They don't want to engage in limited supply routines, it is completely unnecessary.
Because their products are unique and have broad market prospects, there is no need to impose purchase restrictions to increase their popularity. Of course, their good financial situation is also one of the important reasons.
This time, wanting to provide sufficient quantities of goods to the world is a very big test for the newly established Yade Company, because they do not have sufficient experience in all aspects.
Whether it is their control of production or their prediction of market size, there may be serious deviations, which may ultimately disrupt their expected plans.
And more importantly, the colorful skin series and age concealer series they are promoting this time are not ordinary cosmetics, but bio-cosmetic products. The production process is more stringent and the technical conditions are higher.
As a newcomer in this field, it is difficult to quickly establish a huge production line. Fortunately, they are not alone, but have a large group of powerful brother companies to help them.
In particular, Cornerstone Materials Company has provided them with an entire skilled production engineering team because they have the strongest technical strength in microbial cultivation and production.
As for other parts, Tiangong Precision Instrument Company and Pusi Chemical Company also provide full support. Things such as the production line are all outsourced to Precision Instrument Company, and the raw materials for cultivating microorganisms are all handed over to Pusi Chemical.
As for logistics and other related matters, they are completely left to the Shangtong Trading Company, and the Qianfeng Shipping Company, which was just established, has also become an important collaborative enterprise.
The second thing is to shoot promotional advertisements. As an epoch-making cosmetic product, it would be a bit unreasonable if there are no dazzling advertisements to support it. Moreover, these advertisements are of various types, and different advertising content will be shot according to different cultures.
As for the issue of advertising channels, they don't need to worry about it. Shangtong Trading Company has a lot of resources in this area, and ATV can also be used as their advertising platform.
What’s even more interesting is that Yadai Company has also reached a relevant advertising cooperation with the Internet company owned by its boss, and tried to use the Internet advertising platform to see the effect.
At present, the most successful company in the film and television industry in China, with the best creativity, is only Qing Ning Entertainment. Although other domestic entertainment companies are gradually emerging, there is still a long way to go to reach the heights of Qing Ning Entertainment. .
Moreover, as the domestic business atmosphere becomes stronger and stronger, the government has gradually relaxed its restrictions on advertising broadcasts on TV broadcast platforms. Green Lemon Entertainment Company has also spotted this opportunity and entered the advertising market.
They established a specialized subsidiary for this purpose, which is mainly engaged in advertising production, advertising channel construction, corporate brand building, etc. It is the only professional advertising company in China.
Since Qing Ning Entertainment has huge media resources before, and its brother companies also have very rich media resources in various places, they naturally have a very big advantage on the TV advertising platform.
However, they are not just satisfied with this, but have extended their advertising channels offline and begun to deploy offline advertising channels, such as street sign advertising, shopping mall building exterior wall advertising, commercial center super large screen advertising, etc.
And they are also very rich in resources in this area, because Shangtong Trading Company is present in large business districts across the country, and coupled with the properties built by other brothers, there is no shortage of resources.
More importantly, once the urbanization construction of China Housing Corporation is completed, they will have access to endless ground advertising channel resources, completely consolidating their position as the number one advertising company.
Therefore, the advertising shooting task of Yadai Company this time was also cooperated with the advertising company under Qing Ning Entertainment Company. At the same time, the domestic advertising resources were also entrusted to Qing Ning Entertainment Company.
To say that the most popular female star in China is probably none other than Liu Xiaoqing. Before, she only showed her face in the CCTV Spring Festival Gala. After that, she participated in a large number of TV series shot by Qing Ning Entertainment, making her famous completely. Make a lot of noise.
In addition to her, another very famous contemporary female star is Pan Hong. Before Qing Ning Entertainment became famous, she was already very famous and can be said to be a veritable performing artist.
After the establishment of Qing Ning Entertainment, the number of TV series filmed every year has shown explosive growth. As the most famous actress in the mainland, of course she has been the heroine of many of these TV series.
As for the male celebrity, Tang Guoqiang was invited to take the role, because he has always been called a cream niche before, and this cosmetics from Yadai Company is more consistent with this.
When it comes to domestic stars, of course, priority will be given to stars whose agents are under the Qing Ning Entertainment Company, and then stars and actors from outside will be considered.
Coincidentally, these three agents are all under Qing Ning Entertainment, and Liu Xiaoqing has even become an official actress under Qing Ning Entertainment.
In particular, the two actresses have not only appeared in a large number of TV series produced by Lime Entertainment, but also performed very well in the movies they filmed, and have great international influence.
It is enough for domestic advertising actors to choose these three, but there are more stars from Hong Kong, Macao and Taiwan. The main audience is in Southeast Asia and other countries.
It is possible that local actors from Japan, South Korea and other countries will be selected to serve as the main actors in local advertisements in the later stage. For commercial shooting in Western countries, Lime Entertainment has also found relevant well-known actors to serve as the protagonists of advertisements.
In short, due to the large number of countries involved and the need to take into account local customs and preferences, the number of advertisements shot is very large.
And their original product release date is approaching day by day, so the work in this area is very urgent. The advertising company under Lime Entertainment Company even applied for redeployment of manpower from the head office to help.
Although Yadai Company adopts an equal treatment plan at home and abroad, in the final analysis, the main sales targets of this cosmetics that focus on dazzling skin are overseas markets.
There is no way, because their prices are too high, ordinary domestic consumers cannot afford it, and it also involves cultural issues. The country is very disgusted with messy things on the skin.
Therefore, the main market in the future will still be abroad, especially for colorful skins of special colors. The international market is the mainstream market. In the domestic market, it is estimated that only whitening and colorful skins can win the favor of consumers.
Therefore, the home venues of this product launch are all arranged in countries with major consumer markets. As for domestic launches, there are no dedicated launches, but the live broadcast of the launch.
The layout of these press conferences was also left to Shangtong Trading Company. They already have very rich experience in these matters.
The most typical example is that for every clothing launch or fashion week of Hualong Clothing Company, the relevant venue and venue construction are completed by Shangtong Trading Company.
Later, due to the increasingly strong demand of Hualong Clothing Company in this area, and at the same time, the companies that had business dealings with them also had many needs in this area, so they simply established a subsidiary company specializing in organizing exhibition activities.
Moreover, it is not as difficult for them to engage in exhibition activities abroad as they imagined, because most venues can cooperate with the property companies under Sunflower Investment Company.
This has to mention the investment target of Sunflower Investment Company in the past two years, which is the real estate market. Whether they are involved in investing in new real estate projects or investing in old real estate projects, they will do it.
Moreover, Zhao Yi has not taken much money from Sunflower Investment Company in the past few years. Apart from investing in minerals and stable industries, the rest of the profits in these years have basically gone into the real estate market.
It can be seen that the number of real estate properties they currently hold will definitely be very large, so it is natural for Shangtong Trading Company to cooperate with them.
Although Shangtong Trading Company didn't know anything about Sunflower Investment Company, and Zhao Yi wouldn't let them know that much, there was no problem in working closely with the investment company's subsidiaries.
All these things were put into operation quickly within one or two months, and they needed to be completed by the end of May at the latest, because June 1st was the day when their product was officially released. (End of chapter)