The time finally came to June 1st. As the president of Yadai Company, Liu Siqian went to Los Angeles in Yingjiang early because their new product launch conference was held here.
In fact, France is currently the best in the cosmetics industry in the world. It stands to reason that it would be better to hold the new product launch conference in Paris, France. After all, this is the global fashion capital.
However, the flagship products of Yadai Company this time are indeed very different from ordinary cosmetics, at least the Colorful Skin Series and Age Concealer Series. There is no need to chase the popularity of others.
Moreover, among the major developed countries in the world, the one with the most complex skin color is Yingjiang. Therefore, Yadai Company believes that their flagship product, colorful skin cosmetics, will have a larger market size in Yingjiang.
Therefore, it is not surprising that Yadai Company will place its main product launch venue in Los Angeles. After all, they need to make money, and of course they have to cater to the main consumer market.
Liu Siqian arrived in Los Angeles yesterday. She got up early that morning, had breakfast, and then did styling.
After everything was done, the time came to 9 am. The press conference was scheduled to be held at 10 am, so there was not much time left.
Before the press conference officially started, she had to confirm over and over again how preparations were being made. In addition to preparations at the press conference, she was most concerned about the distribution of the products.
Although the entire Yadai company has been working hard to produce during this period, it is still unable to spread the products all over the world, so this distribution is mainly aimed at developed countries.
After their production scale is increased, they will then distribute the goods in other places around the world. Since time is relatively short, he is very concerned about the distribution of goods in these retail channels.
She even made a phone call to Jia Siqi for confirmation before the press conference started, and asked Shangtong Trading Company to make all preparations and start selling to the outside world after the press conference.
At the same time, large-scale publicity activities will be carried out, and a week's promotional activities will be carried out offline. These require close cooperation from various merchants, and these actions require the full support of Shangtong Trading Company.
After all the work was put into his hands, her anxious heart finally relaxed. The information gathered from all parties showed that all the work was being carried out in an orderly manner, and no unexpected situations occurred.
The time came to 10 o'clock local time in the busy schedule. Liu Siqian packed up her mood and came to the stage of the press conference. Sitting below was a crowd of media and some invited business people.
Since Yadai Company is a new company and has not had any products on the market before, there are no consumers to be invited to this conference. Even the invited business people are all thanks to the sister companies.
It is true that the popularity of Yadai Company is too low. Except for some people in the domestic business community who know that such a company exists, even this is because of its boss.
This is the case all over the country, let alone abroad. If it weren’t for the strong support of the brother companies, which have huge energy to invite business leaders to attend the press conference, it is estimated that no business leaders will come to attend their press conference. .
In fact, at the beginning, Yadai Company considered using banknotes to invite some media to attend their press conference. Fortunately, this trick did not work before it was saved by its brother company.
When these business leaders with huge energy come to attend the press conference, they will naturally attract a large number of media. It is precisely because of this that the venue is full.
This is the true situation of start-up companies. If this is not Zhao Yi's industry, then let alone a press conference, no matter how powerful the product is, it will probably be put on the market quietly.
These thoughts were just the images that came to Liu Siqian's mind when she was on stage. She was glad to be able to join Yadai Company, and she was also glad that Yadai Company was one of Zhao Yi's industries.
Not to mention these resources that are difficult for others to have, the boss has cleared many obstacles for Yadai Company from the beginning. Whether it is policies, technology, or even capital, he has provided full support.
After the audience saw a beautiful woman coming from behind the scenes to the front stage, they gave her a warm applause to show her dignity. I don’t know if there was anyone arranged to set the pace.
After the applause from the audience subsided, Liu Siqian stood in the center of the press conference stage and said slowly: "I am the CEO of Yadai Company, Liu Siqian, and welcome everyone to the product launch site of Yadai Company.
Maybe you have never heard of the name of Yadai Personal Care Company before, and many of you still couldn't resist the favor and came to attend this press conference.
Regardless of the reason for coming, on behalf of Yadai Company, I welcome you all to take the time to attend this press conference. At the same time, I am here to tell you for sure that this press conference will definitely make you feel that your trip is worthwhile.
As you can tell from the name of Yadai Personal Care Company, our main business is personal care products, including but not limited to cosmetic products.
Just like the product we are introducing this time, you can say it is a cosmetic, but you can also say it is not because it is so different from traditional cosmetics.
After hearing this, the guests at the scene may be confused, how can a personal care product be so complicated, but what I just said is not exaggerated, nor is it pretentious.
Now I invite you to watch our first promotional advertisement with me. After watching this promotional advertisement, your doubts will be easily solved. "
After saying that, Liu Siqian slowly walked from the center of the stage to the edge of the stage, and finally disappeared into the black screen. At the same time, an advertisement was slowly playing on the huge curtain behind the stage.
It was an early morning. In a small rental house, a lady got up early. Then, after being carefully dressed up, she wore fashionable clothes and walked out carrying a small bag.
The lady had a confident smile on her face and nodded to everyone around her, indicating that she was in a very good mood today.
Then the lady took various means of transportation and finally arrived at her destination today, which was a film company. It turned out that she was coming to apply for a job as a film actor. She valued a role in a movie prepared by the film company.
The film company staff asked her why she felt she was qualified for the role, and she recounted the experiences she had experienced, which were very consistent with the character in the movie.
Therefore, she felt that if she played this role, she could express what the script required very well. Moreover, she was also a student of a famous film and television acting academy, so her professional ability was no problem at all.
After hearing her story, the film company staff said that she was indeed suitable for this role, but they still could not give her the role because she was brown-skinned and came from a South American country.
Upon hearing this reason for rejection, the woman must have felt very depressed, because her skin color was given by her parents and is an immutable mark. She had no reason to argue if she was rejected for this reason.
So with a disappointed mood, the lady walked out of the door of the film company, stood at the door of the film company, looked back at the door of the film company, and the company's LOGO.
The lady who failed the interview took heavy steps towards the rental house where she lived. At this time, the color of the sky also turned into a gray that suited her mood, and at the same time, the entire advertisement screen gradually turned into black and white.
People who watched this advertisement felt a little heavy when they saw this, because this woman had excellent conditions in all other aspects, but she was rejected because of her skin color.
Especially in Yingjiang, this situation may happen all the time, and even some of them have faced the situation mentioned in the advertisement.
While everyone continued to watch this kind of advertisement, the lady in the advertisement was attracted by the huge advertising poster when passing by a cosmetics chain store.
Because the above sentence deeply touched her, that sentence said: "Although skin color is given by your parents, it cannot hinder your progress."
Combined with her own experience today, the lady walked into the cosmetics store with empathy and was patiently received by the clerk.
The lady was not impressed by the clerk's warm reception, but asked directly: "How can I not let my skin color become an obstacle to my progress?"
When the clerk heard what the lady said, he took out a box that looked like a cosmetic packaging, handed it to the lady, and said, "Here's its secret."
So the lady paid for the cosmetic, returned to her rental house as quickly as possible, and followed the instructions to apply the cosmetic all over her body.
As a result, he was disappointed because her skin color had not changed and was still the original brown skin, so he felt that he might have been "cheated", but it was quite late and he planned to go to the seller tomorrow to trouble him.
After two blows in one day, the lady was exhausted physically and mentally, so she went to bed early, as if she had left today's troubles outside her dreams, leaving behind her own beautiful dreams.
Maybe it was a wonderful dream. When the lady got up the next day, she was in a much better mood. Even her movements when getting out of bed were full of joy.
Finally, when she came to the bathroom and saw the appearance of the person in the mirror, the lady herself was shocked, because the person in the mirror had white skin all over her body and was completely different from her usual self.
The lady couldn't believe what she saw and thought she was dreaming. So she came to the street in her pajamas and asked people when she saw her, "Look at what color my skin is."
The results were obvious. They all gave her the answer "white". At this point, the lady knew that she was not dreaming, but that the cosmetics she bought yesterday had an effect.
So the lady returned home, washed herself quickly, went out, and went to the film company where she came for an interview yesterday. This time she was greeted by the same staff member as yesterday.
It seemed that the staff did not recognize that this woman was the one who came for the interview yesterday because the difference in skin color between the two was too big.
The story is still the same as yesterday, but the result is completely different. She successfully won her favorite role in this movie and realized her dream.
When the lady jumped for joy, the film company staff asked with an uncertain tone: "Have we met before? You look so familiar."
As a result, the woman replied: "I am still me, just not the same person I was yesterday."
At this point, the commercial has finally finished playing, and the audience burst into warm applause, because the cosmetics displayed in the commercial are so amazing that they simply subvert people's outlook on life.
What a person's skin color is is determined from the moment he is born. This will be a mark that will follow you throughout your life and will not change due to changes in your identity.
In particular, there were some business tycoons of other skin colors at the scene. During their hard work, they had more understanding of skin color, and there were also many people at the scene who had the same experience.
Liu Siqian slowly returned to the center of the stage amidst the applause of the crowd, and she said: "The main product we launched this time is cosmetics that can change skin color, which we call the Colorful Skin Series.
Although the advertisement only shows products that can turn brown skin into white skin, in fact, our flagship product can turn human skin into almost any color.
Because the main base colors of our product are red, green, and blue. If you use these three main base colors, you can mix all the colors we have seen. However, I suggest that it is more appropriate to complete it with the help of professionals.
For consumers who have no special requirements, we have also launched a series of colorful skins that do not require special preparation. Common white skins, yellow skins, black skins, and brown skins can all be purchased ready-made.
In order to improve consumers' unique experience, we also specially put on the shelves colorful skins, which, as the name suggests, correspond to the colors of the rainbow. "
After Liu Siqian finished saying this, there was another round of applause, because the previous advertisement was already sci-fi enough, but Liu Siqian told them that it was just the basic operation, and there were many more exciting operations.
When the applause calmed down again, Liu Siqian continued: "Although our product is already very good and can change the mark of a person's birth, it can be said to be an amazing product, and it is not an exaggeration to call it a great product.
However, whether this product is safe and harmful to people, everyone sitting here should have this concern. After all, compared to health, changing skin color is insignificant.
Next, I will briefly explain the technical principles of colorful skin. Although colorful skin is a cosmetic, it is very different from common cosmetics because it is not a chemical product.
That's right, it is not a chemical product, but a microbial cosmetic. Just like what is shown in the advertisement, when this chemical is applied to the skin, the microorganisms inside will slowly penetrate into the human skin.
Here you don’t have to worry about the harm this microorganism will bring to the human body, because they can achieve a symbiotic relationship with human skin so well that people can’t even feel its presence.
Before launching the colorful skin, we have conducted countless experiments to confirm this, and have conducted detailed research on the cell structure of this microorganism to ensure absolute technical reliability.
Moreover, the life cycle of this kind of microorganism is only one month, which means that if special measures are not taken, the microorganism will gradually die within a month and then decompose into proteins and amino acids that the human body can absorb.
And you don’t have to worry about this product’s ability to self-replicate, because it is a complete protein microorganism without any DNA gene fragments or RNA fragments. "
Hearing this, the audience at the scene finally breathed a sigh of relief, because whether microorganisms are harmful or not is sometimes not decided by humans, because microorganisms are very easy to mutate and may change from harmless to harmful.
Therefore, Liu Siqian said that this microorganism only has a one-month life cycle and does not contain any DNA or RNA, so there is no possibility of mutation, ensuring the absolute safety of this microorganism.
The reason why Yadai Company makes the microbial cosmetics for bright skin that does not contain DNA and RNA is for safety reasons, because they do not know what special conditions will cause this microorganism to mutate, thereby threatening human safety.
Second, this is a good way to keep technology secret. Even if other companies obtain this microorganism and conduct research, they cannot use these proteins to back-end the production method, and they will not be able to produce this microorganism.
In the production workshop of Yadai Company, this kind of microorganism contains DNA and RNA. Otherwise, how can we expand production? Only when leaving the factory, special technical means are used to remove the DNA and RNA of the microorganism.
Although the description is very simple, in fact, this technology is very difficult, even in the laboratory, it is difficult to do it, let alone in a large-scale production environment.
"This brings up another question, which is how to maintain the existence of this microorganism for a long time, because only in this way can the changed skin exist permanently.
For this reason, we have also launched a colorful skin maintenance liquid that matches the colorful skin. Consumers only need to use this maintenance liquid once a month to maintain the color of the skin well, so that the skin color will never change.
Of course, if you don’t want this skin tone, you can stop using this maintenance solution after one month. The colorful skin will decompose and be absorbed by the skin in just one day.
Not only will this not be harmful to the skin, but it will also make your skin more delicate, because when it decomposes, a lot of moisture and protein will be absorbed by the skin, which not only replenishes the skin's moisture, but also adds nutrients to the skin.
What should you do if you find that you suddenly don’t like the color after using the colorful skin for a day or two? Don’t worry, we also have a colorful fading agent that matches the colorful skin.
Using a colorful fading agent, your skin can return to its original color within one day after use without any sequelae.
So friends, if you want to change to other skin colors in a short time, you must first use a color fading agent to restore the skin to its original appearance, and then use other colors of color skin.
What if you don't use a fading agent, then two dazzling skin colors will be superimposed. The specific color depends on the two colors you use. I think those who are familiar with the RGB color system should know better than me. "
After listening to Liu Siqian's description, all their concerns were dispelled, because Yadai Company had already considered all the issues they were considering.
In other words, they can use colorful skin products without any worries. In the future, people of various skin colors will probably appear on the streets, which may bring a different view to the world.
Therefore, the audience at the scene was not stingy with their applause, especially those rich and powerful people with other skin colors, who were very concerned about this product because it can help them better integrate into the mainstream of society.
And those reporter friends are paying more attention to the price of this product at this time. If it is too expensive, they may not be able to afford it. (End of chapter)